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Page 1: We Are Masdar - ATA Insights...Page 4 2014 - Masdar inaugurates the Siemens Middle East headquarters in Masdar City More than a Decade of Impact 2006 - Masdar Initiative launched-Masdar

Page 1

We Are Masdar

Masdar City Transportation

Steve Severance

1

Page 2: We Are Masdar - ATA Insights...Page 4 2014 - Masdar inaugurates the Siemens Middle East headquarters in Masdar City More than a Decade of Impact 2006 - Masdar Initiative launched-Masdar

Page 2

Table of Contents

• What is Masdar

• What is Masdar City

• Transportation Overview

• The outlook for EVs

Page 3: We Are Masdar - ATA Insights...Page 4 2014 - Masdar inaugurates the Siemens Middle East headquarters in Masdar City More than a Decade of Impact 2006 - Masdar Initiative launched-Masdar

Page 3

Purpose, Mission and Vision

PURPOSE

Pioneering the future of sustainability

MISSION

To help maintain the UAE's leadership in the global energy sector while supporting the diversification of

its economy and energy sources for the benefit of future generations

VISION

To make Abu Dhabi the benchmark for knowledge and collaboration in the advancement of renewable

energy, clean technologies and sustainable development

Page 4: We Are Masdar - ATA Insights...Page 4 2014 - Masdar inaugurates the Siemens Middle East headquarters in Masdar City More than a Decade of Impact 2006 - Masdar Initiative launched-Masdar

Page 4

2014

- Masdar inaugurates the

Siemens Middle East

headquarters in Masdar City

More than a Decade of Impact

2006

- Masdar Initiative launched

- Masdar City breaks ground

- Three concentrated solar power

plants, Gemasolar, Valle 1 & 2,

begin operating in Spain.

The plants have a combined

capacity of 120MW

2011

2016

2018

- First Zayed Future Energy

Prize awards ceremony

2009

- Launch of the 200MW first

stage of the third phase of the

Mohammed bin Rashid Al

Maktoum Solar Park

- UAE-Pacific Partnership Fund

deployed to deliver renewable

energy projects to Pacific islands

- DEWA appointed Masdar & EDF

to build 800MW third phase of the

Mohammed bin Rashid Al

Maktoum Solar Park in Dubai

2015

- Masdar inaugurates

headquarters of the

International Renewable

Energy Agency (IRENA) in

Masdar City

- Solar Impulse 2 takes off

from Abu Dhabi to become the

first solar-powered aircraft to

circle the globe

2013

- Masdar inaugurates Shams 1 in

Abu Dhabi, the UAE’s first large

scale solar power plant with a

capacity of 100MW

- Renewable Energy Water

Desalination Programme

announced

- Masdar inaugurates London

Array with a capacity of 630MW

2008

- World Future Energy

Summit is launched in Abu

Dhabi

- Launch of Abu

Dhabi Sustainability

Week

2017

- Inauguration of 402MW

Dudgeon Offshore Wind Farm in

the UK

- Launch of the UAE-Caribbean

Renewable Energy Fund

- Masdar launches Emirates

Waste to Energy Company with

Bee’ah

- Masdar, with Equinor, launches

30MW Hywind Scotland, the

world’s first floating wind farm

- The Zayed Future

Energy Prize evolves into

the Zayed Sustainability

Prize

- Batwind, the world's first

battery connect to an offshore

wind farm is launched at Hywind,

Scotland

Year of Zayed

- Abu Dhabi Sustainability

Week announces new and

expanded 2019 pillars

Page 5: We Are Masdar - ATA Insights...Page 4 2014 - Masdar inaugurates the Siemens Middle East headquarters in Masdar City More than a Decade of Impact 2006 - Masdar Initiative launched-Masdar

Page 5

Table of Contents

• What is Masdar

• What is Masdar City

• Transportation Overview

• Challenges going forward

Page 6: We Are Masdar - ATA Insights...Page 4 2014 - Masdar inaugurates the Siemens Middle East headquarters in Masdar City More than a Decade of Impact 2006 - Masdar Initiative launched-Masdar

