I F I C A T I O Nhuman

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Michael Phelps HIGH PERFORMANCE

Michael Porter STRATEGY

Anthony Bourdain CREATIVITY

Jonah Berger MARKETING

Rachel Botsman COLLABORATION

Stew Friedman LEADERSHIP

Abigail Posner DIGITAL TRANSFORMATION

Stephen M.R. Covey TRUST

N O V E M B E R 2 0 1 7

16 - 17Lincoln CenterNew York City

NYC

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180

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I F I C A T I O Nhuman

Let´s focus on people. Now and always.

World Business Forum 2017

At WOBI we believe that empowering diversity and creativity is fundamental to the success of any organization.

As technology has advanced in recent years, it has generated many tools to make better use of data, metrics and automation, greatly increasing our productivity.

But now it is time to focus on the people that define our organizations, liberating their potential through integrating technology so that it is at their service, and not the other way around. We must create products that truly respond to people's needs.

Let´s focus on people. Now and always.

“Strategy is about choices: You can't be all things to all people.”Michael Porter

• Valorar el talento• Nutrir la creatividad • Liberar el potencial• Trabajar en red• Escuchar a los clientes• Humanizar la tecnología

es:

Sir Richard Branson WBF Bogotá Junio 2016

I F I C A T I O Nhuman

Nurturing talent

Inspiring creativity

Releasing potential

Listening to clients

Building networks

Humanizing technology

I F I C A T I O Nhuman

Is:

From productivity to potential From automation to artistry From individualism to collaboration

It’s time for our organizations to become as creative, brave, and resilient as the people that work for them.

HUMANIFICATION

Let’s put people at the heart of business.

COLLABORATION

Rachel BotsmanGlobal authority on collaboration and trust

HIGH PERFORMANCE

Michael Phelps The most decorated athlete in Olympic history

CREATIVITY

Anthony BourdainChef, author, TV producer and raconteur

DIGITAL TRANSFORMATION

Abigail PosnerHead of Strategic Planning at Google's creative think tank for agencies and brands

MARKETING

Jonah BergerProfessor of marketing at

the Wharton School

STRATEGY

Michael PorterThe world’s leading authority

on competitive strategy

TRUST

Stephen M.R. CoveyPioneer in leadership

development

LEADERSHIP

Stew FriedmanFounding Director of the

Wharton Leadership Program

More speakers to be confirmed

Taking high performance to the maximum level• Dream. Plan. Reach: what it takes to achieve an unprecedented level of performance over the long term• Goal setting and motivation: on the constant pursuit of challenging your mind and body • Delivering under extreme pressure: internal and external• Dealing with adversity and criticism: lessons learned through it all

Michael Phelps One of the world’s most admired athletes and the most decorated Olympian of all time, Phelps competed in his first Olympics at the age of 15. He went on to win 28 medals over the course of five Olympic Games, including a record-setting 23 gold medals. He is the first American male swimmer to earn a spot on five Olympic teams, and at the Rio 2016 Olympics he added to his record-breaking medal count with five gold and one silver, becoming the most successful athlete of the Games for the fourth consecutive Olympics.

Anthony Bourdain Anthony Bourdain is one of the most acclaimed and irreverent food personalities in the world. Best known for traveling the globe via his stomach, his TV shows - including Anthony Bourdain: Parts Unknown - are widely popular around the globe and have won several Emmy awards. He is also the author of various critically acclaimed books including the bestselling Kitchen Confidential: Adventures in the Culinary Underbelly.

On exploration, innovation and challenging the conventional• Exploring the unknown and staying open to new possibilities• Making disruption a “must”: defying stereotypes and expectations • How to capitalize on the new and unique to innovate • Developing a team capable of performing at the highest standards in moments of pressure and crisis

@MichaelPhelps

@Bourdain

Michael PorterWidely recognized as the father of modern business strategy, Michael Porter is a renowned economist and one of the world’s most legendary thinkers on management and competitiveness. Throughout his career at Harvard Business School, Porter has applied many economic theories and strategic concepts to bear on many of the most challenging problems facing corporations, economies and societies today.

