web 1-2-3 finding petroleum
TRANSCRIPT
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Web 1-2-3 for Petroleum
Andrew ZolnaiCambridge UK
blog.zolnai.ca
Finding Petroleum
London Conference
20-21 January 2010
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WHO
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Web 1.0
• Static websites
• One-way delivery mechanisms
• On-line communities
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Web 2.0
• Dynamic blogs
• Social networks
• Communities ofinterest of practice
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Web 3.0
• All of the above
• RSS feeds and twitterreach other people
• Interactive communitieswith feedback and measurable following
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WHAT
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Tim O’Reilly on Web 2.0
1. Embrace open standards
2. Make it simple
3. Design for cooperation
4. Learn from users
5. Lower the barrier to experimentation
6. Make it a culture of measurement
7. Open the doors to partners
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GeoVation Award submission
1. EPSG, OGC, and PPDM as standards
2. Web front-end for entire workflows
3. Intranet and links to extranets
4. Extend into document mgmnt.
5. Technology under the hood
6. Organised and served withsimple and affordable tools
7. Implementation partners
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Industry standards
• PPDM
– Petroleum schemas
• Energistics
– XML schemas
• OGC
– Web Mapping Services
• EPSG
– Projection parameters
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WHERE
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User needs
• Keep workflows location-based
• Augment rather than replace processes
• Subsumed technology to the process
• Let everything stay under thehood
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User links
• Internal intelligence – info, asset teams
• Joint intelligence – farm-ins, joint ventures
• Public data – agencies, permit rounds
• Exchanged data – vendors, data rooms
• Communities of interest
www.webdataview.com
portal.onegeology.org
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WHEN
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0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
DEJ
OilVoice
PPDM
Zebradata
Zolnai blog
Zolnai web
2009 INM web traffic
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HOW
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Link Communities and Processes
Blog Web
Static Web 1.0Dynamic Web 2.0
Interactive Web 3.0
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Link Communities and Processes
SSoftwareSales
SupportConsulting
Partners
Standards
Associations
Sales
Adverts
Sales
Sales
Product
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Link Communities and Processes
SSoftwareSales
DiscoveryDrilling
Permit
Field
Basin
Sales
Play
Sales
Production
Sale
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• Set intersection and union
Tech-nology
Best practices
People
Pro-cess
Loca-tion
Intel-ligence
Data
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Thank you
Andrew Zolnai
Sales & Marketing Director
Interactive Net Mapping Ltd.
PO Box 469
Exeter
EX1 9AS
United Kingdom
Tel: +44(0)1392 495 600
Fax: +44(0)1392 495 695
www.oilelefant.com