Using Web 2.0 for B2B Communications and Marketing

June 25, 2007

Sarah “Intellagirl” Robbins

YouTube produces over 3250 hours of content every day

That’s the equivalent of 135 always on TV channels

91% is NEW content

82 million blogs

There are over 60 BILLION e-mail messages sent each day

40 exabytes (40 Billion Gigabytes) of unique new information will be generated

worldwide this year.

That's more than the entire Library of Congress

... a LOT more ...= 296,000 Libraries of Congress

.

WHAT IS WEB 2.0?

Web 2.0: Coined by Tim O’Reilly in 2005

Prosumer

Flickr.comProsumer

wikipedia.comProsumer

Cafepress.comProsumer

Remote Applications

Gmail.comRemote Apps

Slideshare.netRemote Apps

Social

Linkedin.comSocial

Jaiku.comSocial

ApplicationProgramInterface

Del.icio.usAPI

Attendr.com

Googlemaps

Attendee listfrom registrationpage

Technorati

Del.icio.us

Flickr

Mashup

SecondLife.comMashup

Warning: Next slide contains blatant self

promotion!!

WEB 2.0 IN ACTION!

Blogs, RSS, and Podcasts! Oh My!

Prosumer video, voting, marketing

Prosumer, multimedia

Other Examples

Prosumer, interactive, social

Google: Gmail, Docs, Notebook, Reader

Custom Mashups

Instant Resource Location

Social Network Apps

Coming Soon

To LinkedIn!!