watch lecture videos asap (into to priority mapping)
TRANSCRIPT
My Expert Focus Area: Reducing stress on Coursera caused by procrastination, by getting people to watch a video now.
Watching Lecture Videos ASAPPriority Map by Nishant Jacob
November [email protected]
What is Priority Map?
• after picking a target behavior to design for (watching lecture videos)
• we brainstorm a ton of micro-steps that could lead to that behavior (clicking on a link to the lecture video in an email)
• we organize all those steps in a “priority map” (how effective they are vs how easy they are to make happen)
• this helps us focus our design efforts as we hone in on ideas that have impact + ease
Joe sets his fb status to the video
link
A friend posts the video on Joe’s fb
wall
Joe has a projector in his room playing the videos on his wall all the time
Joe watches the video with a buddy
Joe watched the video on the
screens at a sports bar
Joe watches the video while it plays in his dorm lounge
Joe saves the video on his
phone/desktop homepage Joe watched a
video right after brushing his teeth
at night
Joe watched the video in a movie
theatre
Joe has a video watching party with
his friends
Joe watches a music video which
transitions to a lecture midway
The video shows up on Joe’s fb
newsfeed
Joe gets text messages thru the
day with short clips of the video
Joe sets a reminder on his
phone to watch the video, with a link
Joe gets a call from his friend
telling him to watch a video
Joe watches a 30 sec intro clip in an email & clicks on a
link to the video
Joe gets an email with a link to the
video
Joe joins a video watching fb group
Joe watches a video just before
going to bed
Joe watched an entertainment
video which as a link to the lecture
Joe watched the video while sitting in a boring lecture
Joe watches the lecture during the ad breaks in his tv
show
Joe schedules his next video on gcal
by clicking on a link on this video
Joe gets a text message with a link to the video
Joe watches the video while folding
laundry
Joe watched the video while on the
treadmill
Joe watched the video on his phone while eating lunch
Very effective in getting Joe to watch a video
Not effective in getting Joe to watch a video
No w
ay. W
e can
’t ge
t Joe
to d
o th
is Yes! We can get Joe to do this
Joe watched the video on the dining
hall screens
Joe posts to fb when he’s done
watching the video to celebrate
Insights
Consider these questions while brainstorming micro-steps:
-How does joe watch the video?- When does joe watch the video?- Where does joe watch the video?
- Who does joe watch the video with?- After what does joe watch the video?
- What is joe doing while watching the video?