Building Awareness. Fostering Innovation. Competing Globally.

Developing New & Innovative Ideasin our Local Manufacturing Sector

Waterloo Region Overview

Waterloo recognized as World’s Most Intelligent City

in 2007.

Waterloo recognized as World’s Most Intelligent City

in 2007.

Waterloo Region

Quick Facts

• Population of approx. 480,000

• $21.5 billion GDP (2006)

• 150 research institutes

• $347,172 million in private sector and $200,099 million in public sector R&D expenditures (2005)

• Canada’s 10th and Ontario’s 4th largest urban area

Diverse Mfg Community

1,000 manufacturing companies 62,000 manufacturing workers

• Accounts for 1 in 4 of regional jobs

• 31% of regional activity

• Generated $12 billion in economic activity

• Earned 24% higher wages than Ontario average

• Contributed $652 million to Provincial & Federal income taxes

• Supported $170 million in municipal property taxes

Diverse Industrial Mix A strength of the Waterloo Region

Highest concentration of manufacturing jobs in the country

Source: Statistics Canada, Labour Force Survey; CAW Research Department

16.5% Ontario

13.9% Canada

26.3% Waterloo Region

16.5% Ontario

13.9% Canada

26.3% Waterloo Region

7% loss in manufacturing employment in past

18 months

7% loss in manufacturing employment in past

18 months

2000 - A Steady Decline

Represents:•10% decline in all manufacturing jobs in the Waterloo Region

•$357 million less in annual payroll spending

•$72 million lost in annual federal and provincial income taxes

•$18 million lost in annual contributions to CPP and EI programs

Manufacturing JobsCritical to the local economy

6,900 manufacturing jobs lost from 2000-2007 across a range of different industries including textiles, paper, metal, auto parts and furniture

Source: 2006 Statistics Canada, Labour Force Survey; CAW Research Department

What is MIN?

• To help globally through improved collaboration, knowledge sharing and professional networking.ocal manufacturers compete

Online Manufacturing

Community

Mission

To create an online community that connects key stakeholder

groups within the Waterloo Region manufacturing sector in an

effort to create a more responsive and globally competitive

manufacturing community through improved networking,

collaboration & knowledge sharing.

videos

commenting

rating

blogs

podcasts

Forums

tagging

WIKI

bookmarking

Member Directory

RSS

Email Alerts

easySaaS

Using New Web 2.0 Tools

Messaging

contacts

Search

Three Primary Services

Knowledge Sharing

• Resource Centre Wikipedia for Mfg

• Publications

• Videos

• Podcasts

• Event Listings

• Newsfeeds Local, regional and national

• Blogs

• Polls

Professional Networking• Member Directory• Personal Profiles

Business background Skills Expertise Contact Info.

• “One to One” Messaging• Peer Connections• Peer Groups

By sector By issue By role

• Expert Bloggers• Event Calendar

Conferences Workshops Seminars

Marketplace

• Advertising Keyword Rich Media Homepage

• Service Provider Directory• Job Board

Recruiting• Ask an Expert• Classified Ads*• Online Auction*

Why Manufacturing?

LargestContributing

sector toCanada’s GDP

What is the Structure?

Membership Structure

Mem

bers

Adv

isor

y B

oard

Advisory Board

Advisory Board($5,000 per seat) 20 seats Chair plus 19 local seats Sub committees (funding, content, branding, membership, governance)

Members are selected based on their role, contribution or support of the regionalmanufacturing community

Local manufacturers Local government and agencies Academic institutions Service providers Not for profit associations & consortiums

Role Strategic direction Promote awareness Develop funding - $50,000 minimum per year Memberships, partnerships, sponsorships

Advisory BoardAll major stakeholders groups represented

Government, academic, manufacturing, consortiums/associations

Executive Director

Role Appointed and funded by the Advisory Board

The Executive Director, is a high profile individual within the manufacturing sector

Acts as the local spokesperson for the MIN, and its “champion” within the community

He/she personally visits many of the manufacturers and solicit their support of the network by joining, using, and if able, offering some corporate financial support of sponsorship

Develop key partnerships including content, expert bloggers and sponsors

Technology Provider

MIN is powered by IGLOO Inc. technology Community Platform SaaS Community facilitation and support

Over 1,000 organizations using IGLOO: Motorola (private) Blackberry Partners Fund™ RBC (private) Concerro IGLOO.org PolicyNet ENTRENET Trudeau Foundation ACUNS Gairdner Foundation

What are the Key Resources?

