we love our pets!
TRANSCRIPT
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THE EXCHANGEP.O. Box 64Verona, New Jersey 07044
Next Month
Vacation Issue
Pets Photo Contest Winner Is...
Up Close and Personal with Media Director Melanie Bonomolo
Pet Rescue – A Second Chance
Going to DDW? Check Out Alan Imhoff’s Perfect Day in San Diego
Meet Drax the Bearded Dragon
We Love Our Pets!
“Where Healthcare Marketers Connect”Vol. 25, No. 2
MARCH 2016
OB.GYN. NEWS moves into the future with a contemporary look and exclusive features exploring the specialty’s evolution.
I love the new OB.GYN. NEWS design. As always, it’s truly engaging and educational,
at the “cutting edge.” A must read.
Jan Shifren, M.D., Director, Massachusetts General Hospital Midlife Women’s Health Center, Boston
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Copyright ©2016 HEALTHCARE MARKETER’S EX CHANGE. All r ights reserved. Address al l correspondence to HEALTHCARE MARKETER’S EX CHANGE, LLC, P.O. Box 64, Verona, NJ 07044. The opinions expressed are those of the authors and do not necessarily reflect the views or opinions of the publisher, HEALTHCARE MARKETER’S EX CHANGE. Available by subscription: $36 for 12 issues. Individual copies available at $4 each. Phone: 973-744-9505. Email: [email protected].
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I love March! What a great month. I love St. Patrick’s Day and the opportuni-ty to celebrate being Irish. Since we’re a big basketball family, we follow all the thrills and excitement of March Madness. And, here at The exchange,
it’s Pet month. We get to talk about, show, and celebrate all of our wonderful beloved pets.
Everyone’s Irish on St. Patrick’s Day. So what do you do to celebrate? I try to make it to the St. Patty’s Parade in NYC or South Orange. I dress in green from head to toe, with my feathery green boa completing my outfit, drink my green beer, and feast on corned beef and cabbage, while singing Irish songs with fun friends at one of our local watering holes. The celebration usually lasts a week. What could be better! Meanwhile, in the thick of all the celebration, I follow March Madness in earnest with my bracket in hand.
As most of you know, we put out a Pet Poll and held a Pets Photo Contest. The response was amazing! We even heard from many people asking to participate days after the poll closed and the contest ended. The level of participation was far-reaching too. We heard from EVERYONE, including pharma, media, account people, and top-level agency presidents. That’s the way it is. People are just so passionate about their pets!
I am no exception. I can’t say enough about having a pet…If you don’t have one, get a pet now. They are the best medicine – they’ll cheer you up when you’re down and love you unconditionally. They truly enhance your life and have proven to be excellent therapy, physically, emotionally, and psychologically. I know my life wouldn’t be the same without my Daisy!
Between your St. Patrick’s festivities and tuning into March Madness, take a look through this uplift-ing issue. You’ll find our fabulous furry friends strutting their stuff in all kinds of costumes and being their playful selves with a variety of family members in our Pets Photo Contest spread. Plus we’ve got a host of stories from industry folks who have gone the rescue route, including Matt Dechen, Saman-tha Armstrong, and Lori Raskin. Reflections of family pets come from Jay Carter and Paula Czeisler. Robin Bartlett, Maggie Schwarz, Dayna Carman, and Lisa Healy share heartwarming “tails.” Melanie Bonomolo treats us to a front-row glimpse into her life in this month’s Personal Exchange. And if you’d like to visit San Diego or just wish you could, come along for the Best Day In San Diego with Alan Imhoff through our newest favorite monthly feature.
We also want to take this opportunity to encourage you to attend the AMM/Nexus Awards on April 7th. This is always a wonderful celebration of the best reps in our industry. And this year, healThcare MarkeTer’s exchange will also be honoring our first Humanitarian Award Winners at the event. What an honor it is to put the spotlight on colleagues who make giving back a top priority. Please start thinking about what company and/or person you know of that makes a positive impact on the welfare of humankind through their contributions, time, actions, and dedication. Who will you nominate for the 2016 Health-care Marketer’s Exchange Humanitarian Awards? You can nominate them anytime between now and September 1. Just go here: www.hmexchange.com/humanitarian.html.
Enjoy all March has to offer and hope to see you on April 7th! Sláinte,
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Twitter.com/HMExchange
LinkedIn.com/in/HMExchange
Join us on
D E A R H E A LT H C A R E M A R K E T E R :
Dad and I toasting life.
TIME FOR THE BEST OF THE BEST POLL… AND A CHANCE TO WIN $100
We’re gathering up your answers for our fabulous June Readers Poll. What are a few of your favorite things?
• Restaurants • Shopping Sprees• TV Shows • Vacation Destinations• Great Wines • Best Books
Take our Best of the Best Poll. Answer one, a few, or all questions for your chance to win. All answers will be tallied so we
can present to you the very best of everything (well…almost)!!
Just go here http://tinyurl.com/HMEBest to participate and get your chance to WIN $100!
P.S. See our digital edition for AMM news and calendar of events.
M A R C H 2 0 1 6 w w w . H M E x c h a n g e . c o m T H E E X C H A N G E 3
These quotes were taken from the wall of a local bar in Fairfield, NJ, Thatcher McGhee Irish Pub:
“The hangover only lasts a day, but the memories last a lifetime.”
“Pubs – the official sunblock of Ireland.”
“The hard part about being a bartender is figuring out who is drunk and who is stupid.”
“I drink to make people like you interesting.”
“Wine is to women as duct tape is to men – it fixes everything.”
“Remember ‘i’ before ‘e’ except for Budweiser.”
“I used to jog but the ice cubes kept falling out of my glass.”
Coming in 2015
A new peer-reviewed journal from The JAMA Network
In early 2015, The JAMA Network will launch JAMA Oncology, a peer-reviewed journal dedicated to all aspects of medical, radiation, and surgical oncology and its subspecialties. Led by Editor in Chief Mary L. (Nora) Disis, MD, FACP, of the University of Washington, JAMA Oncology will publish pivotal new findings and foster productive debate that will help clinicians and policy makers improve the lives of people with cancer.
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Current customers who have a site license for one or more JAMA Network journals will receive complimentary online access to all JAMA Oncology content during 2015.
Features include:• Leading clinical research• Timely viewpoints and clinically relevant reviews• Educational content for those engaged in oncology research,
practice, and training• Enhanced reader access through related commentary, author
audio interviews, e-mail alerts, Facebook, Twitter, other social media, and Topic Collections
Advertising Information:Nancy Souza [email protected] Reichert [email protected](973) 263-9191
HME-December 2014.indd 22 11/12/14 2:41 PM
onward&upward promotionsadditions
AccentHealth has announced the appointment of Kevin Cohen as Senior Vice President, Digital Network, and Oliver LeDuc as Vice President, Business Development. They can be reached at 800- 235-4930.
