wearable technology and the future of digital and social media
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Wearable Technology and the Future of Digital and Social Media ~ DR4WARD Social Media Professor Newhouse School of Public Communications, Syracuse UniversityTRANSCRIPT
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Wearable Technology and the Future of Digital and Social Media
Dr. William J. Ward aka @DR4WARDSocial Media Professor
S. I. Newhouse School of Public CommunicationsSyracuse University
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Google Glass: Changing the way we see the future
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Explorer
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What does the future look like?
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When was the first smartphone introduced?
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iPhone launched 2007
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How much power did the first iPhone have?
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100,000 times as much ram as Apollo Guidance Computer
1000+ times faster than the computer used to land the orbiter on the moon
16 million colors vs calculator-like display of the AGC
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How quickly have Smartphones been adopted?
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Smartphone adoption is faster than any other technology shift in history?58% Mobile Market penetration in the U.S. - 2013
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Launched 2010
2013- 31% of adults have a tablet computer - 26% own an e-reader
Source: Pew Research Center’s Internet & American Life Project 2013
How quickly have tablets been adopted? This year, tablet sales could surpass both desktops and laptops
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What are people doing on theirSmartphones?
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88% of people who watch TV have a second screen in front of them
62% of people use Social Media while they watch TV.
2012
How are our devices changing what we do?
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What does the future look like?
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~ Brian Solis, Principal at Altimeter GroupAuthor, The End of Business As Usual
What does the future look like?
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Digital Divide Is Every 6-12 months, Not Generational
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How has social media transformed politics?
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Spread of Earthquake Related Tweets -5.8 mag earthquake Epicenter VA
Aug. 23, 2011
30 secs. Saturday, March 1, 14
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SB47 more than 22 million tweets. SB46 had 13 million.
How fast are we moving today? Real-time
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2008 - 100 million users
2013 - 1.1 billion users
79% of daily active users are outside the U.S. and Canada
Launched 2004
How quickly has Facebook grown?
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2008 - 6 million users / 300,000 Tweets per day
2013 - Over 500 million users / 400 million Tweets per day
Launched 2006
How quickly has Twitter grown?
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2010
2011
48.7 million users
150 million users
500 million users
2013Launched
2010
How quickly have new social media grown?
2013 40 million users
2011# of users?
users receive (not send) 400 million photo or video snaps a day
88% of snaps sent to one person
70% of users are female
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How will wearable computers, devices and sensors activated by voice and gesture change what we do
and how we use digital and social media?
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Smart Contacts
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Bionic Ears
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Glasses / Goggles
NTT SmartGlass
Recon GPS Ski GooglesGoogle Glass
Glass Up
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Smartwatches
Samsung Galaxy Gear Google
AppleQualcomm Toq
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Fitness and Activity Bands
Nike Fuel Jawbone Up
Misfit ShineFitbit Flex
Bowflex Boost
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NFC Ring
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Surface / Motion Sensors
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“…it’s not intended to watch a full-length movie or read a book; it’s designed around what we call micro-interactions. It’s designed for fast and brief experiences.” – Google
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First Semester on Google Glass
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#eyeCatch
A Google Glass word recognition app that gives you two sets of eyes by reading and registering
specified words to assist the busy, the lazy, and/or the unfortunately oblivious.
Student Created Google Glass Apps
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Is Google Glass the future of news?
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Our 15th Century counter parts experienced less data in their entire lifetime
than we do in a a single day.
How much data is there?
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“Every day, we create 2.5 quintillion bytes of data -- so much so that
90% of the data in the world has been created in the last two years alone.” ~
IBM
How big is “Big Data” really?
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We now leave a trail of digital exhaust, a perpetual stream of text, location and other
data. ~ Human Face of Big Data
What is “Big Data?”
http://www.dr4ward.com/dr4ward/2012/09/how-to-measure-the-world-using-big-data-humanfaceofbigdata-video.html
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What is in your Digital Exhaust?”
http://www.youtube.com/watch?feature=player_embedded&v=x2eCAgQ1DTo
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#NewhouseGLDSM
Trust
What do you think the biggest issues facing digital and social media are right
now?
False Tweet from hacked @AP 's handle during market hours wiped out ~ $136 Billion from the S&P 500 in less than 1.5 minutes. April 23, 2013
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How will you define Wearable Technology?
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