way to go social
TRANSCRIPT
![Page 1: Way to go social](https://reader036.vdocument.in/reader036/viewer/2022062308/55c0c6c2bb61eb8b198b4711/html5/thumbnails/1.jpg)
“Way to go Social” A guide for Movies & TV Shows
Kaushik Chowdhury – Web StrategyOctober - 2012
![Page 2: Way to go social](https://reader036.vdocument.in/reader036/viewer/2022062308/55c0c6c2bb61eb8b198b4711/html5/thumbnails/2.jpg)
Create Viral
![Page 3: Way to go social](https://reader036.vdocument.in/reader036/viewer/2022062308/55c0c6c2bb61eb8b198b4711/html5/thumbnails/3.jpg)
Target the Youth
![Page 4: Way to go social](https://reader036.vdocument.in/reader036/viewer/2022062308/55c0c6c2bb61eb8b198b4711/html5/thumbnails/4.jpg)
Participation in a Team (both girls and boys)
![Page 5: Way to go social](https://reader036.vdocument.in/reader036/viewer/2022062308/55c0c6c2bb61eb8b198b4711/html5/thumbnails/5.jpg)
Exclusive Content (Not available otherwise, on air, in film, in soaps)
![Page 6: Way to go social](https://reader036.vdocument.in/reader036/viewer/2022062308/55c0c6c2bb61eb8b198b4711/html5/thumbnails/6.jpg)
Behind the scenes, sneak peeks, photographs and interviews with the
contestants (reality show) / cast n crew (films / soaps)
![Page 7: Way to go social](https://reader036.vdocument.in/reader036/viewer/2022062308/55c0c6c2bb61eb8b198b4711/html5/thumbnails/7.jpg)
Capture the content continuously, content other than 44 minutes (for a
reality show) / 120 minutes (for a film) / 20 minutes (daily soaps)
![Page 8: Way to go social](https://reader036.vdocument.in/reader036/viewer/2022062308/55c0c6c2bb61eb8b198b4711/html5/thumbnails/8.jpg)
A lot of good content does not go on air / part of the film. Put these (unique content) up online and
create viral
![Page 9: Way to go social](https://reader036.vdocument.in/reader036/viewer/2022062308/55c0c6c2bb61eb8b198b4711/html5/thumbnails/9.jpg)
Social Media should act like “Anything else you would like to
know about the film or show, this is the only platform you have”
![Page 10: Way to go social](https://reader036.vdocument.in/reader036/viewer/2022062308/55c0c6c2bb61eb8b198b4711/html5/thumbnails/10.jpg)
Let people comeback and find something new everyday
![Page 11: Way to go social](https://reader036.vdocument.in/reader036/viewer/2022062308/55c0c6c2bb61eb8b198b4711/html5/thumbnails/11.jpg)
Score high on engagement, numbers are secondary
![Page 12: Way to go social](https://reader036.vdocument.in/reader036/viewer/2022062308/55c0c6c2bb61eb8b198b4711/html5/thumbnails/12.jpg)
Heperactivity is what we should live off
![Page 13: Way to go social](https://reader036.vdocument.in/reader036/viewer/2022062308/55c0c6c2bb61eb8b198b4711/html5/thumbnails/13.jpg)
When there’s no video / content of contestant / film promo’s / music
(direct content), then upload photographs, quotes, video chats of the celebrities / participants. Don’t hit the
snooze button. Be in the consumers mind space
![Page 14: Way to go social](https://reader036.vdocument.in/reader036/viewer/2022062308/55c0c6c2bb61eb8b198b4711/html5/thumbnails/14.jpg)
Don’t. Give. UpGo viral in second
![Page 15: Way to go social](https://reader036.vdocument.in/reader036/viewer/2022062308/55c0c6c2bb61eb8b198b4711/html5/thumbnails/15.jpg)
Connect the fans round the clock. A photograph at 12 am, a tweet at 2
am and a FB post at 7 am
![Page 16: Way to go social](https://reader036.vdocument.in/reader036/viewer/2022062308/55c0c6c2bb61eb8b198b4711/html5/thumbnails/16.jpg)
Medium is 24/7 so the team is 24/7
