Research,  strategy,inspiration.

Semio

WHY  SEMIO?

Semio  is more  than just  a  research lab.  It's a  strategicthink tank  for  brand  consulting.

We  believe in  an  up  to  date  research able to  keeptogether semiotic approach and  strategic development.  

AboutResearch,   Strategy,  Inspiration.  

Semio

MethodResearch,   Strategy,  Inspiration.  

Semiotics is specialised in theanalysis of texts, practices, ritualsand spaces. It offers an efficientmethod to question the branddiscourse. In Semio brand identity

is semiotically analysed in itsfundamental relationship withthe socio-­‐cultural scenery and thecompetitor proposals in themarket.

SEMIOTICS  IS  OUR  FILTER.

RESEARCH

We  love  helping  brands  testing  their  products,  packagings,  campaigns  and  retail  spaces  through  desk  and  field  research.

ETHNOSEMIOTICS helps  us  analyzing  consumer  behaviour and  consumption  practices  online  and  offline.

Semio

TAILOR  MADE  RESEARCH

We care about brands devoted not to turn upside downtheir identity and values. Semio analyses p inpoint brandcommunication criticalities to guarantee distinctivenessand coherence to the communication mix.

Each Semio research has a unique design since yourquestions worth uniqueness.

PhilosophyResearch,   Strategy,  Inspiration.  

ADAPTIVE RESEARCH

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In  Semio  tool  and  methodologies  conform  to  communication  channels.

ADAPTIVITY  for  us  is  a  word  that  makes  sense.  Here,  the  traditional  methodologies  of  desk  and  field  market  research  place  side  by  side  with  innovative  approaches  as  social  media  listening  and  the  nethnographic analysis.

Semio

Semio is involved in  4  different research areas:

ServicesResearch,   Strategy,  Inspiration.

Trend  and scenario  analysiswith  special   focus  on  target,  market  or  country  to  pinpointrising sensitivities

Semiotic desk  analysis allowsto  evaluate brand  positioning  and  communication  efficiency vs  competitors.  

Go  field to  evaluate brandawareness   and  test  a  product or  an  advertising  reception asking directlyto  the target.  

Communication  and  positioning  strategies to  translate the  research resultsinto operative  guidelines.  

Semio

MonitoringResearch,   Strategy,  Inspiration.

Monitoring– Trend  sceneryAn  UPDATE  PHOTOGRAPH  to  portray risingconsumer  beahaviours,  new  sensitivities,   new  product concepts and  trends  in  different socio  cultural  contexts.  

We  monitor  9  industries  (Food,  Beverage,  Retail,  Fashion,  Automotive,  Technology,  Media,  Beauty&Care,  Home&Design)  and  13  countries (IT,  FR,  UK,  ES,  DE,  NL,  BR,  CHI,  JP,  USA,  RUS,  HK,AE)  to  find insights for  brand  consulting.

Semio

EvaluateResearch,   Strategy,  Inspiration.

Evaluate  – Semiotics analysisWe  apply semiotics approach to  marketing  consulting to  analyse brands communication  mix  vs  competitors:  naming,  logos,  packaging,  rangearchitectures,  campaigns,  brochures and  brand  presence.    

Analysing brands identity elements allows to  PINPOINT  THEIR  COMMUNICATED  POSITIONING,to  portray  the  market  and  to  detect new  opportunity areas.

Semio

EvaluateResearch,   Strategy,  Inspiration.

Evaluate  – Space  analysisSpace  is maybe the  more  important dimension in  people practices.  We  have a  long  experience  in  retail analysis starting from  a  simple focus  on  visual merchandising,  lighting or  signage devicesto  more  complex researches on  consumer  behaviour in  retail or  public  spaces (mappingitineraries and  consumer  journeys,  decodinginteractions and  feelings).

Evaluating SPACE  RESEMANTISATION  PRACTICES  helps brandsoffering a  greater user  experience  to  clients.  

Semio

UnderstandResearch,   Strategy,  Inspiration.

Understand– Field  researchVoice  to  the  people to  understand their ideas and  needs about a  specific brand  and  market.  

Our APPROACH  to  field research keeps toghetersemiotic methodology on  content analysis and  ethnographic approach to  portray consumer  behaviours on  and  offline  and  cultural  issues aboutspecific themes.

Semio

EnvisionResearch,   Strategy,  Inspiration.

Envision  – Strategic  board

Strategic  reports  to  guide  creativity with  operative  guidelines.

Envision  is the  perfect end  for  a  research projectto  guide  the  client  through the  construction of  an  efficient BRAND  STRATEGY  PLATFORM.  

Semio

WORKFLOWResearch is not  just  a  special   force  to  turn  on  in  brandslife   critical moments.  

Research is a  continuative  activity to  monitor  brandsperformance  helping them through their path  to  distinctiveness.  

From  research to  creative   development

Research,   Strategy,  Inspiration.  

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Semio  works  with  a  selected  NET  OF  RESEARCHERS:  semioticians  and  anthropologists  living  in  different  countries.  

Thanks  to  partner  institutes  we  are  able  to  blow  an  international  breath  on  every  project  and  to  run  cross  country  research  projects.