we sell or else how recommendations can drive sales - 15 jan 2015
TRANSCRIPT
✓ Search and you will find…
✓ Is “viral” contagious?
✓ My grandmother always recommended soup
✓ Does this bullsh*t work?
✓ Some random videos just to piss you off
LISBOA, 15 JANEIRO 2015
SEARCH AND YOU WILL FIND…
PESQUISA
EM PORTUGAL
“SLOTH”
“GOOGLE INCEPTION”
Paid
Organic
Stimulated
RESULTADOS DE PESQUISA
PAID
OWNED
EARNED/STIMULATED
DON’T STIMULATE TOO MUCH…
If you don’t want to participate in this conversation, create your own.
IS “VIRAL” CONTAGIOUS?
HOW TO MAKE A VIRAL VIDEO?
https://www.youtube.com/watch?v=OQSNhk5ICTI
Paul Vasquez posted the video to YouTube himself (as user Hungrybear9562 (now Yosemitebear62)) on January 8, 2010.
On July 3, comedian and late-night talk show host Jimmy Kimmel linked to the video in a post on Twitter, saying that he and a friend had declared it the "funniest video in the world."
The video quickly gained over one million views.
“VIRAL” VIDEO RECIPE
Owned media + Paid media + Influencer endorsement = Earned media (WOM=BUZZ)
Put your product in stories that people (will) want to share.
MY GRANDMOTHER ALWAYS RECOMMENDS SOUP
“…people are talking about brands all the time, every day in various forms of social media.
Before making any buying decisions, we search more and more online, seeking for opinions and recommendations about the products or services we want.
These opinions are far more respected than the brand’s own website and even more than advertising.”
Fonte: http://wearesocial.net/
we trust much more in recommendations from strangers than advertising.
DOES THIS BULLSH*T WORK?
AWARENESS
OPINION
CONSIDERATION
PREFERENCE
PURCHASE
LOYALTY
DIGITAL SHELF
NOTORIEDADE
OPINIÃO
CONSIDERAÇÃO
PREFERÊNCIA
COMPRA
REPETIÇÃO
AWARENESS
OPINION
CONSIDERATION
PREFERENCE
PURCHASE
LOYALTY
DIGITAL SHELF
know your customer know (and create) his habits market where he is market what he wants
VÍDEOS PARA CHATEAR A MALTA
You can clap now.