we secure your future - xian janssen pharmaceutical ltd
TRANSCRIPT
1 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved
WE SECURE YOUR FUTURE
CASE STUDY An employer branding campaign to raise the employees’ belief in the company’s future developments. Client Xian-Janssen Region China Date 2012 Keywords EVP Development Career Sites
2 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved
BACKGROUND With 25 years of history, Xian-Janssen is the number one OTC pharmaceutical company. Through their famous products, they have a high brand awareness. However, in recent years, Xian-Janssen faced the problem of high turn-over rates.
3 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved
BRIEF Define the employer value proposition of Xian-Janssen and develop strategies for internal and external communication of the EVP to raise the employees’ belief in the company’s future developments.
4 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved
SOLUTION Maximum defined Xian-Janssen’s employer value proposition after in-depth research among employees. The EVP was used as base for developing key visuals to communicate and activate the messages to an internal and external audience.
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EVP RESEARCH EVP finalization 5 employer values were defined after analysing the research results, caring, learning, passion, innovation and globalisation.
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T-SHIRTS A T-shirt with key visuals from the 5 employer values were delivered to each employee.
7 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved
MINI-SITE Maximum developed a mini site for the internal communication of the developed EVP. Employees were encouraged to upload their pictures wearing EVP T-shirts on the website and align the heartbeat on the T-shirt with heartbeat on the web page. Through lucky draws employees could win prizes.
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Emile Mac Gillavry Managing Director T: +86 139 1811 0043 E: [email protected] W: maximum.com/emile-mac-gillavry
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