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  • 8/2/2019 Web 2.0 Social Technologies_Why People Should Know Web 2.0_Final

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    Zueeken `obm6 ^OJ :%3 WHGKBD ]OG@EHDHNKOW 2

    ^oj :%3 Whgkbd ]og`ehdhnkow6

    ^`{ Omugb}hzw bem Dobzeozw W`hudm Aeh~ bjhu} ^oj :%3

    _ekyozwk}{ hi Ehz}`oze Ghdhzbmh

    SW[?=3 ]ozl Sbsoz

    Abenmhe Doo

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    ^OJ :%3 WHGKBD ]OG@EHDHNKOW :

    Ke}zhmug}khe

    Wkego }`o bmyoe} hi }`o Ke}ozeo} ke obzd{ 2;;3w$ `ulbe jokenw `byo jukd} zodb}khew`ksw

    ~k}` h}`ozw ~k}`hu} bg}ubd nb}`ozken ~k}`ke b gdhwo nohnzbs`kgbd dhgb}khe (Nzkiik}` ) Dk{bebno$

    :330+% B} }`b} }klo$ ~k}` }`o bwwkw}bego hi }`o Ke}ozeo}$ sohsdo wobzg`om keihzlb}khe he }`o ~oj

    bem aos} k} eh}om hz szke}om eh lb}}oz ~`b} keihzlb}khe }`o{ ~be} }h `byo% ]`o{ bdwh fhkeom

    hedkeo ghlluek}kow }h w`bzo aeh~domno bem opsozkoegow ~k}` h}`oz sohsdo }`zhun` jh}`ozwhlo

    loljozw`ks szhgomuzow bem sozlkwwkhew% Bgghzmken }h Wkdyb$ Zb`lbe$ bem Od Wbmmka (:330+$

    }`owo sb}}ozew hi no}}ken bem w`bzken keihzlb}khe ~bw ghewkmozom bw ^oj 2%3$ ~`kg` gbe jo

    g`bzbg}ozkvom bw w}b}kg$ goe}zbdkvom$ ghe}oe},jbwom$ heo,~b{ ghlluekgb}ken$ zobmbjdo$ keidopkjdo$

    bem kemkykmubd%

    Bi}oz }`o eo~ lkddoeekul jonbe$ ~oj oeykzheloe}w w}bz}om lhyken }h~bzm lhzo

    m{eblkg bem mkw}zkju}om ghlluek}kow }`be ^oj 2%3 bem ihguwom lhzo he ghlluekgb}ken bem

    w`bzken zb}`oz }`be szhykmken bem zo}zkoyken keihzlb}khe uekdb}ozbdd{% Bgghzmken }h bz}kgdow he

    ^oj :%3 (HZokdd{$ :33?1 Jbz}hdhlo$ :330+$ }`o }ozl ^oj :%3 ikzw} bssobzom muzken b loo}ken

    bzzbenom j{ ]kl HZokdd{ bem LomkbDkyo Ke}ozeb}khebd ke :33=$ bem }`oe b} }`o ikzw} ^oj :%3

    gheiozoego `odm ke db}o :33=$ HZokdd{ (:33?+ moikeom ^oj :%3 bw b ~oj sdb}ihzl ~`ozo

    bssdkgb}khew bzo jukd} he }`o ~oj zb}`oz }`be kew}bddom he }`o mowa}hs% Ke bmmk}khe$ ^oj :%3 kw

    ghew}zuom bw b ~oj w{w}ol }`b} jzobaw ~k}` }`o goe}zbdkvom ~oj ghegos} bem lhyow }`o sh~oz hi

    }`o ~oj }h obg` kemkykmubdw mowa}hs (Bemozwhe$ :33>+% Ke h}`oz ~hzmw$ ^oj :%3 kw ke}ozszo}om

    bw uwoz,hzkoe}om$ wozykgo,jbwom$ hsoe$ jkdb}ozbd$ ~zk}bjdo$ whgkbd$ bem m{eblkg (Wkdyb o} bd$ :330+$

    jogbuwo k} bddh~w ~oj uwozw }h gzob}o }`okz h~e ghe}oe}$ ke}ozbg}$ bem ghddbjhzb}o ~k}` heo

    beh}`oz ke be hsoe bem whgkbd eo}~hza oeykzheloe} bw ghe}oe} gzob}hzw bw hsshwom }h ghewulozw

    hi keihzlb}khe%

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    ^OJ :%3 WHGKBD ]OG@EHDHNKOW 7

    G`bzbg}ozkw}kgw hi ^oj :%3 ke omugb}khe

    Wkego ^oj :%3 bssdkgb}khew kegdumken whgkbd lomkb bem }og`ehdhnkow bzo ke}ozbg}kyo$

    ghddbjhzb}kyo$ bem ghe}op}ubd }hhdw }`b} bzo obwkd{ bggowwkjdo$ `kn`d{ uwoiud$ lhw}d{ izoo$ bem

    ke}oemom }h wusshz} ghddbjhzb}ken bem w`bzken ghe}oe} ~k}` soozw bem ghddobnuow$ b nzob} euljoz

    hi ^oj :%3 uwozw ihz }`okz omugb}khebd suzshwow `byo jooe bmybegken }`olwodyow izhl uwken

    ghe}oe} ihz w`bzken }h keghzshzb}ken }hhdw ihz w{w}olb}kg }`keaken bem nzhusw ihz ghddbjhzb}ken }h

    bg`koyo ghhsozb}kyo nhbdw (Momo$ :322+% ]`ozo bzo ikyo shwk}kyo iob}uzow hi olsdh{ken ^oj :%3

    }hhdw ke omugb}khe%

    ]h jonke ~k}`$ ^oj :%3 bssdkgb}khew hiioz omugb}hzw bem dobzeozw ~k}` b nzob} blhue} hi

    biihzmbegow }`b} bzo `bzmd{ ihuem ke h}`oz }og`ehdhnkgbd `bzm~bzo bem whi}~bzo zonbzmken

    gzob}khe hi aeh~domno kemkykmubdd{ bem ghhsozb}kyod{% Ke bmmk}khe$ whgkbd }og`ehdhnkow wusshz}

    hedkeo ghddbjhzb}kyo hsshz}uek}kow }`b} gbe jduz }`o s`{wkgbd bem }olshzbd jhuembzkow ihz dklk}doww

    bem wobldoww omugb}khebd opsozkoegow (_%W% Mosbz}loe} hi Omugb}khe$ :323+% Bw biikzlom ke }`o

    w}um{ hi Nzbe} bem Lklw (:33;+$ ^oj :%3 }hhdw bzo obw{ }h uwo bem zorukzo dk}}do }og`ekgbd

    }zbkeken ihz olsdh{ken }`ol ke}h }`o bg}ubd omugb}khe szbg}kgow$ }`uw lbaken omugb}hzw bem

    dobzeozw lhzo obwkd{ oenbnom ke }`hwo ~oj bssdkgb}khew%

    ]`kzm$ bgghzmken }h }`o Eb}khebd Omugb}khe ]og`ehdhn{ Sdbe :323 (_%W% Mosbz}loe} hi

    Omugb}khe$ :323+$ ^oj :%3 bssdkgb}khew `byo nzob} w}zoen}`w ke ghddog}ken keihzlb}khe bem kmobw

    j{ ZWW (Zobdd{ Wklsdo W{emkgb}khe+ }`zhun` }`o Ke}ozeo}% ]`o ihuz}` lozk} hi ^oj :%3 }hhdw ihz

    omugb}khe gbe jo ihuem ke sbz}kgksb}hz{ bem ghddbjhzb}kyo eb}uzow hi whgkbd }og`ehdhnkow wug` bw

    whgkbd eo}~hzaken bem jhhalbzaken$ gzob}ken bem w`bzken mhguloe}w$ s`h}hw bem ykmohw }`zhun`

    ghddbjhzb}khe bem lbw`,usw% Dbw} ju} eh} dobw}$ }`o Eb}khebd Omugb}khe ]og`ehdhn{ Sdbe :323

    (_%W% Mosbz}loe} hi Omugb}khe$ :323+ zoshz}w }`b} heo hi }`o b}}zbg}kyo g`bzbg}ozkw}kgw hi ^oj :%3

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    ^OJ :%3 WHGKBD ]OG@EHDHNKOW =

    }og`ehdhnkow }`b} mzb~ sohsdow b}}oe}khe }h olsdh{ken ^oj :%3 wozykgow ihz }`okz }obg`ken bem

    dobzeken opsozkoegow kw }`o ghe}keuk}{% ]`o zowhuzgow$ hego }`o{ `byo jooe bybkdbjdo he }`o ~oj

    ~k}` wuw}bkebjdo eo}~hza gheeog}khew$ ghe}keuo }h jo zobm{ ihz joken uwom j{ omugb}hzw bem

    dobzeozw bi}oz }`o{ `byo jooe hu}wkmo wg`hhdw%

    Dobzeken }`ohzkow hi ^oj :%3 }og`ehdhnkow

    Keihzlb}khe szhgowwken }`ohz{% Bgghzmken }h B}akewhe bem W`kiizke (2;90+$ `ulbe

    jokenw `byo }`o }`zoo }{sow hi lolhzkow ke }`okz zo}bkeken w{w}ol hi }`o jzbke% ]`owo ghlszkwo

    woewhz{$ w`hz},}ozl (~hzaken+$ bem dhen,}ozl lolhz{ bem }`b} woewhz{ bem ~hzaken lolhzkow

    dbw} hed{ woghemw% Ke h}`oz ~hzmw$ }`kw lolhz{ w{w}ol hi `ulbe jokenw molhew}zb}ow ~`{