![Page 17: Way to go social](https://reader036.vdocument.in/reader036/viewer/2022062308/55c0c6c2bb61eb8b198b4711/html5/thumbnails/17.jpg)
The team should be young, speaks the language, popular socially
![Page 18: Way to go social](https://reader036.vdocument.in/reader036/viewer/2022062308/55c0c6c2bb61eb8b198b4711/html5/thumbnails/18.jpg)
The team members should live 2 lives, one in the real world and the
other as a digital being
![Page 19: Way to go social](https://reader036.vdocument.in/reader036/viewer/2022062308/55c0c6c2bb61eb8b198b4711/html5/thumbnails/19.jpg)
Upload stuff through the night. The night is your friend. A lot of today’s
social media consumers are nocturnal. Late nights are the early morning. Social
media is not a 9-5 job
![Page 20: Way to go social](https://reader036.vdocument.in/reader036/viewer/2022062308/55c0c6c2bb61eb8b198b4711/html5/thumbnails/20.jpg)
Constantly come up with ideas to keep users engaged
![Page 21: Way to go social](https://reader036.vdocument.in/reader036/viewer/2022062308/55c0c6c2bb61eb8b198b4711/html5/thumbnails/21.jpg)
When the engagement happens….It cant be all take and no give…
Incentives matters
![Page 22: Way to go social](https://reader036.vdocument.in/reader036/viewer/2022062308/55c0c6c2bb61eb8b198b4711/html5/thumbnails/22.jpg)
Reward Loyalists. Take the engagement offline. Invite fans from Twitter and
Facebook for the premiers… Let the stars be present and interact with them… For fans, its an once-in-a-lifetime chance to meet
their screen idols
![Page 23: Way to go social](https://reader036.vdocument.in/reader036/viewer/2022062308/55c0c6c2bb61eb8b198b4711/html5/thumbnails/23.jpg)
When they will go back home, they will get on to their smartphones and computers and propagate even more
![Page 24: Way to go social](https://reader036.vdocument.in/reader036/viewer/2022062308/55c0c6c2bb61eb8b198b4711/html5/thumbnails/24.jpg)
Abuse is good. People are very brave online. Hate, Anger works… Either a character should be hated or loved
by people
![Page 25: Way to go social](https://reader036.vdocument.in/reader036/viewer/2022062308/55c0c6c2bb61eb8b198b4711/html5/thumbnails/25.jpg)
Make a character popular among girls and the viral will work
![Page 26: Way to go social](https://reader036.vdocument.in/reader036/viewer/2022062308/55c0c6c2bb61eb8b198b4711/html5/thumbnails/26.jpg)
For soaps, make “webisode” every day
![Page 27: Way to go social](https://reader036.vdocument.in/reader036/viewer/2022062308/55c0c6c2bb61eb8b198b4711/html5/thumbnails/27.jpg)
Creating content is a cost – digital team should travel, should carry own
equipment to shoot and upload
![Page 28: Way to go social](https://reader036.vdocument.in/reader036/viewer/2022062308/55c0c6c2bb61eb8b198b4711/html5/thumbnails/28.jpg)
Biomatric Facebook connect – with RFID to tag individual’s fingerprints;
when a contestant entered an audition, will trigger a post in his /
her FB id saying “Entering Audition”
![Page 29: Way to go social](https://reader036.vdocument.in/reader036/viewer/2022062308/55c0c6c2bb61eb8b198b4711/html5/thumbnails/29.jpg)
Create online content simultaneously
![Page 30: Way to go social](https://reader036.vdocument.in/reader036/viewer/2022062308/55c0c6c2bb61eb8b198b4711/html5/thumbnails/30.jpg)
About the author: Kaushik Chowdhury, is a New Media Consultant, founder and business head of “Web Strategy” (www.webstrategy.in). Over a decade, he is helping companies to position their products in digital space.
[email protected] | +91-9830049639