Communications Media, Inc., has announced the appointment of Steve Cisowski as Supervisor, Social Media, Alexia Sanfiorenzo as Associ-ate SEO Analyst, and Matt Seyler as Associate Search Analyst. They can be reached at 215-568-5944. David Braskey has been appointed Associate Campaign Analyst. He can be reached at 484-322-0880. Jennifer Miller has been appointed Contract Administrator. She can be reached at 856-667-8577.
Frontline Medical Communications has announced the promotion of Gina Bennicasa to Associate Publisher of Family Practice News® (FPN) and Internal Medicine News® (IMN), Sally Cioci to Publisher of Der-matology News® and Pediatric News®, Tracey Sears to Publisher of Clinical Endocrinology News® and Clinical Psychiatry News®, and the appointment of Bryan T. Hanypsiak, M.D., as Editor-in-Chief of the new AJO, The American Journal of Orthopedics®, effective with the March 2016 relaunch of AJO. They can be reached at 973-206-3434.
McCann Torre Lazur has announced the promotion of Mark Willmann to President, Lauren Lewis to Executive Vice President, Managing Director, Nicholas Megjugorac to Head of Strategy, and Hila-ry Gentile to Executive Vice President, Regional Chief Strategy Officer, McCann North America. They can be reached at 973- 352-1000.
Publicis Worldwide New York has announced the promotion of Carla Serrano to Chief Executive Officer. She can be reached at 212- 279-5500.
TGaS Advisors has announced the appointment of Dori Revness, M.S.Ed., as Executive Director in Training and Development, and Brian Deppen Vice President, Contract Management. Several other Executive Director appointments include Tim Burke, Managed Mar-kets Account Management and Marketing, Sharon Getty, Marketing Sciences, Karl Kraft, Medical Regulatory Legal Operations, Sue Lip-inski, Digital Multichannel Marketing, and Brian Voellmecke, Sales Operations. They can be reached at 610-233-1210.
awardsmergersnew¬eworthy
Avanir Pharmaceuticals has received FDA approval for Onzetra Xsail (sumatriptan nasal powder), formerly known as AVP-825, for the acute treatment of migraine with or without aura in adults. Onzetra
Xsail is an intranasal medication delivery system consisting of a low-dose (22mg) of sumatriptan powder that is delivered utilizing the novel Xsail™ Breath Powered Delivery Device. Onzetra Xsail is a fast-acting dry powder formulation of sumatriptan, the most com-monly prescribed migraine medicine. For further information, visit www.avanir.com.
Frontline Medical Communications celebrates Ob.Gyn News® (OBGN) 50 years in publishing! Advertisers and readers started the year in style, with the redesigned January 2016 issue, which featured a fresh new look, expanded infographics, and larger images. Throughout the year, Ob.Gyn. News will publish a series of articles on the specialty’s history, challenges, and future, given how things have changed and remain the same since 1966. For further information, visit www.obgyn news.com.
Medical Advertising Hall of Fame has inducted C. Marshall Paul, Scott Cotherman, and Ken Begasse, Sr. For further information, visit www.mahf.com.
Merck & Co. has received FDA approval for Zepatier (elbasvir and gra-zoprevir) with or without ribavirin for the treatment of chronic hepa-titis C virus (HCV) genotypes 1 and 4 infections in adult patients. For further information, visit www.merck.com.
Michael J. Hennessy Associates, Inc., has launched Contagion®, a fully integrated digital news resource for practitioners and specialists work-ing in infectious disease. Contagion features the latest news, scientific research studies, original articles, and commentary directly from lead-ing experts, as well as conference coverage and video interviews with experts in the field. For further information, visit www.contagionlive.com/about-us.
Ogilvy CommonHealth Worldwide has announced that original artwork created within their network will be featured on the highly coveted front cover position in the 2016 Graphis Advertising Annual. In addi-tion, the network will be recognized for winning two gold awards in Graphis’ Print Pharmaceuticals category. For further information, visit www.graphis.com/competition/advertising-annual-2016/recent-winners.
SLACK, Incorporated, publisher of Healio Rheumatology, has announced the members of its Peer Perspective Board for this new publication, launching in March. Published monthly, Healio Rheumatology will compile the most engaging content from Healio.com and distribute it in a print newsmagazine reaching 6,100 physicians, including the universe of U.S. rheumatologists. For further information, visit Healio.com.
The Healthcare Businesswomen’s Association (HBA) has announced that its 2016 Woman of the Year is Jennifer Cook, head of Pharma, region Europe for Roche. She will be honored on Thursday, May 12, at the annual luncheon. For further information, visit www.HBAnet.org.
ANNOUNCEMENTSSend press releases to: [email protected]
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PETS PHOTOCONTEST
The kids: Maeve, Swea Pea, Mazi, and Petey.
Lisa Healy
SSCG Media Group
Here is Socks hanging out after a long day of work.Karysse Robinson Communications Media, Inc. (CMI) [email protected]
My three redheads – our four-and-
a-half-year-old son Collin and two
Gold en Retrievers; Trixi, seven, and
Sandy, four.
Matt Dechen
Cardiometabolics, Slack Inc.
Swea Pea posing as Little Thug.Lisa Healy
SSCG Media [email protected]
Theo, straight chillin’ in his holiday PJs. Lauren HopfanSSCG Media [email protected]
How do you decide which pet is the funniest and cutest among the many adorable pet pix that were submitted
to our Pets Photo Contest? We couldn’t decide! So we polled our readers…and the votes were close. Meet Yoda, Shannon Hug’s canine cutie, and winner of the Pets Photo Contest. We think you’ll agree, however, when it comes to our pets, every one of them is a prize.
Ollie: 15 lbs. of smush-face handsome.
Mike Reynolds Bulletin Healthcare [email protected]
PH
OTO
CR
ED
IT: A
DA
TE
SS
ME
R
Sweet MooMoo loves her cat cave.
Samantha Armstrong
Physician’s Weekly
Alba being a very holy dog during Passover with her yamalke.Heather ShankmanSMMR, [email protected]
Olive lives in the lap of luxury.
Sarah Darcy
Communications Media, Inc. (CMI)
Jagger is one cool dog.
Samantha Armstrong
Physician’s Weekly
“I’m not saying I’m Batman…I’m just
saying nobody has ever seen me and
Batman in a room together.” – HenrySusan Fagan
Infectious Disease Franchise – SLACK Publishing
Seamus is a cute, cuddly, but very mischievous seven-month-old
Goldendoodle. He loves to play, run, and be at your side at all times.
Kaitlin BolumDigestive Disease Week®
Tucker reluctantly being a pillow for
our one-year-old son, Jack.
Brett W. Marvel
Communications Media, Inc. (CMI)
Our family loves road trips,
but safety first!
[left to right: Lewes, Hewey, Buoy]
Matt McNallyPublicis Health Media
“All dressed up and nowhere to go.