    `ulbew `byo mkiikgud}{ zogbddken }`kenw dhen oehun` }h sozihzl wklsdo }bwaw hz ghlszo`oem

    ghegos}w%

    Dh`z (:330+ bznuom }`b} kemkykmubdw woewhz{ lolhz{ hed{ ihguw he }`o lhw} zodoybe} bem

    ke}ozow}ken keihzlb}khe$ bem }`uw knehzken h}`oz keihzlb}khe bem ikd}ozken hu} b nzob} mobd hi

    ueeogowwbz{ keihzlb}khe% ]`kw wodog}kyo iueg}khe kw b ghzo sbz} hi woewhz{ lolhz{% Zonbzmken

    ~hzaken lolhz{$ Lkddoz (2;?9+ bwwoz}om }`b} ~hzaken lolhz{ `hdmw goz}bke uek}w hi keihzlb}khe

    jo}~ooe ? bem ; uek}w$ ~`kg` gbe jo > sduw bem lkeuw : uek}w% ]`kw w`hz},}ozl lolhz{ kw

    wknekikgbe} ~`oe szhiowwkhebdw mkw}kenukw` jo}~ooe opsoz}w bem ehykgow ke dobzeken bem zo}zkoyken

    keihzlb}khe ~`oe eoomom%

    Jzbewihzm$ Jzh~e$ bem Ghgaken (:333+ ghe}oemom }`b} }`o lhw} klshz}be} mkiiozoego

    jo}~ooe opsoz}w bem ehykgow kw ~`o}`oz }`ozo opkw} lobekeniud sb}}ozew hi keihzlb}khe zonbzmken

    dobzeken$ zo}zkoyken$ bem u}kdkvken keihzlb}khe hz eh}% Lhzo }h }`o shke}$ opsozkoegom dobzeozw

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    ^OJ :%3 WHGKBD ]OG@EHDHNKOW ?

    `byo lhzo bjkdk}kow }h zobwhe bem whdyo nkyoe szhjdolw bem bmhs} eo~ ghegos}w bem aeh~domno

    }`be ~`b} szolb}uzo dobzeozw mh% Opsoz}w `byo }`okz h~e bu}`oe}kg bem lobekeniud lo}`hmw hi

    bmhs}ken bem u}kdkvken keihzlb}khe }`o{ dobze$ bem }`uw zololjozken bem zo}zkoyken }`o zkn`}

    blhue} hi eogowwbz{ keihzlb}khe b} }`o zkn`} }klo (Jzbewihzm o} bd%$ :333+%

    ^`oe yko~ken keihzlb}khe szhgowwken }`ohz{ izhl }`o sozwsog}kyo hi w}hzken bem

    zo}zkoyken }`o bsszhszkb}o keihzlb}khe b} }`o lhw} ybdubjdo }klo$ ~o gbe }`kea hi ^oj :%3 whgkbd

    }og`ehdhnkow ke }`b} keihzlb}khe gbe jo w}hzom$ zo}zkoyom$ bem lhmkikom bw eoomom ~k}` }`o uwo hi

    ^oj :%3 bssdkgb}khew wug` bw lomkb w`bzken bem eh}o,}baken% ]`kw kw jogbuwo w}umoe}w bw ehykgo

    dobzeozw gbe ibgkdk}b}o }`okz ~obaeowwow he w}hzken keihzlb}khe b} bem zo}zkoyken k} izhl }`okz

    ~hzaken lolhz{ j{ uwken }`owo eh}o,}baken bem ghe}oe} w}hzken ^oj :%3 wozykgow bw

    wussdoloe}bz{ }hhdw%

    Wodi,zonudb}om dobzeken }`ohz{% Wodi,zonudb}om dobzeken }`ohz{ hzknkeb}ow izhl }`o

    bwwuls}khe }`b} kemkykmubdw }bao g`bzno hi }`okz h~e dobzeken bg}kyk}kow bem `byo hsshz}uek}kow }h

    jo zowshewkjdo ihz }`okz jo`bykhzw bem dobzeken hu}ghlow (Y{nh}wa{$ 2;9:+% Ke `kw moyodhsloe}bd

    }`ohz{$ }`o vheo hi szhpklbd moyodhsloe} aeh~e bw VSM ~bw gzob}om }h opsdbke `h~

    kemkykmubdw bzo bjdo }h lbao }`o jow} uwo hi }`okz loe}bd }hhdw bw ibgkdk}b}hzw }h lbpklkvo }`okz

    moyodhsloe}bd bjkdk}kow% Y{nh}wa{ (2;9:+ bdwh bznuom }`b} dobzeozw ~k}` }`o `ods bem bwwkw}bego

    izhl }obg`ozw hz h}`oz }hhdw izhl }`o jonkeeken bzo bjdo }h szhnzowwkyod{ moyodhs }`okz bjkdk}kow }h

    sozihzl nkyoe }bwaw ~k}`hu} be{ wusshz}w%

    Ke bgghzmbego ~k}` Vkllozlbe (:333+$ wodi,zonudb}om dobzeken }`ohz{ su} }`o lhw} ybduo

    he kemkykmubd dobzeozw wodi,mo}ozlkeb}khe bem ghe}zhd bem }`owo kemkykmubd dobzeozw }bao ghe}zhd

    hi }`okz h~e dobzeken bg}kyk}kow j{ mkzog}ken$ lhek}hzken$ bem zonudb}ken bg}khew bem hu}ghlow%

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    ^OJ :%3 WHGKBD ]OG@EHDHNKOW 9

    Lhzohyoz$ Jzbewihzm o} bd% (:333+ biikzlom }`b} wodi,zonudb}om dobzeken zorukzow kemkykmubdw }h

    `byo }`okz lo}bghnek}kyo bjkdk}kow$ ~`kg` lobe }`b} dobzeozw aeh~ }`okz doyodw hi wakddw bem

    aeh~domno bem bssd{ }`ol b} }`o zkn`} sdbgo bem b} }`o zkn`} }klo% ]`b} kw$ kemkykmubdw ~k}`

    lo}bghnek}khe `byo bjkdk}kow bem aeh~domno bjhu} ~`oe$ ~`b}$ ~`ozo$ bem `h~ }h uwo wsogkikg

    wakddw bem w}zb}onkow ihz }`okz dobzeken suzshwow hz whdyken sbz}kgudbz szhjdolw%

    Ke }`kw zowsog}$ ^oj :%3 whgkbd }og`ehdhnkow gbe bdwh jo u}kdkvom }h ibgkdk}b}o bem doyozbno

    kemkykmubdw wodi,zonudb}om dobzeken bg}kyk}kow ke lbe{ hi omugb}khebd bem ghzshzb}o wo}}kenw% ]`o

    iob}uzow hi ^oj :%3 wug` bw wodi,zoszowoe}b}khe$ wodi,gzob}khe$ bem wodi,zoidog}khe gbe wusshz} }`o

    uwow hi ^oj :%3 ke wodi,zonudb}om dobzeken oeykzheloe}w% Kemkykmubd dobzeozw ~k}` }`okz w}zhen

    lo}bghnek}khe$ ihz opblsdo$ bzo bjdo }h olsdh{ wodi,gzob}ken bem wodi,zoszowoe}b}khe ^oj :%3

    whgkbd }og`ehdhnkow ihz gzob}ken$ lhek}hzken$ bem zoidog}ken dobzeken bz}kibg}w j{ ke}ozebd bem

    whgkhgud}uzbd ke}ozbg}khew ~k}` h}`oz kemkykmubdw% ]`owo wodi,zoszowoe}b}khe bem wodi,zoidog}khe

    ^oj :%3 }hhdw kegdumo jdhnw bem ~kakw ihz zoidog}khe$ lomkb gzob}khe bem szowoe}b}khe }hhdw ihz

    wodi,zoszowoe}b}khe$ bem kmob jukdmken }hhdw ihz wodi,zonudb}khe hi kmobw%

    Wk}ub}om dobzeken }`ohz{% Y{nh}wa{ (2;>01 2;09+ kewkw}om }`b} whgkhgud}uzbd sozwsog}kyow

    hi `ulbe dobzeken bzo skyh}bd }h oe`bego kemkykmubdw ghnek}khe hi wakddw bem aeh~domno ke }`o

    woewo }`b} `ulbe jokenw `byo }`okz lkemw oyhdyom }h~bzmw lhzo bsszhszkb}od{ bem oiikgkoe}d{

    hj}bkeken wakddw bem aeh~domno ~k}`ke }`o ghe}op} hi whgkbd ke}ozbg}khew bem oegud}uzb}khe% Su}

    mkiiozoe}d{$ }`o monzoo hi kemkykmubdw dobzeken gbe ybz{ jbwom he }`okz whgkbd oenbnoloe}w bem

    gud}uzbd jbganzhuemw% Kemkykmubdw ~`h bg}kyod{ ke}ozbg} ~k}` h}`oz sohsdo ~k}`ke }`o iblkdkbz

    gud}uzbd wuzzhuemkenw `byo lhzo lobekeniud bem bu}`oe}kg sb}}ozew hi dobzeken }`be }`o heow ~`h

    bzo ke }`o ueiblkdkbz ghe}op} ~k}` io~ whgkbd ke}ozbg}khew%

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    ^OJ :%3 WHGKBD ]OG@EHDHNKOW >

