web 2.0 for businesses how you can use social media to bring in money & promote your brand...
TRANSCRIPT
Web 2.0 for Businesses
How You Can Use Social Media to Bring in Money & Promote Your
Brand
Kimberly L. SanbergDirector of Online Strategy, Ignitus
presentation for
Social Media Is Not
• A magic bullet for increasing sales
• Just a way to push out information
• Something to dive into without a strategy
• Just for teens and 20 somethings
• A fad that will go away
Social Media Is
A way to
• Talk to customers & get feedback
• Engage in conversation
• Try out product ideas
• Promote events
• Share resources
• Increase customer loyalty
Popular Tools At-A-Glance
• Flickr: photo sharing
• YouTube: video sharing
• Blogs: website content, engaging customers, casual conversation
• MySpace & Facebook: social networking, video sharing, photo sharing, events
• LinkedIn: professional networking
• Twitter: short messages, rapid networking
What Your Customers Expect Online: It’s Changed
• To have a voice
• To have their questions answered
• Transparency
• Honesty
• Ability to give feedback
• To engage in a conversation
What Your Customers Expect Online: How It Helps You
• Test product and marketing ideas
• Engaged customers are more loyal
• Your product and brand can spread virally via social media
Increased salesGreater brand recognition
Twitter: What Is It?
• A microblogging site
• Combination of AOL Instant Messenger, text messaging, & a blog
• 140 characters per tweet
Twitter: Who’s Using It
• Largest age demographic is 35-to-44-year-olds, who make up 25.9% of its users1
• Every day, 5-10 thousand Twitter accounts are created2
• It’s still growing
1 Time Magazine, August 2008 2 ComScore, December 2008
Twitter: What It’s Good For
• Rapid networking
• Building relationships with customers
• Finding new customers
• Engaging in conversations about news items
• Staying on top of trends
• Getting feedback on products or ideas
Measuring Success on Twitter: Metrics to Monitor
• Number of followers
• Direct messages
• @ replies
• Retweets
• Tools to measure influence, eg TwitterFriends
Facebook: What Is It?
• A social networking site
• Where your customers are connecting with family, friends, and organizations
• Join groups, become come fans of businesses, donate money, send event invitations, share photos
Facebook: Who’s Using It
• 150 million active users
• Over half of Facebook users are outside of college
• Fastest growing age group is 30+
• 35-54 year old demographic is fastest: 276.4% growth rate in 6 months
• 55+ not far behind: 194.3% growth rate
Source: http://www.facebook.com/press
Facebook: What It’s Good For
• Creating an online community around your business
• Promoting events & products
• Engaging customers & getting feedback
• Promoting online contests
• Sharing videos & photos
• Building customer loyalty
Measuring Success on Facebook: Metrics to
Monitor
• Number of fans
• Number of wall posts
• Number of photos and videos added by fans
• “Likes”
• What fans are saying
LinkedIn: What is it?
• Social networking site for professionals
• Join networking groups
• Ask and answer peers’ questions
LinkedIn: Who’s Using It
• 60% of LinkedIn users have high incomes and hold executive-level or consultant positions
• 6% of adults use LinkedIn, 72% use other social networks (MySpace and Facebook)
• Average age: 41
• 64% male
http://www.web-strategist.com/
LinkedIn: What It’s Good For
• Answering questions
• Professional networking
• Joining and starting groups
• Recommending colleagues
• Publicizing events
• Posting job opportunities
Measuring Success with LinkedIn: Metrics to Monitor
• Connections
• Number and quality of recommendations
• Best answers
• Event RSVPs
• Number of people in your group
• Job applications
Think About…• Your marketing and sales
strategies
• Long-term plan and goals
• Time available to commit
• Staff involvement needed
• Your audience: Where are they? What do they want? Ask them.
Remember…• Engaged consumers are loyal customers
• A stellar presence doesn’t happen overnight
• Social media is about conversation: give and take
• Be prepared for criticism
• Everyone is new to social media
• It’s not going anywhere but up
Kimberly L. SanbergIgnitus, Inc.
[email protected]://ignitusinc.com
www.twitter.com/ignitus612.353.4358
View this presentation:
http://ignitusinc.com/presentations