The struggle is real.”
Denise Rivera
Publicis Health Media
“Tee-hee! If they only knew what I really did.”Denise Rivera
Publicis Health [email protected]
“Mom, is this a sad enough face? You think we will win? Make sure not to capture my wagging tail.”Denise RiveraPublicis Health Media
Pretty Toni, enjoying a cold one
out on the lake.
James LetzAbelsonTaylor
Yoda, my name is. Like Yoda I dress.Shannon HugCompas, [email protected]
FirstPlace
M A R C H 2 0 1 6 w w w . H M E x c h a n g e . c o m T H E E X C H A N G E 7 6 T H E E X C H A N G E w w w . H M E x c h a n g e . c o m M A R C H 2 0 1 6
I LOVE MY PET!
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We have a dog and a cat. Our 14-year-old dog, Cassie, is a mutt, but looks very much like a Belgian Shepherd. Pictures don’t do her justice! Our seven-year-old cat,
Brandy, is a beautiful, affectionate tabby. Both our dog and
cat were rescues. We chose rescues because we know there are so many animals in need. We also wanted to have our young daughter (at the time) learn what was involved and have her be part of the process.
We f o u n d C a s s i e at four months ’ o ld through Aunt Mary’s Doghouse (auntmary-doghouse.com), who at the time was holding weekend adoptions at pet stores. She rescued dogs from a kill shelter on Staten Island every Thursday. Aunt Mary “interviewed” us to determine what our experience was, if we would be home during the day, if we had children and their ages, why we wanted a dog, etc. Once you select an animal, she actually requests you think about it overnight to be sure of your decision.
In talking with friends and colleagues, we decided to use PetFinder.com to find a local organization that rescued kittens. Brandy came from Cause 4 Paws in East Hanover. This volunteer organization rescues feral kittens and those who will be euthanized in area shelters. We got him at eight weeks old.
With both Cassie and Brandy, I would say the animals chose us. There is often a “connection” that happens and you just know it is right. We loved them and they loved us. Rescue organizations are cautious about who they place their animals with, but both organizations deemed us “wor-
thy,” through an interviewing process and by watching the dynamic between us and our potential pets.
We’ve always had pets and always will. Rescuing them has been a great choice. There are so many wonderful organiza-
tions, and many that take care of initial shots and neutering that are required to support good health and limit reproduc-tion. The hardest part is having to choose only one rescue pet and taking the time to be sure it is the right one.
ON A FUNNY NOTE
A few funny and memorable moments came from our Golden Retriever named Shanna, the only purebred dog we didn’t adopt because my husband always wanted
one. She had an insatiable appe-tite and would eat any food she could get her mouth on. Well, one day she ate a can taloupe, rind and all, off the kitchen counter! We thought we had left it in the cart or supermarket at first, until we realized we hadn’t. The evidence came when she did her business outside the next day and not only was the rind noticeable, but her poop was completely covered in seeds! This surely topped the Halloween she ate a whole bag of candy corn and left us a variety of colored
presents all over our similarly colored rug. Nothing Wells Rug Service in Morristown couldn’t handle!
Lori Raskin is Corporate Director, Research and Communications, Frontline Medical Communica-tions, 7 Century Drive, Suite 302, Parsippany, NJ 07054. She can be reached at 973-206-8013 or [email protected].
Cassie, always a good guard dog, is so much more lovable than she looks and Brandy is
quite the regal one.
Rescues Are the Pets for Usby lori raskin
Whether they’re teaching us life lessons, making us smile, or journeying alongside us as one of our best friends, we love our pets. Read on to enjoy a few “tails” that are sure to warm your heart…and may just inspire you to add one more member to your family.
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I LOVE MY PET!
Patience or Patients?
YOU DECIDE.
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PATIENTS
PATIENCE
[pey-shuh nts]
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In May of 2015, my daughter’s dog, Coco Puff, went miss-
ing. She was at a friend’s house and snuck out of a small
opening in their fence. Immediately, my friends started
combing the neighbor-
hood in search of Coco
Puff. There had been sight-
ings and every lead was
followed. Since I was away
on a business trip, I was
limited as to what I could
do. Coco Puff did have a
microchip, so I reported
that she was missing to the
company where she was
registered.
FINDING LOST PETS
I also posted on Face-
book. When I put up the
post, several people told
me to take a look at the
Lost Pets of The Hudson Valley Facebook page (https://www.
facebook.com/LostPetsOfTheHudsonValley/). So I did and as
soon as I sent them a message with Coco Puff’s picture, they
posted it on their page. It was incredible how quickly people
commented, wished us well, and started looking. Lost Pets of
The Hudson Valley
has a website too
(http://lostpetshv.
org/).
The organiza-
tion was founded
by Bentley Potter
in June of 2012
after he had seen a
Missing Dog flyer
a n d k n e w t h a t
social media could
help spread the word. He discovered there was nothing like
this resource available in the Hudson Valley or even the state
of New York. From that point on, Bentley developed the
organization that is 100% dedicated to reuniting lost pets
with their families. It is volunteer-based and they have over
38,000 social media followers.
Countless pets have been reunited with their families
through Lost Pets of The Hud-
son Valley. Bentley continues
to expand his mission and
improve the success rate of
reuniting lost pets with their
loved ones. Lost Pets of The
Hudson Valley has some very
loyal sponsors who help keep
the mission going. In addition
to the sponsors, Bentley holds
fundraising events. One event
was held at a pet-friendly win-
ery in New Paltz called Robibe-
ro Family Vineyards. Lost Pets
of The Hudson Valley found
one of an employee’s dogs and
the Winery wanted to give
back. A percentage of the wine sold went to the organization.
Bentley is also very good friends with a local photographer,
John Fischer, and they offered sittings for portraits for a
donation. Once you connect with this organization you are
drawn in and you want to support Bentley’s goal: to find
every single missing pet and bring them back home safely.
Coco Puff has not been returned to us. We miss her
every day, but we believe she must be with a family that
needed her. She was the most amazing dog. After Coco Puff
was missing for about six weeks, we adopted another dog,
Swea Pea (we figured that once we got a new dog Coco Puff
would be returned to us). We are currently a family with
three dogs, one for each human. We are still hopeful that
Coco Puff will come home one day and we will happily be
a four-dog family.
Lisa Healy is Vice President, Associate Director
of Multichannel Media, SSCG Media Group,
200 Varick Street, New York, NY 10014. She
can be reached at 212-331-8610 or lhealy@ sscgmedia.com.
Lost Pets of The Hudson Valley, Reuniting Lost Pets with Their Families
by lisa healy
The kids: Maeve, Swea Pea, Mazi, and Petey.
Always in our hearts, Coco Puff.
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I LOVE MY PET!
The New England Journal of Medicine is a publication of NEJM Group, a division of the Massachusetts Medical Society.