    Dbyo bem ^oenoz (2;;3+ bwwoz}om }`b} dobzeken kw mosoemoe} he wk}ub}khew ~`ozo dobzeozw

    bzo oeghuzbnom }h dobze bg}kyod{ ~k}`ke }`o gud}uzo,jbwom ghe}op}% ]`b} kw$ dobzeken gbe jo

    oljommom ~k}`ke bg}kyk}{$ ghe}op}$ bem gud}uzo bem bdwh hgguzw ueke}oe}khebdd{ zb}`oz }`be

    ghewgkhuwd{% Bu}`hzw bdwh ols`bwkvom }`b} wakddw bem aeh~domno eoom }h jo hj}bkeom ke

    lobekeniud ghe}op}w ~`ozo dobzeozw gbe bg}kyod{ bem szhihuemd{ jo oenbnom ke% Ke bmmk}khe }h

    }`b}$ whgkbd ghlluekgb}khew bem ghddbjhzb}khew ~k}` h}`oz kemkykmubdw bzo yk}bd odoloe}w ke }`o

    wk}ub}om dobzeken ghe}op}w%

    Bgghzmken }h Nzooeh (2;;0+$ wk}ub}om dobzeken }`ohz{ g`koid{ ols`bwkvow }`o monzoo hi

    ke}ozbg}kyk}{ bem oegud}uzb}khe hi kemkykmubdw bw sbz}kgksbe}w bem ghddbjhzb}hzw$ ghlluekgb}ken

    ~k}` h}`oz oe}k}kow$ lb}ozkbdw$ hz w{w}olw% Lhzohyoz$ Y{nh}wa{ (2;>01 2;09+ bznuom }`b} }`o

    kemkykmubdw loe}bd }hhdw }`b} bzo bdzobm{ wo} us jbwom he }`okz gud}uzbd wg`olbw sdb{ b wknekikgbe}

    zhdo ke }`o bgrukwk}khe hi eogowwbz{ wakddw bem aeh~domno ke }`o ghe}op} hi wk}ub}om dobzeken

    }`ohz{% @oego$ aeh~domno }`o{ obze bem }`keaken }`o{ mh kewkmo hi }`okz lkemw ~k}` szhsoz

    loe}bd }hhdw gbeeh} jo wosbzbjdo$ ju} jo zogkszhgbdd{ gheeog}om%

    Ihz }`owo zobwhew$ ^oj :%3 whgkbd }og`ehdhnkow `hdm }`o wblo }zu}`w he wk}ub}kyk}{ ke

    wk}ub}om dobzeken }`ohz{ jogbuwo hi }`o g`bzbg}ozkw}kgw hi ^oj :%3 }hhdw zoszowoe}ken

    sbz}kgksb}khe$ ke}ozbg}kyk}{$ bem ghe}op}ubdkvb}khe% W}umoe}w$ ihz kew}bego$ lb{ loo} ybzkhuw

    bgbmolkg wk}ub}khew ~`ozo }`o{ lkn`} eoom }h gzob}o whlo}`ken }h}bdd{ eo~ ~k}`ke ueiblkdkbz

    wg`olbw hz bmybego }`okz }`hun`}w bjhu} goz}bke }hskgw jbwom he }`okz szoykhuw opsozkoegow% Ke

    }`owo wk}ub}khew ~`ozo w}umoe}w iood w}zbeno hz eo~$ }`o{ lb{ eoom h}`oz wussdoloe}bz{ }hhdw$

    bssdkgb}khew$ hz ke}ozbg}khew ~k}` h}`oz soozw hz hjfog}w }h nzbws }`o kmobw izhl eo~ wg`olbw bem

    lbao ueiblkdkbz kwwuow whdyom bem izkoemd{% Ke h}`oz ~hzmw$ izhl w}umoe}w sozwsog}kyow$ }`o{ gbe

    olsdh{ ^oj :%3 whgkbd }hhdw }h whdyo }`okz eo~ szhjdolw bem no} bgguw}hlom }h }`okz eo~

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    ^OJ :%3 WHGKBD ]OG@EHDHNKOW 0

    wk}ub}khew% ]`owo ^oj :%3 bssdkgb}khew ghlszkwo (2+ whgkbd eo}~hzaken bem jhhalbzaken }hhdw

    ihz keyow}knb}ken eo~ }hskgw j{ nb}`ozken$ ke}ozbg}ken$ bem ghddbjhzb}ken$ (:+ ghddbjhzb}kyo

    mhguloe}ken bssdkgb}khew ihz gh,gzob}ken bem mkwguwwken$ bem (7+ lbw`,us wozykgow ihz gzob}ken$

    lhek}hzken$ bem lhmki{ken bz}kibg}w bw mkyozwo wk}ub}khew eoomom%

    Ghnek}kyo idopkjkdk}{ }`ohz{% Ke bgghzmbego ~k}` Wskzh bem Fo`en (2;;3+$ ghnek}kyo

    idopkjkdk}{ }`ohz{ kw b dobzeken }`ohz{ }`b} zoidog}w kemkykmubdw mkyozwk}kow bem sozwhebdk}kow he

    }`okz dobzeken oeykzheloe}w bem bz}kibg}w% ]`b} kw$ ghnek}kyo idopkjkdk}{ }`ohz{ kw b ghegos}ubd

    dobzeken szkegksdo }`b} hzknkeb}ow izhl ghnek}kyo dobzeken }`ohz{ ihz gzob}ken dobzeoz,goe}ozom

    omugb}khebd oeykzheloe}w% Iuz}`ozlhzo$ Jzbewihzm o} bd% (:333+ molhew}zb}om }`o ghzo ghegos}w

    hi ghnek}kyo idopkjkdk}{ }`ohz{ bw ihddh~w% ]`owo kegdumo (2+ dobzeken bg}kyk}kow ~k}` lud}ksdo

    lomkb zoszowoe}b}khew$ (:+ gbwo,j{,gbwo dobzeken bem dobzeoz,jbwom kew}zug}khe$ (7+ zobd ~hzdm

    ghe}op}w bem aeh~domno jukdmken$ bem (=+ ke}oz~hyoe w}zug}uzow hi aeh~domno kew}obm hi

    ghlsbz}loe}bdkvb}khe%

    ]`o iob}uzow hi ghnek}kyo idopkjkdk}{ }`ohz{ wug` bw mkyozwo zoszowoe}b}khew$ gbwo,jbwom

    bsszhbg`ow$ bem ke}ozgheeog}omeoww hi keihzlb}khe bem aeh~domno opbg}d{ lb}g` }`o ao{

    ghegos}w hi ^oj :%3 whgkbd }og`ehdhnkow ke }`o woewo }`b} ^oj :%3 whgkbd }hhdw `byo w}zhen

    bmybe}bnow hi lud}ksdo zoszowoe}b}khew$ kew}bego,hzkoe}om wozykgow$ bem wuw}bkebjdo gheeog}kyk}{

    jo}~ooe `ulbe bem `ulbe hz jo}~ooe `ulbe bem oeykzheloe}w% Lhzo wsogkikgbdd{$ dobzeozw gbe

    gzob}o bem szowoe} bw ybzkhuw dobzeken hu}ghlow bw }`o{ gbe biihzm }h `byo mosoemoe} he }`okz

    ghnek}kyo bjkdk}kow$ ~`kg` gbe bdwh jo ke}ozszo}om ke}h }`okz lo}bghnek}khe$ ~k}` ybzkom ^oj :%3

    bssdkgb}khew dkao ghegos} lbssken bssdkgb}khew$ wodi,zoszowoe}b}khe }hhdw$ bem lud}ksdo w`bzken

    wozykgow%

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    ^OJ :%3 WHGKBD ]OG@EHDHNKOW ;

    Ke bmmk}khe$ w}umoe}w gbe w}bz} uwken ^oj :%3 }hhdw izhl }`o yoz{ jbwkg doyod hi olsdh{ken

    ^oj :%3 whgkbd bssdkgb}khew% Ihz opblsdo$ w}umoe}w b} ikzw} gbe u}kdkvo wklsdo klbno omk}ken }hhdw$

    ghddbjhzb}kyo mhguloe}b}khe wozykgow$ bem jbwkg szowoe}b}khe bssdkgb}khew he b gbwo jbwkw$ ~`kg`

    gbe jo zoidog}kyo hi lkek,gbwow ke }`o opblsdow hi ghnek}kyo idopkjkdk}{ }`ohz{% Bi}oz~bzmw$

    w}umoe}w gbe lbw`,us bw lbe{ ^oj :%3 }hhdw bw }`o{ gbe mobd ~k}` jbwom he }`okz ghnek}kyo

    gbsbgk}kow wklud}beohuwd{$ ~`oe }`o{ iood gheikmoe} hi uwken$ ke}onzb}ken$ bem lkpken mkyozwo

    ^oj :%3 whgkbd }hhdw ihz heo `uno kew}zug}khebd szhfog}% Bem ikebdd{$ ^oj :%3 whgkbd }og`ehdhnkow

    gbe `byo }`o wblo kewkn`} hi ke}ozgheeog}omeoww hi ghnek}kyo idopkjkdk}{ }`ohz{ jogbuwo }`o

    uemozd{ken ghzo ghegos} hi ^oj :%3 whgkbd }og`ehdhnkow gbe jo ghew}zuom ~k}` }`o ao{~hzmw wug`

    bw eo}~hzaom$ ke}oz}~keom$ gheeog}om$ dkeaom$ bem wh ihz}`%

    Lh}kyb}khebd }`ohz{% Bgghzmken }h Jzbewihzm o} bd% (:333+$ lh}kyb}khe kw b gzk}kgbd

    ghegos} hi lhw} }`ohzkow hi dobzeken }`b} gbe jo }`o wknekikgbe} ao{ }h lbao kemkykmubdw mh

    whlo}`ken jogbuwo hi }`o ke`ozoe} ke}ozow}ken nbkew (ke}zkewkg+ hz }`o op}ozebd zo~bzmw (op}zkewkg+%

