web 2.0: changing the world of healthcare?
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Web 2.0: Changing the World of Healthcare? Tola Sargeant, OvumTRANSCRIPT
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Web 2.0: Changing the world of healthcare?
Tola Sargeant, Practice Leader
01798 865231
12th June 2009
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Agenda
Setting the scene
Health market backdrop
What is Web 2.0?
How is it relevant to healthcare?
How is it being used in healthcare?
What are the barriers to e-Health 2.0?
What next for e-Health 2.0?
Are there opportunities for Scottish SMEs?
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Level 3Setting the scene
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Health market backdrop
Increa
sing
Aging population
Prevalence of long-term
conditions
Consumer expectations
Patient knowledge & familiarity with the web
Use of EHRs/EPRs
Confidence in telehealth
Mobile workforce
Emphasis on prevention
De
crea
sin
g
Budgets
Number of clinicians
Time to spend with each patient
Bed availability
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What is Web 2.0?
A second generation of web development and design that facilitates:
Communication
Secure information sharing
Interoperability
CollaborationExamples include:
Web-based communities
Hosted services
Social-networking sites
Video-sharing sites
Wikis & Blogs
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Web 2.0?
But how is this relevant to healthcare?
• more interactive style of engagement
• forum to voice their views• dynamic, responsive, dialogue
• find out what others think
• lower cost channel • harness customer ideas for product or service innovation
• enhance ‘open’ brand value and culture
• show responsiveness
• enhanced collaboration
• strengthened culture
• win-win problem solving
• experience sharing1. Citizen
Wants
2. Healthcare provider Wants
3. Organisation/Staff Wants
4. Joint Wants
•crowd sourcing
•co-production
• dialogue
• passion & contribution
•crowd wisdom•social networking
• innovation
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Web 2.0
But how is this relevant to healthcare?
• more interactive style of engagement
• forum to voice their views• dynamic, responsive, dialogue
• find out what others think
• lower cost channel • harness customer ideas for product or service innovation
• enhance ‘open’ brand value and culture
• show responsiveness
• enhanced collaboration
• strengthened culture
• win-win problem solving
• experience sharingCitizen 2.0
Policy Development
2.0
Enterprise 2.0
Service 2.0
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Level 3Citizen 2.0
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‘Ways for consumers of services to interact with each other peer-to-peer and with service providers’
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Citizen 2.0 – engagement
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Citizen 2.0 – share information
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Citizen 2.0 – support groups
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Citizen 2.0 – feedback
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Citizen 2.0 - feedback
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Level 3Policy development 2.0
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‘Ways for service providers to interact with each other – and with consumers - to innovate or improve service design’
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Policy development 2.0 - crowdsourcing
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Policy development 2.0
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Level 3Services 2.0
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‘Ways for all involved to interact better to improve the service delivery experience’
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Service 2.0 – personal health records
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Service 2.0 – PHR platforms
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Service 2.0 – PHR platforms
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Service 2.0 – consultation
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Service 2.0 – wellbeing
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Level 3Enterprise 2.0
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‘Ways to improve collaboration and coordination within the service delivery organizations’
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Enterprise 2.0 – knowledge exchange
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Enterprise 2.0 – decision support
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Enterprise 2.0 – internal collaboration
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Enterprise 2.0 – recruitment & induction
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Enterprise 2.0 – professional networks
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Level 3What next?
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What next for e-Health 2.0? Supporting telehealth & telecare
PHRs repository for telehealth device data Web 2.0 support networks grow
More emphasis on wellbeing & prevention
Increasing demand for mobile applications
PHR platforms grow in importance
Storing consumer telehealth data Touted as a means to share EHR
information nationally Useful regionally/when travelling Increased wealth of applications on core
platforms
More power in hands of consumer
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Barriers to e-Health 2.0 Provenance accuracy
Data security & confidentiality
Malware
Compliance with legislation (e.g. HIPAA)
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Areas of opportunity for Scottish SMEs?
Service 2.0/PHR platform
Telehealth devices, applications or services
Telecare devices, applications or services
Mobility
Wellbeing & prevention
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Level 3Web 2.0: Changing the world of healthcare
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Tola Sargeant, Practice Leader
01798 865231
12th June 2009