web 2.0 vs search
DESCRIPTION
A presentation by Scott Gledhill at the Search Summit 2007. Topics cover ways to improve the findability when using web 2.0 technologies such as Flash or AJAX.TRANSCRIPT
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Web 2.0 vs Search
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Social Bookmarking
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Social Bookmarking
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Social Bookmarking
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Social Bookmarking
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Blogs - quality
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User Generated Content - content
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User Generated Content - tags
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User Generated Content - tags
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User Generated Content - tags
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User Generated Content - tags
<a href=“index.html” rel=“tag”/>text </a>
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Microformats
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Microformats
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Microformats
<div class=“hreview”>The movie rocked, I couldn’t even leave the theatre at the end because I just didn’t want it to be over.
</div>
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Microformats
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AJAX
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AJAX
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AJAX
progressive enhancement
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DOM Scripting
SEO Accessibility
Basic page, works without javascript
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DOM Scripting
SEO Accessibility
javascript supported, add the features.
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AJAX
Basic website, normal page refreshes.
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HIJAX
partial page refresh, uses AJAX if supported
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HIJAX
1 map query = 1 new html page refresh
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HIJAX
partial page refresh, ajax maps update
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Foundations
Search Engine Optimisation
Usability
Accessibility