Essential. That’s how physicians in 13 key specialties think of the New England Journal of Medicine.
In the independent 2015 Essential Journal Study, they considered NEJM one of their top essential journals in specialties ranging from internal medicine to infectious diseases to oncology.
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ESSENTIALto my practice,to my education,to my patients.
Recently my family lost a family member of 10 years. Lady Foxtrot, or Foxie for short, was a Lhasa Apso that we adopted as a puppy. She was a joy and a challenge to
both my wife Rhonda and me, and over the course of 2015 she progressively suffered from the effects of Cush-ing’s Disease. In October, the effects of the disease were such that we were forced to help Foxie across the Rainbow Bridge. It was an amazingly difficult exercise for both of us.
Whi le she had her moments, few would call Foxie “sweet.” The effects of the undiagnosed Cush-ing’s impacted her moods and behavior, essentially amplifying every startled moment when adrenaline kicked in. Simply stated, if you scared Foxie, she was a bitch. Still, it was impossible not to take joy in the way she would run with reckless abandon, chase a ball, or play. Few things amused me more than to watch her bark, which for her was an all-body experience. Foxie was bred a watch dog, and she took it as a sacred mission to guard our home from the potential attacks of ninja squirrels, deer, or the sinister “men who wear hats.” Her favorite perch was on the back of the armchair facing the south windows. You would usually find Foxie seated there. One of the signs of her decline was to no longer see her at the window…she switched to the safety of her kennel.
While not great with other dogs, Foxie loved people, and almost everyone who visited our home was accosted with a request to pet her. If one had a hand available, in her mind, it was designed to be used to please her. You were extra-special if Foxie required seating on your lap…she was a very discern-ing girl, and parsed out her affection carefully.
It has been said that you don’t tell a dog who she belongs to; she tells you. Without question, Foxie was Rhonda’s dog.
Still, she was a great companion for me. Foxie traveled to Indianapolis on business with me, and loved hotels as much as home. Indy was especially important to her; it was there that she first tasted that amazing dog delicacy, goose poop.
When I wasn’t flying, she would accompany me to Chicago for work, and stay at our suburban Chicago apartment there. She was delighted to see me come home, and enjoyed being the only dog. Her evening walk seemed to both of us to be the best part of the day. Based upon her habits when visiting there, I must believe that Foxie had an animosity toward our Federal government. She refused to defecate anywhere except at the local post office, about a quarter-mile walk away.
I must stress that this occurred under both the Bush and Obama administrations; it wasn’t a party thing, but a Federal government thing.
Most importantly, Foxie taught me to better understand the love of my Lord and Savior. She was disobedient, regu-larly ignored commands from her masters, and was always a risk to run off. But my heart could not fail to swell when she came to me, tail wagging and seeking my affection. Several years ago it occurred to me that my love for Foxie is akin to my Father’s love for me…I am frequently disobedient, regu-larly choose to ignore His commands, and have run off from His path far too many times. Yet, I know that He delights in my obedience and love. It’s amazing what a dog can teach you if you are willing to learn.
Jay Carter is Senior Vice President, Director of
Strategy Services, AbelsonTaylor, 33 West Monroe,
Suite 600, Chicago, IL 60603. He can be reached at
312-894-5625 or [email protected].
Foxie on her favorite perch, guarding against ninja squirrel assassins.
Oh, the Things You Can Learn from a Pet
by Jay carTer
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I LOVE MY PET!I LOVE MY PET!
Of course I love dogs, but our family is partial to cats. They just sort of happen to walk into our lives. Our first pet was Marmalade, the
color orange of course, back when we lived in Northfield, IL. My parents had taken care of her for a work colleague of my dad’s when they traveled, and she was very friendly. She liked them, and they liked her. When the col-league moved away, he asked if my parents would take her. So they did. She moved with us to New Jersey in January 1987 and lived with us until she had a stroke and died in the early 1990s. We ended up with two rabbits after that, had them for a few years, and then they died. That’s when Houdini walked into our lives…
HOW HOUDINI FOUND US
Now picture it – August 1999. My mom went down to Highland Park, NJ, to visit her sister overnight. They were eating dinner when Mom heard a scratching at the patio door. My aunt said, “Oh, that’s just the kitten that’s been visiting that doesn’t seem to have a home. I feed it baloney and milk.” (Mind you, this is an Orthodox Jewish woman who keeps kosher and doesn’t mix meat and dairy when she eats.☺) She opens the blinds, and there’s this little scrawny thing hanging from the screen door. My aunt didn’t want to
take it in because she already had seven kids. Mom called me at home that night and said, “There is a kitten on the back porch that won’t go away!” (emphasis on the words kitten, porch, and won’t). Somehow I knew it would be ours. Sure enough Mom said that if the kitten
was still hanging around in the morning, she was bringing it home. It helps that her brother, my uncle, is a veterinarian in Fairfield, NJ.
THE MAKING OF AN ESCAPE ARTIST
Of course, the kitten was still there the next day. Now how on earth were they going to get it back to our house? First they tried a box, but it would escape every box they
tried to put it in. After an hour of chasing this kitten around, my mom had an idea. “Go and get your laundry hamper,” she told my aunt (it
was one of those swing-top kinds). So she dumped the clothes, chased the kitten around some more, caught it, dumped it in the hamper, and taped the swing-top shut before it could jump out. My
mom put the hamper in the backseat of the car and started the hour-long drive back to our neck of the woods (Randolph, NJ), with my aunt following in her car since she was spend-
ing the night back at our house.Meanwhile, this kitten was meowing up a storm in the
backseat for a good fifteen minutes before it got silent. “Oh, good,” my mom thought, “it cried itself to sleep.” Next thing she knows, as she’s driving along Route 287, she feels some-thing against the leg that was on the gas pedal. She glances down, and there’s the kitten. It then proceeded to jump up on Mom’s lap while she was driving, curled itself up, and slept in her lap the rest of the way home!
When she finally pulled into the driveway, she motioned to my aunt to come over. The kitten was still asleep in her lap. We had the old rabbit cage in the garage, so we put the kitten in there until we could get it over to my uncle’s office in Fairfield to be deemed healthy enough and be declawed so we could let it in the house. When we reached into the backseat of the car to get the hamper out, the lid was still taped shut! We still don’t know how the kitten managed to get through the thin slots of the ham-per. So we named him Houdini, as in Harry Houdini the Escape Artist, hoping it would turn out to be a boy. He was, so the name stuck.
Luckily, it was a great name for him. As he grew, so did his escape antics, not to mention his personality. When he didn’t want to be found, he had some good hiding spots in our house – there was the time he crawled up in the rafters in the basement. One time, he even escaped through an open door and wandered around our pool area before we coaxed him inside. Then I used to put a leash on him and take him outside but that quickly stopped as soon as I realized I was creating a monster.
