web 2.0 product information management catalog management business data integration
TRANSCRIPT
Web 2.0 Product information management
Catalog management
Business data integration
*ACTUALOG
*project in brief
*Actualog is a “cloud” solution developed for the global market
*Actualog provides complete, accurate, and relevant information about products, materials, and technologies by using knowledge and expertise of producers and manufactures
*Actualog integrates resources of three systems: Master Data Management (MDM), Catalog Management, and Business Data Integration
*strategic objective
*to become number one B2B and B2G product catalog available as a web-service. Our objective is to make the product data management as easy and enjoyable as a social networking
*utilize ideas of social interaction for business and government users
*easy of use is a key success factor
*mission
* to allow business worldwide regardless their size benefit from the best practices in product information management
* serve as an easily accessible gateway to the best practices in product information management
VALUEPROPOSITION
COSTSTRUCTURE
CUSTOMERRELATIONSHIP
TARGETCUSTOMER
DISTRIBUTIONCHANNEL
VALUECONFIGURATION
CORECAPABILITIES
PARTNERNETWORK
REVENUESTREAMS
Product catalog with• Updated international
and industry classifications/ standards,
• comprehensive product attributes developed by producers, distributors, experts.
Catalog can be used by procurement, sales, inventory.
• Organizations, companies, experts developing classifications;
• IT vendors;• IT integrators
Direct marketing, mail, conferences, associations, media, internet, partners network
• Web-portal• Multilanguage• SOA for integration• Role-based access
and security
Long-term partnership, once start and never-ending. Annual subscription.
• Marketing – 40%,• Content – 20%• Programming – 20%• Operations – 15%• Hosting – 5%,
Venture financing – 3 years______________
Subscription – 80%Advertising – 10%
Consulting, extra services 10%
Government organizations,
Corporations, SMB (except retail)
ACTUALOG target all industries and segments
focusing on B2B.
• Create partners network – experts in classifications and catalogs
• Expertise in catalogs, classifications, ontologies
• Expertise in integration with ERP, CRM, MDM and e-commerce systems
• Web Application development following clients'’ needs
INFRASTRUCTURECUSTOMEROFFER
FINANCE
VALUEPROPOSITION
COSTSTRUCTURE
CUSTOMERRELATIONSHIP
TARGETCUSTOMER
DISTRIBUTIONCHANNEL
VALUECONFIGURATION
Product catalog with• Updated international
and industry classifications/ standards,
• comprehensive product attributes developed by producers, distributors, experts.
Catalog can be used by procurement, sales, inventory.
• Organizations, companies, experts developing classifications;
• IT vendors;• IT integrators
Direct marketing, mail, conferences, associations, media, internet, partners network
• Web-portal• Multilanguage• SOA for integration• Role-based access
and security
Long-term partnership, once start and never-ending. Annual subscription.
Government organizations,
Corporations, SMB (except retail)
ACTUALOG target all industries and segments
focusing on B2B.
• Create partners network – experts in classifications and catalogs
• Expertise in catalogs, classifications, ontologies
• Expertise in integration with ERP, CRM, MDM and e-commerce systems
• Web Application development following clients'’ needs
CUSTOMEROFFER
*business model
PARTNERNETWORK
DISTRIBUTIONCHANNEL
The global application software
market $71B in 2009
in 2009 the world market
for SaaS reached $13.1B $3 M in Russia
The aggregate MDM market will grow
from $2.8B to $4B over the 2008-2012
to 2014 in 34% of cases, new software products
will be procured by SaaS model
Forecast for SaaS is $40.5B, that is 14,5% of
the market (IDC)
*market
Analytics was composed at the moment of business-plan writing in 2010Sources: Gartner, International Data Corporation (IDC)
2009
SAP, Oracle and IBM dominates the MDM market with an 80% market share
2012
2014
ACTUALOG is entering the growing market of IT applications and focusing on the most rapidly growing SaaS segment
IT vendors: applications,
services
* ERP, CRM, WM, other business-specific applications with product catalogs
* MDM/PIM/PLM
* SaaS CRM platforms
* Search Engine marketplaces, independent marketplaces,B2C portals
* e-Business solutions/integrators
* e-Business universal and industry specific portals
Classifications providers
*Government agencies
*Non-profit organizations, industry associations
*Transnational corporations
*competitors and partners
*users
1. Procurement specialists looking for an item with particular characteristics
2. Procurement specialist organizing a tender and creating tender documentation with product descriptions
3. Accounting department specialist creating a new procurement item in the ERP system
4. Engineers, technical specialists choosing materials, equipment, spare parts with particular characteristics or looking for additional information about particular product
5. Business analyst conducting spend analysis
6. Sales and marketing specialist preparing company product
*customers
*Producers and consumers of complex technical products, materials ant technologies.
*Industries: telecom, energy, medicine, oil, space, etc.
ACTUALOG MDM
ClassifierCatalogs
Industry experts
Producers Customers
Distributors
International Standards
National Classification
s
Industry Classification
s
Company classification
s
*product
11
*architecture
MVC3, C#
Business logic
Web interface
Ajax, jQuery
Ekaterina KoltunovaCEO
Project manager, business analyst, MDM, PIM, e-Commerce
Elena PrikhodkoCMO
Marketing and sales, investor relation & partner communication
Michail MozalevCTO
Corporate information systems, Microsoft technology
Michail GurfingSystem Architect
Cloud Computing, С#, ASP.NET, .Net Framework, MS SQL
Michail KruchkovProgrammer
Corporate information systems, database development
Elena ShestakoveBusiness Analyst
Corporate web-systems, business analytics, 10 years European market experience
Sergey TuljaevWeb-designer
Web-design
Leonid LiloWeb-designer
Template development, web layout , Jquery, Java Script
*team
*project plan
Year 2012 2013 2014 2015 …. 6-10
Phase Start-up Early growth Growth Exit
Revenues ($m) 0-0.1 1 10 50 100-250
Number of paying clients (companies) at the end of period 10-100 1000 10 000 50 000 250 000
Number of free users (companies) 100-1000 10 000 100 000 1 000 000 5 000 000
Investment phase Angel A-round B-round
Investment ($m) 0,2 2,5 25
Post-money valuation ($m) 1 5,5 50 >500
*ACTUALOG β-version will be launched in
December, 2012
http://actualog.com
*contact information
Actualog Ltd
www.actualog.com
199004 Russia,
St. Petersburg, 6 line, 21-1
CEO Kate Koltunova
mob. + 7 (911) 250 22 47
Business Development Manager
Elena Prikhodko
mob. +7 (911) 711-19-19