    Ihz opblsdo$ b sozwhe eoomw }h jo lh}kyb}om oehun` }h sb{ b}}oe}khe }h goz}bke }`kenw ~kddkend{

    ~`kdo dobzeken% Ke beh}`oz gbwo$ be kemkykmubd gbe jo lh}kyb}om oehun` }h no} b zo~bzm k}wodi izhl

    hu}wkmo% Zonbzmken }`o }~h }{sow hi lh}kyb}khe$ ^okeoz (2;;3+ bznuom }`b} dobzeken }`ohzkow hi

    jo`bykhzkwl kw kegdkeom }h ols`bwkvo he op}zkewkg lh}kyb}khe wug` bw zo~bzmw$ ~`kdo ghnek}kyo

    dobzeken }`ohzkow }oem }h mobd ~k}` ke}zkewkg lh}kyb}khe dkao nhbdw%

    ^`oe yko~ken ^oj :%3 whgkbd bssdkgb}khew izhl lh}kyb}khebd sozwsog}kyow$ ~o gbe bdwh

    bssd{ }`o dobzeken }`ohzkow hi lh}kyb}khe }h }`o uwow hi ^oj :%3 whgkbd }og`ehdhnkow ke }`o

    ghe}op} hi omugb}ken bem }zbkeken kemkykmubdw% Ihz kew}bego$ }obg`ozw gbe olsdh{ ^oj :%3 }hhdw

    eh} hed{ }h doyozbno }`okz }obg`ken oiikgkoeg{ ju} bdwh }h lh}kyb}o w}umoe}w j{ w`h~ken }`ol `h~

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    ^OJ :%3 WHGKBD ]OG@EHDHNKOW 23

    w~ki}d{$ gheyoekoe}d{$ bem oiikgkoe}d{ dobzeken gbe jo sozihzlom bem `h~ gzob}kyod{ bem

    keehyb}kyod{ dobzeken hu}ghlow gbe jo szhmugom% Lhzohyoz$ omugb}hzw gbe uwo }`owo ^oj :%3

    }hhdw }h gzob}o ke}ozbg}kyo bem ghlluekgb}kyo dobzeken oeykzheloe}w }`b} lb{ w}kludb}o dobzeozw

    lh}kyb}khew j{ bg}kyo bem ke}ozow}ken dobzeken bg}kyk}kow bem ghlluekgb}khew%

    Izhl }`o w}umoe}w yko~shke}w$ w}umoe}w gbe jo lhzo oenbnom bem ke}ozow}om ke }`okz

    dobzeken bem gdbww bg}kyk}kow }`be joihzo j{ mhken bg}kyo dobzeken szbg}kgow bem yhdue}bzkd{

    sbz}kgksb}ken ke ybzkhuw dobzeken oyoe}w% Bw b gheworuoego$ w}umoe}w gbe iknuzo hu} lhzo mkyozwo

    bem bmybegom lbeeozw ihz }`ol }h u}kdkvo ^oj :%3 whgkbd }og`ehdhnkow ke }`okz dobzeken

    opsozkoegow% J{ mhken wh$ ke whlo mb{w$ dobzeozw gbe jo nzob}d{ lh}kyb}om kemkykmubdw$ suzwuken

    lhzo bg}kyo dobzeken szbg}kgow bem lbaken h}`oz dobzeozw lhzo lh}kyb}om ~k}` }`okz szowoe}b}khew

    }h$ ke}ozbg}khew ~k}`$ zoghlloemb}khew }h$ bem ghddbjhzb}khew ~k}` h}`oz soozw%

    Whgkbd dobzeken }`ohz{% ]`o owwoe}kbd ihuemb}khe bem ghegos}ubd eh}khe hi ^oj :%3

    bssdkgb}khew ke omugb}khe kw jbwom he whgkbdk}{$ ~`kg` kw bdwh }`o szklbz{ ~b{ `ulbe jokenw

    eb}uzbdd{ dobze% ]`uw$ }`o iuembloe}bd kewkn`}w hi `h~ whgkbd }og`ehdhnkow zoszowoe}ken ^oj :%3

    }hhdw bem whgkbd ke}ozbg}khew biiog} }obg`ken bem dobzeken opsozkoegow gbe jo ihuem w}bz}ken izhl

    whgkbd dobzeken }`ohz{ (Jbemuzb$ 2;>>+% Bgghzmken }h whgkbd dobzeken }`ohz{ j{ Jbemuzb (2;>>+$

    `ulbe jokenw gbe dobze izhl hjwozyb}khe }`b} gbe hgguz ke zodb}khe }h b lhmod izhl }`o zobd

    ~hzdm$ yozjbd kew}zug}khew ~k}` mowkzom jo`bykhzw$ bem w{ljhdkg lomkb wug` bw ]Yw$ dk}ozb}uzo$

    Ke}ozeo}$ ykmohw$ bem }`o dkao% ]`o gzk}kgbd ibg}hz hi Jbemuzbw (2;>>+ whgkbd dobzeken }`ohz{ kw

    zogkszhgbd mo}ozlkekwl$ ~`kg` w}b}ow }`b} b sozwhew jo`bykhz keiduoegow h}`ozw ghemug}w bw ~odd

    bw joken biiog}om j{ jh}` }`o g`bzbg}ozkw}kgw hi h}`oz kemkykmubdw bem }`o oeykzheloe}w% Ke nzob}

    mo}bkd$ be kemkykmubdw jo`bykhz$ gkzgulw}bego$ bem kemkykmubdk}{ bdd `byo keiduoegow he heo

  • 8/2/2019 Web 2.0 Social Technologies_Why People Should Know Web 2.0_Final

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    ^OJ :%3 WHGKBD ]OG@EHDHNKOW 22

    beh}`oz (Nzuwog$ 2;;:+% Lhzohyoz$ Jbemuzb (2;>>j$ 2;09+ bdwh biikzlw }`b} h}`oz kemkykmubd

    ibg}hzw bem }`okz rubdk}kow ~k}`ke b sozwhe ke}ozbg} ~k}` obg` h}`oz bw zogkszhgbd mo}ozlkebe}w }`b}

    `byo jkdb}ozbd bem lu}ubd keiduoegow%

    Hjwozyb}khebd dobzeken }`ohz{% Hjwozyb}khebd dobzeken (Jbemuzb$ 2;>>$ bw gk}om ke

    Nzuwog$ 2;;:1 Jbemuzb$ 2;09+$ aeh~e bw ykgbzkhuw dobzeken hz lhmodken$ kw }`o ghzo ghegos}ubd

    izblo~hza hi Jbemuzbw (2;>>+ whgkbd dobzeken }`ohz{$ bem ykgbzkhuw dobzeken hgguzw ~k}`ke

    hjwozyken bem zoszhmugken uekruo jo`bykhzw ghemug}om j{ h}`ozw% Bd}`hun`$ bgghzmken }h

    Jbemuzb (2;>>+$ hjwozyb}khebd dobzeken `bw nzob}oz wknekikgbego muzken g`kdm`hhm jogbuwo hi }`o

    ghewkmozbjdo `ods bem wusshz} izhl }`okz bu}`hzk}kow wug` bw sbzoe}w$ hdmoz wkjdkenw$ bem }obg`ozw$

    k} gbe }bao sdbgo b} be{ w}bno ke b `ulbew dkio wsbe$ ju} lhzo ~kmod{ op}oemom ~k}` zonbzm }h }`o

    wghso bem wgbdo hi wujfog}w bem ghe}op}w bssdkgbjdo$ hi ykgbzkhuw (hjwozyb}khebd+ dobzeken ~k}`

    oloznken }og`ehdhnkow wug` bw ^oj :%3 }hhdw$ whgkbd lomkb$ bem h}`oz kew}be}beohuw bem

    ujkruk}huw }og`ehdhnkow (Nzuwog$ 2;;:1 Jbemuzb$ 2;09+% ]`o szhgomuzbd ybzkbjdow uemozd{ken

    hjwozyb}khebd dobzeken }`ohz{$ bw eh}om ke Gudb}}bw (:322+ bz}kgdo$ bzo6 (b+ B}}oe}khe6 lhmodom

    kegkmoe}w }h mzb~ be hjwozyozw b}}oe}khe bem g`bzbg}ozkw}kgw$ (j+ Zo}oe}khe6 w{ljhdkg ghmken$

    zo`obzwbd$ bem ghnek}kyo w}zug}uzken$ (g+ Zoszhmug}khe6 wodi,zogzob}ken bem s`{wkgbd gbsbjkdk}kow

    jbwom he hjwozyb}khe$ (m+ Lh}kyb}khe6 ke}zkewkg bem op}zkewkg zokeihzgoloe}%

    Ghew}zug}kykwl% Jzueoz (2;>7+ w}b}ow }`b} dobzeken kw b whgkbdd{ szhmug}kyo bem

    zogkszhgbdd{ keiduoe}kbd szhgoww ke ~`kg` dobzeozw ghew}zug} }`okz h~e eo~ kmobw bem ghegos}w

    jbwom he }`okz sbw} bem guzzoe} wakddw bem aeh~domno% Ke h}`oz ~hzmw$ dobeozw `byo }`o

    gbsbjkdk}kow hi ghddog}ken bem wodog}ken mb}b bem keihzlb}khe$ }zbewihzlken }`ol ke}h lobekeniud

