we are all media companies now
DESCRIPTION
Keynote preso for Digital Top Talent in Moscow March 2011. How companies can push the boundaries of media creation to become true entertainment companies, and expand their business opportunities.TRANSCRIPT
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We are all media companies now! Engaging consumers through entertainment
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It is all about
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Online Experience
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Entertain
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Why community matters ? The Numbers
• Member communities reach more internet users (66.8%) than email (65.1%)*
• By 2010 over 60% of Fortune 1000 companies will have some form of online community deployed for CRM purposes **
• Fastest growing sector for Internet use is communities (5.4% in a year)
."#/0&12$Nielsen Global Faces - **Gartner Group – “Business Impact of Social Computing on CRM) $
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Consumer who “belong” also “create”
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Source: Delloite
They help you -businesses- reach your goals
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They help you become CREDIBLE
Source: Delloite
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Source: The global social Media Checkup- Burson Marsteller
Companies understood it…
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Well, kind of…
“By 2010 more than half of companies that have established an online community will fail to manage it as an agent of change, ultimately eroding customer value”
Gartner Group
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Why?
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3 types of media
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3 types of media: Evolution
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What if Philips worked like Universal Studios ?
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1- Analysis: Where people talk, and what they talk about?
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3- Multi-channel content
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Product selector
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Corporate site
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Relevant social media
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What if Red Bull does do drinks anymore?
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1- Analysis of 3 key brand elements
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1- Analysis of 3 key brand elements
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People are engaged
RedBull is engaged
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New Business opportunities
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Is this just for large corporations, with a lot of marketing money?
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Content is king All about entertainment Be a story teller ..and don’t forget:
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Credits
• Slide 2, 8 – 12: Chess Media Group
• Slide 18 - 21 & 23: Jack Morton Worldwide
• Slide 28 – 33: Philips
• Slide 39: Red Bull
• All documents are in the public domain