web 2.0 for western springs jun25, 2009
DESCRIPTION
Presentation for the Village of Western Springs delivered on June 25, 2009.TRANSCRIPT
By:Andrew Krzmarzick,
Senior Project CoordinatorGraduate School, USDA
For:Village of Western Springs, IL
June 25, 2009
*There’s nothing to fear…so be courageous!
Source: Flickr - Khalid Almasoud's Photostream
Policy and Issues Measurement Brainstorming/Application
Veterans: 1920s-1940
Baby Boomers: 1940-1960
Generation X: 1960-1980
Millennials: 1980-2000
Source: Washburn, E. Are You Ready for Generation X? Changing World View – The Five Generations, Physician Executive. January-February 2000.
Web 2.0 Users?
How about “Generation C” ?
“…an avalanche of consumer generated ‘content’…” Two drivers:
(1) Our creative urges
(2) Content-creating tools
- Trendwatching.com, Feb 2004
Generation CBy Dan Pankraz
Source: Flickr – lyzadanger’s photostream
Someone of ANY age who is actively using social media
and engages others on the Internet with a "2.0" mindset: creative, collaborative
and community-oriented.
Connected
Continuous
Creative
Common Goals
Collaborative
Content-Oriented
Common Knowledge
Community
Generations Explained
Generation Name* Birth Years, Ages in 2009 % of total adult population
% of internet-using population
Gen Y (Millennials) Born 1977-1990, Ages 18-32 26% 30% Gen X Born 1965-1976, Ages 33-44 20% 23% Younger Boomers Born 1955-1964, Ages 45-54 20% 22% Older Boomers Born 1946-1954, Ages 55-63 13% 13% Silent Generation Born 1937-1945, Ages 64-72 9% 7% G.I. Generation Born -1936, Age 73+ 9% 4%
Source: Pew Internet & American Life Project December 2008 survey. N=2,253 total adults, and margin of error is ±2%. N=1,650 total internet users, and margin of error is ±3%.
*All generation labels used in this report, with the exception of “Younger -” and “Older -” Boomers, are the names conventionalized by Howe and Strauss’s book, Generations: Strauss, William & Howe, Neil. Generations: The History of America's Future, 1584 to 2069 (Perennial, 1992). As for “Younger Boomers” and “Older Boomers”, enough research has been done to suggest that the two decades of Baby Boomers are different enough to merit being divided into distinct generational groups.
35%
1.0
2.0
Users age 18-24 = 10.6%
Users age 35-54 grew 276%, 18-24 only 20% last six months
Average age = 40 yrs old
Source: http://socialcomputingjournal.com/viewcolumn.cfm?colid=824
“Five thousand years ago, the marketplace was the hub of civilization, a place to which traders returned from remote lands with exotic spices, silks, monkeys, parrots, jewels – and fabulous stories.
In many ways, the Internet more resembles an ancient bazaar…”
“Webolution”
Reversal of Industrial
Revolution?
50% of U.S. Teleworking
by 2015?
Collaboration + Interaction = Web 2.0
“With the new, function-rich infrastructure of Web 2.0, government no longer needs to work on its own to provide public value.”
-Anthony WilliamsCo-Author, Wikinomics
New Paradigm is led by author and strategist Don Tapscott. Launched Government 2.0: Wikinomics, Government & Democracy research program to identify and analyze emerging opportunities to harness new models of collaboration to transform the public sector.
1. Why? Tie to mission, goals, objectives, needs, gaps.
2. Who? Champion, contributors, constituents.
3. What? Content is the key to success.
4. How? Decide which tools best meet goals.
5. When? Create a schedule to implement and evaluate.
1. Why? Tie to mission, goals, objectives, needs, gaps.
• Communication
• Efficiency
• Recruitment
• Retention
1. Why? Tie to mission, goals, objectives, needs, gaps.
• Transparency
• Accountability
• Participation
What is a Blog?
a. an online journal or diaryb. a time wasterc. abbreviation for “web log”d. a creature from a bad sci-fi movie
Which of the following have a Blog?
a) Gov. Arnold Schwarzenegger
b) Boston Police Department
c) State of Massachusetts
d) City of LaSalle, IL
e) City of Eden Prairie, MN
f) All of the Above
Transforming Government
http://www.usa.gov/Topics/Reference_Shelf/News/blog.shtml
50 Federal blogs…and counting
http://gallomanor.typepad.com/gallomanor/files/CivicSurf_Booklet.pdf
“Local leaders need to communicate regularly with their communities. Traditional mass communication tools – printed newsletters sent by post, advertisements in a variety of media, appearances on broadcast media - are expensive and time-consuming to produce, disseminate, and arrange.