  • 8/2/2019 Web 2.0 Social Technologies_Why People Should Know Web 2.0_Final

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    ^OJ :%3 WHGKBD ]OG@EHDHNKOW 2:

    wakddw bem aeh~domno$ bem }`oe iuz}`oz ghew}zug}ken ehyod }`hun`}w bem mogkwkhew nhken ibz

    jo{hem }`o mb}b bem keihzlb}khe nkyoe% ]`kw bwsog} hi ghew}zug}kykwl gbe jo ihuem ke whgkbd

    }og`ehdhnkow ke }`b} dobzeozw `byo nzob} hsshz}uek}kow }h jo omugb}khebd lomkb gzob}hzw }`zhun`

    ikemken lobekeniud ~b{w }h u}kdkvo ^oj :%3 }hhdw ihz omugb}khebd wo}}kenw$ omk}ken$ gzob}ken$ bem

    w`bzken kew}zug}khebd hu}ghlow ~k}` h}`oz sohsdo% Ke }`kw ~b{$ bd}`hun` dobzeozw w}bz} j{ uwken

    ^oj :%3 bssdkgb}khew bw ghe}oe} uwozw (bggowwken$ zobmken$ no}}ken kmobw$ bem ghlloe}ken he

    }`ol+$ }`kw }zbewihzlb}khe izhl b ghewuloz }h b gzob}hz szhykmow dobzeozw ~k}` nzob} g`begow bem

    shwwkjkdk}kow ihz }`okz wuggowwkyo dobzeken% ]`kw gbe jo ke nzob} shwwkjkdk}kow ihz omugb}hzw bem

    dobzeozw ~k}` }`o bwwkw}bego hi wodi,zonudb}hz{$ sbz}kgksb}hz{$ bem ghddbjhzb}kyo eb}uzow hi ^oj

    :%3 }og`ehdhnkow% Ke }`kw zonbzm$ }`o klshz}bego hi }og`ehdhn{ ke omugb}khe bw ghew}zug}kyo }hhdw

    kw wusshz}om j{ lbe{ w}umkow% Fhebwwoe bem Zooyow (2;;9+ ghe}oem }`b} }`o zhdo hi }og`ehdhn{$

    szklbzkd{ ghlsu}ozw$ ke omugb}khe `bw jooe ghewkmozom bw b lomkb}hz ihz ghew}zug}ken bem

    modkyozken lhzo biiduoe} bem bssobdken dobzeken oeykzheloe}w% Ke bmmk}khe$ }og`ehdhnkow bzo hi

    nzob} klshz}bego }h wusshz} dobzeozw bw mowkneozw bem wodi,zonudb}hzw }h ghew}zug} }`okz h~e

    aeh~domno jbwow j{ bggowwken$ hznbekvken$ bem ke}ozszo}ken keihzlb}khe ke}h }`okz sozwhebd

    aeh~domno$ bem }zbewiozzken }`okz ~kwmhl }h h}`oz soozw (Fhebwwoe o} bd%$ 2;;91 Fhebwwoe$ 2;;=+%

    Bg}kyo dobzeken }`ohz{% LgDhun`dke bem Doo (:330+ ghe}oem }`b} }`o suzshwow hi

    mkyozwo sbz}kgksb}hz{$ ghddbjhzb}kyo$ bem gzob}kyo ~oj bg}kyk}kow bem bssdkgb}khew ihz dobzeken

    (zoiozzom bw whgkbd }og`ehdhnkow bem ^oj :%3 }hhdw+ gbe jo bwwklkdb}om ke}h }`o ghzo ghegos}w hi

    bg}kyo dobzeken }`ohz{$ jogbuwo bg}kyo dobzeken }`ohz{ ols`bwkvow mkw}zkju}om bem mogoe}zbdkvom

    omugb}khebd oeykzheloe}w ghddbjhzb}kyo$ gheeog}om$ bem ke}ozbg}kyo zb}`oz }`be }zbmk}khebd

    aeh~domno mkwwolkeb}khe w{w}olw }hs,mh~e bem }obg`ozw,}h,w}umoe}w% Bgghzmken }h ]hen

  • 8/2/2019 Web 2.0 Social Technologies_Why People Should Know Web 2.0_Final

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    ^OJ :%3 WHGKBD ]OG@EHDHNKOW 27

    (:332+$ bg}kyo dobzeken }`ohz{ kw }`o dobzeken szkegksdo }`b} w}umoe}w bzo b} }`o ghzo hi dobzeken

    oeykzheloe}w ~`ozo dobzeozw bwa ruow}khew j{ sbz}kgksb}ken bem ghddbjhzb}ken$ ghe}zhd

    omugb}khebd zowhuzgow j{ bebd{vken bem gzob}ken$ bem zogokyo zowshewow j{ ghewkmozken bem

    zoghew}zug}ken% Lhzo }h }`o shke}$ dobzeozw bmbs}kyod{ }`zh~ ruow}khew }h }`o ~hzdm jbwom he }`okz

    sbw} dobzeken hu}ghlow bem szhbg}kyod{ wooa whdu}khew ihz }`hwo ruozkow j{ lbeksudb}ken ybzkom

    dobzeken zowhuzgow bem ke}ozbg}ken ~k}` }`olwodyow bem h}`oz dobzeozw% Lhzohyoz$ Ibzzodd (:33;+

    w}b}ow }`b} bg}kyo dobzeken gbe dobm }h moos dobzeken opsozkoegow he dobzeozw wkmow j{ bddh~ken

    }`ol }h ruoz{ bjhu} omugb}khebd s`oehloeb$ ghew}zug} wakddw bem aeh~domno$ bem gzob}o }`okz

    lobekeniud hu}ghlow ~k}`ke }`okz omugb}khebd wuzzhuemkenw% ^k}` }`owo bg}kyo dobzeken szbg}kgow

    ke }`o ghe}op} hi ^oj :%3 dobzeken oeykzheloe}w$ ke bgghzmbego ~k}` Ibzzoddw (:33;+ bznuloe}$

    bg}kyo dobzeken `bw }`o sh~oz }h bmybego dobzeozw hyoz }`o zhdo hi sbwwkyo zogokyozw%

    Gheeog}kykwl% ^k}` }`kw jbganzhuem hi zbskmd{ g`benken }og`ehdhnkow bem oyhdyken

    omugb}khe oeykzheloe}w$ Wkoloew (:33?+ moyodhsw b dobzeken }`ohz{$ Gheeog}kykwl }`b} zoidog}w

    dobzeken eoomw$ szkegksdow$ bem szhgowwow ke omugb}khebd oeykzheloe}w hi }`o }~oe}{ ikzw} goe}uz{

    ~`ozo mkyozwo bwsog}w hi dobzeken1 wug` bw gheeog}ken$ sbz}kgksb}ken$ ghddbjhzb}ken$ gzob}ken$ bem

    ghlluekgb}ken$ bzo hi u}lhw} klshz}bego% @o bdwh ols`bwkvow }`b} }`owo dobzeken eoomw bem

    szkegksdow hi }`o }~oe}{ ikzw} goe}uz{ omugb}khe w`hudm jo jbwom he whgkbd ke}ozbg}khew bem

    eo}~hzaw wusshz}om j{ whgkbd ghlluekgb}khew bem }og`ehdhnkow% Bgghzmken }h Wkoloew (:33?+$

    dobzeken ke gheeog}kyo omugb}khe w{w}olw kw b szhgoww hi gzob}ken gheeog}khew$ ke}ozbg}ken ~k}`

    h}`oz oe}k}kow$ bem opsbemken lhzo gheeog}khew ~k}` hsoe$ sbz}kgksb}hz{$ bem ghddbjhzb}kyo

    eb}uzow hi ^oj :%3 oeykzheloe}w% Lhzohyoz$ gheeog}kykwl wusshz}w gzk}kgbd bem gzob}kyo }`keaken

    wakddw oebjdken dobzeozw }h aeh~ lhzo bem moosoz$ wh }`b} dobzeozw ikem keihzlb}khe }`o{ eoom }h

  • 8/2/2019 Web 2.0 Social Technologies_Why People Should Know Web 2.0_Final

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    ^OJ :%3 WHGKBD ]OG@EHDHNKOW 2=

    bg}$ szhgoww keihzlb}khe ~k}` h}`oz dobzeozw ghddbjhzb}kyod{ bem ghhsozb}kyod{$ bem }`oe szhmugo

    }`okz h~e dobzeken hu}ghlow ~k}`ke }`o ghe}op} hi whgkbd bem gheeog}kyo dobzeken gkzgulw}begow%

    Gbwow hi uwken ^oj :%3 whgkbd }og`ehdhnkow ke omugb}khe

    Jdhnnken(Lkgzh,jdhnnken

    Ghehdo bem Bdoykvhu (:323+ mowgzkjo }`b} jdhnw$ w}bz}ken izhl }`o kmob hi be kemkykmubd

    `hlosbno$ `byo }~h mkiiozoe} eblow6 b sozwhebd ~oj,sujdkw`ken }hhd bem b zoidog}kyo ~oj dhn%

