we05 - is it glasgow forever?
TRANSCRIPT
![Page 1: WE05 - Is it glasgow forever?](https://reader031.vdocument.in/reader031/viewer/2022030402/58a6a6441a28ab0a7a8b5317/html5/thumbnails/1.jpg)
amp2016.iccaworld.org #ICCAWorld
Do we know our participants? The Vienna Research story
Christian Mutschlechner – Vienna Convention Bureau
Our intention:
We need to analyse our participants
We need to know in which direction our business moves forward
We need to communicate the results to our clients and to our suppliers
![Page 2: WE05 - Is it glasgow forever?](https://reader031.vdocument.in/reader031/viewer/2022030402/58a6a6441a28ab0a7a8b5317/html5/thumbnails/2.jpg)
amp2016.iccaworld.org #ICCAWorld
Whom did we interview?
October 214 – October 2015
4.400 participants
240 exhibitors
25 organizers
![Page 3: WE05 - Is it glasgow forever?](https://reader031.vdocument.in/reader031/viewer/2022030402/58a6a6441a28ab0a7a8b5317/html5/thumbnails/3.jpg)
Wie
ner
Kong
ress
Stu
die
2015
- ©
Dr.
Mar
tina
Sto
ff-H
ochr
eine
r
Abb. 3
4.406 Interviews
Geographical structure of participants
1%
8%
3%
11%
7%
49%
9%
12%
1%
8%
3%
11%
12%
45%
10%
10%
Australia
Americas
Africa
Asia
Europe - NON EU
EU 15
New EU countries
Austria
Study 2015 Study 2010
![Page 4: WE05 - Is it glasgow forever?](https://reader031.vdocument.in/reader031/viewer/2022030402/58a6a6441a28ab0a7a8b5317/html5/thumbnails/4.jpg)
Wie
ner
Kong
ress
Stu
die
2015
- ©
Dr.
Mar
tina
Sto
ff-H
ochr
eine
r
Abb. 4
4.406 Interviews
Geographical structure of participants
1%
8%
3%
11%
7%
49%
9%
12%
1%
8%
3%
11%
12%
45%
10%
10%
Australia
Americas
Africa
Asia
Europe - NON EU
EU 15
New EU countries
Austria
Study 2015 Study 2010
23 % of participants come from outside Europe!
![Page 5: WE05 - Is it glasgow forever?](https://reader031.vdocument.in/reader031/viewer/2022030402/58a6a6441a28ab0a7a8b5317/html5/thumbnails/5.jpg)
Wie
ner
Kong
ress
Stu
die
2015
- ©
Dr.
Mar
tina
Sto
ff-H
ochr
eine
r
Abb. 5
4.406 Interviews
Age distribution of participants
5%
20%
35%
24%
16%
6%
21%
30%
29%
14%
60 years and older
50 - 59 years
40 - 49 years
30 - 39 years
up to 29 years
Study 2015 Study 2010
![Page 6: WE05 - Is it glasgow forever?](https://reader031.vdocument.in/reader031/viewer/2022030402/58a6a6441a28ab0a7a8b5317/html5/thumbnails/6.jpg)
Wie
ner
Kong
ress
Stu
die
2015
- ©
Dr.
Mar
tina
Sto
ff-H
ochr
eine
r
Abb. 6
4.406 Interviews
Gender distribution of participants
79%
77%
62%
66%
56%
21%
23%
38%
34%
44%
Study 1991
Study 1996
Study 2004
Study 2010
Study 2015
male female
![Page 7: WE05 - Is it glasgow forever?](https://reader031.vdocument.in/reader031/viewer/2022030402/58a6a6441a28ab0a7a8b5317/html5/thumbnails/7.jpg)
Wie
ner
Kong
ress
Stu
die
2015
- ©
Dr.
Mar
tina
Sto
ff-H
ochr
eine
r
Abb. 7
4.406 Interviews
Gender distribution of participants
79%
77%
62%
66%
56%
21%
23%
38%
34%
44%
Study 1991
Study 1996
Study 2004
Study 2010
Study 2015
male female
Are we adapting our venues to this gender distribution?We need to consider „female meetings“!
