Web 2.0: What is it?

Hope Greenberg

Academic Computing Services, LRG

Mastering the Maze 2008

Web 2.0: What is it?

Existing technology + cultural concepts

New Technology

Web 2.0: What is it?

Existing technology + Cultural concepts

Early 20th Century Example

• Steel production

• Innovative design

• Powerful engines

• Bigger is better

• Luxury is a must

• Speed matters

The result

Web 2.0: What is it?

Web 2.0: What is it?

• Personal computers

• Hypertext

• Internet (e-mail, ftp, telnet, gopher)

• SGML (structure/markup)

Existing technology + Cultural concepts

1980s Example

• Global library

• Readers/Authors

• Collaboration

How will we keep track of these large projects?

WorldWideWeb

Web 2.0: What is it?

Web 2.0: What is it?

Web 2.0: What is it?

Dream Reality

• UR Identifier

• Global brain

• We

• Interactive

• UR Locator

• Global store

• They

• Brochure

Web 2.0: What is it?

But…

Web 2.0: What is it?

Web 2.0: What is it?

Web 2.0: What is it?

weblog

we blog

Web 2.0: What is it?

Skip ahead to 2003…

Web 2.0: What is it?

Web 2.0: What is it?

“Web 2.0 refers to applications or services that are built with

technologies that emphasize the open, and the interoperable.”

“The services are largely guided by core principles.”

Web 2.0: What is it?

The technologies include:

XML, APIs, AJAX, DOM, RSS, Ruby on Rails, and more.

Web 2.0: What is it?

Web 2.0: What is it?

Web 2.0: What is it?

Web 1.0 Web 2.0

• web page (I’ll talk to you)• web site (I write)• personal web site• listserv • bookmarks• Word/Excel•

• blog (you can talk back)• wiki (we write)• Facebook• rss• del.icio.us• technorati, digg• Google docs• Google Maps (api)• Flickr• Twitter

Web 2.0: What is it?Facebook

myspacelinkedinGoogle docs/spreadsheets

Twitter

youTubeblogs

wikis

Del.icio.us

podcast

LibraryThing

iGoogle

Flickr

RSS