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Masdar City seeks to

create a commercially

viable and

sustainable city

providing a good

quality of life with the

lowest possible

environmental

footprint

Building the World’s Most Sustainable City

Image credit/Huffton&Crow

Page 7: We Are Masdar - ATA Insights...Page 4 2014 - Masdar inaugurates the Siemens Middle East headquarters in Masdar City More than a Decade of Impact 2006 - Masdar Initiative launched-Masdar

Page 7

• 6 square km of land area

• 3.7m square meters

• 52% residential

• 38% commercial

• 10% community and retail

• 50,000 residents

• 40,000 workers

Masdar City Key Stats

Page 8: We Are Masdar - ATA Insights...Page 4 2014 - Masdar inaugurates the Siemens Middle East headquarters in Masdar City More than a Decade of Impact 2006 - Masdar Initiative launched-Masdar

Page 8

Masdar City plays two roles for Abu Dhabi

Economic Development Sustainability Catalyst

Image credit/Huffton&Crow

Page 9: We Are Masdar - ATA Insights...Page 4 2014 - Masdar inaugurates the Siemens Middle East headquarters in Masdar City More than a Decade of Impact 2006 - Masdar Initiative launched-Masdar

Page 9

Table of Contents

• What is Masdar

• What is Masdar City

• Transportation Overview

• Challenges going forward

Page 10: We Are Masdar - ATA Insights...Page 4 2014 - Masdar inaugurates the Siemens Middle East headquarters in Masdar City More than a Decade of Impact 2006 - Masdar Initiative launched-Masdar

Page 10

Why does transportation matter so much…

Ground Transportation

Energy

16%

41%

15%

41%

Carbon Emissions by Source

Globally California

…because we cannot solve climate change

without taking on transportation

Page 11: We Are Masdar - ATA Insights...Page 4 2014 - Masdar inaugurates the Siemens Middle East headquarters in Masdar City More than a Decade of Impact 2006 - Masdar Initiative launched-Masdar

Page 11

WALK

CYCLE

MASDAR TRANSIT PRT/GRT

ELECTRIC VEHICLES -

POINT TO POINT

ABU DHABI PUBLIC TRANSPORT –

METRO, LRT, BUS

Transportation starts with walking through

neighbourhoods to connecting to Abu Dhabi

DISTANCE

Intra-Neighbourhood

Inter-Neighbourhood

Inter-Neighbourhood and Off-City

Page 12: We Are Masdar - ATA Insights...Page 4 2014 - Masdar inaugurates the Siemens Middle East headquarters in Masdar City More than a Decade of Impact 2006 - Masdar Initiative launched-Masdar

Page 12

Transportation innovation means multiple

forms of alternative energy vehicles

Single Transport

Solution from a

Single VendorMultiple Transportation Solutions

Matching Form to Requirement

Image credit/Huffton&Crow

Page 13: We Are Masdar - ATA Insights...Page 4 2014 - Masdar inaugurates the Siemens Middle East headquarters in Masdar City More than a Decade of Impact 2006 - Masdar Initiative launched-Masdar

Page 13

But globally EV sales have

been disappointing

Page 14: We Are Masdar - ATA Insights...Page 4 2014 - Masdar inaugurates the Siemens Middle East headquarters in Masdar City More than a Decade of Impact 2006 - Masdar Initiative launched-Masdar

Page 14

Electric vehicles still have little market share

We are here

Page 15: We Are Masdar - ATA Insights...Page 4 2014 - Masdar inaugurates the Siemens Middle East headquarters in Masdar City More than a Decade of Impact 2006 - Masdar Initiative launched-Masdar

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And do not gain market share without significant

support

Source: Global EV Outlook

OECD/IEA 2017

2016 to 2018 Market Share of Plug-In Vehicles

(Including Hybrid)

29

36

1 2 1 1 1 1 1 1

49

87

42 2 2 2 2 2 1

Norway Sweden Netherlands India FranceChina United

States

Average Germany Canada Japan

Page 16: We Are Masdar - ATA Insights...Page 4 2014 - Masdar inaugurates the Siemens Middle East headquarters in Masdar City More than a Decade of Impact 2006 - Masdar Initiative launched-Masdar

