watts up? is your uc energy efficient?

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BUSINESS MADE SIMPLE

Watts Up?Is Your UC Energy Efficient?

Steven GivenLeader, Nortel Enterprise War Room


Agenda

• Speaker Introduction

• The UC Energy Efficiency Story

• The Evidence

• The Challenges

• The Commitment

• Q & A

• OPEX Savings Demonstration


Speaker

Steven Given

[email protected]

• Leader, Nortel Enterprise War Room

• 8-year veteran of Nortel


The Energy Efficiency Story + UC

• Cross industry

• Did you know?

• Green IT examples

• Telepresence

• Network

• Energy Star

• Legislation


Cross Industry UC Collaboration & Leadership

MCS Client integration with Lotus Sametime � offers click-to-function, messaging, presence and multimedia services.

MCS for Lotus Sametime

Nortel and IBMBetter Together for Business Solutions

Applications + Nortel Energy Efficient IP Network


What customers want:

• Innovative features

• Connected & integrated solutions

• High-performance & scalability

• Ease of deployment

• Ease of support

• Upgrade path

• Cost savings

Unified Communications Environment

I need a system that will connect me to my team while I work remotely.


Gartner Magic Quadrant forUnified Communications, 2007*

*The Magic Quadrant is copyrighted 2007 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders”quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Magic Quadrant for Unified Communications, 2007;Bern Elliot, August 20, 2007

“This Magic Quadrant graphic was published

by Gartner, Inc. as part of a larger research

note and should be evaluated in the context

of the entire report. The Gartner report can

be viewed at:

http://www.nortel.com/promotions/

magic_quadrant_2007/index.html


Did You Know?

Source: *Energy Information Administration; **Deloitte Consulting - Green IT. The Fast-track to Enterprise Sustainability

energy costs

Energy Costs expected to rise 3.1% in 2008-combined with consumption increase of 1.3%, leading to a cost increase of 4.4%. Wages are only expect to rise 3.2%*

Commercial electricity costs continue to rise (source: EIA)

network switching

IT typically represents 30 percent to 40 percent of a company’s energy consumption. A recent study found that energy consumed by servers and related infrastructure equipment around the world doubled between 2000 and 2005**

Network12-15% and growing

Loss

Servers & Storage

HVAC

Lighting


Green IT Examples

telepresenceFor every 3 meetings held by video conference instead of flying cross-country, it would be like taking a car completely off the road for an entire year.*

IP converged network

Network infrastructure represents between 12% - 15% of data center power consumption and the equivalent in HVAC.


What don’t we know?

energy star

Awareness of Converged

Networks and Energy

Efficiency does not exist

legislation

1-2007 US President signs

Executive Order 13423

Section 2 (h) of E.O. 13423 requires that Federal agencies:

When acquiring an electronic

product to meet its requirements,

meets at least 95 percent of

those requirements with an

Electronic Product Environmental

Assessment Tool (EPEAT)-

registered electronic product,

unless there is no EPEAT

standard for such product.


Watts Changed?

Ben Franklin figured out that static electricity and lightning were the same, paving the

way for the future.

The world hates change, yet it is the only thing

that has brought progress.

– Charles Kettering

EPA createsEnergy Star program1992

Crude oil breaks $100 per barrel

200AD 200619581663 20081700 - 1830 1970 1992 300 - 1600

INDUSTRIAL REVOLUTION

Wood was the primary source for cooking, warmth, light. Wood was

time consuming, hard work.

Time is the most valuable thing a man can spend.

– Diogenes Laertius

The Royal Society of London urged its

Fellows to withstand the domination of

authority and to verify all statements by an appeal to the facts determined by experiment.

First Earth Day1970

“Our industry is at the leading edge of a major shift from obsession with raw computing power to the cusp of becoming obsessed with computer efficiency.”

– Kenneth RomansSenior Vice President of OperationsFidelity Investments Systems Company

TECHNOLOGICAL REVOLUTION


Green IT: CIO Leadership

Understanding the Opportunity

n = 191

Why is IT supplier “greenness” important to your organization?

