wbl2010 presentation2
TRANSCRIPT
SaBrina IzzoWomen’s Business Leadership
Part IProfessor Frey
December 6 2010
1
It’s nice to see HOW HAPPY someone can be with SWEETS!!
I ♥ to eat Cupcakes, Chocolate, Cake, Praline, Ice-Cream, Candy, Drops, Muffin, ... all kinds of Sweets.
The important thing for me is to share my passion and addiction for Sweets with other people.
INTRO
2
My business Idea is to open a CUPCAKE CAFÉ in Zurich, Switzerland.
MY BUSINESS IDEA
3
AGE
young and old
GENGER
both
GEOGRAPHY
Zurich, Switzerland
FOR ALL PEOPLE WHO LOVES SWEETS!!!
TARGET CUSTOMER
4
DO YOU KNOW 10 OR MORE PERSON, WHO WOULD VISIT THIS CAFÉ?
All my target persons said
YES
SUPPORTING RESEARCH
5
How much is the End-Price for the whole Cupcake Café Project?
-ca. 25 000 $
How much money would you spend for this project?
- 60% said 500 $-40% said 1000 $
FINANCIALS
6
I’m started a marketing research with my family and friends.
ACTIONS
7
ALL THE TIME TO BE UP TO DATE WHAT MY CUSTOMERS WANT!!!
CONTINUOUS LEARNING
8
AND OPEN FOR EVERYTHING!!!
CONCLUSION (OPTIONAL)
9