ONE MULTI-TALENTED CAT
Some people say that cats are dumb, but not this one. Houdini turned out to be a wonderful listener and almost always came when his name was called. He could hold a conversation with someone just by his meows. I called
Such a cutie!
Just some members of our feline family.
Patience is Jagger’s middle name.
High and Mighty.
Pets. Where do I start? Many of you know that I have been active in rescuing cats for a few years now. This was a result of the kitten
rescue, now three years ago this July, down a pipe in a neighbor’s yard. It was at that time I realized that there had been a growing situation of strays in our neigh-borhood. And something had to be done to help them.
I have always had cats. But my limit was five. Five kitties. After losing my longtime cats to old age and such, I was left with one older kitty, Sasha. It was then I adopted a kitten from someone in Brooklyn through Petfinder.com. Now there
w e r e t w o . Then my father found two baby kittens in his yard. That was four. The kitten rescue, Lucky, made five in total at that point. Then the games began.
I noticed a mommy and three “teenage” kittens frol-icking in my yard soon after the rescue. I reached out to a friend who did rescue in NJ. She lent me a drop trap. I set the trap with some food. A
long string led to the car I was sitting in, waiting for them. They all went into the trap to eat, I pulled the string, and my
heart raced. I had secured all four of them. I brought them down to Jersey to my friend who helped me
get them vetted and fixed. I had four kitties I thought I could find homes for. But they
were very scared, so we decided we would try and socialize them. Well that didn’t happen. They ended up becoming part of our new “family” of furbabies. Over time, I have rescued and vetted many cats and kittens, ending up mostly with mommies after their babies have found their forever homes. I have also homed so many other more friendly cats
to amazing people I know through town and through friends on Facebook.
So here I am today with 17 (yes, 17) cats and a very patient dog. And a patient husband.
It seems like a lot, but I have to honestly say, it truly isn’t. You come to my house at any given moment, and you wouldn’t know I had them. I
have had random people come to my home, not knowing I had cats…that is a good feeling!
Opening your home and heart to homeless animals is very rewarding. Trust me, I tell them every day how lucky they are, that their paws are warm and their bellies are full. Me, my heart is full.
Samantha Armstrong is Director, Business Devel-opment, Physician’s Weekly, 180 Mount Airy Road, Suite 202, Basking Ridge, NJ 07920. She can be reached at 914-450-0609 or [email protected].
him a little lamb because he followed you everywhere and also because sometimes it sounded like “bleating” when he meowed.
KING HOUDINI
Houdini wasn’t a “lap cat” but just wanted to be in the same room with you. He loved all “table scraps” but even-tually began to get picky with those and his own food. We ended up with a big cat – big paws, big claws, big motor, big whiskers, big teeth, big green eyes, big appetite, and, last but not least, big attitude. Our house became the cat’s kingdom, and we all knew it. Houdini was THE KING CAT.
Sadly, we had to put 14-year-old Houdini down on Octo-ber 8, 2013, a week before I was let go from my previous position. It took a year-and-a-half before I found myself at Frontline, and we still don’t have another cat. I think we’re just waiting for another one to walk into our lives…just like Marmalade and Houdini.
Paula Czeisler is Sales Assistant, Frontline Medical
Communications, 7 Century Drive, Suite 302, Par-
sippany, NJ 07054. She can be reached at 973-290-
8206 or [email protected].
Our 17 Cats and One Patient Dogby saManTha arMsTrong
Houdini Continued from page 14
The Story of Houdiniby Paula czeisler
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I LOVE MY PET!I LOVE MY PET!
Our Favorite Redheadsby MaTT Dechen
My wife Kim and I are proud parents of three redheads – our four-and-a-half-year-old son Collin and two Golden Retrievers;
Trixi, seven, and Sandy, four. Golden Retrievers are wonderful dogs. They make for great companions if you can put aside the shedding. As a breed they are known to be extremely tolerant and easygoing, very gentle and playful, and most importantly great dogs for a fam-ily with kids. A common scene in our house is my son running around as a Ninja Turtle with his two “Golden Girls” as sidekicks.
Our “Golden Girls” were both adopted from a great res-cue organization in the Philadelphia area: Delaware Valley Golden Retriever Rescue (DVGRR) in Lancaster, PA. They are dedicated to finding new homes for Golden Retrievers. Since 1993, they have placed over 3,500 dogs into new homes in our
area (NY, PA, DE, MD, and NJ). The process is easy. Access the adoption info via their website: http://dvgrr.org/adoption-info. Someone from their staff will review your application and then contact you to understand any limitations and your
family history, so they can best match you with dogs looking for homes. First, someone from DVGRR interviews you over the phone. Then they interview you in-person at your home with all family members present. DVGRR believes fitting a dog’s temperament and interests to a particular family works best. The process can take a few weeks, but it is well worth it. You can access the website to view and inquire about all of the dogs in need of a new home. I highly recommend the Dela-ware Valley Golden Retriever Rescue.
Matt Dechen is Senior Account Manager, Car-diometabolics, Slack Inc., 6900 Grove Road, Thoro-fare, NJ 08086. He can be reached at 800-257-8290 (o), 609-841-0300 (c), or [email protected].
My three redheads – our four-and-a-half-year-old son Collin and two Gold en Retrievers; Trixi, seven, and Sandy, four.”
Five Cats and Allergic to Cats!!!by Maggie schwarz
With Lucy, Ricky, Desi, Fred, and Ethel sprawled across my bed, where do I fit?
But in my southern-facing apartment with climb-up loft bed, they lay on their backs soaking up the sun, then scramble up the steps to perch from above in the loft bed.
It’s an optimal feline habitat. Even better for them than for me.
As far as I Love Lucy goes , I ’ve g o t t h e e n t i r e cast, and Desi and Ricky represent the same person. Of course there was Little Ricky too, but a second Ricky would be duplicative. Imag-
ine the tailspin I flew into when Brian Wagner, a colleague, informed me that Little Ricky had a babysitter, Matilda Trum-bull (Mrs. Trumbull).
Since I’ve got a cat who represents Ricky Ricardo’s real-life name, Desi Arnaz, I suppose I could add a William Frawley and a Vivian Vance, the actors who played Fred and Ethel. And why not add Mrs. Trumbull and her real-life name, Eliza-beth Patterson?
“Why,” you might ask, “are all but one black and white tuxedos?"
Their color scheme is inspired by a photo of my mother conversing with a penguin in Patagonia.
As for my allergies, someone has to keep Asmanex and Kleenex in business. And what’s an occasional skin rash? It’s not cancer!
Maggie Schwarz is a Freelance Writer, 31 Union
Square West, New York, NY 10003. She can be
reached at 212-206-7672 or [email protected] and her website is www.MaggieSchwarz.com.
Reggie Is Worth Itby robin barTleTT
I spoke with “Reggie – The Money Sniffing Beagle” and asked him if he would like to con-tribute to the next animal article
in The exchange. He wagged his tail and said, “Woof, woof,” and that it was okay for me to update you about what’s been happening to him since my article about finding a $100 bill.