©2008 IDC

8.9%

Favor green suppliers 36.6%

51.2%

81.2%

Products which help compliance

Green products which reduce OPEX

Other


The Evidence: Network Core Switches

Data Center Core

Network SwitchesTwo 10-slot Core Switches in NYC

Power Consumption

Watts/hour

HVAC/Cooling (MBTU/hour)

36,456

124.4

93,014

317.6

NortelERS 8600

CiscoCatalyst 6500

61% 155%

Nortel EnergySavings

Cisco EnergyPremium


The Evidence: Network Floor Switches

Wiring Closet/Edge Switch Comparison Watts/hour Nortel Energy Savings

Cisco Energy Premium

Nortel Cisco Nortel Cisco

4548GT Catalyst 3560G – 48PS 39 84 54% 115%

4550T PWR Catalyst 3750G – 48PS 45 89 49% 98%

4550T PWR Catalyst 3750E – 48PD 45 102 56% 127%

4550T PWR Catalyst 3560E – 48PD 45 104 57% 131%

0

20

40

60

80

100

120

10 1218 20

15 13

28 2934 3431

37

5560

4539

8489

104 102

Watts Per Hour

Nortel/HP Results Nortel/Cisco Results

Source

: The Tolly G

roup, O

ctober 2007

Nortel ERS

2526T-PW

R

Nortel ERS

2550T-PW

R

HP ProCurve

2626-PWR

HP ProCurve

2650-PWR

Nortel ERS

4550T-PW

R

Nortel ERS

4548GT-PWR

Cisco Catalyst

3560G-48PS

Cisco Catalyst

3750G-48PS

Cisco Catalyst

3560E-48PD

Cisco Catalyst

3750E-48PD

Average Power Consumption in Watts per Hour for Switch Operation (right bar of pair)and For Cooling Associated with Heat Dissipation (left bar of pair)


The Evidence: Network Routers

Input Power Requirements:Nortel vs Cisco Access Routers

Maximum System Power Dissipation (Watts) Nortel Energy

SavingsCisco Energy Premium


SR1001 ISR1841 8 50 84% 525%

SR1002/4 ISR2801 12 150 92% 1150%

SR3120 ISR3825 80 300 73% 275%

SR4134 ISR3845 250 435 43% 74%


Closet Switch Pricing Analysis Example: CDW 03-27-2008

The Evidence: Wiring Closet CAPEX

Lower the Budget 44% for Wiring Closet:

From Data Center Core to Wiring Closet Floor – Nortel is Energy Efficient

45%$3,619.99$6,639.99ERS 4548GT-48-PWRWS-C3560G-48PS-S

44%Average:Summary:

Nortel is an average of 44% less than Cisco with regard to stackable switches

54%$3,455.99$7,549.99ERS 4526FX-24TWS-C3750-24FS

38%$2,172.99$3,526.99ERS 4550-48TWS-C3560-48TS-S

45%$2,539.99$4,589.99ERS 4550-48T-PWRWS-C3560-48PS-S

32%$3,807.99$5,589.99ERS 4548GT-48WS-C3560G-48TS-S

58%$4,533.99$10,835.99ERS 5520-48TWS-C3750G-48PS-S

44%$473.99$842.99ERS 2526-24TWS-C2960-24TT-L

51%$789.99$1,611.99ERS 2550-48TWS-C2960-48TT-L

50%$1,339.99$2,679.99ERS 2526-24T-PWRWS-C3560-24PS-S

58%$1,916.99$4,589.99ERS 2550-48T-PWRWS-C3560-48PS-S

$3,789.99

$5,225.99

$3,679.99

Nortel CDW Price Nortel % LowerCisco Model Nortel Model Cisco CDW Price

WS-C3750G-24T-S1U ERS 5510-24T $4,891.99 25%

WS-C3750G-48TS-S ERS 5510-48T $9,786.99 47%

WS-C3750G-24PS-S ERS 5520-24T $5,451.99 30%


Lower the Electric Bill:


The Evidence: IP Phones

IP Phone Power ConsumptionMaximum System Power

Dissipation (Watts) Nortel Energy Savings



IP Phone1230 (10/100)

IP Phone7960G (10/100)

3.20 7.88 59% 146%

IP Phone1120E - GE

IP Phone7941G-GE

8.00 12.9 38% 63%

IP Phone1140E - GE

IP Phone7961G-GE

8.00 12.9 38% 63%

IP Phone 2007 (10/100 - Color)

IP Phone 7970G 8.50 10.25 17% 21%


The Evidence: Call Servers



Like for Like Call Server Power ConsumptionMaximum System Power




CS1000E CPPM HA Chassis

MCS 7845 H2 Unified Communications Manager

600 1150 48% 92%


The Evidence: Call Servers + E911



4200Emergency ResponderEmergency Services ( part of CS1000E )

Like for Like Call Server Power ConsumptionMaximum System Power




CS1000E CPPM HA Chassis

MCS 7845 2H Unified Communications Manager

600 1150

62% 162%


The Evidence: Tolly Case Study

Nortel's PoE switches are more Energy Efficient than the

equivalent Cisco switches...resulting in significantly lower

overall operational (power and cooling) costs.