Page 16

At the same time solar

prices have plummeted

Page 17: We Are Masdar - ATA Insights...Page 4 2014 - Masdar inaugurates the Siemens Middle East headquarters in Masdar City More than a Decade of Impact 2006 - Masdar Initiative launched-Masdar

Page 17

Solar pricing has plummeted to make it the

cheapest energy source on earth

November 2014 –

5.98 cents per kwh -

Dubai

Page 18: We Are Masdar - ATA Insights...Page 4 2014 - Masdar inaugurates the Siemens Middle East headquarters in Masdar City More than a Decade of Impact 2006 - Masdar Initiative launched-Masdar

Page 18

Solar pricing has plummeted to make it the

cheapest energy source on earth

June 2016 –

2.99 cents per kwh -

Dubai

Page 19: We Are Masdar - ATA Insights...Page 4 2014 - Masdar inaugurates the Siemens Middle East headquarters in Masdar City More than a Decade of Impact 2006 - Masdar Initiative launched-Masdar

Page 19

Solar pricing has plummeted to make it the

cheapest energy source on earth

September 2016 –

2.42 cents per kwh -

Dubai

Page 20: We Are Masdar - ATA Insights...Page 4 2014 - Masdar inaugurates the Siemens Middle East headquarters in Masdar City More than a Decade of Impact 2006 - Masdar Initiative launched-Masdar

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Solar pricing has plummeted to make it the

cheapest energy source on earth

August 2019 –

1.60 cents per kwh -

Portugal

Page 21: We Are Masdar - ATA Insights...Page 4 2014 - Masdar inaugurates the Siemens Middle East headquarters in Masdar City More than a Decade of Impact 2006 - Masdar Initiative launched-Masdar

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Solar pricing has plummeted to make it the

cheapest energy source on earth

October 2019 –

1.69 cents per kwh -

Dubai

Page 22: We Are Masdar - ATA Insights...Page 4 2014 - Masdar inaugurates the Siemens Middle East headquarters in Masdar City More than a Decade of Impact 2006 - Masdar Initiative launched-Masdar

Page 22

Global growth of solar PV

(Source: REN21, Bloomberg NEF)

Globally Installed PV Capacity, 2007 – H1 2018

Page 23: We Are Masdar - ATA Insights...Page 4 2014 - Masdar inaugurates the Siemens Middle East headquarters in Masdar City More than a Decade of Impact 2006 - Masdar Initiative launched-Masdar

Page 23

Dubai has taken steps – we will see how effective

they are

Page 24: We Are Masdar - ATA Insights...Page 4 2014 - Masdar inaugurates the Siemens Middle East headquarters in Masdar City More than a Decade of Impact 2006 - Masdar Initiative launched-Masdar

Page 24

We have technology,

economic, and regulatory

challenges

Page 25: We Are Masdar - ATA Insights...Page 4 2014 - Masdar inaugurates the Siemens Middle East headquarters in Masdar City More than a Decade of Impact 2006 - Masdar Initiative launched-Masdar

Page 25

Batteries do not perform well in heat

Years

of Life

Average Temperature in Fahrenheit

Lithium Manganese Battery Life

Average daytime

high in summer in

the UAE

Page 26: We Are Masdar - ATA Insights...Page 4 2014 - Masdar inaugurates the Siemens Middle East headquarters in Masdar City More than a Decade of Impact 2006 - Masdar Initiative launched-Masdar

Page 26

Gasoline powered cars are cheap

US$15,000

Internal Combustion Engine

Page 27: We Are Masdar - ATA Insights...Page 4 2014 - Masdar inaugurates the Siemens Middle East headquarters in Masdar City More than a Decade of Impact 2006 - Masdar Initiative launched-Masdar

Page 27

Electric cars are expensive

US$45,000

Full Electric

Page 28: We Are Masdar - ATA Insights...Page 4 2014 - Masdar inaugurates the Siemens Middle East headquarters in Masdar City More than a Decade of Impact 2006 - Masdar Initiative launched-Masdar

Page 28

And autonomous ones very expensive

US$250,000

Page 29: We Are Masdar - ATA Insights...Page 4 2014 - Masdar inaugurates the Siemens Middle East headquarters in Masdar City More than a Decade of Impact 2006 - Masdar Initiative launched-Masdar