![Page 8: WE05 - Is it glasgow forever?](https://reader031.vdocument.in/reader031/viewer/2022030402/58a6a6441a28ab0a7a8b5317/html5/thumbnails/8.jpg)
amp2016.iccaworld.org #ICCAWorld
The female congress
Temperature issues in meeting rooms
Infrastructure issues in meeting venues
Design
….and more
![Page 9: WE05 - Is it glasgow forever?](https://reader031.vdocument.in/reader031/viewer/2022030402/58a6a6441a28ab0a7a8b5317/html5/thumbnails/9.jpg)
Wie
ner
Kong
ress
Stu
die
2015
- ©
Dr.
Mar
tina
Sto
ff-H
ochr
eine
r
Abb. 9
Trend accompanying persons
4.406 Interviews
0,62
0,24
0,18
0,17
0,11
Study 1991
Study 1996
Study 2004
Study 2010
Study 2015
![Page 10: WE05 - Is it glasgow forever?](https://reader031.vdocument.in/reader031/viewer/2022030402/58a6a6441a28ab0a7a8b5317/html5/thumbnails/10.jpg)
Wie
ner
Kong
ress
Stu
die
2015
- ©
Dr.
Mar
tina
Sto
ff-H
ochr
eine
r
Abb. 10
Trend accompanying persons
4.406 Interviews
0,62
0,24
0,18
0,17
0,11
Study 1991
Study 1996
Study 2004
Study 2010
Study 2015
Forget about acc. persons – especially for medical meetings!Another argument why we are NOT tourism!
![Page 11: WE05 - Is it glasgow forever?](https://reader031.vdocument.in/reader031/viewer/2022030402/58a6a6441a28ab0a7a8b5317/html5/thumbnails/11.jpg)
Wie
ner
Kong
ress
Stu
die
2015
- ©
Dr.
Mar
tina
Sto
ff-H
ochr
eine
r
Abb. 11
4.406 Interviews
Duration of Vienna stay
3,9
5,3
5,5
4,2
4,6
4,5
7,3
6,2
4,8
4,6
5,0
Study 1991
Study 1996
Study 2004
Study 2010
Study 2015
Tage - Aufenthalt in Wien
Tage - offizielle Kongressdauer
Tage - Kongressbesuch
Trendanalyse Wien Aufenthalt(Durchschnittliche Dauer in Tagen)
![Page 12: WE05 - Is it glasgow forever?](https://reader031.vdocument.in/reader031/viewer/2022030402/58a6a6441a28ab0a7a8b5317/html5/thumbnails/12.jpg)
Wie
ner
Kong
ress
Stu
die
2015
- ©
Dr.
Mar
tina
Sto
ff-H
ochr
eine
r
Abb. 12
Reason for Vienna stay
4.406 Interviews
78%
72%
81%
90%
92%
22%
28%
19%
10%
8%
Study 1991
Study 1996
Study 2004
Study 2010
Study 2015
Only meeting stay Extension of stay
![Page 13: WE05 - Is it glasgow forever?](https://reader031.vdocument.in/reader031/viewer/2022030402/58a6a6441a28ab0a7a8b5317/html5/thumbnails/13.jpg)
Wie
ner
Kong
ress
Stu
die
2015
- ©
Dr.
Mar
tina
Sto
ff-H
ochr
eine
r
Abb. 13
Reason for Vienna stay
4.406 Interviews
78%
72%
81%
90%
92%
22%
28%
19%
10%
8%
Study 1991
Study 1996
Study 2004
Study 2010
Study 2015
Only meeting stay Extension of stay
Forget about the extension of stay!Touristic extension is no more a strategy!And another argument why we are NOT tourism!
![Page 14: WE05 - Is it glasgow forever?](https://reader031.vdocument.in/reader031/viewer/2022030402/58a6a6441a28ab0a7a8b5317/html5/thumbnails/14.jpg)
Wie
ner
Kong
ress
Stu
die
2015
- ©
Dr.
Mar
tina
Sto
ff-H
ochr
eine
r
Abb. 14
Use of public transport
4.406 Interviews
32%
36%
32%
13%
20%
30%
37%
No ticket
Yes, bought individual ticket
Yes, received from organiser
Yes, bought myself
Study 2015 Study 2010
![Page 15: WE05 - Is it glasgow forever?](https://reader031.vdocument.in/reader031/viewer/2022030402/58a6a6441a28ab0a7a8b5317/html5/thumbnails/15.jpg)
Wie
ner
Kong
ress
Stu
die
2015
- ©
Dr.
