web 2.0 awareness of preservice teachers: a longitudinal study based on innovation-decision process...

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WEB 2.0 AWARENESS OF PRESERVICE TEACHERS: A LONGITUDINAL STUDY BASED ON INNOVATION-DECISION PROCESS Assoc. Prof. Yasemin KOÇAK USLUEL Hacettepe University, Ankara [email protected] Pınar NUHOĞLU Hacettepe University, Ankara [email protected] Esra Telli Hacettepe University, Ankara [email protected] Gökhan Dağhan Hacettepe University, Ankara [email protected] EDULEARN12 International Conference on Education and New Learning Technologies Barcelona/Spain 2 - 4 July2012 HACETTEPE UNIVERSITY Faculty of Education Computer Education and Instructional Technology

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Page 1: WEB 2.0 AWARENESS OF PRESERVICE TEACHERS: A LONGITUDINAL STUDY BASED ON INNOVATION-DECISION PROCESS Assoc. Prof. Yasemin KOÇAK USLUEL Hacettepe University,

WEB 2.0 AWARENESS OF PRESERVICE TEACHERS: A LONGITUDINAL STUDY BASED ON

INNOVATION-DECISION PROCESS Assoc. Prof. Yasemin KOÇAK USLUEL

Hacettepe University, [email protected]

 Pınar NUHOĞLU

Hacettepe University, [email protected]

 Esra Telli

Hacettepe University, Ankara [email protected]

Gökhan DağhanHacettepe University, Ankara [email protected]

EDULEARN12 International Conference on Education and New Learning Technologies Barcelona/Spain 2 - 4 July2012

HACETTEPE UNIVERSITY Faculty of EducationComputer Education and Instructional Technology

Page 2: WEB 2.0 AWARENESS OF PRESERVICE TEACHERS: A LONGITUDINAL STUDY BASED ON INNOVATION-DECISION PROCESS Assoc. Prof. Yasemin KOÇAK USLUEL Hacettepe University,

Aim of the study

      This study handles time element of DoI and investigates Web 2.0 awareness of preservice teachers based on innovation-decision process within a longitudinal perspective.

Web 2.0 Technologiessocial networks, learning management systems, search engines, blogs,

podcasts and wikis

Innovation Decision Process Stages“No awareness”“Knowledge”“Implementation”

“Confirmation”

Page 3: WEB 2.0 AWARENESS OF PRESERVICE TEACHERS: A LONGITUDINAL STUDY BASED ON INNOVATION-DECISION PROCESS Assoc. Prof. Yasemin KOÇAK USLUEL Hacettepe University,

Innovation Decision Process Stages

“The innovation-decision process is the process through which an individual passes from first knowledge of an innovation, to forming an attitude toward the innovation, to a decision to adopt or reject, to implementation of the new idea, and to confirmation of this decision.” (Rogers 2003, p.12). 

The Innovation Decision Process (Rogers, 2003)

Page 4: WEB 2.0 AWARENESS OF PRESERVICE TEACHERS: A LONGITUDINAL STUDY BASED ON INNOVATION-DECISION PROCESS Assoc. Prof. Yasemin KOÇAK USLUEL Hacettepe University,

Innovation Decision Process Stages

No awareness

Page 5: WEB 2.0 AWARENESS OF PRESERVICE TEACHERS: A LONGITUDINAL STUDY BASED ON INNOVATION-DECISION PROCESS Assoc. Prof. Yasemin KOÇAK USLUEL Hacettepe University,

Individual seeks reinforcement 

Individual begin to use the innovation.

Individual exposed to the innovation and gains some information about its function

ImplementationKnowledge

Individual has not reached the knowledge stage

Innovation Decision Process Stages

No awareness Confirmation

It is aimed to provide findings related web 2.0 adoption processes by determining which of the technologies are at the beginning or end of their diffusion process.

Page 6: WEB 2.0 AWARENESS OF PRESERVICE TEACHERS: A LONGITUDINAL STUDY BASED ON INNOVATION-DECISION PROCESS Assoc. Prof. Yasemin KOÇAK USLUEL Hacettepe University,

Web 2.0 Technologies

Web 2.0

Social Networks

Podcasts

Wiki

Blogs

SearchEngines

LMS

Page 7: WEB 2.0 AWARENESS OF PRESERVICE TEACHERS: A LONGITUDINAL STUDY BASED ON INNOVATION-DECISION PROCESS Assoc. Prof. Yasemin KOÇAK USLUEL Hacettepe University,

Method Study Group

Female Male Total

Education Programs Elementary Mathematics Education f 34 10 44%  24% 7% 31%

Primary School Education f 56 25 81%  40% 18% 58%

Elementary Science Education f 13 2 15%  10% 1% 11%

Total f 103 37 140% 74% 26% 100%

The study group comprised of 140 students (73.5% female, 26.5% male) studying at teacher education programs of a public university. 

