water sports retailer, september 2012
DESCRIPTION
The trade magazine for towed water sports, published digitally for desktops, tablets and smart phones.TRANSCRIPT
1
SEPTEMBER 2012
+ MEMBER DIRECTORY
The Boarding School’s
Travis Moye
Guest Editorial by Peter Rietz
Networking the Industry to Safety
Manufacturer Profile
Epic BoatsRetail Spotlight
Sail & Ski Center
Published by the
2
Surf Expo
We at the WSIA hope you had a
most successful Fall Surf Expo.
Our hope is you returned to your
shop or factory with all kinds of
great plans to energize your sales
force. Or maybe it’s an exciting
display for that new product that
you found at Expo.
We hope you made it out to
Demo Days at OWC to see the
wide array of products that were
offered. Your own demo day can
be just as exciting. It takes a bit
of organizing, but with the right
planning and a little luck from
Mother Nature, you can sell more
products in one day than you ever
thought possible.
Industry Group Meetings
During this Surf Expo, we had
several key meetings with key
industry groups. The WSIA is
expanding its efforts to offer Risk
Management to many within our
industry. We have several new
working groups that are now
identified by the strategic plan of
the WSIA. On Wednesday, Sep-
tember 5, we met with the Cable
Park Operators to get a better
understanding of their specific
needs. On Thursday, we met with
the Boat Manufacturers and on
Friday, Wakeboard Camps and
Schools. This level of interaction
and communication is what helps
makes the WSIA the collective
voice of the industry.
NASBLA Conference
The National Conference for the
National Association of State
Boating Law Administrators
(NASBLA) was September 9th
– 11th in Mobile, Alabama. Jim Em-
mons, your president, and I were
in attendance. We feel that our
relationship with NASBLA and the
various Boating Law Administra-
tors (BLA) is one of the most im-
portant relationships we have. We
are also involved at the Federal
level, but as you may or may not
know, the states have more direct
control over your access to water
and the activities you enjoy.
We have enjoyed several success-
es lately with our interaction with
these BLAs. The BLA in your state
should become your best friend.
He or she will have a direct pulse
on any pending or potential laws
that could have an adverse effect
on your business. We at the WSIA
have made it a point to support
and attend their annual confer-
ences. This year, we debuted the
latest Water Sports Alert Network
(WSAN) video on tubing. If you
recall, we have already produced
instructional videos for Law
Enforcement (LE) on Wakeboard-
ing and Wakesurfing. This tubing
video will assist LE in understand-
ing what the responsibilities of
the boat driver are, as well as the
dos and don’ts.
January Show
In January, 2013 we will be back
at Surf Expo with our Parasail
partners. (As you know, the
parasail industry does not exhibit
in September.) Each January, we
gather with the parasail indus-
try, the USCG, Florida Fish and
Wildlife and ASTM International
to continue our development
of a National Safety Standard
for Parasailing. This show has
become a must for those in the
parasail industry.
Summit in the Snow 2013
As I look back on my report to
you just two months ago, much
as already been accomplished.
The Summit in the Snow 2013
is fast approaching, and in fact,
is officially launched. We will be
posting information on our web-
LETTER FROM HEADQUARTERS
3
site as things progress. You can
rest assured that we will exceed
all expectations as we have done
each year. Steamboat Springs,
Colorado is our host for 2013.
Don’t you think it appropriate we
should go to SteamBOAT?
Risk Management from Peter Rietz
We are very excited to have Mr.
Peter Rietz from The Rietz Law
Firm reporting in this issue of
Water Sports Retailer. We hope
you will take to heart what Peter
is telling us about Risk Manage-
ment (RM). RM may not be the
most exciting subject, but we can
assure you that when you find
yourself on the receiving end of
a Plaintiff’s Attorney’s letter, you
will want to know that your WSIA
is providing its members with the
most comprehensive RM best
practices available.
Survey of Sales
Each year, the WSIA produces
the only industry Survey of Sales.
This has become an important
informational tool for, not only
our members, but others that are
studying the industry as a whole.
The 2012 Survey of sales should
be available to industry members
by the year’s end.
On behalf of the entire Board of
Directors of the Water Sports
Industry Association, we want to
thank you for your support of Surf
Expo, as well as the support of
the WSIA and wish each of you a
prosperous fall season and look
forward to seeing you soon.
Larry Meddock
Executive Director
Congratulations to the 2012 WSIA
Leadership Awards Winners!
Manufacturer of the Year
Nautique
MANUFACTURER AWARDS
RETAILER AWARDS
Best Advertising Campaign
MasterCraft
Buzz Brand (TIE)
Tigé Boats & Ronix/Radar
Retailer of the Year
Minnesota Inboard Watersports
Best Retail Promotion
Marine Outfitters
Breakout Retailer
Boulder Boats
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Epic has been in the business
for 10 years now. As one of the
younger boat builders in the in-
dustry, what are some key things
about the industry that you have
learned?
One of the things that we’ve
learned is that we have to stay
true to ourselves. A lot of our
competitors seem to jump onto
certain trends, and while that’s
a great idea, and I completely
understand the intention, we’ve
found that we’ve been able to
consistently grow our niche by
staying true to who we are and
being different.
Epic was the first to come out
with an all-electric wakeboard
and sport boat. In these times of
rising gas prices, that seems like
a smart move. What has been
the consumer reaction to the
concept?
When it comes to our overseas
market, we can’t build these boats
fast enough.
Does Epic see a big opportunity
with electric boats in the future?
Absolutely! A huge chunk of
our R & D is dedicated to the
electric side of things.
