web analytics

Web Analytics using Google Analytics Data

Sofian Hadiwijaya

About Me

Sofian Hadiwijaya@sofianhwhttp://www.sofianhw.com

Co-Founder Pinjam.co.idTech Advisor Nodeflux.ioIntel Software Innovator

Head of Data at KUDOTech Evangelist at KUDOMarket Analyst at Holcim Indonesia

Code4NationJakartaJSData Science Indonesia

Grand Winner - Blackberry Jam Hack Asia 2012Developer Hero – Rice Bowl Startup Awards 2016

Apa itu Data?

Data adalah catatan atas kumpulan [[Data adalah catatan ataskumpulan fakta.[1] Data merupakan bentuk jamak dari datum, berasal dari bahasa Latin yang berarti "sesuatu yang diberikan". Dalam penggunaan sehari-hari data berarti suatu pernyataan yang diterima secara apa adanya. Pernyataan ini adalah hasilpengukuran atau pengamatan suatu variabel yang bentuknyadapat berupa angka, kata-kata, atau citra.https://id.wikipedia.org/wiki/Data

Apa yang anda lihat?

Bagaimana dengan BigData?

Apa pengertian dari Web Analytics

The analysis of qualitative and quantitative data from your website and the competition, to drive a continual improvement of the online experience that your customers, and potential customers have, which translates into your desired outcomes (online and offline).Web Analytics: An Hour a Day (Wiley), Kaushik

Web Analytics Data

Dimensions and Metrics

Web Tracking Tools?

Source: Charles Farina, e-nor.com blog, Published 9 July 2012

Google Analytics API

• Data Collection

• Collection APIs and SDKs

• Data Extraction

• Core Reporting

• Real-time reporting API

• Multi-Channel Funnel Reporting API

Kenapa R Programming?

Setup Machine

• Download installer:

• R: https://cran.r-project.org

• Microsoft R Open: https://mran.revolutionanalytics.com/download

• Choose version ( Windows, Mac, Linux)

• Run R installer.

Setup Machine

• Rstudio is an integrated development environment (IDE) for R:

• R Console

• Scripting window

• Graphics window

• R workspace

• Installing Rstudio

• Download RStudio from https://www.rstudio.com/products/rstudio/download (choose version) and install it

Lets do something

Thanks !!!

www.sofianhw.com @sofianhw [email protected]

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