web 2.0: making the web work for you - illustrated unit c: collaborating and sharing information
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Objectives
View government Web sites
Understand business and Web 2.0
Schedule meetings
Brainstorm solutions
Use online polling
Web 2.0: Making the Web Work for You, Illustrated
Objectives (cont’d)
Use collaborative software
Present your work
Web 2.0: Making the Web Work for You, Illustrated
Viewing Government Web Sites
Technology Uses
Blogs
Microblogs (Twitter tweets)
Public relations tools
Podcasts Convey information
RSS feeds (really simple syndication)
Immediate notification of updates
Subscription-based
Social networks (Facebook, LinkedIn)
Virtual worlds
Communication and connection
Job postings
Attend virtual meetings
Wikis (Intellipedia) Share information and plan operations
Web 2.0: Making the Web Work for You, Illustrated
Understanding Business and Web 2.0
First impressions count
Customers want to see the latest technology
Web 2.0: Making the Web Work for You, Illustrated
Understanding Businessand Web 2.0
Customers have power Conversational search engines
Good business is about survival of the quickest
Free products and services attract paying customers Data mining
Web 2.0: Making the Web Work for You, Illustrated
Scheduling Meetings
Find a convenient meeting time
Confirm the location of the meeting
Start a meeting with an agenda
Web 2.0: Making the Web Work for You, Illustrated
Scheduling Meetings
Ensure that every meeting attendee understands his or her responsibilities Assign a moderator Set ground rules for discussion Designate someone to record meeting
minutes
Summarize decisions made at the meeting Action items
Web 2.0: Making the Web Work for You, Illustrated
Brainstorming Solutions
Brainstorming A group articulates an issue and then
approaches it from many different angles Participants have common goal of finding
the best solution
Advantages of brainstorming Multiple perspectives Equal participation
Web 2.0: Making the Web Work for You, Illustrated
Brainstorming Solutions
Moderating an online brainstorming session Set rules ahead of time
• Ban negative or critical comments• Promote ideas from each participant• Set a time limit
Narrowing down the results Certain ideas are likely to take the forefront Ideas can be put to a vote, if needed
Web 2.0: Making the Web Work for You, Illustrated
Using Online Polling
Are your polling questions objective (without bias)? Beware of push polls
Does your poll reflect a wide sampling of the population, or is it limited?
Does your poll allow people to vote more than once?
Web 2.0: Making the Web Work for You, Illustrated
Using Online Polling
Is your polling tool up to the task? Responding to a poll Displaying results of a poll
• Summary table• CSV (comma separated value) file to open
in Excel
Web 2.0: Making the Web Work for You, Illustrated
Using Online Polling
Viewing polling summary in a table format
Web 2.0: Making the Web Work for You, Illustrated
Using Collaborative Software
Cloud computing Service where software and user files are
stored on a server on the Web rather than locally on a hard drive or company server
Disadvantages of cloud computing Doesn’t work well with low-speed
connections Can be slow May have limited features
Web 2.0: Making the Web Work for You, Illustrated
Using Collaborative Software
Benefits of using collaborative software Access to documents from anywhere at any
time• Software as a Service (SaaS): Use and pay
for software on demand, only as needed Document and site security Cost savings Simultaneous document editing and version
control Flexibility
Web 2.0: Making the Web Work for You, Illustrated
Presenting Your Work
Define individual roles for group members Recognize and take advantage of individual
members
Rehearse the presentation
Set up the right equipment
Choose an online collaborative tool
Presentation tools of the future Voicethread.com Prezi (prezi.com)
Web 2.0: Making the Web Work for You, Illustrated
Presenting Your Work
Factors to consider when choosing an online collaboration tool
Web 2.0: Making the Web Work for You, Illustrated
Presenting Your Work
Example of an online collaboration tool (WebEx)
Web 2.0: Making the Web Work for You, Illustrated
Summary
Governments use the Web to:
Convey information to the public; educate citizensShare data within their organizationsProvide online services that cut down on bureaucracyRaise election funds and “get out the message”
Businesses use the Web to:
Get feedback from customersEducate and respond to consumersAnswer customer questions (live chat)Implement changes quicklyMarket products (social networking sites)Improve brand recognition; encourage brand loyalty
Educational institutions use the Web to:
Provide virtual classroomsPost assignments, lectures, and resourcesEnable students to work together in groups, share information, critique each other’s work, and produce group projects
Web 2.0: Making the Web Work for You, Illustrated
Summary (cont’d)
Many Web 2.0 scheduling tools are free
Brainstorming on the Web lets a group put their virtual heads together to solve problems and innovate
Use online polling to get answers more quickly
Web 2.0: Making the Web Work for You, Illustrated
Summary (cont’d)
Collaborative software provides online document-editing and storage services, which give users the ability to: Access and edit documents from any
computer, anywhere Collaborate with others on document
revisions (cloud computing)
Web 2.0 can help organize presentations and share information in real time
Web 2.0: Making the Web Work for You, Illustrated