weather wash business plan 9122008

8/2/2019 weather wash Business Plan 9 12 2008

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BUSINESS PLAN TEMPLATE FOR INNOVATORS

The Benefits of a Business Plan

Action PlanA Business Plan can help move you into action. If you have been thinking aboutdeveloping your ideas / concepts into a successful business then a business planwill help you evaluate and identify each element of your future business.

Business GuideOnce you have started your business, a business plan can be an invaluable tool tohelp keep you on track and moving in the direction you want to go. In the fast

paced business world it is easy to lose focus and deviate from your goals, so abusiness plan will keep you on track.

Communication ToolA new Product / Service is often very difficult to communicate. A Business Plancan act as a key communication tool and help others understand your vision. Thisis critical when dealing with venture capitalists, partners and potential customers.

Demonstrate Industry KnowledgeA Business Plan serves to demonstrate your knowledge of the product, market,competition, production, financial and commercialisation aspects of your

innovation.

Maintains FocusA Business Plan ensures you are focused on your commercialisation efforts.

StrategyIdentifies an appropriate commercialisation strategy for you to follow.

Attract InvestorsEnables you to attract potential investors / funds for your innovation.

*Please Note this is only a sample business plan template. If you use this template you may be required to adjust it tocater for your specific requirements.

DISCLAIMERThis template is provided byDeming Center for Entrepreneurship, Leeds School of Business, University of Colorado.INNOVIC, neither University of Colorado shall be responsible or liable for any loss or damage whatsoever which mayresult from the use of this template or from any associated activities.
http://leeds.colorado.edu/entrep/http://leeds.colorado.edu/entrep/


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BUSINESS PLAN TEMPLATE

Table of Contents

Executive Summary...................................................................................................................1

Company Overview ...................................................................................................................2

Mission Statement............................................................................................................2

History and Current Status.................................................................................................2

Objectives........................................................................................................................2

Product or Service Description....................................................................................................3

Description.......................................................................................................................3

Market Comparison...........................................................................................................3

Proprietary Rights.............................................................................................................3

Stage of Development.......................................................................................................3

Industry and Marketplace Analysis..............................................................................................4

Industry Analysis...............................................................................................................4

Marketplace Analysis........................................................................................................4

Customer Analysis............................................................................................................4

Competitor Analysis..........................................................................................................4

Marketing Strategy.....................................................................................................................6

Target Market Strategy......................................................................................................6

Product/Service Strategy...................................................................................................6

Pricing Strategy................................................................................................................6

Distribution Strategy..........................................................................................................6

Advertising and Promotion Strategy....................................................................................6

Sales Strategy..................................................................................................................6

Marketing and Sales Forecasts..........................................................................................6

Operations.................................................................................................................................7

Operations Strategy..........................................................................................................7

Scope of Operations.........................................................................................................7

Ongoing Operations..........................................................................................................7

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Operating Expenses..........................................................................................................7

Development..............................................................................................................................8

Development Strategy.......................................................................................................8

Development Timeline.......................................................................................................8

Development Expenses....................................................................................................8

Management..............................................................................................................................9

Company Organisation......................................................................................................9

Management Team...........................................................................................................9

Administrative Expenses...................................................................................................9

Summary of Financials.............................................................................................................10

Financial Assumptions.....................................................................................................10

Financial Forecasts.........................................................................................................10

Capital Requirements......................................................................................................10

Financial Risks................................................................................................................10

Exit Strategies.................................................................................................................10

Offering....................................................................................................................................11

Investment Requirements................................................................................................11

Valuation of Business......................................................................................................11

Offer..............................................................................................................................11

References..............................................................................................................................11

Appendices..............................................................................................................................11

Table of Appendices........................................................................................................11

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Executive Summary

[Click here to input Introduction]

Product Description A exterior car surface cleaner designed to function inthe rain i.e alllws user to coat car with shampoo and utilise rainstorms toaid in the washing of the car environmentally friendly high foaming , nostreaks formulation no phosphate , marine friendly

Marketing and Sales

Development

Operations

Management

Financial Summary

Offering

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Product or Service Description


DescriptionTwo products designed to be sold together as an environmentally sound solution to water crisis.

1. weather wash: a ready-to-use , environmentally-friendly, phosphate-free, marine-friendly, low-streaking, hard surface cleaner designed to aid the cleaning of cars, boats,caravans and other vehicles, outdoor furniture, windows, and other hard surfaces bythe combined action of the product and the rain. Designed to be an easy and quick-to-apply product at the onset of rain, which aids in the rinsing action.

Market ComparisonNo direct market comparitor exists.rain x wipes different format primarily windscreen, our product works better need minimal wiping less scratching etc. designed for windows only our product is designed for whole car?waterless wash- high energy cost more environmentally risk of scratching

=

Proprietary RightsTrade secret and when label designed copyright on that too.

Stage of DevelopmentProduct formulation is completed (mostly)Packaging and label are being developedFinding sales, finalising packaingFinding manufacturer.Finalising market.

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Industry and Marketplace Analysis


Industry Analysis

Marketplace Analysis


The Market

Market Trends

Customer Analysis


Direct CustomersCar boat caravan ownersc

Industrial ?People with outdoor furniture

Indirect CustomersCar salesman

Competitor Analysis


Direct CompetitorsRain xWaterless washes

Indirect Competitors

Polyglaze 4


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armorall

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Marketing Strategy


Target Market Strategy

Product/Service Strategy

Pricing Strategy

Distribution Strategy

Advertising and Promotion Strategy

Sales Strategy

Marketing and Sales Forecasts

6


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Operations


Operations Strategy

Scope of Operations

Ongoing Operations

Operating Expenses

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Development


Development Strategy

Development Timeline

Development Expenses

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Management


Company Organisation

Management Team

Administrative Expenses

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Summary of Financials


Financial Assumptions

Financial Forecasts

Capital Requirements

Financial Risks

Exit Strategies

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Offering


Investment Requirements

Valuation of Business

Offer

References

Appendices

Table of AppendicesSupport for Product/Service Description (e.g., diagrams, pictures, etc.)Support for Marketing and Sales PlanSupport for Development Plan

Support for Operations PlanResumes of Management TeamsFinancial Statements

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weather wash business plan 9122008

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