web analysis kth school of electrical engineering marie androv and james royal-lawson
TRANSCRIPT
Web analysis
KTH School of Electrical EngineeringMarie Androv and James Royal-Lawson
On the Agenda
Background and challenges
Web analysis presentation
Questions
The way forward (building a brand)
Concrete Activities
Background and challanges
• We are very good at getting info on the web…
• …but is it what the visitor is looking for?
• So we carried out a web analysis…
• …which turned out to be more complex than expected.
User Friendlier Web
Deactivate or reorganize old pages
Communicate with the target group
Use other channels to lead people to our web – facebook, twitter, newsletter etc
Attract people to our web
Help visitors to more content
Concrete activities
• Remove pages: course homepages and other “non visited” graveyard – 40 % fall 2013
• Google analytics account for every department – crasch course on how and what. – Fall 2013
• Activate “Did you find this page useful?” on important pages – Fall 2013
• Individual action plan for each department based on analysis – 2013-2014.
• Target group and message workshop – who are we talking to and how do we address them – Spring 2014.
• Work on metadiscriptions: Google displays in the search results. It's your chance to explain and convince people in search results to click! – 2013-2014.
• Ready to use Google Analytics reports – KTH Web Group fall 2013.
• Internationalisation - URL’s in English (web address part in Polopoly) – KTH web group Spring 2014.
• Follow up share of visits on department pages – fall 2014.
• Uniform intro text and images on department pages – 2014.
Good examples
Thank you!
www.kth.se/ees
Facebook/kthelectricalengineering
Twitter @kthelectrical #kthee
Web Analysis
30 000 pages on EE’ s web
Visitors are from…77 % Sweden, 4 % India , 1,4 % Spain
…visits:
13,5 % Calendar
13, 2 % Department pages
7,4 % Research (EE web)