A blog, on the other hand, is comparatively inexpensive to produce; and its content is virtually free to disseminate.”
• Reach out to new people
• Give your good work a longer shelf-life
• Get people to interact with you
• Tell your community stories
1. Why? Tie to mission, goals, objectives, needs, gaps.
http://civicsurf.uk.org
Step 1: Pick a Blog Platform
Step 2: Create an Account
Step 3: Name Your Blog
Step 4: Produce Content
Step 5: Publish Post!
http://generationshift.blogspot.com
• Free • “Micro-blogging”• 140 characters or less• Send and read user updates
aka “Tweets”• Text-based, but can post links / photos• Anywhere, anytime via cell or computer
Crowd-sourcing ideas to improve services
Communicating with / to citizens
Posting links to key information
Reporting incidents, sending alerts
Promoting events, surveys, studies, etc.
1. Why? Tie to mission, goals, objectives, needs, gaps.
Step 1: Go to Twitter.com
Step 2: Create an Account
Step 3: Find People to Follow
Step 4: Consider Alternate Tools
Step 5: Jump in the Stream (“dialoguing” vs. “doing”)
What has your Cell Phone taught you lately?
“Most cell phones today have more computing power
than was available to NASA during the
Apollo space program…”- Wes Ferguson, Author of
Moving at the Speed of Creativity
• Audio Books• Podcast Briefs (i.e. Guide by Cell)• Text Message Tips• Entire Classes????
According to figures from Eurostat:*
• Tops in Europe is Luxembourg with 158 mobile subscriptions per 100 people, closely followed by Lithuania and Italy.
•
In Hong Kong the penetration rate reached 139.8% of the population in July 2007.
• Over 50 countries have mobile phone subscription penetration rates higher than that of the population and the Western European average penetration rate was 110% in 2007.
• U.S. currently has one of the lowest rates of mobile phone penetrations in the industrialised world at 85%.
http://en.wikipedia.org/wiki/Mobile_phone
http://www.faa.gov/wireless/info
Q. What’s the difference between a podcast and a vodcast?
A. Podcast = AudioVodcast = Video
Downloadable
1. Why? Tie to mission, goals, objectives, needs, gaps.
Provide public service announcements
Train / inspire your personnel (bite-size chunks)
Record important meetings / events
Step 1: Pick a Platform
Step 2: Create an Account
Step 3: Create Your Call
Step 4: Start/Record Call
Step 5: Edit and Post!
What does RSS stand for?
a)Like K.I.S.S., only R.S.S.b)Rhapsodically Syncopated Soundc)Really Simple Syndicationd)None of the above
1. Why? Tie to mission, goals, objectives, needs, gaps.
Make it simple to receive your content
Make your message mobile
Keep citizens connected to you
Who in this room has the most connections/friends on:
NOTJUSTFOR
KIDS!!!
Transforming Government
Steve ResslerFounder, GovLoop.com
Business Problem:Millions of government employees working on similar issues but no safe place to connect and share best practices
Solution: GovLoop.com - Social Network for Government Community
Reviewed Platforms; Selected Ning.com Went Where People Were
o Twitter, LinkedIn, Facebook, etc.
Identified / Empowered Early Adopters
ONE YEAR LATER… Over 13,000 members CTOs, CIOs, Politicians, Professors, Innovators at All
Levels of Government International Collaboration Over 1,000 blogs, 350 discussions,
300 groups, 3,500 photos 200 videos
Share / gain knowledge / information
Connect with colleagues / common interests
Replicate best practices more rapidly
1. Why? Tie to mission, goals, objectives, needs, gaps.
Transforming GS?
Meet Jack Bauer
See Jacksignupfor
class
See Jacksnarl
atemail
for class
See Jack complete sign-upand gain access to:
• Class materials• Class discussion/forums• Teacher blog• Telework newsfeed• Events/calendar/announcements• Relevant other groups• Relevant other courses• Other class members and instructor
See Jacksmile
atanywhere,
anytimeextendedclassroom
Knowledge beyond “sage on the stage”
Rich environment – multi-media
Alumni network for leadership programs
1. Why? Tie to mission, goals, objectives, needs, gaps.
Transforming Government?!