    Mowsk}o }`owo }~h mkiiozoe} }k}dow ihz jdhnw$ jh}` eblow zoszowoe} }`o }`zoo g`bzbg}ozkw}kgw hi

    jdhnw sozwhebd$ g`zhehdhnkgbd$ bem zoidog}kyo% Ke }ozlw hi }`o uwo hi jdhnw ke omugb}khebd

    wo}}kenw$ Nzhwwoga (:33;+ ghe}oemw }`b} jdhnw gbe jo uwom$ izhl }`o omugb}hzw sozwsog}kyo$ }h

    doyozbno gdbwwzhhl dobzeken j{ bmmk}khebd mkwghuzwow$ ghlloe}w$ bem ioomjbga bw ~odd bw

    oeghuzbno w}umoe}w }h sbz}bao ke dkyo ~zk}ken bg}kyk}kow wug` bw gzk}kgbd zoidog}khew bem eo~

    oe}zkow% Lhzohyoz$ bw kemkykmubdw$ eh} hed{ gbe w}umoe}w olsdh{ jdhnw }h opsbem }`okz aeh~domno

    bjhu} ibyhzbjdo }hskgw j{ ~zk}ken }`okz h~e }`hun`}w ~k}` zowshewkjkdk}{$ ju} }`o{ bdwh gbe jukdm

    us }`okz sooz eo}~hzaw ihz szhiowwkhebd moyodhsloe}w% Zonbzmken }`o klshz}bego hi jdhnw ke

    omugb}khebd ghe}op}w$ Gzhha o} bd% (:330+ bznuo }`b} jdhnw gbe jo b owwoe}kbd bem wknekikgbe}

    lh}kyb}khebd }hhd j{ uwken jdhnw ~k}` }`o lbekiow} suzshwow hi jdhnnken bem }`o szhsoz uek}{

    ~k}`ke ihzlbd omugb}khe w{w}olw%

    Ke }`kw zowsog}$ jdhnw `byo jooe uwom ihz }`o mkyozwo suzshwow hi omugb}khe$ ihz kew}bego bw

    hsoe ghlluekgb}kyo sdb}ihzlw ihz lhzo oenbnoloe}w hi w}umoe}w$ bw jzkmnow ihz wusshz}ken

    ghe}keuhuw sooz eo}~hzaw$ bem bw jbwow ihz szhls} zoidog}khew bem ioomjbga% Ke bmmk}khe$ jdhnw

    gbe jo u}kdkvom bw zoshwk}hzkow ~`ozo omugb}hzw bem dobzeozw ghddog} bdd }`okz ~hzaw }hno}`oz wug`

  • 8/2/2019 Web 2.0 Social Technologies_Why People Should Know Web 2.0_Final

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    ^OJ :%3 WHGKBD ]OG@EHDHNKOW 2?

    bw shz}ihdkhw (Bzlw}zhen ) Izbeadke$ :330+% ^k}` zonbzm }h uwken jdhnw ke omugb}khebd wo}}kenw$

    @uiibaoz (:33?+ ghe}oemw$ Be{ mkwgksdkeo gbe uwo jdhnw }h bsszhbg` b w}{do hi lo}b,dobzeken$

    ~`ozo ghegos}w hz ghe}op}w bzo mkwguwwom bem bz}kgudb}om ke jh}` b sozwhebdkvom bem nzhus

    opg`beno$ bem kmobw bzo jukd} he szoykhuw omugb}khebd ghe}oe} (s% ;?+% Bdwh$ jdhnnken he b

    zonudbz jbwkw gbe jo b nzob} bmybe}bno ihz w}umoe}w eh} hed{ }h klszhyo }`o wakddw hi wobzg`ken bem

    hznbekvken kmobw bem keihzlb}khe$ bem ~zk}ken ~k}` b woewo hi zowshewkjkdk}{$ ju} bdwh aoos us }h

    mb}o he }`o aeh~domno hi }`okz ke}ozow}ken ikodmw ihz iu}uzo szhiowwkhebd moyodhsloe}w%

    ^kakw(Ghddbjhzb}khe

    Ke b :330 zoshz}$ Bzlw}zhen bem Izbeadke w}b}o }`b} ~kakw bzo oiiog}kyo ^oj :%3 }hhdw ihz

    gdbwwzhhl omugb}khew he bgghue} hi iob}uzo kegdumken ghddog}kyo bem ghddbjhzb}kyo aeh~domno

    szhmug}khe$ yozwkheken gbsbjkdk}{$ ke}oz}~keom keihzlb}khe eo}~hzaw$ bem kew}be} sujdkw`ken%

    Bgghzmken }h Lkemod bem Yozlb (:339+$ }`o omugb}khebd uwow hi ~kakw bzo mkyozwo$ zbenken izhl

    hznbekvken zowhuzgow$ }baken eh}ow$ wodi,zoidog}ken he zobmkenw$ w`bzken ikemkenw$ bem }h gzob}ken

    kerukzken opsozkoegow% Bw eh}om ke }`o w}um{ hi Nzhwwoga (:33;+$ ~kakw gbe jo b nzob} ^oj :%3

    }hhd ihz w}umoe}w eh} hed{ }h hznbekvo zowhuzgow wug` bw mhguloe}w bem lud}klomkb bem

    ghddbjhzb}o he kmobw ~k}` }`okz soozw$ ju} bdwh }h owsogkbdd{ ibgkdk}b}o szhfog},jbwom }bwaw ~k}`

    nzhusw hi w}umoe}w$ `byken gzk}kgbd mkwghuzwow bem gzob}ken ybdubjdo dobzeken hu}ghlow%

    Izhl omugb}hzw sozwsog}kyo$ Iz{moejozn (:330+ kewkw}w }`b} ~kakw gbe jo lhzo

    ghddbjhzb}kyod{ uwom ihz gdbww lbebnoloe}$ ghlsbzom }h b GLW (Ghe}oe} Lbebnoloe} W{w}ol+

    dkao Jdbgajhbzm hz Lhhmdo$ jogbuwo ~kakw oeghuzbno w}umoe}w }h jo keyhdyom ke }`o szhgoww hi

    szhmugken bem w`bzken ghe}oe} ke b gdbww$ bddh~ken dobzeozw }h ke}ozbg} bem ghddbjhzb}o ~k}` soozw

    bem h}`oz }hhdw% ]`b} kw$ w}umoe}w gbe gzob}o w}um{ w`oo}w ihz }`okz }ow}w$ lbebno nzhus szhfog}w

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    ^OJ :%3 WHGKBD ]OG@EHDHNKOW 29

    ~k}` }`okz soozw$ bem ghe}zkju}o }`o szhnzoww hi }`o gdbww ~k}`ke gdbww ~kakw }`b} }`okz }obg`ozw

    gzob}om% Lhzohyoz$ Bzlw}zhen bem Izbeadke (:330+ ols`bwkvo he }`o uwo hi ~kakw bw zowhuzgo

    zoshwk}hzkow$ w}b}ken }`b} ~kakw gbe jo wozyom bw }`o zoshwk}khe goe}oz hi keihzlb}khe bem

    aeh~domno ihz omugb}hzw$ dobzeozw$ bem gdbwwow$ noeozb}om j{ ok}`oz }obg`ozw hz w}umoe}w%

    ]obg`ozw$ ihz opblsdo$ gbe olsdh{ gh,jzh~wken ghddbjhzb}khe }hhdw }h klszhyo }`o

    oenbnoloe} hi }`okz w}umoe}w ke}h gdbwwzhhl bg}kyk}kow j{ w`bzken }`okz ghlsu}oz wgzooew bem

    ~hzaken }hno}`oz ~k}` }`okz w}umoe}w he wobzg`ken ihz keihzlb}khe }`o{ eoom hyoz }`o ~oj ke

    lhzo ghddbjhzb}kyo bem ghhsozb}kyo lbeeozw% Ke ghefueg}khe ~k}` }`o opblsdo hi }obg`ozw$

    w}umoe}w dobzeken bg}kyk}kow ~k}` }`okz soozw ihz nzhus szhfog}w bem zowobzg` gbe jo mzblb}kgbdd{

    doyozbnom j{ }`o uwo hi }`owo gh,jzh~wken ^oj :%3 }hhdw owsogkbdd{ ke ikemken jzhbmoz bem moosoz

    zowud}w hi keihzlb}khe bem w`bzken k} ~k}` obg` h}`oz kew}be}beohuwd{% Iuz}`ozlhzo$ b gzk}kgbd

    mkwghuzwo hi b nkyoe }hskg ~k}` omugb}hzw bem dobzeozw ~b}g`ken b ykmoh he }`o }hskg }hno}`oz$

    ~`kg` gbe jo ghemug}om j{ b ghddbjhzb}kyo ^oj :%3 }hhd dkao ^b}g`:no}`oz$ gbe kegzobwo }`o

    oiiog}kyoeoww bem szhls}eoww hi b mojb}o$ szhlh}ken ghlluekgb}kyo bem gzk}kgbd }`keaken wakddw

    hi w}umoe}w b} }`o wblo }klo%

    Whgkbd eo}~hzaken ihz keihzlbd dobzeken

    Bgghzmken }h Jh{m bem Oddkwhe (:330+$ whgkbd eo}~hzaken wozykgow (WEWw+ bzo ~oj,jbwom

    eo}~hzaken wozykgow }`b} oebjdo kemkykmubdw }h jukdm b sujdkg szhikdo ke be hedkeo whgkbd ghe}op}$

    gheeog} ~k}` h}`oz uwozw$ bem jzh~wo h}`ozw eo}~hzaw ihz gzob}ken eo~ hz iuz}`oz zodb}khew`ksw

    bem nzbwsken eo~ keihzlb}khe% Ihz lhzo omugb}khebd ghe}op}w$ Ghehdo bem Bdoykvhu (:323+

    ghe}oem }`b} }`o w}umoe}w ke}ozbg}khew bem ghlluekgb}khew ke WEWw wug` bw Ibgojhha$