The data were collected in two phases in the year 2009 and 2011 from the same preservice teachers. 

Genders Across to the Education Programs

Page 8: WEB 2.0 AWARENESS OF PRESERVICE TEACHERS: A LONGITUDINAL STUDY BASED ON INNOVATION-DECISION PROCESS Assoc. Prof. Yasemin KOÇAK USLUEL Hacettepe University,

Method Data Collection Tools“Innovation Decision Process Questionnaire”

Individual seeks reinforcement 

Individual begin to use the innovation.

Individual exposed to the innovation and gains some information about its function

ImplementationKnowledge

Individual has not reached the knowledge stage in innovation-decision process

No awareness Confirmation

‘I never heard.’‘I heard but

I’m not using.’

‘I’m using.’

‘I used to use.’

ConfirmationRejection

6 Months

> >Implementation Confirmation Adoption

Page 9: WEB 2.0 AWARENESS OF PRESERVICE TEACHERS: A LONGITUDINAL STUDY BASED ON INNOVATION-DECISION PROCESS Assoc. Prof. Yasemin KOÇAK USLUEL Hacettepe University,

FindingsSocial Network

No awareness

Knowledge

Implementation

Confirmation - Rejection

Confirmation - Adoption

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20092011

Page 10: WEB 2.0 AWARENESS OF PRESERVICE TEACHERS: A LONGITUDINAL STUDY BASED ON INNOVATION-DECISION PROCESS Assoc. Prof. Yasemin KOÇAK USLUEL Hacettepe University,

FindingsBlog

No Knowledge

Knowledge

Implementation

Confirmation - Rejection

Confirmation - Adoption

CE660n660l

CE660n660l

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CE660n660lCE660n660l

CE660n660lCE660n660lCE660n660lCE660n660l

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20092011

Page 11: WEB 2.0 AWARENESS OF PRESERVICE TEACHERS: A LONGITUDINAL STUDY BASED ON INNOVATION-DECISION PROCESS Assoc. Prof. Yasemin KOÇAK USLUEL Hacettepe University,

FindingsLearning Management System

No Knowledge

Knowledge

Implementation

Confirmation - Rejection

Confirmation - Adoption

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CE660n660l

CE660n660l

CE660n660lCE660n660l

CE660n660lCE660n660lCE660n660l

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20092011

Page 12: WEB 2.0 AWARENESS OF PRESERVICE TEACHERS: A LONGITUDINAL STUDY BASED ON INNOVATION-DECISION PROCESS Assoc. Prof. Yasemin KOÇAK USLUEL Hacettepe University,

FindingsSearch Engines

No Knowledge

Knowledge

Implementation

Confirmation - Rejection

Confirmation - Adoption

CE660n660l

CE660n660l

CE660n660l

CE660n660lCE660n660lCE660n660lCE660n660l

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20092011

Page 13: WEB 2.0 AWARENESS OF PRESERVICE TEACHERS: A LONGITUDINAL STUDY BASED ON INNOVATION-DECISION PROCESS Assoc. Prof. Yasemin KOÇAK USLUEL Hacettepe University,

FindingsWiki

No Knowledge

Knowledge

Implementation

Confirmation - Rejection

Confirmation - Adoption

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CE660n660lCE660n660lCE660n660l

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CE660n660l20092011

Page 14: WEB 2.0 AWARENESS OF PRESERVICE TEACHERS: A LONGITUDINAL STUDY BASED ON INNOVATION-DECISION PROCESS Assoc. Prof. Yasemin KOÇAK USLUEL Hacettepe University,

FindingsPodcast

No Knowledge

Knowledge

Implementation

Confirmation - Rejection

Confirmation - Adoption

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20092011

Page 15: WEB 2.0 AWARENESS OF PRESERVICE TEACHERS: A LONGITUDINAL STUDY BASED ON INNOVATION-DECISION PROCESS Assoc. Prof. Yasemin KOÇAK USLUEL Hacettepe University,

ConclusionBased on DoI theory, the innovation-decision process could also be investigated within a more simple binary classification as “awareness” and “no awareness”. 

Social Network

CE665n665l CE665n665l CE665n665lCE660n660l

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CE660n660l CE660n660lno awarenessawareness

Page 16: WEB 2.0 AWARENESS OF PRESERVICE TEACHERS: A LONGITUDINAL STUDY BASED ON INNOVATION-DECISION PROCESS Assoc. Prof. Yasemin KOÇAK USLUEL Hacettepe University,

ConclusionBased on DoI theory, the innovation-decision process could also be investigated within a more simple binary classification as “awareness” and “no awareness”. 