I guess you know that Reggie is very special to me. For Christmas, my wife got me a T-shirt that reads: “The dog loves me the best!” And so he does.
“What’s that you said, Reggie?”“Okay, I’ll take you for a walk as soon
as I finish writing this.”My poor Reggie, unfortunately, has
had a few medical issues. Beagles have very short legs and two winters ago he got one leg caught in the snow and blew out the ACL of his right rear leg.
“What’s that, Reggie?”“Yes, I’ll tell them it hurt a lot.”
Reggie had to be operated on by a Veterinarian Orthope-dic Surgeon. A night in the hospital and $3,000 later he was home with a big bandage on his hind leg.
“Yes, Reggie – I told them that it hurt a lot.”
I am happy to say that Reggie recovered nicely, but this past winter he did the other leg in – same problem, same surgeon, same $3,000, and same recovery. (At least I’ve been told it can’t happen again!)
This summer we noticed Reggie started to drink a lot of water and had some mishaps in the house.
“Yes, Reggie, I’ll tell them it wasn’t your fault.”
We went back to the vet and after some very expensive blood tests ($450 a pop x 2), he found that Reggie had Cushing's Dis-ease. Fortunately, there’s a pill that controls the problem at $110 per month. So Reggie has been doing very well even though he will have to take the daily pill for the rest of his life. ($???)
“Yes, Reggie, I know you like to take the pill with a piece of turkey.”
So, my story is that taking care of Reggie is a lot like taking care of a child. There is health insurance for dogs and cats, but they rarely cover pre-existing conditions.
“Yes, Reggie, I’ll tell them you are worth it. Okay, it’s time for your walk!”
Robin Bartlett is a Licensing Manager for Health & Hospitals at SpringerNature. He can be reached at [email protected].
Conversation with Reggie.
Lucy, Ricky, Desi, Fred, and Ethel.
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We would have a dog (or two) if our lease allowed it, but
since we can’t and my fiancé is not a cat person we
had a few unique options. We originally considered a
bunny since you can house-train them, but after researching
how much attention and time out of their cage they need, we
realized this just didn’t fit our
busy lifestyle. We didn’t want
any kind of rodent since most
are nocturnal. So, we were
walking around PetSmart one
day and they had baby Beard-
ed Dragons that were really
cute. After some research, we
decided a Bearded Dragon was
the best fit for our lifestyle.
Drax was named after one
of the Guardians of the Gal-
axy characters (my fiancé is
really into super hereos). As
I mentioned, he is a Beard-
ed Dragon, which is a small
reptile that is originally from
Australia, living in desert-like
conditions. When Drax was a baby he was about five inches
long. Now he’s about a foot and a half and his tail makes up
most of his length. They're called Bearded Dragons because
when they are scared or try to show dominance, they puff
out their necks, which then turn black, looking like a beard.
Now that Drax is an adult, he eats mainly veggies (kale, dan-
delion greens, or turnip greens) and fruit (he loves mangoes
and figs), and then some protein (crickets are his favorite).
LOVE
We got Drax at just a couple of weeks old and have had
him for a year now. One of the things that’s been most sur-
prising about him is how lovable he is. I’ve always been an
animal person, but I didn’t take the “lizard as a pet” thing
too seriously. I didn’t think Drax would be as big a part of
our lives as any other pet would be. I couldn’t have been
more wrong.
ENTERTAINMENT
Drax has turned out to be very entertaining. Some
funny things that he does is fall asleep in some really crazy
positions that include standing up against the tank walls,
sometimes half of his body is on one of his logs while the
other half is stretched across another one. One of a Beard-
ed Dragon’s characteristics is that they mostly fall asleep
wherever they land. So whatever position Drax is in when
his light turns off, that’s
usually where he’s going to
sleep. Drax also makes us
laugh when he “glass surfs,”
chasing after his own shad-
ow, and tries to climb the
glass after…himself! Also,
the way he walks is pretty
funny. When we let him
walk around outside of his
tank, he has a very cute lit-
tle waddle.
MAINTENANCE
I didn’t expect Drax to
be high maintenance at
all, but he can sometimes
be very lazy and picky.
If he’s not in the mood
to get up off his log and eat, he won’t. But if we hand-feed
him, he’ll eat. Or sometimes Drax just won’t eat one kind of
vegetable, but if I swap it out with another, he’ll eat it. From
what we’ve read he’s also supposed to drink from his water
bowl. He doesn’t. So we need to drip water on his nose to get
him to drink or get him to drink when he’s getting a bath.
Which brings me to another area of high maintenance. Who
would’ve thought a lizard would need a bath? Well Drax
does, once a week. He hates every minute of it, which is one
more high-maintenance aspect of our beloved Bearded Drag-
on – he’s supposed to like his bath and swim around during
it. Not Drax!
Despite these surprises, Drax turned out to be a great
choice as a pet for us and we couldn’t be happier!
Dayna Carman is Assistant Media Planner, SSCG
Media, 210 Carnegie Center, 2nd Floor, Princeton,
NJ 08540. She can be reached at 609-936-5610 or
The Unexpected Pet for Meby Dayna carMan
Drax in his favorite spot.
1 8 T H E E X C H A N G E w w w . H M E x c h a n g e . c o m M A R C H 2 0 1 6
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Awardsthey use flour tortillas...what's up with that?), with outdoor tables and your choice of mahi mahi, swordfish, or shrimp tacos. You could also head to the place that started it all, Rubios. They have locations all over town, but the very first one is on Mission Bay Drive, which was opened in 1983 by a surfer back from Baja. It’s just beer-breaded fish, cabbage, and salsa on a corn tortilla. Or try the fish taco voted #1 in SD at Puesto Mexican Street Food, a more upscale joint just off the Embarcadero. If fish isn’t your thing, hit In and Out
Burger for a burger and fries – ask for i t A n i -mal Style. Trust me.
A f t e r l u n c h , maybe try to get in 18 holes at one of
San Diego’s incredible golf courses. The famous courses – Aviara and Torrey Pines – can be expensive and getting a tee time can be tough. I like Steele Canyon, out in the Rancho San Diego area. Watch out for the coyotes after dusk.
EVENTFUL EVENING Hit the Gaslamp District – there are over a hundred bars
and restaurants to choose from. A good steak place is Grey-stone, a great seafood place is Blue Point Coastal. I like to head to Old Town on the trolley for Mexican food at El Agave Tequileria, or the Old Town Mexican Café and Cantina, where they have the “tortilla ladies” making fresh tortillas in the window. Another option is to take the Fifth Avenue Ferry across the bay to Coronado and enjoy Peohe’s, with its Poly-nesian food and sushi, plus incredible views of the San Diego skyline. San Diegans go to Bertrand at Mister A’s on Banker’s Hill for special occasions, with the best city views in town. For a nightcap, try one of the 90+ breweries and brewpubs. A great one is Stone World Bistro at Liberty Station.
