www.siemens.com

We know the game.

We know the game of sport, major events,infrastructure solutions, urban quality, legacy of the games ...… and we have the technology – the major facilitator for it all!

Sporting events, trade fairs and other leisure, commercial and cultural highlights demand increasingly integrated technologi-cal solutions to link data, people and goods and to ensure the legacy of the games. This is highlighted by events such as the Olym-pic and Paralympic Games and exhibitions (e.g. Shanghai World EXPO 2010) and several world and continental football and athletic championships and exhibitions.

By focussing on technology development specifically for Major Events, we coordinate the delivery of fully integrated technologysolutions to our customers. We believe

success is based on strong partnerships, integrated project teams and world class project management.

Our portfolio includes solutions in IT & communications, security, sporting and event venues, transportation and airports as well as environment, energy, healthcare and accommodation. Siemens aims to create sustainable urban quality and venues to benefit citizens, spectators, competitors and event organizers alike.

We would like to introduce you our capa-bility portfolio ...

Suitable Solutions for Major events …

2Megacity ShanghaiHuangpu River

Sports and Event Venues

Siemens is a global provider of infrastruc-ture, applications, professional services and turnkey solutions in this industry sector.Siemens is the number one in digital telephone switching systems and in IP con-vergence solutions. We are also among the leaders in broadband access, prepaid and microwave solutions, applications and mobile communication services.

Siemens offerings in IT & communi-cations include:

• Consulting and system integration • Network planning, construction and integration • Network optimization and maintenance• Complete management of operations • Games management

IT & Communication

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Allianz ArenaMunich, Germany

Communication satellite

A modern event venue is a highly sophis-ticated networked solution requiring expert knowledge from design through to final integration. Siemens continues to deliver world class event solutions as part of its long term global commitment to drive forward the boundaries of techno-logical innovation.

Siemens solutions provide:

• Essential system functionality• Managed interfaces to reduce operatio- nal complexity and risks• Optimized cost/performance ratio over the entire life cycle and• Increased revenue-generating opportunities

Siemens offerings in sports and event venues include:

• Integrated event management• Integrated security management• Integrated information management• Integrated building management• Integrated energy management

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Airports Healthcare

Incheon AirportSeoul, South Korea

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Responsible doctors in consultation

Siemens is one of the few companies in the world to offer a comprehensive port-folio of products, solutions and services for all airport-related operations. We are able to draw upon our experience and know-how from across the globe.

Siemens offerings in airports include:

• Airfield lighting• Aircraft handling including fuel management• Baggage and freight handling• Passenger information services• Consultancy and operational services including communication / IT integration• Safety / security and building manage- ment systems• Transportation equipment• Technical services• Operation and maintenance / fleet management

Siemens is a global leader in the provision of comprehensive integrated solutions to the healthcare sector. Second to none in the industry, we develop and integrate solutions that provide value and care for a better life which reflect ourexpertise in medical processes, IT work-flow and communication and system operations.

Siemens offerings for healthcare include:

• Tailored turnkey solutions • Medical equipment • Digital hospitals • Building automation • Security systems • Fire and safety systems • Communication systems • eHealth telematics infrastructures • Financing support

Environment Energy

Totally Integrated Power, as the name suggests, combines every aspect of power-distribution into an integrated entity. It is based on sound design, optimized systems and software modules for linking power distribution systems to venues supporting

infrastructure. It benefits everyone involved in a project, including investors, planners, installers and end-users. Our services range from planning tools to fully type-tested hardware and compre-hensive protection systems.

Siemens offerings in the environmental sector include:

• Water treatment technologies• Water management systems• Instrumentation and analytical systems• Process automation• Energy provision and management• Building technologies• Security, process engineering• Technical consultancy • Services provision

Siemens offerings in energy include:

• Integrated venue facilities such as lighting and air-conditioning systems• Switchgear and distribution systems for medium voltage• Transformers, switching and protective devices • Distribution systems for low voltage• Small distribution board and the wall outlet equipment• Comprehensive protection systems

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Offshore wind farmMiddelgrunden, Denmark

Power plantLausitz, Germany

Protecting the environment is of para-mount importance to us. With the most in-depth experience and expertise we provide tailored solutions to our customers that give them peace-of-mind, secure in the knowledge that their infrastructure is

performing consistently and their life-cycle costs are being minimized. Siemens has the ability to offer a range of value-added services such as financial engineering, security, process engineering and technical consultation.

Security

Transport

Security impacts virtually every aspect of modern life. We at Siemens believe that security should serve as an enabler for the staging of any major sporting event. It should enable a free flow of people, goods, information and capital by pro-viding an environment in which the local and global economy can operate securely and efficiently.

Siemens offerings for Security include:

• Surveillance• Identity and access• Command and control• Tracking and tracing• Scanning and detection• Communication • IT networks and applications

Siemens offerings in Transportation include:

• Traffic control & guidance systems• Transport telematics• Light rail and Metro systems• Suburban and high-speed railway systems• Comprehensive signalling systems• Railway radio and communication systems• Turnkey solutions• Whole life support

Command Control Center Bahrain, UAE

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Transrapid maglev lineShanghai, China

Siemens is at the forefront of the globaltransportation industry. Intelligent Trans-port Systems are playing a vital role in ensuring mobility for all by optimizing trans-port performance, safety and efficiency.Siemens has extensive know-how and pro-ven technical platforms in the field of traffic control and traffic guidance systems. We are also a global market leader in the provisioning of railway infrastructure and rolling stock.

Accommodation

Major sport events rely on the provisioning of sufficient and suitable accommoda-tion. Siemens capabilities include system integration and the provision of turn-key solutions to the hospitality industry. This includes hotels, cruise-ships, well-being and leisure centers.

Siemens offerings in accommodation include:

• Mobility and CRM• Security solutions• Entertainment and internet• IT & communications• Services• Security and fire safety• Building management• Power distribution• Home appliances

Emirates Palace Abu Dhabi, UAE

Our modular approach to craft your solutions

Siemens – your partner to develop and deliver tailor made solutions

TransportationSecurity

EnergyEnvironment

HealthcareAirports

Accommodation

IT & communication

Sports and event venues

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Technology behind the Game.

How can we ensure environmentally friend-ly, reliable energy supply for the event and the related infrastructure? How can we create effective and affordable healthcare systems to fulfil requirements of the orga-nizing committees and federations but as well leaving a legacy to the city? How can we assure end-to-end security as well as sus-tainable public and private transportation?

The answer is: innovative products, solu-tions and services. Building on a strong foundation of proven engineering talent and broad regional presence, Siemens has provided its customers worldwide with innovative solutions for the last 160 years. By looking ahead Siemens experts give customers a competitive head start and improve people‘s lives around the world.

Our experts are here to help you to host a successful event, build a winning image and put your organization on the road to long lasting business success.

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This publication is issued to provide information only and is not to form part of any order or contract. The products and services described herein are subject to availability and to change without notice.

© Copyright – Siemens AGBusiness Competence Centre Major EventsWittelsbacherplatz 2 – 80333 Munich – Germany

www.siemens.com/major-events – major-events@siemens.com

20041896

Siemens – your number one partner for major events ...

... since the inaugural modern Games held in Athens in 1896.