Mar
tina
Sto
ff-H
ochr
eine
r
Abb. 15
Use of public transport
4.406 Interviews
32%
36%
32%
13%
20%
30%
37%
No ticket
Yes, bought individual ticket
Yes, received from organiser
Yes, bought myself
Study 2015 Study 2010
Venue needs public transport accessibility!
![Page 16: WE05 - Is it glasgow forever?](https://reader031.vdocument.in/reader031/viewer/2022030402/58a6a6441a28ab0a7a8b5317/html5/thumbnails/16.jpg)
Wie
ner
Kong
ress
Stu
die
2015
- ©
Dr.
Mar
tina
Sto
ff-H
ochr
eine
r
Abb. 16
Type of accommodation used
4.356 Interviews
6%
16%
78%
8%
7%
85%
7%
8%
85%
2%
3%
4%
7%
84%
Airbnb
Business Apartment
Pension
Private
Hotel
Study 2015 Study 2010 Study 2004 Study 1996
![Page 17: WE05 - Is it glasgow forever?](https://reader031.vdocument.in/reader031/viewer/2022030402/58a6a6441a28ab0a7a8b5317/html5/thumbnails/17.jpg)
Wie
ner
Kong
ress
Stu
die
2015
- ©
Dr.
Mar
tina
Sto
ff-H
ochr
eine
r
Abb. 17
4.356 Interviews
Hotel category used
8%
28%
46%
18%
5%
28%
43%
24%
3%
29%
49%
19%
7%
38%
45%
10%
2 Star
3 Star
4 Star
5 Star
Study 2015 Study 2010 Study 2004 Study 1996
![Page 18: WE05 - Is it glasgow forever?](https://reader031.vdocument.in/reader031/viewer/2022030402/58a6a6441a28ab0a7a8b5317/html5/thumbnails/18.jpg)
Wie
ner
Kong
ress
Stu
die
2015
- ©
Dr.
Mar
tina
Sto
ff-H
ochr
eine
r
Abb. 18
4.356 Interviews
Hotel category used
8%
28%
46%
18%
5%
28%
43%
24%
3%
29%
49%
19%
7%
38%
45%
10%
2 Star
3 Star
4 Star
5 Star
Study 2015 Study 2010 Study 2004 Study 1996
Five Stars are gone!Medical meetings avoid them!New hotel product for meetings needed!
![Page 19: WE05 - Is it glasgow forever?](https://reader031.vdocument.in/reader031/viewer/2022030402/58a6a6441a28ab0a7a8b5317/html5/thumbnails/19.jpg)
Wie
ner
Kong
ress
Stu
die
2015
- ©
Dr.
Mar
tina
Sto
ff-H
ochr
eine
r
Abb. 19
4.406 Interviews
Expenditure
14%
24%
10%
5%
21%
6%
2%
18%
13%
23%
11%
4%
22%
7%
1%
19%
Shopping
Overnight
Gastronomy
Transport in the city and airport
Travel
Cultural activities
Telecommunication
Registration fee
Study 2015 Study 2010
![Page 20: WE05 - Is it glasgow forever?](https://reader031.vdocument.in/reader031/viewer/2022030402/58a6a6441a28ab0a7a8b5317/html5/thumbnails/20.jpg)
Wie
ner
Kong
ress
Stu
die
2015
- ©
Dr.
Mar
tina
Sto
ff-H
ochr
eine
r
Abb. 20
4.406 Interviews
Less destinations – lower attendance?
Less regularattendance
25%
No influencefor attendance
75%
![Page 21: WE05 - Is it glasgow forever?](https://reader031.vdocument.in/reader031/viewer/2022030402/58a6a6441a28ab0a7a8b5317/html5/thumbnails/21.jpg)
Wie
ner
Kong
ress
Stu
die
2015
- ©
Dr.
Mar
tina
Sto
ff-H
ochr
eine
r
Abb. 21
4.406 Interviews
Less destinations – less attendance?
Less regularattendance
25%
No influencefor attendance
75%Should we redesign our sales and marketing strategy?
![Page 22: WE05 - Is it glasgow forever?](https://reader031.vdocument.in/reader031/viewer/2022030402/58a6a6441a28ab0a7a8b5317/html5/thumbnails/22.jpg)
Wie
ner
Kong
ress
Stu
die
2015
- ©
Dr.