How has the technology needed
to make an electric boat pro-
gressed in recent years, and
when do you see other changes
or technological thresholds that
will impact the market?
The biggest thing is the bat-
tery technology. We believe
that’s where the most substantial
impact will be.
Epic recently centralized produc-
tion in Louisiana. Talk a bit about
the strategy in doing that, and
the challenges and benefits of
having your manufacturing there.
It’s centrally located and we
wanted to be in a place where we
felt we could make a difference in
the community. Besides, we want-
ed to make sure that our product
is Made In America. There’s no
challenges that are specific to the
area we are located. But there’s
always challenges when you set
up a manufacturing operation of
this size.
Your wakeboats have been called
the “most equipped straight
from the factory.” What is the
strategy for finding a balance be-
tween luxury features and a price
Epic Boats
Director of Marketing, Eric Williford
MANUFACTURER PROFILE
5
point that is seen as a value?
That’s going to have to remain
our little secret. ;-) Let’s just say
it has everything to do with the
people who build each and every
boat, and our company’s core
values.
Describe your reach… in what
regions or countries are you
strongest, how many countries or
states have Epic dealers, etc.
We’ve been extremely selec-
tive with who we bring on board
at the dealer level. With us being
the young upstart in this industry,
it’s important for us to work with
dealers and distributors who want
to grow with us. Are we cur-
rently as established as some of
our competitors? Of course not,
some of them have been in this
for over forty years. But are we
on pace to be on that level in the
next few years? Absolutely! So it’s
really important for us to work in
regions that have the potential to
help us grow, and as a result we
can grow the sport in that area
as well. For us it’s always been
about growing Wakeboarding as
a whole. We feel as though if we
do that, everything else will take
care of itself.
What trends are you seeing in
your annual production?
We’ve increased production by
roughly 30% over last year. You
could say we hit a bit of a growth
spurt.
What are some of the features of
your flagship boat(s) that help
you stand out from your compe-
tition?
There’s a bunch of them, but
let’s focus on the ones we are
most known for. Here goes: Tran-
som Audio, D.R.O.P Zone Wake
Enhancing Technology, Dual Rud-
ders, and of course a whopping
4,000lbs of stock ballast!
Predict what you see for Epic
and the water sports industry as
a whole, over the next 2-3 years.
Once consumer confidence is
up we’re going to see a golden
era for the wake industry. Things
are very exciting right now with
so many great innovations hap-
pening. That goes for boards and
other products as well, not just
boats. It’s going to be a beautiful
thing when consumer spending
catches up to all these cool in-
novations.
6
Travis MoyeThe Boarding School Co-founder/Owner
What is the story behind the
founding of The Boarding
School, and how it has grown or
changed over the last 9+ years?
I had known Shaun for quite
some time and he had always
been someone I would talk to at
contests and even over the winter
months. I have always coached
water skiing and wakeboarding,
and was looking to partner up
with someone who had my same
work ethic and also wanted to
have a great time doing it. Shaun
was the perfect fit for that. It’s
changed a lot over the past nine
years. We have added several
other amazing coaches (Kyle
Rattray, Jeff Langley, Josh Palma,
Kyle Alberts, Jimmy Trask), and
we have also changed locations.
We took over the boat lakes out
at The Projects two and half years
ago and couldn’t be happier. The
conditions are always amazing
and it’s always been my dream to
get onto private lakes. There’s a
lot to be said for being the only
boat on the lake.
If there is a major wake contest
happening, you are likely driving
the boat. What’s your secret to
getting those passes so perfect?
Honestly, I just try as hard as I
can to make sure every single guy
gets a good ride. The most impor-
tant thing about driving is to ac-
tually care about it. Drive the boat
like you would want to be driven.
My main goal is for the rider to
never have to worry about what’s
going on in the boat. If you can
do that, you’ve won the battle.
From a business standpoint, ex-
plain how you and the rest of the
coaches at The Boarding School
have maintained a profitable
business, especially through the
last few years.
I like to think we offer a differ-
ent product than anywhere else.
We keep the numbers really small,
and usually have two amazing
coaches in the boat at all times.
The level of coaching, riders, and
drivers we have at our place is
insane. I’m not a hard sell guy,
but one thing I can say without
question, is that no matter who
you have in the boat at our place,
they are one of the best in the
world. And, we keep the atmo-
sphere in the boat really light and
fun. It’s more like hanging out
with your buddies on the boat all
day(if your buddies knew how to
coach wakeboarding). It’s really
Travis Moye
The dock at The Boarding School.
EMPLOYEE OF THE MONTH
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a combination of professionality
and funstruction.
Explain more about what you do
with MasterCraft boats.
I do quite a bit of R&D for
MasterCraft. I put more hours
in and on a boat in a year than
most people would in the life of
their boat, so I can provide a lot
of long-term feedback in a short
period. Most of the time my boat
will have several things on it that
are potential options for the fol-
lowing model year. It’s a pretty
good gig, because I usually get
the cool stuff a year sooner than
most people ever know it exists.
I’m definitely really fortunate to
do what I do for those guys. I love
being part of the process, and
I have been a MasterCraft guy
since the age of nine, so it’s a re-
ally good fit.
What are the biggest challenges
for running a wake camp/school?
There is a lot that goes on with
running a camp. Most
people think you just
sit in the boat (which I
do a ton of), but I also
do all of the scheduling
with students and staff,
all of the ads, banking,
grocery shopping, toi-
let cleaning, you name
it. It’s definitely not a 9
to 5’er, but I love it.
