we need to talk about healthcare… everything’s changing

We need to talk about healthcare…Everything’s changing

Amer Fasihi,

May 2018

2017COPYRIGHT KRAYDEL2 Amer Fasihi, May 2018

Healthcare has been one of the most predictable sectors in today’s global economy

• People will always be sick

Market:

• Companies have been around for decades

Predictable:

• The business is well defined

Understood: Healthcare companies are highly

evolved, well-resourced, profit generators


The current model has the patient relying wholly on the Dr

Networking providers

Medical device manufacturers

Communications service providers

HIE

Retail clinics

Financial services

With new internet-based services and products, the Dr is being disintermediated


Where will this leave today’s healthcare companies?


Sounds like car manufacturing…

Crystalline business model

Well defined market place

Mostly the same companies jostling

for top spot

Very high capex entry barriers

Implicit assumptions

about end-user

Defined infrastructure (Regulatory, Insurers, etc)


User-centricity is behind self-driving

A search for “autonomous car,” “autonomous vehicle,” and “self-driving car” on Sentieo Document Search, shows that the number of references to self-driving cars is booming. This graph shows the number of company press releases, presentations, filings, and broker research reports which mention these terms dating back to 2005


User-centricity may well (should?) be the future for healthcare: Everyone wants…

Outcomes

Are you able to deliver the result you promised over the

short- and long-term

Personalisation

Give me what I need as an individual, and organisearound my preferences

Interaction

I need to want to continue using your product or service

– or else…

Internet of ThingsCognitive ComputingSocial Engagement


This transformation has three underlying drivers

Devices capable of interconnecting to

collect and exchange data

Internet of things

Self-learning systems that use data mining, pattern recognition

and natural language processing

Cognitive computing

Degree of participation in a

community or society

SocialEngagement


New business models are being explored, based on these three underlying key trends

Build Existing

Business

Create New

Businesses

Product Focus

• Pills

• Prescription

• Dr focus

• Price

• Clinical trials

Solution Focus

• eHealth

• Outcomes

• Adherence

• Personalisation

• Engagement

Internet of Things

•Health Kit / Google Fit / S-Health

•Glowcaps

•Devices / Wearables

Cognitive Computing

•Watson (IBM)

•Deep Mind (Google)

•Tay (Microsoft)

Social engagement

•Twitter

•Healthunlocked

•PLM


Some ways that customer interactions could be super-charged through connected systems

Empower the healthcare professional to spend more

time counselling

Improve quality and accuracy of healthcare services and

products

Better insight to the User before they meet with a healthcare professional

Enable more engaging interactions using better

information and resources

Cognitive computingInternet of Things

Social Engagement


Internet of thingsCognitive Computing

Social Engagement

Successful healthcare organisations will incorporate this thinking to enable new journeys for patients

Outcomes-based

Patient-centric

Cost-effective

Preventive

Long-term

we need to talk about healthcare… everything’s changing

Documents