Mar
tina
Sto
ff-H
ochr
eine
r
Abb. 22
4.406 Interviews
The bigger the congress the lower the satisfaction?
yes32%
No68%
![Page 23: WE05 - Is it glasgow forever?](https://reader031.vdocument.in/reader031/viewer/2022030402/58a6a6441a28ab0a7a8b5317/html5/thumbnails/23.jpg)
Wie
ner
Kong
ress
Stu
die
2015
- ©
Dr.
Mar
tina
Sto
ff-H
ochr
eine
r
Abb. 23
Sponsoring of attendance by Pharma Industry (medical congresses)
3.342 Interviews
40%
14%
46%
21%
16%
63%
Totally financed by industry
Partly financed by industry
Self financed
Study 2015 Study 2010
![Page 24: WE05 - Is it glasgow forever?](https://reader031.vdocument.in/reader031/viewer/2022030402/58a6a6441a28ab0a7a8b5317/html5/thumbnails/24.jpg)
Wie
ner
Kong
ress
Stu
die
2015
- ©
Dr.
Mar
tina
Sto
ff-H
ochr
eine
r
Abb. 24
Sponsoring of attendance by Pharma Industry (medical congresses)
3.342 Interviews
40%
14%
46%
21%
16%
63%
Totally financed by industry
Partly financed by industry
Self financed
Study 2015 Study 2010
A drop in support!A challenge for the organizers!
![Page 25: WE05 - Is it glasgow forever?](https://reader031.vdocument.in/reader031/viewer/2022030402/58a6a6441a28ab0a7a8b5317/html5/thumbnails/25.jpg)
Wie
ner
Kong
ress
Stu
die
2015
- ©
Dr.
Mar
tina
Sto
ff-H
ochr
eine
r
Abb. 25
Transparency rules as of 2016 - EFPIA
3.342 Interviews
Yes, I amaware off
28%
No72%
![Page 26: WE05 - Is it glasgow forever?](https://reader031.vdocument.in/reader031/viewer/2022030402/58a6a6441a28ab0a7a8b5317/html5/thumbnails/26.jpg)
amp2016.iccaworld.org #ICCAWorld
Study by Ashfield – Andrew Winterburn
Where do medical doctors get training and education?
93% of medical doctors use Medical Journals
87% of medical doctors use scientific meetings
![Page 27: WE05 - Is it glasgow forever?](https://reader031.vdocument.in/reader031/viewer/2022030402/58a6a6441a28ab0a7a8b5317/html5/thumbnails/27.jpg)
amp2016.iccaworld.org #ICCAWorld
Keep up to date with developments within
EFPIA, EUCOMED, IPCAA…….
It is difficult but worth to try!
It all has an impact on our business.
Good luck!
![Page 28: WE05 - Is it glasgow forever?](https://reader031.vdocument.in/reader031/viewer/2022030402/58a6a6441a28ab0a7a8b5317/html5/thumbnails/28.jpg)
Is it Glasgow forever?Who else is jumping on the band wagon…
Philippa ScottILAE/IBE Congress Secretariat
![Page 29: WE05 - Is it glasgow forever?](https://reader031.vdocument.in/reader031/viewer/2022030402/58a6a6441a28ab0a7a8b5317/html5/thumbnails/29.jpg)
amp2016.iccaworld.org #ICCAWorld
What support is available?
Financial support
Logistical support
Marketing
Infrastructure
Cultural contributions
![Page 30: WE05 - Is it glasgow forever?](https://reader031.vdocument.in/reader031/viewer/2022030402/58a6a6441a28ab0a7a8b5317/html5/thumbnails/30.jpg)
amp2016.iccaworld.org #ICCAWorld
Why do cities need to offer support?
Competition
Legacy
Return business
Shared networks and experiences – ICCA, AC FORUM, we do talk you know!
Return on investment!
a. Paul Hanley ‘Measuring the economic contribution of the international association conference market: An Irish case study’
b. Similar case study carried out in Vienna ‘THE ECONOMIC IMPACT OF THE ESC CONGRESS’ - University of Economics and Business Administration
![Page 31: WE05 - Is it glasgow forever?](https://reader031.vdocument.in/reader031/viewer/2022030402/58a6a6441a28ab0a7a8b5317/html5/thumbnails/31.jpg)
amp2016.iccaworld.org #ICCAWorld
What is in it for us?
