wbon 2014 spring conference social media mastery workshop
DESCRIPTION
How to choose which social media channel(s) to use for your business and tools to help with time management.TRANSCRIPT
Social Media
MasteryStaying focused in an ever-‐connected world
www.sproutnewmedia.com
and…why are we here?
Today we’ll cover:• How to choose the best social media channel(s) for your business
• How to manage your =me and energy efficiently
• How to manage success (ROI)
Email: [email protected] ǀ www.sproutnewmedia.com
You’ll leave with:• A beEer understanding of which tools are best for your business
• Tools to help avoid overwhelm • An ac=on plan for when you leave here today
Why does social media matter…really?
Information Resource
When you provide ongoing, valuable informa=on, you become a primary resource that your followers look to for informa=on.
Relationship Building
The KLT Factor: W h e n p e o p l e Know, L ike and Trust you, they will buy from you and tell all their friends about you.
Content Creation
Google loves fresh, updated content. Create valuable c o n t e n t , a n d G o o g l e w i l l eventually reward you with a higher search ranking.
24/7 Selling
You can’t possibly be out there selling all the =me, but the internet never sleeps. Let it work for you by being your 24/7 sales machine.
Email: [email protected] ǀ www.sproutnewmedia.com
YOU
Post your messages
Engage in conversation
Email: [email protected] ǀ www.sproutnewmedia.com
How it works
But how do we know what network(s) to use?
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Who’s your customer?
Millennials
Facebook (84%) Instagram (37%) TwiEer (31%) Pinterest (27%) LinkedIn (15%)
Age 18-‐33Facebook (79%) LinkedIn (27%) Pinterest (24%) TwiEer (19%) Instagram (18%)
Age 34-‐47Facebook (60%) LinkedIn (24%) Pinterest (23%) TwiEer (9%) Instagram (6%)
Age 48-‐65
BoomersGen Xers
as of Dec 2013 -‐ source: mediabistro.com
Male vs. Female (total users)
66% 76%Overall, women are more ac=ve on social media than men. Women are also 4 =mes more likely to use Pinterest, where men spend more =me on LinkedIn.
Email: [email protected] ǀ www.sproutnewmedia.com
80% activity is on mobile devices
How to get raving fans
ENGAGE
» Save them time
» Save them money
» Make them smile
» Gain their trust
Email: [email protected] ǀ www.sproutnewmedia.com
Engagement is more valuable than # of followers
Time management
Get BIG results in just 15 minutes a day!
2. Set it for 15 Minutes
3. When time’s up, STOP
Email: [email protected] ǀ www.sproutnewmedia.com
Don’t get sucked down the rabbit hole
1. Find a Timer
Online tools to save you time
Hootsuite Buffer TweetDeck
Manage mul=ple feeds in one place. Write & schedule future posts. Web, desktop, & mobile apps. Free and paid versions.
Owned by TwiEer. R e a d m u l = p l e streams and post. Advance pos=ng feature.
Email: [email protected] ǀ www.sproutnewmedia.com
Schedule updates i n advance fo r mul=ple networks. Web and mobile apps. Free and paid versions.
www.bufferapp.comwww.hootsuite.com www.tweetdeck.com
But how do we measure ROI?
Email: [email protected] ǀ www.sproutnewmedia.com
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“These days, instead of budgeting time and money to “advertising”, I spend it in social media, connecting with people in groups…enjoying REAL relationships that have nothing to do with selling something. !I have more clients, more referrals, more connections…more happy me. — Ruth D.”
Overheard on Facebook
Start small. Take your =me. Reach out. Grow your business online. You CAN do it!
Need help? Reach out!
twiEer.com/lisawood
facebook.com/sproutnewmedia
pinterest.com/lisawood2
www.sproutnewmedia.com
Email: [email protected] ǀ www.sproutnewmedia.com
Address: 112 S. Main St. #224 , Stowe VT 05672 ǀ Phone: 802.253.4600 Email: [email protected] ǀ www.sproutnewmedia.com
Thank you : )