@MichaelEPorter

@j1berger

The Transformation of Competition• How the rapidly transforming nature of products is redefining opportunities for competitive advantage - and creating new competitive threats• Rethinking your business: from how products are conceived, designed and sourced, to how they are manufactured, operated and serviced• Opportunities for businesses to enhance their competitiveness while improving the economic and social conditions in the communities in which they operate• How technological advances will radically improve our ability to meet many business and human needs

Jonah BergerA renowned professor of marketing at the Wharton School, Berger is a student of human influence and an expert in how people make decisions, how ideas spread and how social influence shapes behavior. He has shared his ideas in the bestselling books Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior.

Invisible influence and the forces that impact consumer behavior• Understanding social influence and the enormous impact it has on what we do• A different playing field for marketing: on social transmission and consumer products• Basic principles for turning a product or idea into something “contagious”• From publicity to word-of-mouth: marketing that is focused on people

Rachel BotsmanAuthor of the influential book What’s Mine is Yours, Botsman is recognized around the world for her visionary insight on how the power of collaboration and trust, driven by technology, is changing the way we live, work and consume.

• Why trust is the social language of exchange that oils the wheels of business• The forces that define how to establish, maintain and destroy confidence• How Airbnb, Uber and Lending Club are transforming industries at an exponential rate• Developing new mindsets and principles that will transform how we think about brands, experiences and behaviors

Trust and the evolution of the collaborative economy

Abigail PosnerA thought leader on digital culture and creativity, Abigail shines a unique, humanistic lens on culture, business and technology. As the Head of Strategic Planning at the ZOO, Google’s creative think tank for agencies and brands, she helps advertisers and marketers make sense of human beings’ deep, emotional relationships with the digital space, converting those insights into strategic and creative efforts.

@rachelbotsman

@aposner

How technology can make us more creative• The power of technology to make us more creative• What it means to embrace a culture of creativity in the digital era• The emotional relationship between human beings and the digital space • How to turn technology and digital insights into strategic and creative efforts

@StewFriedman

@StewFriedman

Stephen M.R. Covey

A sought-after and compelling expert on trust, leadership and ethics and the cofounder of CoveyLink and the FranklinCovey Global Speed of Trust Practice, Covey is also the best-selling author of The Speed of Trust, a book that challenges the age-old assumption that trust is merely a soft, social virtue, instead demonstrating that it is a hard-edged economic driver.

Measuring trust to make your organization thrive

• Challenging the old assumptions about trust as a social virtue• Why nothing is as fast as the speed of trust• The learnable and measurable skill that makes organizations more profitable, people more promotable, and relationships more energizing• The ability to establish, grow, extend, and restore trust as a critical leadership competency in the new global economy

@StephenMRCovey

Stew FriedmanAward-winning professor and Director at the Wharton Work/Life Integration Project, Friedman teaches practical lessons on how to foster cultures of innovation and achieve sustainable, measurable results as an inspiring leader. His most recent book is Leading the Life You Want: Skills for Integrating Work and Life.

Leading the life you want• The role of work / life integration as the basis for achievement in all aspects of life• Revealing the critical skills needed to integrate work and life• The role of meaningful engagement in all aspects of life when acting with authenticity, integrity, and creativity• On taking realistic steps toward leading the life you want and motivating others to accomplish the same

FOR MORE INFORMATION AND REGISTRATION:

+212 381 8782 info.us@wobi.com wobi.com/wbf-ny

VIP: $3,650 (REGULAR PRICE: $4,490 USD)

USD

USD

USD

USD

USD

ORCHESTRA: $2,690(REGULAR PRICE: $3,990 USD)

RING 1: $2,590(REGULAR PRICE: $3,790 USD)

RING 2: $2,490(REGULAR PRICE: $3,290 USD)

RING 3: $2,390(REGULAR PRICE: $3,190 USD)

SPECIAL OFFERValid through March 24th

Welcome KitAccess to the eventAttendee CertificateCoffeeVIP Lunch with speakerDedicated registrationSpecial VIP Agenda and interactions with speakers Deluxe Catering

VIPORCHESTRARINGSINCLUDES:

ORCHESTRA

VIP

RING 1

RING 2

RING 3

270

225

WE WANT TO THANK OUR 2016 SPONSORS:

WOBI NEW YORK Phone: 212 381 8782Email: info.us@wobi.comwobi.com/wbf-ny

/wobi #WOBINYC/wobi_en /wobi.en

Supporting Sponsors:

Presenting Sponsor:

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Associated Media:

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