Camps and schools can function
as great breeding grounds for
the next pros in the sport. Do
you see that influence growing
or changing in the future? Are
the number of ‘potential pros’
that you are seeing increasing?
Definitely. We have had a hand-
ful of guys this year from other
countries that I had never heard
of, that could be competitive on
the tour. We had a kid from Japan
this year come over and learn toe
9, switch toe 9, Pete 5, back 7, and
a ton of other stuff. Every person
that hopped in the boat and saw
him ride was blown away. It’s
amazing how many guys are out
there riding at a really high level
that just haven’t stepped in to the
arena yet. It’s really fun to see.
How has being a wake coach
changed in the time that you
have been doing it?
Well, I think any coach grows
and adapts to the sport, and how
it’s changing. I also am getting
constant influence and ideas from
all the guys I work with. There are
a lot of times where I will hear
one of them say something and
think to myself, “that was genius”.
I definitely feel lucky to work with
the guys I do. It helps me stay
fresh and continually refine the
way I coach. I think that’s cru-
cial to keep things fun for your
students and yourself. Our main
goal at The Boarding School is to
make EVERYTHING about your
wakeboarding experience easier,
so that you enjoy doing it more
and want to get other people
doing it.
Where do you see yourself and
The Boarding School in the next
five years?
I would like to just keep grow-
ing it. Our location allows us to
accommodate more people than
we use to, on and off the water. I
would love to just have the place
rocking all the time. I know we
have the best place in the world
and the best guys in the world to
do it with. I’m really happy with
where we are at and how things
have gone, I just want to stay on
the same path we’ve been on.Travis Moye, methodical.
Overhead shot of the lakes at The Projects
10
Your stores offer many prod-
ucts, like new boats, pre-owned
boats, parts & service, PWCs,
water sports equipment, snow
sport equipment, the yacht club
and other features of the marina.
What aspect of your business
is your favorite, and what is the
most profitable for you?
We strive to have every part
of our business compliment and
working synergistically with the
other parts.
We believe our snow sports
business is what allows us to have
a great watersports store and
vise-versa. A great, high volume
watersports department requires
a manager, buyer and profes-
sional sales people. Most boat
dealers struggle with affording
and maintaining a well trained
staff because of the seasonality
of the watersports business. Our
snow sports business perfectly
counter balances our watersports
business. Our retail department is
busy year round, so we are able
to keep and pay our great staff 12
months a year. Our snow sports
customers also buy boats and
watersports gear from us as an
extra bonus.
Our marina is another good ex-
ample of synergy. Providing water
access and storage for our boat
customers has been a huge ad-
vantage, especially with the low
water conditions we have experi-
enced the last 3 out of 4 years on
Lake Travis. We offer our custom-
ers a number of marina member-
ship options to suit their needs
including launching privileges, dry
stowage, and boat slips. We have
even added a boat club for those
who prefer a shared solution for
occasional boat use. Our ma-
rina patrons have become retail
customers as well. Our Lakeway
location is strategically located on
the main road that leads to our
marina.
Being recently crowned the #1
Boat Dealer in North America by
Boating Industry magazine, what
do you think is your secret to
success?
Sail & Ski has steadily and de-
liberately improved our business
over the last 30 years. We owe
the most credit to Brunswick and
specifically Sea Ray’s certification
programs. They have provided
us a road map to operate every
part of our business at a high
level. They showed us the way
with their best practices and we
executed.
Sail & Ski CenterBuzz Watkins,Owner/Founder
Boats on display at the San Antonio location
RETAIL SPOTLIGHT
11
By participating in Sea Ray
sponsored ADP Performance
Groups, with other larger Sea
Ray dealers, we have learned to
separate our business into depart-
ments for service, boat parts,
retail, boat sales and back office.
Each department is managed and
tracked separately as a stand-
alone business. We see many
dealers focus either on sales or
on service. At Sail & Ski we focus
on all of our departments so they
each perform and contribute to
the overall results of our company
and to our customer’s experience.
As a dealer offering a range of
types of boats, what types have
seen the greatest challenges
(weak sales), and which have
maintained the best through the
last several years, for you?
Challenging times in Central
Texas have come both from a
record drought the last four years
as they have from a sluggish
economy.
Our primary strategy
has been to align our-
selves with the most
financially stable and
responsible boat brands
in the industry. Our long
term relationships with
Sea Ray, Boston Whaler
and Correct Craft have
been and are the founda-
tion of our business. We
feel fortunate that these
brands have been rock
solid partners during the
recession.
In order to maintain
our sales volume we
decided to expand our
product portfolio. We
accomplished this by
further strengthening our
partnership with Bruns-
wick by adding Bayliner,
Meridian Yachts and Har-
ris Pontoon boats. These
well-known national
Sail & Ski Center’s San Antonio location
1969: Founded as a Sailboat only dealer – original name was “Sailing Imports”
1977: Added snow sports
1978: Moved into new 12,000 sq.ft. building. New name “Sail & Ski Center”
1979: Customers thought the “Ski” in our name was for water skis, so we added our water ski department
1983: Added first ski boats from Ski Supreme.
1987: Added Sea Ray
1988: Opened store in San Antonio
1989: Added Correct Craft
1996: Added Boston Whaler
1997: Moved into our Austin Headquarters – 33,000 sq.ft. Showroom and Service Center
2005: Opened store in Lakeway (Suburb of Austin, on Lake Travis)
2007: Purchase Yacht Harbor Marina, renamed “Sail & Ski Yacht Club”
2010: Added Bayliner and Meridian Yachts
2011: Added Harris Flotebote pontoons
Sail & Ski Center Through the Years
12
brands have increased our market
share and given us sales in cat-
egories we were not previously
addressing.