Page 29

And we have a path forward

R&D, investments,

pilots, and

regulatory

approval

Page 30: We Are Masdar - ATA Insights...Page 4 2014 - Masdar inaugurates the Siemens Middle East headquarters in Masdar City More than a Decade of Impact 2006 - Masdar Initiative launched-Masdar

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Masdar plays a role in all

Page 31: We Are Masdar - ATA Insights...Page 4 2014 - Masdar inaugurates the Siemens Middle East headquarters in Masdar City More than a Decade of Impact 2006 - Masdar Initiative launched-Masdar

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Masdar’s Transportation Experience - PRT

• Implemented in 2010 with Dutch

Company 2getthere

• Over 2 million passengers without a

safety incident

• First of its kind for moving people

• Operates without a driver on a series

of magnets

• 100% electric

First for Passengers Globally

Page 32: We Are Masdar - ATA Insights...Page 4 2014 - Masdar inaugurates the Siemens Middle East headquarters in Masdar City More than a Decade of Impact 2006 - Masdar Initiative launched-Masdar

Page 32

Masdar’s Transportation Experience - Navya

• Implemented in 2018 with French

company Navya

• Pushes the boundaries of autonomous

transportation as there is no guidance

system – only the mapping of the

route

• Integrates with pedestrians

• Will continue to expand and integrate

with traffic lights and road crossing

• 100% electric

First in Middle East

Page 33: We Are Masdar - ATA Insights...Page 4 2014 - Masdar inaugurates the Siemens Middle East headquarters in Masdar City More than a Decade of Impact 2006 - Masdar Initiative launched-Masdar

Page 33

Masdar’s Transportation Experience – Electric Vehicles

• Implemented in 2010 with Mitsubishi –

testing for 12 EVs at Masdar City

• Tested the range and performance –

the vehicle was not ready for the

climate of the UAE

• Implemented in 2019 with Chevrolet –

6 vehicles to make Masdar fleet

electric

• Significant increase in range and

technology from 2010

First in Middle East

Page 34: We Are Masdar - ATA Insights...Page 4 2014 - Masdar inaugurates the Siemens Middle East headquarters in Masdar City More than a Decade of Impact 2006 - Masdar Initiative launched-Masdar

Page 34

Masdar’s Transportation Experience – Electric Car Sharing

First in the World

• Implemented in 2010 with Ekar and

Tesla

• Electric car sharing (rental by the

minute or daily) for use at Masdar City

and across Abu Dhabi

• First global implementation with Teslas

and first in Middle East with any

electric vehicles

Page 35: We Are Masdar - ATA Insights...Page 4 2014 - Masdar inaugurates the Siemens Middle East headquarters in Masdar City More than a Decade of Impact 2006 - Masdar Initiative launched-Masdar

Page 35

Masdar’s Transportation Experience – Electric Shuttles

• Implemented in 2015 with

Emirati/American company Phoenix

• Ford F350s retrofitted to be fully

electric by Phoenix Motors

• Two shuttles at Masdar City – second

one upgraded for local climate

conditions

• First in the Middle East

• 100% electric

First in Middle East

Page 36: We Are Masdar - ATA Insights...Page 4 2014 - Masdar inaugurates the Siemens Middle East headquarters in Masdar City More than a Decade of Impact 2006 - Masdar Initiative launched-Masdar

Page 36

Masdar’s Transportation Experience – Electric Bus

• Masdar is partnering with local bus

manufacturer Hafilat to develop an all-

electric bus

• ≈ 150 km based on stop-start

operation

• Light weight as it is made of unique

Aluminum profiles

• Batteries located at the rear of the

bus for safe containment &

enhanced modularity

• Electrochromic windows for smart &

adaptive shading reducing cooling

needs

• Water cooled batteries

• Advanced AC cabin design

First in Middle East

Page 37: We Are Masdar - ATA Insights...Page 4 2014 - Masdar inaugurates the Siemens Middle East headquarters in Masdar City More than a Decade of Impact 2006 - Masdar Initiative launched-Masdar

Page 37

Thank you

Image credit/Huffton&Crow