We’ve run out of time, and haven’t even been to La Jolla or Tijuana. That’ll have to be another day…
Alan Imhoff is CEO, Frontline Medical Communi-
cations, 7 Century Drive, Parsippany, NJ 07054.
He can be reached at 973-290-8216 (o), 973-722-
1929 (c), or [email protected].
by alan iMhoff
I love San Diego. It’s a town that c o n t i n u e s t o
embrace the Cal-ifornia dream of the ‘60s but now includes a cool restaurant scene, the mos t c r a f t b r e w e r i e s i n America , great golf, and a revi-ta l i zed down-town. It’s going to be hard to do justice to SD in one day, but here goes.
STARTING OUT THE DAY There are three great hotels virtually adjacent to the San
Diego Convention Center (the Manchester Grand Hyatt, Hilton San Diego Bayfront, and the Marriot Marquis San Diego Marina). They all overlook San Diego Bay and are connected by the Embarcadero, a paved waterfront espla-nade that runs all the way from the Convention Center to Seaport Village, a collection of shops and restaurants. So skip the gym and walk, jog, run, skateboard, or cycle (early morning only) past the yachts and listen for the sound of a bugle blowing revelry from across the bay where there is a big Navy base. You can grab coffee along the way. If you have wheels, head for one of the beach towns just north of downtown. Mission Beach is the classic surfing beach, with Belmont Park and the Big Dipper rollercoaster, surf shops, and seedy bars.
If it’s summer, try to catch a Padres game at Petco Park, a great downtown ballpark, home to the All-Star Game this year. There is a pretty wild scene before the game in the many bars that surround the stadium. If you’re traveling with the kids, you need to go to Balboa Park, one of the most beautiful urban parks in America, and home to the San Diego Zoo.
MIDDAY MEANDERING When in San Diego, you must have their most famous
dish, the Fish Taco. The Tin Fish is a great place to try one just across the road from the Convention Center (although
Mission Beach.
Best Day In…
SAN DIEGONOONAM PM
ITINERARYMorning San Diego Convention Center
Embarcadero
Seaport Village
Belmont Park
Petco Park
San Diego Zoo
Midday The Tin Fish
Rubios Puesto Mexican Street Food
Evening Greystone
Blue Point Coastal
El Agave Tequileria
Old Town Mexican Café
and Cantina
Stone World Bistro
✓✓
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No matter how they read it,they just can’t put it down
And with so many ways to access the journal, they don’t have to. With the most average issue readers, average page exposures, high readers, and ad page exposures,1 American Family Physician is still the best-read journal in primary care—no matter how it’s served. Along with print, a growing tablet and smartphone edition, and the #1 journal website in family medicine2 with 90,700 registered users,3 AFP provides the best multi-platform reach and readership in primary care. To learn about promotional opportunities, contact the AFP/FPM Advertising Sales Team at (201) 288-4440 [email protected], or visit www.aafp.org/journals/adinfo.
References: 1. Kantar Media, Medical/Surgical Study, June 2015, Primary Care. 2. Kantar Media, Website Usage and Qualitative Evaluations, June 2015, Family Medicine. 3. Membership data on � le: American Academy of Family Physicians.
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Who is your mentor and how did she impact you?Diane Fitzgibbons. I found her smart, hilarious, and com-passionate. She had an honesty and directness that people really appreciated. She taught me a lot and always support-ed her teams.
What is on your bucket list?To take a hot air balloon ride.
What is the biggest obstacle you have overcome?Paying off all credit card and student loan debt.
What was your first job?My first job after college was at Oxygen Media as a produc-tion assistant for a TV show called Trackers. It was a variety show geared towards teenagers that focused on social, polit-ical, and pop-culture topics. I worked on a segment called Digital Trackers. We would mail digital cameras to selected individuals who had unique stories to share.
Do you have any pets?Two mature cats named Nelly and Niles. Niles suffers from severe anxiety and over grooms. This has left his belly and parts of his legs hairless.
If you could do a guest role on a TV show, which one would it be?
Portlandia. I think the show is brilliantly funny. They poke fun at modern-day scenarios. Their characters are representative of people most of us encounter in the day-to-day; people who take themselves way too seriously.
What is your favorite restaurant?The Huntley Taverne in Summit. They use local, seasonal ingredients and the food is consistently great. The service and ambiance is always spot-on.
What is your most embarrassing moment?It was during a college internship at VH1. Their offices were in Times Square. I went out for lunch with my director and was following him back in the building, engaged in conver-sation. As we approached the revolving door, I, not knowing proper etiquette, saw the opportunity to squeeze into a space
clearly designed for one person. Wedged in the same space with him, it made the next 15 seconds unbearably uncom-fortable. I’ll never forget the look on his face.
What is the last good book you’ve read?A Visit from the Goon Squad by Jennifer Egan. It follows many characters through different time periods in a short-story style where all of their lives are interwoven. It’s actually the last book I’ve read in a long time.
What is your favorite movie?Fight Club. It’s a film that explores the societal pressures of materialism and its relation to personal fulfillment and happiness.
Who is your personal hero/heroine?My great grandmother. She was a working mom at a time when that wasn’t the norm. She bought her own home and raised five children there. She was fiercely independent, and just as caring. She took in family who needed help or were in transition over the years, including my mom and dad.
Do you have any hobbies?Listening to music, art appreciation, and the outdoors. I also love food; cooking and dining.
What are your goals?My goals now include saving money by reducing unneces-sary expenses and staying organized – which ultimately helps reduce stress. I think it’s important to always have goals.
Best/worst part of your job?I enjoy the collaborative efforts of working with other agen-cies and clients. The worst part is email. I wish we could institute an email ban at least once a year. No one can email the entire day. All communication must be in-person and on the phone.
Have you ever had a brush with fame?I met Tori Amos after a concert at the State Theater in New Brunswick, NJ, while I was in high school. She took the time to speak to me along with other fans. I was starstruck.
If you could see anyone in concert, who would it be?Jamiroquai. I have only known them to play in New York once in the last 15 years and I was at that concert. My time was cut short due to some shenanigans my friend got herself into. I am still not over it.
What do you think is the most important issue facing us today?
National security and climate change are both a concern. I have taken a greater interest in crisis preparedness.
What do you know for sure?If you remain positive, it will likely lead to positive experienc-es. The same thing goes with the negative.
If you could work doing anything in the world, regardless of the income, what would you do?
I would grow fruits and vegetables. I would run a little mar-ket where I could sell them along with the foods I’ve pre-pared using them, like sauces, quiches, and pies.
Melanie Bonomolo is Director, Media, CMI Media, 19 West 44th Street, Suite 801, New York, NY, 10036. She can be reached at 917-386-0085 or [email protected].