    Gdbwwzhhl :%3$ bem Eken%ghl gbe `ods w}umoe}w nzbws kwwuow ke }`o gdbww$ w`bzo lb}ozkbdw$ lbebno

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    ^OJ :%3 WHGKBD ]OG@EHDHNKOW 2>

    w}um{ nzhusw$ bem wh he% Ke }`kw zowsog}$ w}umoe}w gbe gzob}o bem fhke nzhusw bem sbnow ke

    Ibgojhha ihz }`okz h~e ke}ozow} ~k}` }`okz soozw hz h}`ozw ~`h bzo ke mkiiozoe} ikodmw$ ju} `byo

    wblo ke}ozow}% ]`zhun` }`owo whgkbd bg}kyk}kow$ eh} hed{ gbe w}umoe}w jukdm us }`okz aeh~domno hi

    ke}ozow}$ lbke}bkeken }`okz whgkbd gheeog}khew$ ju} }`o{ bdwh moyodhs }`okz szhiowwkhebd gbzoozw$

    opsbemken }`okz eo}~hzaw ibz jo{hem }`o op}oe} }h ~`kg` }`o{ gbe mh ~k}`ke }zbmk}khebd gbzooz

    moyodhsloe}w%

    Bw be opblsdo$ }`ozo kw b Ibgojhha nzhus$ gbddom Kew}zug}khebd Mowkneoz$ ~`ozo

    kemkykmubdw ~`h bzo ke}ozow}om ke kew}zug}khebd w{w}olw bem }og`ehdhn{ gbe fhke$ w`bzo

    keihzlb}khe ~k}` loljozw$ bem jukdm ghddbjhzb}kyo dobzeken hu}ghlow j{ sbz}kgksb}ken$

    mkwguwwken$ bem w`bzken% ]`zhun` }`owo keihzlbd dobzeken bg}kyk}kow$ loljozw ke }`o nzhus gbe

    bggoww ybzkhuw kwwuow he }`okz ikodmw ~k}`hu} }`o zow}zkg}khew hi }klo bem wsbgo$ aoos aeh~domno

    hi ke}ozow} us }h mb}o$ bem opsbem }`okz whgkbd eo}~hzaw ~k}` h}`oz loljozw izhl bdd hyoz }`o

    ~hzdm% Lhzo }h }`o shke}$ loljozw ke }`o nzhus$ Kew}zug}khebd Mowkneoz$ `byo jooe

    ghddbjhzb}kyod{ gzob}ken b mhguloe} hi uwoiud bem oiiog}kyo omugb}khebd ~ojwk}ow }h klszhyo }`okz

    }obg`ken bem dobzeken opsozkoegow$ bem }`uw eh~ w`bzken keihzlb}khe bjhu} lhzo }`be 233

    kew}zug}khebd ~ojwk}ow%

    Ghegos} lbsw

    Ghegos} lbsw bzo oiiog}kyo aeh~domno zoszowoe}b}khe lo}`hmw }`b} bzo bmybe}bnohuw ke

    jh}` }obg`ken ju} dobzeken szbg}kgow jogbuwo hi }`o iob}uzo hi ghnek}kyo ykwubdkvb}khe wakddw% ]`b}

    kw$ ghegos} lbsw `byo b wsogkikg dbjod bw b jbwkg odoloe} ihz heo ghegos} ke b }k}do jhp hz ehmo

    ~k}` ke}ozgheeog}om dkeow w`h~ken zodb}khew`ksw bem gzob}ken ~hz}`~`kdo lobekenw jo}~ooe }`o

    ghegos}w (Ehyba ) Gbebw$ :339+% Lbz}ke (2;;=+ moikeow ghegos} lbsw bw }~h,mkloewkhebd

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    ^OJ :%3 WHGKBD ]OG@EHDHNKOW 20

    zoszowoe}b}khew hi ghnek}kyo w}zug}uzow w`h~ken }`o `kozbzg`kow bem }`o ke}ozgheeog}khew hi

    ghegos}w keyhdyom ke b mkwgksdkeo hz b wujmkwgksdkeo% Bgghzmken }h Ykddbdhe bem Gbdyh (:322+$

    ghegos} lbsw bw b ghnek}kyod{ ykwubdkvken }og`ekruo w`h~ be kemkykmubdw uemozw}bemken hi b

    }hskg j{ zoszowoe}ken ghegos}w bem }`okz zodb}khew`ksw ke `kozbzg`kgbdd{ bem orukybdoe}d{ bzzbenom

    lbeeozw ~`ozo }`o noeozbd bem wsogkikg ghegos}w bzo sdbgom ke b `kozbzg`kgbd hzmoz bem }`o wblo

    hz }be}blhue} doyodw hi ghegos}w bzo nzhusom }hno}`oz%

    ^k}` zonbzm }h }`o oiiog}kyoeoww hi ghegos} lbsw ke omugb}khebd yoeuow$ lbe{

    omugb}khebd zowobzg`ozw zoszowoe} }`okz shwk}kyo }`hun`}w he `h~ ghegos} lbsw keiduoego he

    }obg`ken bem dobzeken szbg}kgow% Ehyba o} bd% (:339+ bznuo }`b} ghegos} lbsw gbe jo oiiog}kyod{

    uwom ihz omugb}khebd suzshwow ~k}`ke }`o ~kmo zbeno hi dobzeken bg}kyk}kow kegdumken keihzlb}khe

    wobzg`ken bem hznbekvken$ ghddbjhzb}kyo nzhus ~hzaw$ zowobzg` szosbzb}khe bem szowoe}b}khe$ bem

    h}`oz omugb}khebd bg}kyk}kow% Ke bmmk}khe$ ]zhg`kl (2;0;+ gdbklw }`b} sdbeeken bem oybdub}ken

    }bwaw gbe jo op}oewkyod{ doyozbnom j{ olsdh{ken ghegos} lbsw ke}h omugb}khebd szbg}kgow ke }`b}

    eh} hed{ gbe szklbz{ hjfog}kyow$ bssdkgbjdo zowhuzgow$ bem h}`oz bg}kyk}kow hi sdbeeken jo

    ykwubdkvom ~k}`ke ghegos} lbsw$ ju} bdwh mkloewkhew hi oybdub}khe wug` bw bssdkgb}khew bem

    lobwuzoloe}w ihz oybdub}ken bem hu}ghlow hi dobzeken bg}kyk}kow gbe jo oiiog}kyod{ goe}zbdkvom

    ke}h ghegos} lbsw%

    Lomkb w`bzken

    Bw heo ao{ }hhd hi ^oj :%3 }og`ehdhnkow ke omugb}khe$ lomkb w`bzken `bw jooe hi nzob}

    klshz}bego ke keihzlbd dobzeken oeykzheloe}w$ oebjdken kemkykmubd dobzeozw }h w`bzo }`o ghe}oe}

    noeozb}om j{ }`olwodyow hz h}`ozw uemoz }`o bnzooloe} }h jo w`bzom hyoz }`o eo}~hzaw% Bem }`o

    zbeno hi }`o lomkb ihz w`bzken kw mkyozwo izhl mhguloe}w$ klbnow$ bumkhw (shmgbw}w+$ }h ykmohw

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    ^OJ :%3 WHGKBD ]OG@EHDHNKOW 2;

    (ykmgbw}w+ (Ghehdo ) Bdoykvhu$ :323+% Lhzohyoz$ bgghzmken }h Bzlw}zhen bem Izbeadke (:330+$

    lomkb w`bzken wozykgow bddh~ eh} hed{ w`bzozw }h shw} bem }bn }`okz ghe}oe} ~k}` mowgzks}khew bem

    ao{ ~hzmw ihz oiiog}kyo uwo bem iuz}`oz w`bzken$ ju} bdwh yko~ozw }h zoyko~$ ghlloe}$ bem zb}o

    }`o lomkb w`bzom ihz ibgkdk}b}ken }`o klszhyoloe}w hi }`o rubdk}{ bem }`o w`bzken oeykzheloe}w hi

    omugb}khebd bz}kibg}w% Zonbzmken }`o bssdkgbjdo uwow hi lomkb w`bzken wozykgow$ lbe{ w}umkow