What are some of the benefits
you enjoy by now being a dealer-
owned marina?
Sail & Ski’s motto is to “Make
Boating Easy”. Everyone knows
boating is fun, but if we want
boating to grow we have to make
it easier for people to buy, enjoy,
and care for their boat. Sail & Ski’s
Yacht Club is just one of many
ways we make boating easier for
our customers. At our marina,
we can store and maintain our
customer’s boats for a hassle free
experience.
What are the greatest challenges
for your business that
you see ahead in the
next 2-3 years? Where
are the best pockets of
opportunity?
Perhaps the hottest
segment and a major
driver of new retail and
boat sales is the growing
popularity of wake surf-
ing in our market. Wake
surfing is as much about
the older crowd as the
younger crowd. Now parents are
participating in watersports be-
hind the boat, not just writing the
check. We are especially excited
about Nautique’s introduction of
their new G Series. These boats
are hands down the best wake
boarding and wake surfing boats
we have ever experienced.
The other category we have
seen noticeable sales growth is
in pontoon boats. Pontoon boats
have become much more luxuri-
ous and sporty. The triple-toons
models with new generation
outboards meet the performance
goals of buyers who previously
would not have considered them.
As baby boomers get older and
closer to retirement, we all need
to ask ourselves what they will
want to buy. We think pontoon
boats will have good sales suc-
cess for years into the future.
The front entrance to Sail & Ski in Austin, Texas
Inside the Austin service center
13
What are your strategies for
maximizing all three of your re-
tail locations plus your Marina?
We have been very careful
to only represent well known
national product lines that we can
sell in all of our locations. This has
allowed us to transfer inventory
amongst our stores. We are much
more likely to have just the right
boat for each customer by lever-
aging this strategy.
How has the internet changed
your business over the last five
years? How do you see it con-
tinuing to evolve?
Sail & Ski has always been the
most innovative marketer in our
area. We have been an early
adopter of new technology, and
have worked tirelessly to identify
trends and social media that will
allow us to better reach and com-
municate with our target custom-
ers. We see digital marketing as
the future – it’s targeted, cost
effective, and easier to track than
traditional forms of advertising.
We see our website as the hub
of all our marketing activities.
We have completely redesigned
our website over the last two
years. Our website content and
calendar of events is meticulously
kept up to date. Sail & Ski has a
team of employees dedicated to
the accuracy and completion of
online material. We believe our
web site is a direct reflection on
our company and we work on it
daily. Our website is never a com-
pleted project. We are constantly
improving, adding content and
features, and evolving to meet
our customer’s wants and needs.
Finally, on a personal level, what
do you find the most fun or excit-
ing about your job?
Like most boat dealers, we
work 6-7 days a week, so we bet-
ter enjoy what we do. It is easy to
get excited and go to work every
day to work in an industry that is
fun and helps families make last-
ing memories.
The Lakeway Sail & Ski location
Various products on display at the Lakeway and Austin locations
14
By Peter Rietz,
General Counsel for the WSIA
The primary goal of any risk
management program is to avoid
the human tragedy resulting from
serious accidents. Secondarily,
risk management programs serve
to improve the reputation of an
industry for safety, and reduce
exposure to claims for personal
injuries. Towed watersports indus-
try members working together
can achieve these goals.
In most states, evidence of
compliance with industry prac-
tices in a personal injury action is
both relevant and admissible for
purposes of determining whether
the defendant breached or satis-
fied the duty of care it owed to
an injured plaintiff. In terms of risk
management, this presents both
a problem and an opportunity.
The problem is that conduct fall-
ing below industry customs and
practices may result in liability.
The opportunity is for industry
members to develop and imple-
ment those practices by which
they may be judged with the aim
of improving participant safety.
Before turning to a discussion
of what industry members work-
ing together have done, and still
need to do, to improve the overall
safety of towed watersports,
some discussion of the types
of claims that can be brought
against industry members
is helpful.
Your Legal Duty of Care?
Manufacturers are subject to
“strict liability” as to the design,
materials, and construction of
their product. Products must be
reasonably safe and fit for their
intended purpose. Allegations
against a manufacturer typically
include claims of manufactur-
ing defects, design defects, and
failure to warn.
Under the rules of strict liabil-
ity, distributors and retailers can
be held liable as if they were the
manufacturer. Some states have
innocent seller statutes limiting
exposure of retailers and dis-
tributors to strict liability claims.
Even in those states, however,
they can be subject to
negligence actions for
representations, assem-
bly, maintenance and
instruction.
Venue providers such
as cable parks and lake
owners are subject to
premises liability for
dangerous conditions
they know of or should have
known about. They can also be
held liable for the acts and omis-
sions of their employees or even
volunteers based on negligence
or inadequate training/
supervision.
Instructors and coaches are
subject to liability for negligent
supervision. This can entail im-
proper selection of equipment,
improper maintenance, train-
ing methods utilized, pushing
students too hard, lack of certi-
fication, failure to have proper
medical response… This list is too
long to cover adequately within
the scope of this article. Suffice
it to say the only limitation is the
imagination and creativity of the
plaintiff’s attorney.
Of course industry members
are not without ammunition in
defending claims, namely waiv-
ers, warnings, negligence of the
participant sometimes called
comparative negligence, assump-
tion of risk law, and any protective
state statutes that outline expo-
sures for sports participant, i.e.
recreational use statutes. But, the
Networking the Industry to Safety
Watersports Responsibility Code
GUEST EDITORIAL
15
best defense is avoiding claims
altogether through risk manage-
ment. This includes the develop-
ment of industry wide practices.
