web analytics wednesdays melbourne - what's new in analytics - august 2013
DESCRIPTION
A quick recap on the new stuff that's materialised in the world of digital analytics since our last meetup. (These stories and more are shared on the weekly Data Runs Deep email newsletter).TRANSCRIPT
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First up… Welcome!
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It’s a short presentation!
Damion Brown
datarunsdeep.com.au
what’s new in analytics
1
Google Analytics superProxy
What does it do?
• Pulls data from Google Analytics
– Core reporting API
– Realtime reporting API
–Multi-channel funnels API
Why might you need this?
• Giving access to top-line stats to lots
of people
• Pulling multiple profiles and
properties into one dashboard
Why might you need this?
• Friendlier than the regular API – uses
less calls
• Customisation is awesome
2
Data-Driven Attribution Modelling
What’s awesome about this?• Google Anlaytics Premium only
• Uses statistical modelling to predict
likelihood that a channel will help
drive conversion
What’s awesome about this?• GA Premium = $150,000 per year
• This might make it worth it
• The feature might come to regular
GA eventually…
3
GA-compatible URL shortener
http://utm.io
What’s funky about this?
• One custom URL across all sources
• Much less fiddling around
4
Cool new funnel visualisation
http://funnelplus.com
http://funnelplus.com
http://funnelplus.com
http://funnelplus.com
What’s funky about this?
• Currently free
• Saves a lot of time in getting data
together
• Funnelplus.com
that’s it
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datarunsdeep.com.au
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