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Wearable Tech in 2015
Get ready for take-off?
Wearables
Already a more diverse market than you may think
Wearable technology, wearable
devices and wearables...
• ...all refer to electronic technologies and devices that are incorporated into accessories (or even items of clothing) which can be comfortably worn on the body
• They often operate in partnership with smartphones, which function as the ‘Internet hub’ and powers its apps, opposed to USB connections that were required previously to make sense of the data gathered, and more sophisticated devices may soon emerge
• Even though the technology has been available for over 20 years, only in the last year wearable’s have adopted to mainstream market and become affordable
• Cloud computing is powering the wearable technology revolution
Key trends driving wearable
uptake in 2015
• Demand for Simplicity
• Demand for Convenience
• Falling costs and increasing product choice
• Desire for healthier lifestyles
• Appetite for self-monitoring
• The rise of professional amateurs
Wearables in numbers
6.3630
1260
2520
5166
7140
8862
10920
12642
0
2000
4000
6000
8000
10000
12000
14000
2010 2011 2012 2013 2014 2015 2016 2017 2018
Wearable device market value in million US$
Source: Statista, 2015
Global Wearable Device Unit
Shipment Forecast
Source: Business Insider Intelligence Estimates, 2015
Design principles
Source: Deloitte – Tech Trends 2014
Lessons learned from 2014
• No public acceptance of facial wearables
like Google Glass: No one likes a ‘glasshole’*
• Smartphone remains the centre of the
connected life
• Huge experimentation phase to continue in
2015
*One explanation on why Glass has failed, can be found here:
https://hbr.org/2015/01/google-glass-failed-because-it-just-wasnt-cool
WHAT TO EXPECT IN 2015
Identity becomes ‘killer app’ for
wearables
More start-ups will produce more
wearable devices
Skully Moov Sensum
This Place Meta Sensoria
More of the hottest wearable start-ups to watch:
http://www.wareable.com/internet-of-things/best-wearable-tech-startups
Smartwatches will become most
popular wearable
Fashion brands will enter the
wearable tech world
Ralph Lauren’s
biometric t-shirts
are being worn
at the US open
Smart garments will gain traction
And transform both professional and casual athletes attitudes towards
targets and incentives
Developers will enter the
wearable space
Wearables will continue to blur
lines with reality
Marketers will combine wearable
with mobile strategies
Wearable Health Tech will transform our
health and well-being
Fears around Privacy and
Security will continue to grow
Into the Future:
Internet of Everything
An integrated world of invisible ubiquitous technology
Thank You
Trajectory Ltd
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Carolin Kampikcarolin@trajectorypartnership.comwww.trajectorypartnership.com