Blog

CE665n665l CE665n665l CE665n665lCE660n660l

CE660n660l

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CE660n660l

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No awarenessAwareness

Page 17: WEB 2.0 AWARENESS OF PRESERVICE TEACHERS: A LONGITUDINAL STUDY BASED ON INNOVATION-DECISION PROCESS Assoc. Prof. Yasemin KOÇAK USLUEL Hacettepe University,

ConclusionBased on DoI theory, the innovation-decision process could also be investigated within a more simple binary classification as “awareness” and “no awareness”. 

Learning Management System

CE665n665l CE665n665l CE665n665lCE660n660l

CE660n660l

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No awarenessAwareness

Page 18: WEB 2.0 AWARENESS OF PRESERVICE TEACHERS: A LONGITUDINAL STUDY BASED ON INNOVATION-DECISION PROCESS Assoc. Prof. Yasemin KOÇAK USLUEL Hacettepe University,

ConclusionBased on DoI theory, the innovation-decision process could also be investigated within a more simple binary classification as “awareness” and “no awareness”. 

Search Engines

CE665n665l CE665n665l CE665n665lCE660n660l

CE660n660l

CE660n660l

CE660n660l

CE660n660l

CE660n660l

CE660n660l No awarenessAwareness

Page 19: WEB 2.0 AWARENESS OF PRESERVICE TEACHERS: A LONGITUDINAL STUDY BASED ON INNOVATION-DECISION PROCESS Assoc. Prof. Yasemin KOÇAK USLUEL Hacettepe University,

ConclusionBased on DoI theory, the innovation-decision process could also be investigated within a more simple binary classification as “awareness” and “no awareness”. 

Wiki

CE665n665l CE665n665l CE665n665lCE660n660l

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No awarenessAwareness

Page 20: WEB 2.0 AWARENESS OF PRESERVICE TEACHERS: A LONGITUDINAL STUDY BASED ON INNOVATION-DECISION PROCESS Assoc. Prof. Yasemin KOÇAK USLUEL Hacettepe University,

ConclusionBased on DoI theory, the innovation-decision process could also be investigated within a more simple binary classification as “awareness” and “no awareness”. 

Podcast

CE665n665l CE665n665l CE665n665lCE660n660l

CE660n660l

CE660n660l

CE660n660l

CE660n660l

CE660n660l

CE660n660l No awarenessAwareness

Page 21: WEB 2.0 AWARENESS OF PRESERVICE TEACHERS: A LONGITUDINAL STUDY BASED ON INNOVATION-DECISION PROCESS Assoc. Prof. Yasemin KOÇAK USLUEL Hacettepe University,

Conclusion

Social Network Blog LMS Search Engines Podcast WikiCE660n660l

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20092011

As observed in the study; the diffusion of an innovation may differ according to each technology. 

Within two years; the percentages of awareness in all web 2.0 technologies are increased. 

Page 22: WEB 2.0 AWARENESS OF PRESERVICE TEACHERS: A LONGITUDINAL STUDY BASED ON INNOVATION-DECISION PROCESS Assoc. Prof. Yasemin KOÇAK USLUEL Hacettepe University,

Conclusion

Social Network Blog LMS Search Engines Podcast WikiCE660n660l

CE660n660l

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20092011

Nearly completed.

The Diffusion Process

Page 23: WEB 2.0 AWARENESS OF PRESERVICE TEACHERS: A LONGITUDINAL STUDY BASED ON INNOVATION-DECISION PROCESS Assoc. Prof. Yasemin KOÇAK USLUEL Hacettepe University,

Conclusion

Social Network Blog LMS Search Engines Podcast WikiCE660n660l

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20092011

Critical mass has been exceeded.

The Diffusion Process

Page 24: WEB 2.0 AWARENESS OF PRESERVICE TEACHERS: A LONGITUDINAL STUDY BASED ON INNOVATION-DECISION PROCESS Assoc. Prof. Yasemin KOÇAK USLUEL Hacettepe University,

Conclusion

Social Network Blog LMS Search Engines Podcast WikiCE660n660l

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20092011

Progressing slowly.

The Diffusion Process

Page 25: WEB 2.0 AWARENESS OF PRESERVICE TEACHERS: A LONGITUDINAL STUDY BASED ON INNOVATION-DECISION PROCESS Assoc. Prof. Yasemin KOÇAK USLUEL Hacettepe University,

Future Studies

The future studies about the reasons of these differences may contribute to DoI theory. 

In addition, technology characteristics and individual expectations should be matched with concrete proposals for solutions, because of the possible impact of these characteristics and expectations to the diffusion of technologies. 

