wattsapp free, energy consumption monitoring for students
TRANSCRIPT
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WATTSappFree, energy consumption monitoring for students
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Table of Contents The problem The product Target market Alternative products
Business model Validation process Go/No-Go
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The problem
• Students regulary encouter high unexpected energy consumption costs
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What is WATTSapp?• Free energy monitoring smartphone app • Website • Offer students help when encountering problems
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Alternative products• The Wattcher • Metsens• Innax Our distinctive strenghts: • Completely free• No obbligations
• Warning when usage is high• Direct offering of solutions
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Target market
• Student residences
• Landlords
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Any further Questions?
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Business model
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Customer segments
• Student residences • Landlords
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• Energy monitoring website • Smartphone app • Webshop
Value propositions
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Channels
• Via the internet • Package delivery
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Customer relationships
• Continuous updates and improvements on software
• Affiliate program
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Revenue streams
• Commission on sold webshop items• Advertisement on website• Advertisement in smartphone app
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Key resources • Web/App-development skills • Application license apple store • Webhosting/domain• Communication skills
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Key activities
• Updating/patching the product’s software • Communicate with affiliate partner • Support software users
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Key partnerships• Webshop affiliate
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Cost structure Investment: •Website/App development
Continues costs:•Webhosting•Technical staff•Customer support
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Validation Process• Most students, 5 / 8 care about energy usage. *
• But, most students don’t know their monthly energy bill. 3 / 5 students living away don't know what they pay for energy every month. *
* http://projectraoul.nl/survey/
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Go/No-Go
• Sufficient amount of interest, by landlords and students. (possibly other markets as well)
• Ability to create a simple device with software, within a short period of time.
• Ability to fund the initial start-up phase. Probably by using bootstrapping techniques.
• Presence of a working app and website for our customer-support