Networking the Industry to
Safety through the WSIA
By networking through WSIA,
the towed watersports industry
already has made great strides in
developing closer relationships
and in developing and imple-
menting consistent risk manage-
ment programs that make sense.
These efforts have advanced the
primary goal of making the sport
safer for participants through
education, training, warnings,
and consistent messaging; but it
has also helped posture manu-
facturers, distributors, retailers,
and venue providers in a more
defensible position should injuries
and lawsuits occur. These efforts
resulted in the development of:
• Standardized warning
labels and instructions for
equipment;
• Watersports Responsibility
Code;
• Liability waivers for all vari-
eties of water sports;
• Consistent safety tutorials
for all of the above
operations;
Still more, however, needs to be
done. This includes:
• Adoption by all manu-
facturers of the warning
labels and instructions;
• Improved communica-
tion of the Watersports
Responsibility Code to
participants and drivers,
including posters in vari-
ous sizes available to all
members;
• Consistent use of waivers
where applicable;
• Utilize consistent safety
tutorials;
• Finish the ASTM guidelines
for parasail operators;
• Develop data base to
track accidents and injury
trends;
• Develop and distribute
PSAs similar to those pro-
duced by WSIA through
the grants to continue
to develop methods of
educating drivers and par-
ticipants that an accident
can be prevented with
appropriate training and
judgment.
The development of industry
wide practices through the WSIA
is just half the battle. Following
through in the implementation of
those practices is the other half.
The Rietz Law Firm attorneys are
recognized leaders in sports and
recreation law, and are available
to help effectively identify and
manage the risks associated with
particular watersports operations.
This includes audits of current
practices and the development
of company specific policies and
procedures affecting day-to-day
business operations. In the event
of litigation, the Rietz Law Firm
also stands prepared to litigate
whenever and wherever
necessary.
This is all very important, be-
cause what resonates the most
in a courtroom are the measures
that the business undertook to
prevent an accident.
The Rietz Law Firm special-
izes in sports and recreation
defense work and Mr. Rietz
is completing his 2nd year
as General Counsel for WSIA
and has run a water ski/wake-
board school since 1971.
ABOUT THE AUTHOR
Liability Waiver template
16
MANUFACTURERS: BOATS
Correct CraftOrlando, FL(407) 855-4141
www.nautiques.com
CWS BoatsCape May, NJ(609) 780-6326www.cwsboats.com
Fineline IndustriesMerced, CA(209) 384-0255www.centurionboats.com
Malibu Boats Merced, CA (209) 383-7469
MasterCraft Vonore, TN(423) 884-2221
www.mastercraft.com
Sanger BoatsFresno, CA(559) 485-2842www.sangerboats.com
Skier’s ChoiceMaryville, TN(865) 983-9924www.skierschoice.com
Tige BoatsAbilene, TX(325) 676-7777www.tige.com
MANUFACTURERS: EQUIPMENT
Acme PropellersBig Rapids, MI888-661-2263www.acmemarine.com
Alliance WakeboardCardiff, CA760-943-6600www.alliancewake.com
AM SkisOrlando, FL407-412-5971 www.amskis.com
ArgotrakNaples, FL239-300-2197www.argotrak.com
Boaters Insurance Marine
Boatfun Sports, IncLiberty Township, OH513-379-0506www.boatfunsports.com
Bonnier/Transworld WakeboardingWinter Park, FL407-628-4802www.bonniercorp.com
Breathe Boardwear Rathgar, Dublin, Ireland 353-1-4914170 breatheboardwear.com
Camaro USAKent, WA(253) 867-5735
www.camaro.at
Connelly SkisLynnwood, WA(425)-775-5416www.connellyskis.com
Creative Water SportsRedlands, CA909-335-1885www.ezski.net
Custom Chutes, Inc.Bradenton, FL941-753-4818
DECKadenceFt. Lauderdale, FL 954-536-3660www.marineflooring.net
Eagle Sports Houston, TX 800-862-4424
www.eaglesports.com
Flyboard, Inc. Lady Lake, FL 352-750-0048
www.flyboard.com
Goode Skis Ogden, UT 801-621-2300
www.goode.com
Griffin Boards Denver, CO 303-815-5161
www.bluegriffins.com
HO SportsRedmond, WA(425)-885-3505www.hosports.com
Indmar Products Co. Millington, TN 901-353-9930
www.indmar.com
Inland SurferBellevue, WA425-747-6055
Jet PilotVista, CA760-734-111www.jetpilot.com
Jobe Sports USAOrlando, FL407-352-3655
www.jobesports.com
Kent Sporting GoodsNew London, OHwww.kentwatersports.com
Kwik TekDenver, CO303-733-3722www.airhead.com
