Strategic Communication 2.0...

When push comes to pull...

Overview

• The what?• The playground• The shift• The potential• The consequences• What’s in it for me

(you)?

The What?

The What? (What is the web 2.0?)

It is:• Participatory• Interactive• Decentralised• Driven by demand, not supply• Powerful• Empowering• Fun and creative!

Photo credits: Douglas Fir

The playground

The playground (1) What tools then?

• Blogs (web logs)

• Wikis• Social networking

sites (Facebook, MySpace, Hi5 etc.)• Microblogging: Twitter• Social bookmarking (del.icio.us)• Personal tools (mindmapping, etc.)

The playground (2) How to use the tools?

• Community (embrace)• Conversation (engage with)• Careful listening (leave your

ego)• Conviviality (invite others)

• And the (other) 4Cs of social media:

The shift

When times are good, participateWhen times are tough, participate more (Ben McConnell)

The shiftWhat is radically different

here?• People matter more than anything• It is based on trust and quality• It is network-centric

– Network of people!– Network IT tools to connect

• YOU have the (information/ connection/ decision) power over corporations and power lobbies

• Sharing knowledge is power!

The potential

Photo credits: TechKnowTools

1+1=3

The potentialHow can you tap into it?

• Cheaper communication• Wider reach• Better adapted to demand• Better information filtering• More creative and more funOn the other hand:• Relies on good connectivity• Takes time to manage• Requires curiosity, trial and error• Privacy!!! Is Big Brother watching you?

The consequences...

Photo credits: Matthew Good

The consequencesStrategic communication

2.0?• Be helpful • Be interesting• Be social• Share the love• Pay it forward• Co-design your activities as you go

along• Keep face-to-face – that’s the

basis!

What’s in it for me / you?

What’s in it for me?i.e. for you...?

• Read, see, do more with web 2.0?

• Play around with Twitter?• Start your blog?• Include social media in your

strategy?• Talk with people that have

experience with these tools?

Photo credits: Vernhart