P E R S O N A L E X C H A N G E
“Life is what happens to you while you’re busy making other plans.”
– Allan Saunders
Children: 2Occupation: Media DirectorYears in Industry: 12College: William Paterson University
Melanie Bonomolo
2 2 T H E E X C H A N G E w w w . H M E x c h a n g e . c o m M A R C H 2 0 1 6
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MEETINGS IN MAY
5-7 WASHINGTON, DCAmerican College of Physicians (ACP) 2016 Internal Medicine Meeting, 800-523-1546
12 NEW YORK, NY27th HBA Woman of the Year Luncheon, www.hbanet.org
Must-Know Industry Events
Fun Things To DoAPRIL
2016
APRIL2016
9 - An Evening with Ricardo Montaner Radio City Music Hall1260 Avenue of the Americas, 866-858-0008 1 - The Music of David Bowie 10 - David Gilmour 23 - Dream Theater
SAN FRANCISCO April
Cobb’s Comedy Club915 Columbus Avenue, 415-928-4320 1-3 - Godfrey 8-9 - Piff the Magic Dragon 19 - Doug Benson: Countdown to 4/20 24 - Jimmy Carr – Funny Business
The Fillmore1805 Geary Boulevard, 800-745-3000 1 - Anders Osborne 2 - Y&T with Don Dokken 4 - Yung Lean 9 - Moe 15 - The Arcs 16 - Blackberry Smoke 17 - The Last Shadow Puppets 18 - Deerhunter 19 - Savages21-22 - Boyce Avenue 30 - Thao & The Get Down Stay Down with Seratones
The Masonic1111 California Street, 877-598-8497 4 - Iggy Pop – Post Pop Depression
War Memorial Opera House 301 Van Ness Avenue at Grove Street, 415-865-2000San Francisco Ballet: 5-16 - Prism Seven Sonatas & Rush 7-17 - Continuum In The Countenance of Kings Theme and Variations 30 - Onegin
NEW JERSEY April
Atlantic City HeadlinersAtlantic City, www.casenet.com/concert/atlanticcityconcert.htm 2 - Tropicana, Patti LaBelle 16 - Tropicana, Three Dog Night 22 - Trump Taj Mahal, Olivia Newton-John
Mayo Performing Arts Center100 South Street, Morristown, 973-539-8808 1 - Yanni 2 - Future Stars of the Metropolitan Opera 3 - Rumpelstiltskin 7 - Sons of Serendip 8 - The Summit: The Manhattan Transfer Meets Take 6 9 - The Peking Acrobats 10 - Zhang Conducts Tchaikovsky 4 11 - Seussical 13 - Let It Be 14 - Moscow Festival Ballet: Carmen Suite/Romeo and Juliet15-16 - Mamma Mia! 17 - Piff the Magic Dragon 20 - National Geographic Live Presents Pete McBride: Chasing Rivers 23 - Kathy Griffin: Like A Boss 24 - Peter Rabbit Tales 28 - Jackie Evancho 29 - Jukebox Junction 30 - Jewel: Picking Up the Pieces Tour
Prudential Center25 Lafayette Street, Newark, 973-757-6600 2 - Rihanna – Anti World Tour 2016 with Special Guest Travis Scott 10 - Entertainer’s Basketball Classic
The Wellmont Theater5 Seymour Street, Montclair, 973-783-9500 9 - The Cult 13 - Ghost 15 - Robin Trower 27 - Robby Kreiger and Special Guest The Edgar Winter Band
NEW YORK April
Beacon Theatre2124 Broadway, between West 74th and 75th Street, 866-858-0008 1-2 - Bonnie Raitt 4-5 - The Smashing Pumpkins 7 - Ben Harper & The Innocent Criminals 8 - Brit Floyd: World’s Greatest Pink Floyd Show 9-10 - Peppa Pig Live! 23 - Charles Bradley & His Extraordinaires 28-29 - Tori Kelly 30 - International Championship of Collegiate A Cappella 2016 Finals
Madison Square Garden7th Avenue, between 31st and 33rd Street, 866-858-0008 4 - AC/DC 8 - The Avett Brothers11-12 - David Gilmour 13 - Journey and Santana 15 - Billy Joel 18 - Chicago and Earth, Wind & Fire
The Theater at Madison Square Garden7th Avenue, between 31st and 33rd Street, 866-858-0008 1 - Hot 97 Presents April Fools Comedy Show 2-3 - Disney Live! Mickey and Minnie’s Doorway to Magic
M A R C H 2 0 1 6 w w w . H M E x c h a n g e . c o m T H E E X C H A N G E 2 5
The Association of Medical Media (AMM) is a non-profit organization, whose name reflects its membership: medical publishing firms,
content providers, and associated companies in the medical communications field. The members of AMM share a commitment to editorial integrity, professional sales standards, and the promotion-al value of medical advertising – both print and online.
AMM held its Viewability Congress February 4th in New York City, successfully bringing togeth-er key stakeholders involved in the Viewability of digital ads. The Congress was open to all, includ-
ing members and non-members, to be inclusive and transparent as AMM seeks to provide guid-ance and establish suggested standards. More than 80 leaders – medical publishers, agencies, adver-tisers, and vendors – heard each other’s testimony on the main issues.
Moderated by RJ Lewis of eHealthcare Solu-tions, each company’s representative was allowed five minutes to provide their stance on: viewable
impressions as a measurement of performance and/or as a basis for payment; whether Viewabil-ity metrics should be used as a basis for pricing; whether the calculation of Viewability in terms of delivery measurement should be standardized and, if so, should it be based on the current IAB guideline and should a billing formula be stan-dardized across agencies; and finally, if different measurement tools are used, which counts, from accredited MRC vendors, should be used. This dip-lomatic format was followed by a brief but lively Q&A period and then the group was polled on the key questions and the results were shared.
According to Lori Raskin, AMM President, the AMM will use the insights from the Congress to finalize its guidance on Viewability Standards after releasing a draft for public com-menting in the weeks ahead.
The Congress fostered a dialogue that will surely continue as technolo-gies and measurements evolve. While the guidelines may not satisfy every constituent entirely, the AMM seeks to strike a balance that is in the best interests of our readers/viewers/users, our partners, and our clients.
The AMM seeks to guide its mem-bers though educational sessions that inform and educate while fostering innovation and collaboration that establishes and maintains best practic-es. On behalf of its core members, who
include medical print and digital publishers, medi-cal agencies and their clients, and associate mem-bers who supply services to these groups, the AMM intends to use this type of forum in the future to discuss issues and foster common ground.
Learn more about AMM Membership, along with future AMM educational and networking meetings at www.ammonline.org or email [email protected].
AMM VIEWABILITYC O N G R E S S
Attendees listen intently to testimony provided at the AMM Viewability Congress on February 4 in NYC.
Update
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