web 2.0: where are we, where are we going?
DESCRIPTION
My slides from a presentation I gave at the ARLIS workshop, "Caught in the Web" - 12 September 2008TRANSCRIPT
Web 2.0
Where are we?Where are we going?
ARLIS 2008
Martin De SaullesUniversity of Brighton
Who am I?
First degree in Library & Information Studies
MSc, PhD in Technology Policy & Innovation
Information Manager & Senior Analyst, Management Consulting
Lecturer/Researcher, University of Brighton – Course Leader, MSc Information Management
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Web 2.0?
“Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform. Chief among those rules is this: Build applications that harness network effects to get better the more people use them. ”
According to Tim O’Reilly in 2006:
From: http://radar.oreilly.com/archives/2006/12/web_20_compact.html
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Internet as a platform?
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Harness Network Effects?
>3 billion videos watched in Jan 08
107 million unique visitors in April 2007
310 million registered users (April 08)
70 million active users (Apr 08)200,000 new users a day
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250 million page views in March 2008
Advantages
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Issues
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So what was Web 1.0?
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From Morgan Stanley, O’Reilly Media Inc.
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So where are we?
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12%
60%
2003 to 2008
Source: Ofcom
Broadband 3G
<1%
17%
27%
40%
Mobile Voice Minutes
43%
80%
Digital TV
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Note: Data is for March/April 2008Source: Morgan Stanley
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Emperor’s New Clothes?
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Revenue – 2007/08
$20 bn
$170 bn$172 bn
Source: SEC
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Emperor’s New Clothes?
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Assets – 2008
$25 bn
$265 bn
$136 bn
Source: SEC
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Emperor’s New Clothes?
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Market Capitalisation – 18 August 2008
$160 bn
$11 bn
$6 bn
Source: Yahoo Finance
It’s all about the Web
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Microsoft
Dell
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Where are we going?
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A changing landscape
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Understand Our Users
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“Is the current model inappropriate for the global "Net Generation" that has grown up collaborating and interacting and participating in social communities?”
“Thanks to Web 2.0, the entire world is beginning to collaborate—for the first time ever—around a single idea: changing the weather.”
“The largest generation ever—ages 13 to 29—thinks differently due to its exposure to interactive media. They have grown up bathed in digital bits and do not fear technology.”
Don Tapscott, author of Wikinomics (taken from a talk he gave to World Economic Forum at Davos)
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Broadband: 94%
Facebook Profile 95%
Use IM 57%
Use Wikis or Blogs 10%
Download Podcasts 9%
Discussion Groups/Chatrooms 8%
Online Gaming / Second Life 2%
Source: Survey of 60 Level 1 Brighton BA Media students, Oct 07 – Survey by Liz Guy
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So what?
New Opportunities
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Step Change
Collaborative Tools
New Content Sources
RSS/XML
Semantic Web
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Information Sources
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Hall and Abell, e-Information Roles – 2007http://www.soc.napier.ac.uk/publication/op/getpublication/publicationid/10452104
Morgan Stanley Internet Trends – June 2008http://www.morganstanley.com/institutional/techresearch/internet_trends.html
SME Research – July 2008http://www.coldlime.com/smesurvey.pdf
The Black Swan: The Impact of the Highly Improbable by Nassim Nicholas Taleb (2008)
Photos from www.istockphoto.com
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Contact me:
Martin De SaullesUniversity of BrightonWatts BuildingBrighton BN2 4GJ
Tel: 01273 643503Email: [email protected]
Web (1): www.mdesaulles.netWeb (2): www.informationmatters.net