An enhanced delegate experience
Support dealing with venues and suppliers
Increased surplus - increased contribution to the mission
Heightened awareness for the cause
Successful working relationships
![Page 32: WE05 - Is it glasgow forever?](https://reader031.vdocument.in/reader031/viewer/2022030402/58a6a6441a28ab0a7a8b5317/html5/thumbnails/32.jpg)
amp2016.iccaworld.org #ICCAWorld
In conclusion…
![Page 33: WE05 - Is it glasgow forever?](https://reader031.vdocument.in/reader031/viewer/2022030402/58a6a6441a28ab0a7a8b5317/html5/thumbnails/33.jpg)
amp2016.iccaworld.org #ICCAWorld
But in all seriousness…
Handouts or investment?
What it means to us…
What it means to our delegates…
How much of a factor is the support offered?
Thank you for your time!
![Page 34: WE05 - Is it glasgow forever?](https://reader031.vdocument.in/reader031/viewer/2022030402/58a6a6441a28ab0a7a8b5317/html5/thumbnails/34.jpg)
Glasgow does it all?Silke Schlinnertz | Head of Operations &
Events Euroheat & Power
Anne Berrevoets | Events Coordinator | European Association for International
Education (EAIE)
![Page 35: WE05 - Is it glasgow forever?](https://reader031.vdocument.in/reader031/viewer/2022030402/58a6a6441a28ab0a7a8b5317/html5/thumbnails/35.jpg)
amp2016.iccaworld.org #ICCAWorld
As all CVBs…
Promoting their destination as a host for events and support the organiser with:
Finding venues, accommodation, local service providersFacilitate site inspectionsProviding tourist info (maps, pictures…)Possibility of financial or in kind support
![Page 36: WE05 - Is it glasgow forever?](https://reader031.vdocument.in/reader031/viewer/2022030402/58a6a6441a28ab0a7a8b5317/html5/thumbnails/36.jpg)
amp2016.iccaworld.org #ICCAWorld
What is so special?
Content is key! The association congress bid is the start and not the end of the job.Truly understanding the association's prioritiesExchange - Ask the right questions!
You'll learn more in a day talking
to customers than a week of brainstorming,
a month of watching competitors, or a year
of market research.Aaron Levie
![Page 37: WE05 - Is it glasgow forever?](https://reader031.vdocument.in/reader031/viewer/2022030402/58a6a6441a28ab0a7a8b5317/html5/thumbnails/37.jpg)
amp2016.iccaworld.org #ICCAWorld
![Page 38: WE05 - Is it glasgow forever?](https://reader031.vdocument.in/reader031/viewer/2022030402/58a6a6441a28ab0a7a8b5317/html5/thumbnails/38.jpg)
amp2016.iccaworld.org #ICCAWorld
EAIE in Glasgow
![Page 39: WE05 - Is it glasgow forever?](https://reader031.vdocument.in/reader031/viewer/2022030402/58a6a6441a28ab0a7a8b5317/html5/thumbnails/39.jpg)
amp2016.iccaworld.org #ICCAWorld
Cooperation – How?
Facilitated cooperation with local press
•Local newspaper• Commercial • Editorial coverage
•Scottish University partners•Glasgow City Marketing Bureau•EAIE
![Page 40: WE05 - Is it glasgow forever?](https://reader031.vdocument.in/reader031/viewer/2022030402/58a6a6441a28ab0a7a8b5317/html5/thumbnails/40.jpg)
amp2016.iccaworld.org #ICCAWorld
Post- conference assistance
Data collection & sharing / Scottish impact study
Cooperation in EAIE efforts to facilitate city interest in EAIE conferences– Video testimonial
![Page 41: WE05 - Is it glasgow forever?](https://reader031.vdocument.in/reader031/viewer/2022030402/58a6a6441a28ab0a7a8b5317/html5/thumbnails/41.jpg)
amp2016.iccaworld.org #ICCAWorld
In conclusion…
A man cannot leave a better legacy to the world than a well-educated family.
Thomas Scott
A congress cannot leave a better legacy
to the destination than well-educated people.