web 2.0...the machine is us/ing us

Web 2.0 ... The Machine is Web 2.0 ... The Machine is Us/ing UsUs/ing UsIn the last century somebody other than

former VP Al Gore took the “initiative” to start the Internet.

What started out as man directing the machine has become something else.

Who is using who? 100 billion uses a day.

The machine is us. The machine is using us.

Let’s understand the web in 5 minutes. 2009 Caldwell Consulting, Ltd., 2009 Caldwell Consulting, Ltd.,

All rights reserved. All rights reserved. www.dougcaldwell.net, www.dougcaldwell.net,

214.641.4084. 214.641.4084.

2009 Caldwell Consulting, Ltd., All rights reserved. 2009 Caldwell Consulting, Ltd., All rights reserved. www.dougcaldwell.net, 214.641.4084. www.dougcaldwell.net, 214.641.4084.

Is anyone watching all this stuff?Is anyone watching all this stuff?

Worldwide Growth among Selected Social Networking SitesJune 2008 vs. June 2007Total Worldwide Audience, Age 15+ Home and Work LocationsSource: comScore World Metrix

Total Unique Visitors (000)

Jun-2007

Jun-2008

% Change

Total Internet : Total Audience 778,310 860,514 11%

Social Networking 464,437 580,510 25%

FACEBOOK.COM 52,167 132,105 153%

MYSPACE.COM 114,147 117,582 3%

HI5.COM 28,174 56,367 100%

FRIENDSTER.COM 24,675 37,080 50%

Orkut 24,120 34,028 41%

BEBO.COM 18,200 24,017 32%

Skyrock Network 17,638 21,041 19%


A few details about one A few details about one sitesite

Worldwide Growth for Facebook.comJune 2008 vs. June 2007Total Worldwide Audience, Age 15+ Home and Work LocationsSource: comScore World Metrix

Total Unique Visitors (000)

Jun-2007 Jun-2008 % Change

FACEBOOK.COM 52,167 132,105 153%

North America 35,698 49,248 38%

Europe 8,751 35,263 303%

Asia Pacific 3,712 20,712 458%

Middle East - Africa 2,974 14,951 403%

Latin America 1,033 11,931 1055%


What are we to become?What are we to become?

Your website

blog

LinkedIn

Googlecalendar

PowerPoint on net

Audio email

Video email

Internet group


BlogsBlogs

• WordPress.com• Mindsay.com

blog is a user-generated website where entries are made in journal style and displayed in a reverse chronological order.

Doug Caldwell

Currently tracking 66.6 million blogs. over 175,000 new blogs (that’s just blogs) every day. Bloggers update their blogs regularly to the tune of over 1.6 million posts per day, or over 18 updates a second.


Web widgetsWeb widgets

Free software code to copy/paste into website or blogFree software code to copy/paste into website or blog Adds small piece of interactive content (like an ad or a Adds small piece of interactive content (like an ad or a

game) that can be dynamically embedded into a web game) that can be dynamically embedded into a web page page

Add your expression and creativity to create value and Add your expression and creativity to create value and interest interest

www.widgetbox.comwww.widgetbox.com www.web-widgets.netwww.web-widgets.net www.widgipedia.comwww.widgipedia.com


Getting started Getting started somewhere!somewhere!

• Voice email

• Video email

• Internet phone calls

• PowerPoint on net


Networking GroupsNetworking Groups


Social Networking Social Networking SitesSites

del.icio.ussocial bookmarkingdel.icio.us is a social bookmarking website -- the primary use of del.icio.us is to store your bookmarks online, which allows you to access the same bookmarks from any computer and add bookmarks from anywhere, too.


Internet GroupsInternet Groups


Google Google CalendarCalendar


Beyond reading email

Pinger Message from Doug Caldwell

Listen


Why listen when you can read your voice Why listen when you can read your voice mailmail

www.simulscribe.com

www.spinvox.comwww.jott.com


Put your face into emailPut your face into email


Audio Audio recordingsrecordings

Hello, our name is FeedBurner.


Video NetworkingVideo Networking


Wiki’sWiki’s

Wiki Wiki sign at Honolulu Int’l Airport

Wiki is a piece of server software that allows users to freely create and edit Web page content using any Web browser.


Sending the big stuff thru Sending the big stuff thru cyberspacecyberspace

www.youbackitup.com

www.mediafire.com


Photo Photo SharingSharing

Goodwidgets.com


CEO of Me, LLCCEO of Me, LLC


Moving organizations from Moving organizations from conversations to actionconversations to action

• Doug Caldwell, The Success Facilitator

• +1.214.641.4084

• [email protected]

• www.dougcaldwell.net

web 2.0...the machine is us/ing us

Technology

work locations

worldwide

2009 caldwell

rights reserved

del

web

www

started