Social Networks

Podcasts

Wiki

Blogs

SearchEngines

LMS

Page 26: WEB 2.0 AWARENESS OF PRESERVICE TEACHERS: A LONGITUDINAL STUDY BASED ON INNOVATION-DECISION PROCESS Assoc. Prof. Yasemin KOÇAK USLUEL Hacettepe University,

Future Studies

Thus web 2.0 technologies have positive effects on learning and interaction, future studies in educational context could

Social Networks

Podcasts

Wiki

Blogs

SearchEngines

LMS

determine the advantages and disadvantages of technologies that have slow diffusion process.

In addition to these researches it is needed to be investigatedhow to provide awareness about unknown technologies which could help the actors of the educational system.

Page 27: WEB 2.0 AWARENESS OF PRESERVICE TEACHERS: A LONGITUDINAL STUDY BASED ON INNOVATION-DECISION PROCESS Assoc. Prof. Yasemin KOÇAK USLUEL Hacettepe University,

References[1] Ajjan, H., & Hartshorne, R. (2008). Investigating faculty decisions to adopt web 2.0 technologies: theory and emprical tests. The Internet and Higher Education 11(2), pp. 71-80.[2] Ajzen, I. (1991). The theory of planned behaviour. Organizational Behavior and Human Decision Processes 50(2), pp. 179-211.[3] Creswell, J. W. (2002). Research Design Qualitative Quantitative and Mixed Method Approaches. London, Sage Publications.[4] Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly 13(3), pp. 319-340.[5] Doll, W. J., & Ahmed, M. U. (1983). Managing User Expectations. Journal of Systems Management 34(6), pp. 6-11.[6] Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention and behavior: An introduction to theory and research. Addison-Wesley, Reading MA.[7] Fraenkel, J., & Wallen, N. (2006). How to Design and Evaluate Research in Education. McGraw-Hill.[8] Hartshorne, R., & Ajjan, H. (2009). Examining student decisions to adopt Web2.0 technologies: theory and empirical tests. Journal of Computing in Higher Education 21, pp. 183-198.[9] Kennedy, G. E., Judd, T. S., Churchward, A., & Gray, K. (2008). First year students’ experiences with technology: Are they really digital natives? Australasian Journal of Educational Technology 24(1), pp. 108-122.[10] Li, Y. & Lindner, J. R. (2007). Faculty adoption behaviour about web-based distance education: a case study from China Agricultural University. British Journal of Educational Techology 38(1), pp. 83-94.[11] Martin, S., Diaz, G., Sancristobal, E., Gil, R., Castro, M., &Peire, J. (2011). New technology trends in education: Seven years of forecasts and convergence. Computers & Education 57(3), pp. 1893-1906.[12] Rogers, E. M. (2003). Diffusion of innovation (5th ed.). New York: The Free Press.[13] Simões, L., & Gouveia, L. B. (2008). Web 2.0 and higher education: Pedagogical implications. Higher Education: New Challenges and Emerging Rolesfor Human and Social Development. 4th International Barcelona Conference on Higher Education Technical University of Catalonia (UPC). 31 March, 1-2 April.[14] Straub, E. T. (2009). Understanding technology adoption: Theory and future directions for informal learning. Review of Educational Research 79(2), pp. 625–649.[15] Thompson, R. L., & Higgins, C. A. (1991). Personal computing: Toward a conceptual model of utilization. MIS Quarterly 15(1), pp. 125-143.[16] Usluel, Y. K., Mazman, S. G., Arıkan, A. (2009). Prospective teachers’ awareness of collaborative web 2.0 tools. Presented at IADIS International Conference WWW/Internet 2009, Rome, 19 - 22 November, Italy.[17] Venkatesh, V., Morris, M. G., Davis, G. B., &Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS Quarterly 27(3), pp.  425-478.

Page 28: WEB 2.0 AWARENESS OF PRESERVICE TEACHERS: A LONGITUDINAL STUDY BASED ON INNOVATION-DECISION PROCESS Assoc. Prof. Yasemin KOÇAK USLUEL Hacettepe University,

WEB 2.0 AWARENESS OF PRESERVICE TEACHERS: A LONGITUDINAL STUDY BASED ON

INNOVATION-DECISION PROCESS Assoc. Prof. Yasemin KOÇAK USLUEL

Hacettepe University, [email protected]

 Pınar NUHOĞLU

Hacettepe University, [email protected]

 Esra Telli

Hacettepe University, Ankara [email protected]

Gökhan DağhanHacettepe University, Ankara [email protected]

EDULEARN12 International Conference on Education and New Learning Technologies Barcelona/Spain 2 - 4 July2012

HACETTEPE UNIVERSITY Faculty of EducationComputer Education and Instructional Technology

THANKS…