Groups
Recruit candidates for open positions
Find job candidate references/recommendations
Launch discussions with industry / other agencies
1. Why? Tie to mission, goals, objectives, needs, gaps.
http://www.facebook.com/teach
What in the world is a Wiki?
a. an online encyclopedia
b. a web-based tool where multiple users
create, publish and edit information
c. a Hawaiian word for “fast”
d. all of the above
Case StudyMassachusetts Special Interest Group on Collaboration
Why: Write a report
Who:
What: Survey of Stakeholders
How: Media Wiki
When: Charter to Final Product = One Month
ISSUES: • Drafts subject to public records laws?• Public platform, complete openness
Google Groups
MuniGov 2.0
• Provide a space for inter-agency collaboration
• Gather the intelligence of the crowd
• Widen the net for broader insight / information
• Create a crowd-corrected directory / resource
1. Why? Tie to mission, goals, objectives, needs, gaps.
Step 1: Pick a Wiki Platform
Step 2: Create an Account
Step 3: Set Up Your Wiki
Step 4: Produce Content
Step 5: Edit and Post!
Why/How do you use
?
Why/How do you use
?
http://www.youtube.com/thecoastguardchannel
Transforming Government
1. Why? Tie to mission, goals, objectives, needs, gaps.
Share your story
Capture knowledge of retiring employees
Recruit the next generation of public servants
Q. What’s the difference between a webcast and a webinar?
A. Webcast = One-Way
Webinar = Interaction
85
Synchronous Asynchronous Blended Interactive Engaging Video/Audio Streaming
Software Simulations Desktop/Application Sharing Chat – Instructor/Participants Breakout Rooms Polling Archives = On Demand!
1. Why? Tie to mission, goals, objectives, needs, gaps.
“Face-to-Face” with teleworkers
Gather national teams in one “place”
Mentor match-ups that defy distance
Lower-cost option for training (limit travel!)
What’s the coolest name for an avatar in Second Life?a. Ichabod Issachar
b. Siegfried Lactanoid
c. Zedeka Nadezda
d. Horatio FizelmeisterSecond Life Avatar
Transforming Government
http://delicious.com/akrzmarzick
http://epa.gov/widgets/
• Indemnification and limited liability: seeking to remove the indemnification clause (because agency officials cannot agree to tie their agency to unlimited liability in violation of the Anti-Deficiency Act), and to ensure that liability is limited and covered by federal law.
• Jurisdiction and choice of law: the proposed agreements must be governed by the law of the United States and by the relevant state law only in the absence of other federal law.
• FOIA: the proposed agreements recognize that we adhere to the Freedom of Information Act.
• Intellectual property: the proposed agreements recognize that our content is in the public domain.
• Advertising: providers have assured that they will eliminate or minimize advertising and that they have no intention of adding advertising that they do not currently display.
• Grandfather arrangements: previous "click through" agreements will be superseded by new agreements, making it possible to "cover" existing accounts, avoiding the need to close old accounts and rebuild content from scratch.
• Free Service: in every case so far, providers will not chargefederal account holders for the use of their services. These are not contracts; they are no-cost agreements. While fee-based “premium” services may be available from the same provider, those are separate arrangements for which the agency should proceed under traditional “procurement” processes.
Privacy
Employee Activity
Paperwork Reduction Act
Cookies
Records Management
Federal Advisory Committee Act (FACA)
For more information: Social Media and the Federal Government: Perceived and Real Barriers and Solutions: http://www.usa.gov/webcontent/documents/SocialMediaFed%20Govt_BarriersPotentialSolutions.pdf
http://www.whitehouse.gov/blog/Enhancing-Online-Citizen-Participation-Through-Policy/
RISKS
•Impersonation / info integrity
• Unwanted surveillance
• Compromised intelligence
• Infrastructure threats
RECOMMENDATIONS • Cybersecurity policy official
• National strategy
• Public awareness campaign
• Incident response plan
Talen from Cyberspace Policy Review: http://www.whitehouse.gov/assets/documents/Cyberspace_Policy_Review_final.pdf
RECRUITMENT
• Be cool / innovative
• Be where they are
• Boomers “retiring”
• Set clear boundaries
RETENTION • Use ‘em or lose ‘em!
• Knowledge transfer
• Alumni network
• Emergency corps
Talen from Cyberspace Policy Review: http://www.whitehouse.gov/assets/documents/Cyberspace_Policy_Review_final.pdf
1. Why? Tie to mission, goals, objectives, needs, gaps.
2. How? Decide which tools best meet goals.
3. What? Content is the key to success.
4. Who? Assign owner/contributors; define audience.
5. When? Create a schedule to implement and evaluate.
Blogs
eBooks
Mobile Phones
Podcasts
RSS
Social Bookmarking
Social Virtual Networking
Videos
Virtual Worlds (Second Life)
Web-Based Calling
Webcasts/Webinars
Wikis
What are your business needs?
How can you streamline processes?
How can you better engage citizens to gain their input?
How can you reach people “where they are”?
How can you to mitigate time and distance f0r teamwork?
• 3-D• Mobile• Aggregation
Courage!
Courage! Courage!
Courage!
