ways to engage online in 2008 colin delany, epolitics.com september 9, 2008
TRANSCRIPT
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Ways to Engage Online in 2008
Colin Delany, Epolitics.com
September 9, 2008
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Politics is driven by people
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Most successful political outreach is based on existing relationships…
Online or Off!
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If you’re working on behalf of a campaign, you become its face
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The closer to home you work, the more your voice stands out.
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Tip: Start with the tools you already use.
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Goals:
• Elect a candidate
• Promote an organization or initiative
• Change public policy
• Change the terms of the public discussion
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Tools: Email, email, email
• Still most widely used online communications tool
• Crosses all demographics
• The power of that crazy uncle
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Tools: Social Networking Sites
• Facebook, MySpace, Linked-In
• Also niche networks such as Eons
• Extension of your real-world social network
• Your whole profile has the potential to be a promotional tool
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Tools: Fundraising
• For campaigns and causes
• Official or roll-your-own
• Can drive via email, soc nets and other channels
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Tools: Video
• Gone from difficult to easy in just a couple of years
• YouTube: hosting is great, embedding is key
• Tends to have an emotional connection
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Tools: Blogs
• Individual citizen can have a loud voice
• Still room for niche/local blogs
• Even if you don’t have one, you can use them: leave comments, pitch stories
• Look beyond the national sites
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Tools: Media Websites
• Media websites’ comments have become a new public square
• A chance to influence the conversation
• Close to home = more effective
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Other Tools
• Social news sites
• Viral marketing
• Remember, start with the ones you use!