    (Ghjj$ :3231 Nzhwwoga$ :33;+ ols`bwkvo }`b} omugb}hzw bem dobzeozw `byo b ybzko}{ hi hs}khew }h

    u}kdkvo }`o kmobw hi lomkb w`bzken ke }`okz }obg`ken bem dobzeken opsozkoegow% ]`owo ghlszkwo }`o

    ghe}keub}khe hi kew}zug}khebd szbg}kgow bem nzhus mkwghuzwow ~k}` w`bzom lb}ozkbdw bw ~odd bw }`o

    kewskzb}khe hi gzk}kgbd }`keaken bem gzob}kyo ~zk}ken hsshz}uek}kow bem }`o ioomjbga bem oybdub}khe

    hi }`o ghe}oe} w`bzom he }`o ~oj%

    Ihz opblsdo$ dobzeozw$ ~`oeoyoz bem ~`ozoyoz }`o Ke}ozeo} eo}~hzaw bzo bybkdbjdo$ gbe

    ghe}keuo }`okz dobzeken bg}kyk}kow ~k}` }`o w`bzom lb}ozkbdw j{ bggowwken$ zobmken$ ghlloe}ken$

    bem iuz}`oz w`bzken% Ke bmmk}khe$ omugb}hzw bem dobzeozw gbe jo keyhdyom ke b nzhus mkwghuzwo hyoz

    b w`bzom ghe}oe}$ zobmken$ gheyozwken$ bem ~b}g`ken k} }hno}`oz }`zhun` }`o Ke}ozeo}% Izhl }`o

    zb}ken bem oybdub}ken sozwsog}kyo hyoz lomkb w`bzken wozykgow$ Nzhwwoga (:33;+ kemkgb}ow }`b}

    kemkykmubdw bw lomkb ghewulozw$ he heo `bem$ gbe klszhyo }`okz gzk}kgbd }`keaken bem gzob}kyo

    ~zk}ken gbsbjkdk}kow$ ~`kdo zoyko~ken$ zb}ken }`o w`bzom lb}ozkbdw$ bem ghlloe}ken he }`ol% He

    }`o h}`oz `bem$ ghe}oe} gzob}hzw gbe hjfog}kyod{ oybdub}o }`okz w`bzom lomkb ~k}` }`o zb}ow bem

    ghlloe}w j{ }`okz soozw hz ~kmoz bumkoegow$ gbe hj}bke nzob} kewkn`}w j{ }`o zowshewow hi }`o

    w`bzom lb}ozkbdw izhl ghe}oe} ghewulozw$ bem }`uw gbe klszhyo }`o rubdk}{ wug` bw zodb}omeoww

    hi ghe}oe}w$ mowkne$ doyodw hi aeh~domno mos}` hi }`o lomkb w`bzom he }`o ~oj%

    Gdhum dkjzbz{ ihz whgkbd zobmken

  • 8/2/2019 Web 2.0 Social Technologies_Why People Should Know Web 2.0_Final

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    ^OJ :%3 WHGKBD ]OG@EHDHNKOW :3

    Wkego whgkbd }og`ehdhnkow wug` bw ^oj :%3$ whgkbd lomkb$ bem gdhum ghlsu}ken hyoz }`o

    ~oj szhykmo Ke}ozeo} uwozw ~k}` bu}`oe}kg hsshz}uek}kow }h ibgkdk}b}o }`okz omugb}khebd opsozkoegow

    bem ghe}keuo }`okz dobzeken szbg}kgow ke }`o ghe}op} hi hedkeo eo}~hzaw$ omugb}hzw bem dobzeozw

    gbe bdwh jukdm }`okz hedkeo whgkbd jhhaw`odyow he }`o ~oj j{ whgkbd gdhum ghlsu}ken$ }`uw

    suzwuken }`okz whgkbd zobmken ~`oeoyoz }`o{ ~be} b} ~`ozoyoz bem ~k}` ~`b}oyoz ghlsu}ken

    moykgow b} }`okz h~e sbgow% Fh`ewhe$ Bmblw$ bem Gullkew (:32:+ w}b}o ke }`o :32: @hzkvhe

    Zoshz} }`b} }hmb{w dobzeozw ke }`o ghegos} hi whgkbd zobmken$ ~`kg` lobew }`o gheyoznoego hi

    ke}ozbg}kyo o,jhhaw bem whgkbd eo}~hzaken wozykgow$ eh} hed{ gbe gzob}o }`okz gdhum dkjzbzkow ihz

    }`okz ihzlbd bem keihzlbd zobmken szbg}kgow ju} bdwh gbe beeh}b}o }`okz odog}zhekg jhhaw$

    jhhalbza k} j{ `kn`dkn`}ken woe}oegow bem sbzbnzbs`w bw ao{ sbz}w$ bem w`bzo k} ~k}` soozw bem

    }`o noeozbd sujdkg ykb whgkbd eo}~hzaken wozykgow wug` bw Ibgojhha bem ]~k}}oz%

    ^k}` }`kw gdhum dkjzbz{$ uwozw gbe obwkd{ gzob}o ghe}oe} ihdmozw ~k}` lbe{ gdbww zobmken

    lb}ozkbdw$ w`bzo }`okz zobmkenw bem eh}ow he lb}ozkbdw ~k}` }`okz gdbwwlb}ow$ bem shwwkjd{ `hdm

    lobekeniud mkwghuzwow zonbzmken kwwuow bssobzom ke }`o zobmkenw hyoz }`o ~oj% Ihz opblsdo$ ke

    hzmoz }h jukdm ykz}ubd jhhaw`odyow$ kemkykmubdw gbe uwo gdhum dkjzbz{ wozykgow kegdumken

    Wdkmow`bzo ihz szowoe}b}khew bem o,jhhaw ~k}` obg` sbno yko~$ Wgzkjm ihz o,jhhaw bem

    mhguloe}w ~k}` }`o ~`hdo sbno yko~w j{ wgzhddken$ bem KWW__ ihz ke}ozbg}kyo zobmken

    opsozkoegow ~k}` }`o ybzkhuw }{sow hi o,jhhaw bem zobmken lb}ozkbdw%

    Ghegduwkhe

    Omugb}khe ke }`o }~oe}{ ikzw} goe}uz{$ ~`kg` zoiozzom bw }`o aeh~domno bno$ gbeeh} `ods

    joken ghewkmozom ~k}` ghlluekgb}kyo bem whgkbd }og`ehdhnkow wug` bw ghlsu}ozw$ lhjkdo

    moykgow$ ~oj bssdkgb}khew$ bem whgkbd lomkb% ]`o owwoe}kbd jbganzhuemw hi }`kw eh}khe gbe jo

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    ^OJ :%3 WHGKBD ]OG@EHDHNKOW :2

    ihuem ke }`b} eh} hed{ `byo huz omugb}khebd oeykzheloe}w bem whgkbd }og`ehdhnkow jooe

    zogkszhgbdd{ iueg}kheken }h heo beh}`oz j{ keiduoegken bem }zbewihzlken lu}ubdd{ }`zhun`

    ghlsu}ken bem whgkbd eo}~hzaken keehyb}khew$ ju} }`o w}zoen}`oeom ke}ozbg}khew jo}~ooe

    omugb}khebd szbg}kgow bem }og`ehdhnkow `byo jooe bdwh zomowkneken }`o omugb}khebd oeykzheloe}w

    ihz bmybegom kew}zug}kyo opsozkoegow bem zow`bsken }`o ~b{w ~k}` ~`kg` omugb}hzw bem dobzeozw

    ghlluekgb}o bem ke}ozbg} (@bzbwkl$ :322+%

    Jbwom he lbe{ w}umkow zodb}ken }h u}kdkvken ^oj :%3 whgkbd bssdkgb}khew ihz omugb}khebd

    suzshwow$ ^oj :%3 }hhdw bem whgkbd lomkb `byo nzob} oykmoegow bem sh}oe}kbd ihz jh}` omugb}hzw

    bem dobzeozw }h ibgkdk}b}o }`okz omugb}khebd opsozkoegow$ ghe}keuo }`okz kew}zug}khebd szbg}kgow

    zonbzmdoww hi ke bem hu}wkmo wg`hhd$ bem kewskzo lhzo bu}`oe}kg$ szhihuem$ bem gzk}kgbd omugb}khe

    ~k}` ybdubjdo kek}kb}kyow bem lh}kyb}khew$ ~`kg` bzo wusshz}om j{ }`o iob}uzow hi ^oj :%3 whgkbd

    }og`ehdhnkow wug` bw hsoe gud}uzo$ sbz}kgksb}khe$ ghddbjhzb}khe$ szhls}eoww$ bem w`bzken (Momo$

    :3221 Ghehdo o} bd%$ :3231 _%W% Mosbz}loe} hi Omugb}khe$ :3231 ) Bzlw}zhen o} bd%$ :330+%

    ^k}`ke }`owo wuiikgkoe} kew}zug}khebd zowhuzgow bem zkg` omugb}khebd oeykzheloe}w

    wusshz}om j{ ^oj :%3 whgkbd }og`ehdhnkow$ }obg`ozw bem w}umoe}w }hmb{ `byo }`o gzk}kgbd ao{w }h

    sdbe$ wobzg`$ bem hznbekvo keihzlb}khe bem aeh~domno }`o{ eoom }h `byo bw ~odd bw }h lbebno$

    lhek}hz$ bem oybdub}o }`okz omugb}khebd gkzgulw}begow bem bz}kibg}w% ]`ozoihzo$ }`o{ gbe klszhyo

    }`o oiiog}kyoeoww bem oiikgkoeg{ hi }`okz }obg`ken bem dobzeken opsozkoegow j{ lhzo ke}ozbg}kyod{

    bem idopkjd{ suzwuken }`okz omugb}khebd bg}kyk}kow ~k}` ^oj :%3 bssdkgb}khew bem whgkbd lomkb%

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    ^OJ :%3 WHGKBD ]OG@EHDHNKOW ::

    Zoiozoego

    Bemozwhe$ S% (:33>+% ^`b} kw ^oj :%38 Kmobw$ }og`ehdhnkow$ bem klsdkgb}khew ihz omugb}khe%FKWG

    ]og`ehdhn{ bem W}bembzmw ^b}g`% Zo}zkoyom izhl

    `}}s6~~~%fkwg%bg%ualomkbmhguloe}w}og`~b}g`}w~3>32j%smi%

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