wearable tech q2 - 2015
TRANSCRIPT
Tanguy De Lestré@tdelestre@mobileictbe@momobxl
1
WEARABLE TECH
Q2 - 2015
Sky limit?
Lessons learned
Status
Ahead
Wearable techSky is the limit?
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8
9
Lessons learned
Lesson 1No public
acceptance on
obstrusive facial
wearables
Robert Scoble
Don’t be a
Glasshole
King PhilipBelgium
Lesson 2No public
acceptance on
obstrusive facial
wearables like Google
Glass
Huge experimentation phase + need
to set expections right
Steve Tan
Kreyos
Lesson 3No public
acceptance on
obstrusive facial
wearables like Google
GlassSmartphone
remains the centre
of the connected
life
Huge experimentation phase + need
to set expections right
Mark Parker
NIKE
Lesson 4No public
acceptance on
obstrusive facial
wearables like Google
GlassSmartphone
remains the centre
of the connected
life
Unique selling
proposition of
wearables to be
proved
Huge experimentation phase + need
to set expections right
Don’t mess with
Wearable
Status symbolBack to the future
1266 EYEGLASSES:
CORRECTIVE LENSES
ASSOCIATED TO
READING AND MONKS:
PRESTIGE
2001: TIMEX INTERNET MESSENGER WATCHCHECK MAIL, TAKE NOTES,
RECEIVE STOCK QUOTES, TIME
DesignBack to the future
2000: MOBILE BLUETOOTH
EARPIECE PEOPLE TALKING TO
THEMSELVES CRAZY LOOK
2004: OAKLEY MP3 SUNGLASS AND BUILT IN MP3 PLAYER
AHEADDesign
27
28
http://www.wareable.com/media/imager/3545-809f858111783b617c76fa4201cfbfd1.jpg
29
30
31
32
AHEADMarket split
THE WEARABLE FUTURE SPLIT
Non obtrusive:
ClothesWrists
Contact lenses
Complete immersive
:VR virtual
reality
LOW END: subsidised by health
insurance intermediaries for health prevention
purposes
HIGH END FUNCTIONALITIES Need to provide Health
Coach Feedback: -Warning of not enough
sleep level-Coach on fitness goals to
reach
THE SMARTBAND FUTURE SPLIT
AHEADMarket verticals
Mhealth
+20%
Samia de
Brouwer
Scanadu
Tanguy De Lestré@tdelestre
38
ENJOYMOBICONQ2 - 2015