Liquid ForceEncinitas, CA(760) 943-8364
www.liquidforce.com
Masterline USAOakland, FL(407) 342-5284
www.masterlineusa.com
Nash Mfg / Nash Sports Fort Worth, TX 800-433-2901
www.nashmfg.com
NRS Moscow, ID 208-882-2383
www.nrsweb.com
O’Brien International Redmond, WA407-852-2424
www.obrien.com
Pacific WatercraftRedmond, WA 206-257-2301www.solowatersports.com
Performance DieselWebster, TX 281-464-2345
performancediesel.com
PleasurecraftLittle Mountain, SC
www.pleasurecraft.com
Rad Rails Mindon, NV
775-315-2468
Rave Sports St. Paul, MN 651-255-4805
www.ravesports.com
MEMBER DIRECTORY
17
Rixen Cableways GmGhDeachau, Germany498737-54700www.rixen-seilbahnen.de
Roswell Wake-AirCocoa, FL321-890-7120www.roswellwakeair.com
Sesitec Orlando, FL 407-353-4286 thewakeparkproject.com
Skylon/ECI Perris, CA 951-940-9999
www.skylonsports.com
Slingshot SportsHood River, OR509-427-4950www.slingshotsports.com
Sport DimensionCarson, CA310-320-7873www.sportdimension.com
Square One Dist. Issaquah, WA 425-369-6850
www.squareoneco.com
Stereo Skis Skarnes, Norway 479-515-8426
www.stereoskis.com
Top of the Dune Mary Esther, FL 850-855-4335 turn-key-marine.com
Underwater Reef Surfer Auburn, WA 253-332-7285
www.reefsurfer.com
Unit Parktech, AGRoesrath, Germany4.92206E+12www.unit-parktech.com
Wake JournalOrlando, FL407-476-4791
www.wakejournal.com
Water Sport IndustriesMt. Dora, FL352-516-6134
www.theskiseat.com
WOW World of WatersportsBoystown, NE(402) 516-8034
www.wowwatersports.com
XSR Xtreme Storage Rack Twin Falls, ID 208-431-1118
www.boardstoragerack.com
ZF Marine LLCDartmouth, MA401-261-1964www.zf-marine.com
Zup Board CompanyWilliamsburg, VA757-870-8900www.zup.com
DEALERS
Action Water Sports of Fenton Fenton, MI 810-629-1342
actionwater.com
Action Water Sports, Inc. Hudsonville, MI 810-629-1342 actionwater.com
Adrenaline Watersports Belevue, WA 425-746-9253 adrenalinewatesports.com
Ambush / Buywake.com Kennesaw, GA 770-974-9757
www.ambushboardco.com
American Boat Center Knoxville, TN 865-777-2628
americanboatcenter.com
American Marine & Motor SportsShawano, WI715-526-4300www.americanmarina.com
Aqua Sport Marine3 St. Agathe-des-Monts, QC 819-326-9998
www.aquasportmarine.com
Barefoot CentralKaty, TX281-395-9751
www.barefootcentral.com
Bart’s Water SportsNorth Webster, IN(574)-834-7666
BoardCo. IncSpringville, UT801-747-3539www.boardco.com
Boulder BoatsBoulder City, NV702-293-1122
www.boulderboats.com
Bradenton Beach Marina Bredenton Beach, FL 941-778-2278
bradentonbeachmarina.com
Central Valley MarineCampbell, CA408-371-6681www.cvmarine.com
Chessie Marine Sales Elkton, MD 410-620-2628
www.chessiemarine.com
Conneaut Lake NavigationConneaut Lake, PA814-382-3255www.navcompany.com
Culver Marina Culver, IN 574-842-3375
www.culvermarina.com
Dockside MarineIlmington, IL(815) 476-7802www.docksidemarine.net
Driport MarineO’Fallon, MO(636) 978-9999www.driport.com
East Coast Flightcraft, Inc.Middleton, MA978-777-1721www.eastcoastflightcraft.com
Fort Fremont MarineFremont, WI920-446-3220www.fortfremont.com
Gull Lake MarineRichland, MI267-627-4507www.gulllakemarine.com
Gunnells MarineGreenwood, SC264-223-2275www.gunnellsmarine.com
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Idaho Water SportsBurley, ID208-678-5809www.idahowatersports.com
Island City WatersportsCumberland, WI715-822-8337islandcitywatersports.com
JC SportsSeneca, SC864-882-4212www.skijcsports.com
Lauderdale Lakes MarinaElkhorn, WI262-742-3898lauderdalelakesmarina.com
Liquid Playground San Jose, CA 408-435-8088
theliquidplayground.com
Liquid Sports MarineOrlando, FL407-281-7909www.liquidsportsmarine.com
Main Channel MarinaSyracuse, IN574-457-4200
www.mainchannel.com
Marine OutfittersCharleston, TN(423) 336-1088
www.marine-outfitters.net
Marine Sales GroupCharlotte, NC336-918-6821www.marinesalesgroup.com
MarineMax, Inc.Clearwater, FL(727)-531-1700www.marinemax.com
Mattos Marine Diesel ServicesFort Myers, FL239-332-2515www.mattosmarine.com
MC Boats of ArkansasConway, AR501-513-2628www.mcboats.com
Memphis Boat CenterMemphis, TN901-744-4444www.memphisboatcenter.com
Miami Ski Nautique Miami, FL 305-438-9464 www.miamiskinautique.com
Midwest MasterCraftCrystal, MN
763-533-9666
Missouri River MarineGreat Falls, MI
Minnesota Inboard WatersportsExcelsior, MN952-474-1742
www.mninboard.com
MP Marine ProductsSalt Lake City, UT801-973-4017www.marine-products.com
Nautique CentralAnstead QLD, Australia61-7-5679-2246