$500

$400

$300

$200

$100

$0Nortel ERS4550T-PWRwith RPS 15

Nortel ERS4548GT-PWRwith RPS 15

Cisco Catalyst3560E-48PD

Cisco Catalyst3570E-48PD

$146 $150

$312

$458 “The Nortel ERS 2500 & 4500 series demonstrated the lowest per-port cost for delivering full power PoE and Nortel's tested switches are the ‘greenest’of all switches tested.”

Source: Tollyhttp://www.tolly.com

Nortel switches pay for themselves:

Savings on power and purchase price versus Cisco = free switch


The Evidence: Real World Example

The following is a test model of energy consumption in the state of New York, where the East Coast Power Grid is reaching its maximum capacity:

Kilowatts Consumed Energy Savings (Kilowatts)Operational Expense Savings

(USD)

Type# of

SystemsNortel Cisco 1st Year 5+ Years 1st Year 5+ Years

6 Slot 0 0.0 0.0 0.0 0.0 0.0 0.0

10 Slot 4 65,470.8 165,235.0 99,764.2 498,821.1 $27,109.86 $143,929.93

Non-POE Stackables 50 19,800.0 22,440.0 2,640.0 13,200.0 $1,278.10 $6,785.58

POE Stackables 200 113,520.0 270,336.0 156,816.0 784,080.0 $75,918.87 $403,063.58

IP Phones 2,500 133,600.0 180,844.0 47,244.0 236,220.0 $15,246.56 $80,946.06

Total 332,390.8 638,855.0 306,464.2 1,532,321.1 $119,553.38 $634,725.15


Independent Labs Testing Summary

Energy Efficiency SummaryMaximum System Power




Core 8600 Core 6500 1072 1759 39% 64%

Floor 4500 Floor 3500 89 149 40% 67%

Branch 4134 Branch 3845 140 194 28% 39%

Get the Facts and Lower the Electric Bill:

From Core to Floor & Branch Office – Nortel is Energy Efficient


The Solution:Business Optimized Networking

Converge IP/Ethernet

• ERS 2500/4500/5500

• Evolution of core with 4x densities

• OCS/LCS features, 802.1ab

Mobilize• New WLAN Security Switch and Access Points

• WLAN Location Engine

Extend• Secure Router 1000, 3120, 4134

• Converged branch with MSFT OCS

Accelerateand optimize

• Nortel App Accel 510/610

• Optimized for MSFT/IBM

• Multimedia/UC ready

Manage & Secure

• Proactive Voice Quality Mgmt. and theft protection

• NSNA/MSFT integration


Nortel is 7x MORE RESILIENT

Nortel PERFORMS 20x BETTER

Nortel offers significantly LOWERTCO

Nortel is 50% MORE ENERGY EFFICIENT

cont.

The Solution:Business Optimized Networking


Work at home initiatives with UC applications Buy carbon

credits to offset air travel

Invest in hybrid trucks for distribution

Utilize Telepresence in boardrooms

Change IT purchasing behavior

Pay for employees public transportation

Launch a “green”

version of our product

Put solar panels on rooftops

The Management Challenge to “GREEN”

We are doing a lot of “green” initiatives, but are we driving shareholder value?


The Challenge

Do I replace inefficient?

• Yes!

• CAP & migrate

• Invest incrementally

Do the math!

• Use the Nortel Energy Efficiency Calculator for FREE!

• Input your own numbers

Make the change!

• Move quicker with Nortel’s “energy efficient” financing

• Know your power tax

• Reduce carbon footprint


Nortel Energy Efficiency Calculator

• Easy to use

• Input your own models and numbers

• Envision the potential

• Realize the results

• Make better educated decisions

• Save money!


Nortel’s Commitment

Addressing Our Global Environment

Fact Sheet:

• 220 locations in 60 countries

• 33,760 employees

• 13,700 supplier & partner users

• 2,100 servers & 32,000 desktops

• 5,100 switches and routers

• 485 terabytes stored data

• 11 data centers

• ~314,105 metric tons CO2 footprint

Confidence in Execution – Sharing Knowledge


BUSINESS MADE SIMPLE

Call To Action:

Model Your Energy

Efficiency Savings

with Nortel & Fund

your UC Deployment

with the Savings

watts up? is your uc energy efficient?

Business

uc energy efficiency

year veteran of nortel

uc energy efficient

speaker steven

uc cross industry

agenda speaker introduction