Author: Jacob Laslie

Class: CIT 480

Web Analytics

The Kentucky Emergency Management Association is a Kentucky-based non-profit corporation originally established in 1991.  Their activities seek to develop professionalism among those persons in Kentucky actively engaged in emergency management activities and to provide a forum for discussion of the common experience, ideas and suggestions of its members related to emergency management.

I spent part of my summer designing and developing a website for the association. So I choose to track this website. After discovering the power that Google analytics has to offer, I plan to get in contact with my client and let him know about the data I am receiving from the site.

With Google Analytics you can discover a lot of information about the visitors and traffic to your site.

Description of Site And Development

Kyema.org Site

Google Analytics is a free website analysis tool which provides sophisticated reports about traffic on your website. Actual Metrics is an Authorized Google Analytics Consultant it offers a complete suite of consulting, training, support, analysis, integration, and customization services for Google Analytics. No matter which type of site you have e-commerce, lead generation, branding, or informational Google Analytics will show you how visitors reach your site and how they interact with your site's content. Our expertise will help you improve the research and development of your marketing initiatives and your overall online presence.

Google Analytics

There are so many different Standard Reports that are available with the implementation of Google Analytics.

• Visits

• Unique Visitors

• Page Views

• Pages/Visit

• Average Visit Duration

• Bounce Rates

• % Of New Visits

• And that is just the basics

Standard Reports for Google Analytics

Most Useful Standard Reports for Kyema.org

Most Useful Standard Reports for Kyema.org (cont.)

Most Useful Standard Reports for Kyema.org (cont.)

Goals are a versatile way to measure how well your site or app fulfills your target objectives. You can set up individual Goals to track discrete actions, like transactions with a minimum purchase amount or the amount of time spent on a screen. Goals help you analyze how well your site or app directs people towards your target.

Google Analytics Goals

Google Analytics Goals

Reverse Goal Path

Goal Flow

Google Analytics Funnel

Kyema.org Funnel

Thank You!!!

QUESTIONS???