we bring companies to life...– we bring companies to life exclusive content formats tailored to...
TRANSCRIPT
We bring companies to life
stepstone.de/emotions
Beatrix PaeßensHead of Marketing at Control€xpert GmbH
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I’m really impressed. The StepStone team far exceeded our
expectations in terms of filming. Alongside their tremendous
professionalism, I particularly applaud their outstanding
attention to detail, their ability to bring impromptu ideas to
life in style and their unwavering determination to deliver an
amazing video!
– we bring companies to life
Use exclusive content to show candidates what
makes your company unique, what it’s really like
to work there and what sets you apart from other
employers. Give your applicants a glimpse behind
the scenes of your company and create an affinity
with your employer brand – before candidates
even submit their applications. With emotions
powered by StepStone, you can bring your
company to life for candidates and show them
what makes it so special.
Source: Toushenne.de 2017; MVP 2018
Bring companies to life with emotions
The human brain processes visual information 60,000x
times faster than text
59 % of Internet users prefer videos to just text as a source
of content
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– we bring companies to life
A glimpse behind the scenes
– we bring companies to life
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– we bring companies to life
Exclusive content formats
Tailored to your company’s individual requirements.
Give applicants an authentic insight into your company with formats that really connect with your target group.
Guided by market research, studies conducted by StepStone and our own expertise, we will work with you to tell the stories that get the right candidates excited about your company.
• Journalistic format: The StepStone vlogger will visit your firm and experience it up close. This allows them to get an initial insight into your company or a particular role – or even try out the job themselves for a day.
• Focus: Young target groups, e.g. graduates, young professionals and apprentices
01Visit
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• Storytelling format: the personal story of a ‚workplace hero’ or several employees
• Focus: ‚emotional’ dimension underpinning the job
• ‚A day in the life of …’ format: a look at the day-to-day activities of a certain group (team, department, etc.)
• Focus: corporate and team culture
• 360º-format: an interactive guided tour of your company
• Focus: workplace and the structure of the company
04360° Tour
03Experience
02Feel
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– we bring companies to life
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In good hands from the start – with an exclusive emotions workshop
At an exclusive workshop on target group-specific candidate communication, we will help you develop the right concept for your needs, drawing on aspects such as industry and competitor information and the latest employer branding trends.
This enables you to communicate in optimum fashion with your candidates and offer them authentic insights into your company.
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– we bring companies to life
Our path together, from the idea all the way up to the video
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Workshop Preparation
Workshop
Briefing
Liaison
Productionschedule
Preparationfor filming day
WORKSHOP PRE-PRODUCTION SHOOTING
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Filming day
1st draft
Feedback
Corrections
Feedback
Finalisation
PRE-PRODUCTION SHOOTING POST-PRODUCTION
– we bring companies to life
One package – two visionsWhether social media or the company website, our package puts you in prime position on all channels.
Exclusive insight film Emotionally engaging corporate image film
stepstone.de and all subsidiaries (e.g. meinestadt.de)
Personal careers website
Internal use
Use at external events (apart from cinema)
USAGE RIGHTS: USAGE RIGHTS:
Job platforms with the exception of Monster.de, indeed.de (and its national domains) and Karriere.at
Business networks
Social media platforms
Internal use
Use at external events (apart from cinema)
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Duration approx. 3 minutes
Duration approx. 1,5 minutes
>70% average dwell time per film when embedded
in a StepStone job ad
13Source: Youtube Studio Analytics, 2020
– we bring companies to life
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Our satisfied emotions clients
We have already filmed two emotions videos with
StepStone. One of the most pleasing results came
when a candidate phoned our Bielefeld office and said:
“I saw the film and I want to work for you.” We were so
impressed that we invited her for an interview.
She now works at the company. Christoph LückemeyerHR Marketing & RecruitingHellmann Logistics
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Visit our emotions website for more information
On our website, you will find everything you need to know about emotions. Alongside examples of the various content formats, you can also watch our emotions film. This offers a montage of successful projects already completed for our customers and gives you a comprehensive insight into the entire project portfolio.
stepstone.de/emotions
Do you want even more in-depth insights into emotions and employer branding? Then don’t miss our webinar.
Register now at stepstone.de/webinare
– we bring companies to life
emotions comprises a variety of modules that can be
tailored to your individual needs. Simply get in touch
with your personal StepStone representative or send
us an email at [email protected] and we will
draw up a customised quotation.
Contact us
StepStone Deutschland GmbHVölklinger Straße 1 40219 DüsseldorfGermany
stepstone.de