wearable tech for everyone - linda franco

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"The Always On Revolution: Wearable Technology" Thursday, October 31, 13

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The story behind Machina: the startup that is creating a jacket with embedded intelligence and sensors that is paving the road for a new generation of “intelligent” clothes that will allow you to monitor your health, life style and even be creative!

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Page 1: Wearable Tech for Everyone - Linda Franco

"The Always On Revolution: Wearable Technology"

Thursday, October 31, 13

Page 2: Wearable Tech for Everyone - Linda Franco

MACHINE. LIKE. CLOTHING

Thursday, October 31, 13

Page 3: Wearable Tech for Everyone - Linda Franco

MACHINE. LIKE. CLOTHING

1980 MID 1980s MID 1990s LATE 1990sEARLY 1980s

STEVE MANN´S WEARABLE COMPUTER AND REALITY MEDIATORINVENTIONS OF THE 1970s HAVE EVOLVED INTO WHAT LOOKS LIKE ORDINARY EYEGLASSES

Thursday, October 31, 13

Page 4: Wearable Tech for Everyone - Linda Franco

PRO-BLEM

A NEW WAY TO MAKE MUSIC

Thursday, October 31, 13

Page 5: Wearable Tech for Everyone - Linda Franco

SOL-UTION

THE BODY AS AN INTERFACE

Thursday, October 31, 13

Page 6: Wearable Tech for Everyone - Linda Franco

Thursday, October 31, 13

Page 7: Wearable Tech for Everyone - Linda Franco

MIDI CONTROLLERS

KEY / JOYSTICK FUNCTIONS

VOLUME

TRACK SELECTION

CHANNEL SELECTION

LIBRARY SELECTION

6 CM

4 CM

KEY / JOYSTICK FUNCTIONS

sensor 1100

100

100

100

0

9 CM

10 CM

8.5 CM

6 CM

1.8 CM

1.8 CM

1.8 CM

1.8 CM

0

0

0

sensor 2

sensor 4

sensor 1INDEX FINGER

sensor 2MIDDLE FINGER

sensor 3RING FINGER

sensor 4LITTLE FINGER

sensor 3

KEY PAD OR JOYSTICK CONTROLLER

MJ 01MIDI JACKETv 1.0

"Definitely one of the more interesting articles of clothing that might just ba!e future archaeologists as they dig this up under a pile of nuclear dust" - Ubergizmo

Thursday, October 31, 13

Page 8: Wearable Tech for Everyone - Linda Franco

The first flexible and wearbale open-hardwareKER

Thursday, October 31, 13

Page 9: Wearable Tech for Everyone - Linda Franco

Thursday, October 31, 13

Page 10: Wearable Tech for Everyone - Linda Franco

Thursday, October 31, 13

Page 11: Wearable Tech for Everyone - Linda Franco

Harder to have a quick prototyping and testing process

Thursday, October 31, 13

Page 12: Wearable Tech for Everyone - Linda Franco

Prototyping quickly is possible with 3D printingThursday, October 31, 13

Page 13: Wearable Tech for Everyone - Linda Franco

Thursday, October 31, 13

Page 14: Wearable Tech for Everyone - Linda Franco

Media is more excited because you’re unique, not among 1.2 million apps

Thursday, October 31, 13

Page 15: Wearable Tech for Everyone - Linda Franco

Having prototypes resemble physically to the final product will get you more media exposure, but it is more expensive

Thursday, October 31, 13

Page 16: Wearable Tech for Everyone - Linda Franco

Local media is a huge boost = legitimacy

Thursday, October 31, 13

Page 17: Wearable Tech for Everyone - Linda Franco

Because of Apple, design matters more today than ever before.

Thursday, October 31, 13

Page 18: Wearable Tech for Everyone - Linda Franco

FREE AS IN-LIBRE

Thursday, October 31, 13

Page 19: Wearable Tech for Everyone - Linda Franco

Where am I as a women entrepreneur?

Thursday, October 31, 13

Page 20: Wearable Tech for Everyone - Linda Franco

DESIGN RESEARCH MODEL IMPLEMENTED IN A WEARABLE TECHNOLOGY BRAND

2

COLLECTIVEINTELLIGENCE

3

DEVELOPMENTCHALLENGES

1

DESIGNRESEARCH

IDEA

My Role

Thursday, October 31, 13

Page 21: Wearable Tech for Everyone - Linda Franco

What doesit take to be an explorer?

Thursday, October 31, 13

Page 22: Wearable Tech for Everyone - Linda Franco

Thursday, October 31, 13

Page 23: Wearable Tech for Everyone - Linda Franco

Sh** happens

Thursday, October 31, 13

Page 24: Wearable Tech for Everyone - Linda Franco

Thursday, October 31, 13

Page 25: Wearable Tech for Everyone - Linda Franco

Enjoy the Ride!

Thursday, October 31, 13

Page 26: Wearable Tech for Everyone - Linda Franco

THE FUTURE ISN’T ABOUT MOBILE, IT’S ABOUT MOBILITY.

DAVID ARMANO, EDELMAN DIGITAL

Thursday, October 31, 13