www.nautiquecentral.com
Nautiqueparts.comElizabethtown, NC910-247-6201
www.nautiqueparts.com
Nautiques of OrlandoOrlando, FL407-425-2678
www.orlandonautiques.com
New Found Boat ShoppeBristol, NH603-744-0777
newfoundboatshoppe.com
Offshore Marine, Inc Branchville, NJ (973) 948-7177
www.offshoremarinenj.com
Omaha Marine CenterOmaha, NE402-339-9600www.omahamarinecenter.com
Overby Marine Sales/ServiceLittleton, NC(252) 586-3593
www.overbymarine.com
Overton’sGreenville, NCwww.overtons.com
Pacific Nautiques Pacific, WA 253-833-4140 pacificnautiques.com
Parker Business PlanningOrlando, FL407-843-8808parkerbusinessplanning.com
Pellaton EnterprisesBrentwood, CA209-815-2013www.sbcglobal.net
Performance Ski & SurfOrlando, FL407-859-7544www.perfski.com
Pinecrest MarineFishers, ID317-579-2628
www.pcmarine.com
Redline WatersportsMadison, WI(608) 838-0838www.redlinesports.com
Regal Marine Pty LtdtVermont, Victoria03-9874-4624
www.regalmarine.com.au
Riptank BoardshopLubbock, TX806-799-8265
www.riptank.com
Russell MarineAlexander City, AL(356) 212-1465
www.russellmarine.net
Sail & Ski CenterAustin, TX
www.sailandski.com
SD WatersportsLake Buena Vista, FL407-939-0754www.sammyduvall.com
Sebago WatersportsRaymond, ME(207)-655-7547www.sebagowatersports.com
Silver Lake MarineSilver Springs, NY585-237-5185www.silverlakemarine.com
Ski and Sports, Inc.Rogers, AR479-631-1653
www.skiandsports.net
MEMBER DIRECTORY
19
Ski Rixen of Quiet WatersDeerfield Beach, FL
Smooth Water SportsGanesvoort, NY518-793-5808
www.smoothwatersports.com
Stan Craft MarineCoeur d’Alene, ID208-457-8000
stancraftmarinecenter.com
Stengl MarineMinocqua, WI715-356-2220
www.stenglmarine.com
Superior Boat Repair & SalesRancho Cordova, CA916-638-3382
superiorboatrepair.com
Surf & OffshorePoint Pleasant Beach, NJ732-892-8303
www.surfandoffshore.com
Texas MasterCraftFort Worth, TX817-589-7547
www.tesasmastercraft.com
The Liquid EdgeFarmer City, IL217-649-2698
www.theliquidedge.com
The Ski ShackSpringfield, MO417-882-8480
www.theskishack.com
The Twister Ski ShopBlair Athol Adelaide, SA61428826400www.twister.com
The Wakeshop DHL & SKI NashvilleOld Hickory, TN615-330-0655www.thewakeshop.net
VS MarineAtascadero, CA 805-462-BOATwww.vsmarine.com
Wakeboarder.comAustin, TX512-789-3149
www.wakeboarder.com
Wakeboards.com Crystal, MN763-533-9666wakeboardwarehouse.com
WakeSide MarineElkhart, IN574-264-2874
www.wakesidemarine.com
Water Ski Pro ShopBoise, ID208-336-3270
thewaterskiproshop.com
Watercraft SalesThree Lakes, WI715-546-3351www.watercraftsales.com
Waterskis.comCrystal, MN763-533-9666www.waterskis.com
White Lake MarineWhite Lake, NC(910)-862-3688www.whitelake.com
Wilson WatersportsEdmond, OK405-330-0526www.wilsonwatersports.com
PARASAIL OPERATORS & MANUFACTURERS
Aquatic AdventuresPanama City, FL850-236-8677
www.pcbeachadventures.com
Atlantic WatersportsN. Myrtle Beach, SC843-272-2420atlanticwatersports.net
CWS ToursSt. Thomas, VI(340) 775-9360www.viwatersports.com
Daytona Beach ParasailDaytona Beach, FL386-547-6067
www.daytonaparasailing.com
Estero Island ParasailFt. Myers Beach, FL239-440-2270
Holland AmericaFt. Lauderdale, FL(206) 626-8091
www.hollandamerica.com
J.D.Q. Inc. Lake George, NY 518-668-4644 lakegeorgerecreation.com
Just Chute MeDestin, FL850-333-3984www.parasaildestin.com
Key West ParasailKey West, FL305-294-2437
www.furycat.com
Lighthouse Harbor MarinaGreentown, PA510-857-0220
www.lighthouseharbor.com
Marco Island Water SportsMarco Island, FL239-777-9977marcoislandwatersports.com
Nutin Fancy Fishin, IncDunedin, FL
OBX Parasail, LLCManteo, NC252-573-8909
Paradise ParasailFt. Myers, FL239-433-4337
Parasailing the Harbor Dallas, TX 214-317-0845
parasailingtheharbor.com
Pinky’s ParasailGloversville, NY607-272-7245
Pleasure Island Parasail Orange Beach, AL 251-609-0244 pleasureislandparasail.com
Quepos ParasailMarco Island, FL239-970-0618
Radical RidesPensacola Beach, FL(850) 934-9743www.radicalrides.com
Sage SailingSurfside Beach, SC
843-232-8383
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SD WatersportsLake Buena Vista, FL407-939-0754www.sammyduvall.com
Sea Isle ParasailLinwood, NJ(606) 602-3465
www.seaisleparasail.com
Siesta Key WatersportsSarasota, FL (727)642-2876siestakeywatersports.com
Sky Pirates Watersports Destin, FL 850-837-5797
skypirateswatersports.com
Skys The Limit Watersports, Inc.Dunedin, FL
(727)389-2209
