web 2.0 - fact, fiction and function

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What does it mean for us?Web 2.0

Fiction, Fact, Function

Evan Gerber


Lately, there has been a lot of crowing about Web 2.0

• What’s real?

• What is hype?

• Does it matter for me?

• How does it impact globalization?


It’s a Marketing Buzzword, and talk is cheep


“We are witnessing the Web’s second coming.” The New York Times

“The Web has finally matured to the point where it can fulfill some of the outlandish

promises that we heard in the ‘90s.” Newsweek


“When people say to me it’s a Web 2.0 application, I want to puke.”

Venture Capitalist Guy Kawasaki

“…hardly justif[ies] the sorts of valuations bandied about.”

Economist, October 26th 2007


It’s not any one thing,it’s an approach.

Instead of creating a web site, we create tools so users can create their own experiences

What is Web 2.0


What is Web 2.0?

Social networks

User generated content

Rich interfaces

"Finding"

Forums / user groups

Blogging

Commenting / reviews

Folks/taxonomy

Folks/taxonomy


You are not YouTube. What is important to a global public corporate / product / support site?

Social networks


Rich interfaces

"Finding"

Critical to address in product / corporate sites

To drivetraffic, leads,

revenue

To drive ease of use, user

experience and brand affinity

To address as part of wider marketing efforts

Explore for support

content and

marketing


You are not YouTube. What is important to your Intranet / Extranet?

Social networks


Rich interfaces

"Finding"

Critical to mine your knowledge mountains

Yes – employees

are also web users!

Networks and user generated content

=knowledge based

organizations


Globalize Collaboration with 2.0 Technologies


Web 2.0 is happening everywhere. And while there are similarities, there are also important differences.


User contribution:Blogs


• Launched in February 2004

• 5 million members in July

• 3.4 million in March

• Total IPO valuation of just under US$ 1 billion.

• These new technologies are unheard of overseas.

• Don’t be afraid to use them.


Build containers for content

you cannot entirely imagine

Implementing Web 2.0 technologies


Web 2.0 Backends


Technology contenders


Wine demo


Open APIs

Enable users to tap into your content and services


Web 2.0 – Everyone’s crowing for a reason

• Fiction:– This is all new, and nothing like it has ever been seen before

• Fact:– There are many exciting new opportunities available as

• Users mature• Technology improves

– This is more of a cultural change than a tech change

• Function:– There is plenty of opportunity– You don’t need to reinvent the wheel– Web 2.0 technologies exist to be shred


What does it mean for us?Web 2.0What does it mean for us?

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web 2.0 - fact, fiction and function

Business

web users

wheel web

new technologies

user experience

user contribution

toolsso users

user generated content

users mature technology