What’s New

The What’s New area allow MIN members to quickly

see what’s new within the MIN community over the

past 48 hours.

Members can see new events, blog posts, online

discussions, latest members and more.

Member Directory

One of the most powerful features of MIN is the ability to network. Every member can create a professional profile

which is displayed in the Member Directory.

Using the directory, members can create connections with

peers; send quick messages; find expertise and more.

Region-Wide Search

The MIN community search crawls every manufacturing

web site in the region.

This means that you can find any company, product or

service related to manufacturing in the region

right from the MIN.

Every manufacturer also receives a free advertising on the search results page

for their company.

Resource Centre

The Resource Centre is your “wikipedia” for manufacturing in the

Waterloo Region and beyond.

It is an ideal resource for finding publications, videos, web sites and/or

important links.

Every member of MIN can share knowledge, expertise and links with

other members.

Job Board

The MIN job board allows regional manufacturers to search and post

job openings for free.

MIN has partnered with a variety of recruiting agencies and career

centres to provide additional job-related resources to the MIN

members.

Expert Bloggers

MIN has secured experts in a variety of business fields to blog on a variety of topics related to manufacturing.

Members can read, post, comment and rate opinions

from local manufacturing experts.

Event Calendar

Every member of MIN can post upcoming events in the

Event Calendar.

This may include conferences, seminars, workshops and

more.

Members can simply subscribe to the calendar and receive regular email updates on

upcoming events.

News Feeds

Members can keep up on the latest manufacturing

news.

The MIN offers access to up-to-the-minute news articles harvested from

thousands of local , Canadian and international

news feeds.

Members can browse, read, bookmark or create an RSS feed to their favorite news

sources.

Company Directory

Every MIN member organization receives a free corporate profile

which is published in the Company Directory.

This is an ideal resource when you are looking for specific products or

services manufactured in the Waterloo Region.

Company profiles can be searched or browsed by industry sector or

alphabetically.

Discussion Groups

Members can set up or join “peer to peer” discussion groups.

Groups are ideal for discussing issues related to a specific sector,

role or function within your company or the industry.

Sponsorship, Advertising& Linking Programs

Sponsorships

Gold• The GOLD PARTNER program is the most prestigious partnership level within the

MIN community. This sponsorship is only available to 20 companies each year. It provides an exclusive way to support and promote innovation in the manufacturing sector in the Waterloo Region.

$12,000 per year

Silver • The SILVER PARTNER program is ideal for organizations looking to promote their

company, products and service to MIN members while helping to promote innovation in the manufacturing sector in the Waterloo Region.

$6,000 per year

Bronze• The BRONZE PARTNER program is our most cost effective level aimed at smaller

organizations looking to promote their company, products and services to MIN members while helping to promote innovation in the manufacturing sector in the Waterloo Region.

$3,000 per year

Advertising

Key Word AdsThe KEY WORD ad program is the most cost effective form of advertising on the

MIN. Ideal for companies with limited resources and/or budget or companies advertising a new product or service. KEY WORD ads are 15 word text ads which are placed on any search results page.

Rich Media AdsThe RICH MEDIA ad program is ideal for companies who want to advertise using

rich text formats like graphics, Adobe Flash and video. RICH MEDIA ads are placed on selected sub pages with the MIN community. 

Home Page AdsThe HOME PAGE ad program is our most prestigious advertising program.

Advertisers can choose from either a SPOTLIGHT or WATERMARK ad which are placed on the MIN homepage. 

Sample RichMedia Ad

Link to Us Program

Program Details• Free program• All member organizations can participate in the Link to Us program

• Showcase support for the community and help raise awareness

• The MIN team have created a collection of member badges that can be added to your web site

• Including all of the html code

• Members simply choose the badge that best represents their membership type and add the code to your web site

Badges:

1.877.ON IGLOOwww.igloosoftware.com

The Waterloo MIN online community is powered by IGLOO Software. We develop online business communities, a powerful

solution for team collaboration, managing a small project or creating a public website. www.waterloomin.com

Our free edition is ideal for companies that need an inexpensive, yet future forward solution. No need to hire a team

of developers or marketing consultants - we even host the solution free of charge. Start now at

www.igloosoftware.com/free.