Smile High ParasailSt. Augustine, FL904-819-0980www.smilehighparasail.com
Top of the Line ParasailDunedin, FL727-403-8807
www.clearwaterparasail.com
UFO ParasailLahaina, HI808-661-78836www.ufoparasail.net
Watersports4UBayamon, Puerto Rico787-306-7667
Xtreme Parasail, Inc.Honolulu, HI808-737-3577www.xtremeparasail.com
YOLO Watersports, Inc.Captiva, FL239-472-9656www.yolowatersports.com
CABLE PARK OPERATORS
Action Sports ParksChester Springs, PA484-354-3096www.actionsportsparks.com
Adrenaline Adventures Headingly, Canada 204-800-2060
www.adrenalinemb.com
Brownstone Exploration & Discovery ParkPortland, CT866-860-0208www.brownstonepark.com
Cable Sk8 Homestead, FL 602-663-2623 facebook.com/cablesk8
CajunXcablesLafayette, LA
www.cajunxcables.com
East Coast Wake Park Greenville, NC 919-801-3507
eastcoastwake.webs.com
H3O Development Partners Sammamish, WA
206-227-5178
Hexagon Wake ParkRoxboro, NC336-263-6412 www.hexagonwakepark.com
Hydrous Wake Park Allen, TX 214-390-3088
www.hydrous.com
Jibtopia Wake ParkChapel Hill, NC919-801-0083www.jibtopiawakepark.com
KC WatersportsPaola, KS913-783-4300www.kcwatersports.com
Keys Cable Adventure Park Islamorada, FL 305-853-9728
www.keyscable.com
Miami Water Sports ComplexHialeah, FL 305-476-9253miamiwakeboardcomplex.com
New Wave Cable Park Buford, GA 678-758-8488
newwavecablepark.com
Orlando Water Sports ComplexOrlando, FL 407-854-1800www.orlandowatersports.com
Red Rock Wake ParkSt. George, UT 801-867-0241
www.redrockwakepark.com
Ski Rixen Deerfield Beach, FL
Texas MasterCraft Ft. Worth, TX 817-589-7547
www.texasmastercraft.com
Texas Ski RanchNew Braunfels, TX830-627-2843www.texasskiranch.com
The Barracks Wellborn, TX 979-229-5906
barrackstownhoes.com
Valdosta Wake Compound Valdosta, GA 229-375-3060
valdostawakecompound.com
Velocity Island Park Woodland, CA 530-908-2309
velocityislandpark.com
Wake Island WatersportsPleasant Grove, Canada(415) 747-4119wakeislandwatersports.com
Wake NationFairfield, OH513-846-4063www.wakenation.com
Wake Park ProjectOrlando, FL407-353-4286
thewakeparkproject.com
Western Oasis WakeplaceMinden, NV775-315-2468
www.wowwakeplace.com
ASSOCIATES
Ball, Bounce and Sport Ashland, OH 888-434-891
www.hedstromplastics.com
MEMBER DIRECTORY
21
Bartlett Lake Marina Cave Creek, AZ 480-221-0503
www.bartlettlake.com
Belter InsuranceWillows, CA1-800-540-2258www.belterinsurance.com
Boating World 949-660-6150 www.boatingworld.com
Chris Craft Sarasota, FL 941-351-4900
www.chriscraft.com
Coleman Company Wichita, KS 316-832-3084
David Layne Ashland, KY
FW MurphyTulsa, OK918-633-3952
www.fwmurphy.com
Indexic, IncMt. Pleasant, SC800-742-4781www.indexic.net
Label IndustriesKnoxville, TN865-691-5141www.labelindustries.com
MITO Corp Elkhart, IN 574-295-2441
www.mitocorp.com
Protomet Corp Oakridge, TN 865-425-0600
www.ptmedge.com
Shred Ready Auburn, AL 334-239-0179
www.shredready.com
SportspowerAltadena, CA(626) 456-1969
www.sportspowerltd.net
SwimlineEdgewood, NY631-254-2155 x145www.swimline.com
Tearepair, Inc.Land o Lakes, FL800-937-3716www.tear-aid.com
CAMPS & SCHOOLS
Allatoona AdventuresCanton, GA404-849-1245
allatoonaadventures.com
Chain O Lakes Water Ski SchoolThree Lakes, WI715-546-2014chain-o-lakes-skischool.com
International Tournament SkiingGroveland, FL352-429-9027www.jacktravers.com
Mission Bay Aquatic Ctr (SDSU) San Diego, CA
The Liquid EdgeFarmer City, IL217-649-2698
www.theliquidedge.com
Wake School Argentina Buenos Aires, Argentina 5411-4728-0031
www.wakeschool.com.ar
WaterSki & Wakeboard Charters Marco Island, FL 239-825-7015
www.wakeboardFL.com
ASSOCIATIONS, FRIENDS & SCHOOLS
AWSEFPolk City, FL863-324-2472
www.waterskihalloffame.com
Consumer Testing Bentonville, AR 479-286-2300
consumertesting.com
Dive and Marine Consultants Boca Raton, FL
www.dmci.com
First Flight Insurance GroupKitty Hawk, NC252-261-1903 x230
www.firstflightinsurance.com
iDrive Lake Alfred, FL 863-956-4607
IWWFPolk City, FL www.iwsf.com
Logan Insurance Pensacola, FL 850-438-1448
USA Water SkiPolk City, FL
863-324-4341
WakescoutSan Juan Capistrano, CA949-496-2178www.wakescout.com
WWALake Alfred, FL(407) 362-7841www.thewwa.com
REPS
Luc Adams NRS Rep Moscow, ID
Matt McDevitt MasterCraft Maryville, TN matt.mcdevitt @mastercraft.com
Chris Owen MasterCraft chris.owen @mastercraft.com
Zane Schwenk Zane Schwenk, Inc. Winter Haven, FL [email protected]
Parker Stair MasterCraft Vonore, TN parker.stair @mastercraft.com