web 2.0 business model - live mocha

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Social Language Learning Online!!! Social Language Learning Online!!!

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Post on 22-Jan-2015

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For Study - CU MBA Y-Ex 15/2

TRANSCRIPT

  • 1.

2.

  • Improvement where you least expect it
  • Other Cultures will open up
  • Employment prospects
  • Travel and leisure
  • Exciting learning methods

The Benefits and Opportunities that come from learning another language. 3.

  • One-on-one teaching
  • Go at your own pace
  • Pick your own teacher
  • Have fun while youre learning
  • Meet people around the world

Why should you learn language online ? Online Language Learning 4. 5. Worldwide Languages

  • Features:
  • 30+ Languages
  • 4.8 million users
  • 200+ countries

6. Basic Courses

  • FREECourses:
  • Beginner LV 101
  • Beginner LV 102
  • Intermediate LV 201
  • Intermediate LV 202

7. Additional Courses

  • Livemocha Plus:
  • Premium Features
  • Expert Tutor Revies
  • Grammar Guides
  • Content Downloads
  • $9.95 to $39.95
  • Travel Crash Course:
  • Get Ready for The World
  • Quickly learn how to converse
  • Tips from Native Speakers
  • $9.95 for 90-day subscription

8. Special Courses

  • TOEFL Preparation:
  • 10-minutes a day
  • Innovative
  • Community-Supported
  • Higher TOEFL scores
  • Active English
  • Speak with Confidence
  • 4-Month Package or Monthly Subscription
  • $19.95 to $79.95
  • Powered by

9. Learn & Practice

  • Social Language Learning:
  • Boost your grammar and vocabulary with fun
  • Lessons develop Reading, Listening, Speaking and Writing
  • Community keep the lessons FRESH !!

10. Share Help other people to learn your native language. 11. Connect 12. Member Profile 13. 14. Value Proposition Fun and Easy Community Effective 15. Revenue Model Product and Service Revenue Model 16. Revenue Model Pay Per Click Pay PerImpression Advertising Revenue Model 17.

  • Tutors Member Fee

Revenue Model (Future) Transaction Revenue Model Subscription Revenue Model

  • Additional Services(Group Recommendation)

18. 19. Market Opportunity 20. Market Opportunity Over 375 millions 21. Market Opportunity 22. Market Opportunity 23. 24. Competitive EnvironmentWhat to Look for When Choosing an Online English Learning Website ?

  • Quality of learning media
  • Service Expense
  • Variety of instruction
  • Social network

25. Indirect Competitors60 millions members 350 millions users 6 millions visitors 100 millions accounts 26. Direct Competitor s Sources: learn-english-review.toptenreviews.com 27. Direct Competitors 28. Competitive EnvironmentSources: learn-english-review.toptenreviews.com 29. Competitive Environment 30. 31. Competitive Advantage 32. Competitive Advantage 33. 34. Market Strategy 35. Increase Number of Users Word of Mouth Marketing 36. Increase Number of Users Linkage with Social Network 37. Increase Number of Users Virtual Marketing 38. Maintain Active Users Motivation System 39. Global Community Marketing Strategy 40. 41. Krishnan Seshadrinathan VP Engineering, and Chief Brewer Clint Schmidt VP Marketing & Products Ammy Errett Partner,Maveron HowardHartenbaum Partner, AugustCapital Raghav Kher CEO,SeventyMM Lisa Sharpies CEO,AllRecipies.com Boar d of Directors Advisor s Management Team Dr. Paul Aoki Dr. Carol A.Chapelle Dr. Geri Gay Jeff Dossert David Rinn Mr. Shirish Nadkarni Chief Executive Officer and Chief Roaster 42. 43. Course Level Suggestion 44. Search Engine Optimization 45. Product Differentiation 46. Blog & CRM 47. Promotion Campaign 48. Brand Image 49. Thank You