Water Consumption in Rice Current rice culture is a major freshwater which is 2-3 times

more than other cereals (Carriger and Valle´e, 2007; Tuong et al., 2005).

Rice consumes about 50% of total irrigation water used in

Asia (Barker et al., 1998).

It accounts for about 24–30% of the withdrawal of world

total freshwater and 34–43% of the world’s irrigation water (Bouman et al., 2007).

United Nations reported that “11% of population (783

million people) remains without access to drinking water.”

Looming crisis of water and labor threaten the

sustainability of PTR in Asia.

Rice Cultivation & Climate change 30% of total anthropogenic emission of

CH4 and N2O are from Agriculture

CH4 from Rice and Livestock production

N2O from Fertilizers and manure.

Flooded rice produces approx.

20–40 Mt of CH4 per year, or about

10–12% of anthropogenic emissions

from the agriculture sector globally.

At least 23 million ha of rice area (20%

of total rice area) in Asia is estimated to

be drought-prone (Pandey et al., 2006)

1. AWD in Transplanted

Safe AWD in PTR reduced water

input 15 - 30% without yield loss

2. DSR systems

DSR can safe water 30-50%

A big challenge for ScientistsHow we can

1. Mitigate Climate Change?

2. Save water in Rice production?3. Cultivate more area under rice by the

same amount of water?Solution for above Questions/Problems

© COPYRIGHT MARS INCORPORATED | CONFIDENTIAL

Water Productivity & Sustainability … complex … but not complicated

We don't inherit the earth from our parents, we are borrowing it from our children…Kenyan Proverb

Simply put...sustainability is about being a good parent..

“Meeting the needs of the present without compromising the abilityof future generations to meet their

own needs.”

Brundtland Report 1987

1500

12001000 1000

2015 2016 2017 2018

Water use efficiency(L/kg paddy)

© COPYRIGHT MARS INCORPORATED | CONFIDENTIAL© COPYRIGHT MARS INCORPORATED | CONFIDENTIAL

ECONOMIC

Inequality

Extreme poverty

Exploitation

ENVRIONMENT

Climate Change

Land Degradation

Ocean Acidification

Water Availability

SOCIAL

Malnutrition

Hygiene & Health

Gender inequality

Clean water

Education

Poverty2bn people work in agriculture, a majority living in poverty

LAND

7 to 9 billion people

… but we have only scratched the surface of the difference that we all need to make and the benefits we can realise

Water Scarcity & &Over-usageAcross Asia rice yield could decline by as much as 50% by 2020 due to erratic weather patter & drought

Land & Deforestation6m ha of additional land producing food every year is needed, to feed future human population in 2050

Climate ChangeIncreases in global production of maize and wheat since 1980 would have been about 5% higher were it not for climate change

© COPYRIGHT MARS INCORPORATED | CONFIDENTIAL

Sustainability is a conversation about business opportunity

NOT philanthropy NOT CSR Business Return

© COPYRIGHT MARS INCORPORATED | CONFIDENTIAL

Focusing on 5 impact RPL/ Mars Food

Land useimpact

Greenhouse gas emissions

Wateruse impact

IncomeHumanrights

Leadership in Rice Innovation

Leading rice sustainability is the natural next step for Mars Food’s innovation

journeyInvented 10 Minute Rice, Boil in Bag & Ready-to-Heat Pouches

Patented Parboiling & Introduced

Fortification

Historic Leadership in Rice

1942 1980 1996 2000

Our commitment & Targets

Rice Partners Ltd (“RPL”) is a social impact business that works with thousands of growers of basmati rice in Rice region of Pakistan for the last 6 years..!We export rice in global market

RPL is certified….!• ISO 22000 Food Quality, Safety

and Management• Sedex Certified• Halal Certified• REAP Membership• SRP Qualified

Introduction of Rice Partners Pvt Ltd (RPL)

100

200

31

324

525

425

Contract Farming Up-dates

610

700

Increase profitability for farmers

Strengthen and protect

women workers

Deliver quality product to our

customers

Operate profitably & sustainably

Improve water

efficiency

Our Framework

Water Productivity Project(WAPRO)

Started in Feb, 2016

Objectives: Enhanced farm Income and enhanced water productivity of rice farmers by applying 3 P’s Push(Educate), Pull (Incentivize) & Policy (Legislation)

In Support with

Pakistan is water Scarce Country: 94% available fresh water is being used in

agriculture and rice is water loving crop

Regional & Global Partners

15% water saving

Increase 2% available area

700 farmers 9000 acres

Reduced 30% labor cost

Laser Land Leveling

75% Labor Saving & fulfilling OPPM

Early Crop Maturity

Reduce methane emission

Free Availability of Seed Drills

180 Demo Plots

Water Saving

Less Crop Lodging

Efficient use of Fertilizer

Direct Seeding Of Rice (DSR)

Distributed 3000 AWD

Improve soil structure & health

40% reduction of GHG

Reduce cost of production

Healthy root growth

Maximize Profitability

20% water saving

Reduce crop Lodging

Water measuring device

Type of Technology Yield/Acre

(Kg )

Gross

Income/

Acre (PKR)

Cost of

Production

/Acre (PKR)

Net Income

/Acre (PKR)

Increase Net

Income (%)

Water

used/Acre

(Cubic Meters)

Reduce water

cost (%)

(PKR)

Unleveled with No AWD

Tubes(TPR)

1500 63561 32524 29124 Baseline 7649 Baseline

Leveled with AWD Tubes 1551 65396 31228 35973 20% 5688 26%

Leveled with No Tubes 1529 66008 30025 34168 15% 6674 20%

Direct Seeded Rice (DSR) 1626 69483 25967 43515 32% 5371 30%

Rest of all inputs & practices remain same

Sustainable Rice Platform (SRP)

Sustainable rice for global markets

All the points are linked with farmers Integrated fertilizer, pesticides

use, ecological impact, human rights, gender equality and much more

RPL is pioneer in launching SRP standard in Pakistan

Initially 100 farmers were selected for SRP Compliance

Audit conducted by 3rd Party and qualified.

Transfer of innovative, Resource saving

(DSR & AWD) technologies to the farmersThrough:

1. Print media:

Research articles.

Brochures/leaflets.

2. Electronic Media:

Text Messages.

Robbo Calls.

3. Social Media:

WhatsApp

Facebook

U Tube

4. Demonstration plots

5. Farmers’ trainings through:

Oxfam

FFC, Fatima fertilizer,

VIDEO LINKS

Our commitment & targets

A mutual benefit is a shared benefit;

a shared benefit will endure.