web design and seo leeds deepblue-digital
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Web Design and SEO Tips and Tricks from one of the leading web design companies in Leeds, West Yorkshire. If you are a small business looking for information on web marketing, web design and seo and how it might benefit your company then call now on 0113 288 8522nTRANSCRIPT
summer’10NEWSLETTERIssue No.4
www.deepblue-digital.co.uk 0113 237 0555
DIGITAL MARKETING AGENCY
marketing management design database
In this Month’s Issue:
SEO Basics for Sailors Part 1SEO navigation and useful tips for beginners!
Music Site RelaunchProduction Room go from strength to strength!
Free 18 Stage SEO ChecklistSee where you are at a glance on the SEO road
Search Engine RankingDeepblue Digital answering often asked questions
In-house Large Format PrintingKeeping costs down whatever your deadline!
DeepBlue Digital is the web-based arm of DTH Advertising Ltd.
WELCOME to the fourth exciting issueof the FREE SEO & marketing advicebrochure from www.deepblue-digital.co.uk. Thisfourth issue is, as ever, packed with usefulinformation and concentrates in the main onSearch Engine Optimisation and related web basedtopics and questions frequently asked...it's child's play!
Your own website,e-commerce solution& CMS for only £499
This simple template driven all in one package has everything required to createyour first website and online shop. Sign in to the back end, enter your company infoand payment details. Build your pages and add images. Add products and then connectthe site up to the bank of your choice.We will even host your site FREE for twelve months (Saving £170). Username andPassword driven, the system allows for secure access to the intuitive ContentManagement System (CMS), where you can continue to tailor the website to yourneeds.It's simple to create and easy to use and if you have any difficulty at all Deepblue digitalis always available to help with any technical problems should they arise.If you would like a demonstration of this amazingly priced package simply visit oursite - webstore.deepblue-digital.co.uk
CustomisableAdd your company logo,match your companycolours.
As simple as that!
Free HostingWe will host your siteFREE for the first twelvemonths.
(normally £170)
Intuitive CMS(Content Management System)
Total access, build staticpages, add content andimages.
Given the present economic climate and budgets being muchtighter, Deepblue digital recognised a need for a simple, costeffective all in one solution for the small business owner when it came to building and creating a website and e-commerce solution.To this end, Deepblue has created Deepblue-Commerce
digi tal0113 237 0555
webstore.deepblue-digital.co.uk
Call 0113 237 0555 NOW!
Newsletter Summer 2010:Layout 1 12/07/2010 14:03 Page 1
www.deepblue-digital.co.uk 0113 237 0555
And the sexy bits!...A small selection of recentsite designs from our portfolio...
SEO Basics for SailorsPart 1
If you are just about to set sail on the SEO high seas and have littleidea of how to navigate your new vessel, then the followingpointers from the SEO LEEDS team at Deepblue-digital mightprove useful for beginners of SEO navigation.
These are real beginner SEO points that you can either attemptyourself or use to query your website designers or new SEOshipmates with.
So lets take a look around your new craft.
Part 1 THE WEB DESIGNForget about SEO forget about setting sail. Before all that, you have to get thedesign and build of your website shipshape and Bristol fashion. Do not attemptto set sale on the SEO ocean until you have your ship looking and workingcorrectly. The first time you allow visitors on board and they see barnacles ondeck, locked cabins and no content in the galley they are going to smell a fishand you will never see them again. You do not have to spend thousands on arefit. It has to look the part, look professional and do its job. You may have heardabout WEB 2.0, you may have heard about Bounce Rate you may have heard aboutUser Interaction if not ask your web designer. Look at what other people are doingin the same industry. Look at entirely different industries and show your webdesigner what design you like, get him started in the right direction or he will end upcharting his own course and costing you money.
A professional web designer with years of experience and a good few previous webdesigns to show you, should steer you in the right direction and make sure yourvessel floats. Ask your friends and family if they would not mind taking a tour of thenew site, pick up any pointers or comments from them and make sure the designerunderstands and is happy to implement them. A good web designer shouldattempt to understand your industry and try not to force a speedboat on youwhen in fact you require a transport ship or a cruise liner. More next time!
SEO Basics for Sailors
Online Vehicle Buyers & Sellers
www.stebay-motors.co.uk
PHP, User Registration, User Content, E-Commerce
THE Party Band for Weddings & Functions
www.beatstreetinternational.co.uk
PHP, Gallery, Videos, Music Player
Premier Indian Restaurant, Kirkstall Road, Leeds
www.hasans.co.uk
PHP, MySQL, Gallery
Specialist Wooden Front Doors& Bespoke Frames Online Store
www.frontdoorshop.co.uk
PHP, E-Commerce, Gallery, Blog
FREESEO Audit
Call0113 288 8522
Newsletter Summer 2010:Layout 1 12/07/2010 14:05 Page 2
Production Room was established around two years ago. Deepblue wereapproached to design and host an e-commerce website along with thebranding and printed marketing material. In a very short space of time thewebsite had come into its own and sales were averaging £10,000 perweek, on top of sales from their extensive retail showroom. Of course thiswas not entirely down to the work you can see, but more the extensivebackground work carried out by Deepblue. You’ll have no doubt readabout SEO (Search Engine Optimisation) here in this newsletter, along with‘keyword targetting’ and ‘pay per click’. In addition Deepblue applied acontent management system to enable more efficient stock control and adatabase catchment and generation system.
Over a period of time the website had almost outgrown itself with variousadditions and more product. Deepblue worked closely with theProduction Room team and redesigned the website (featured above) toencompass and incorporate all the latest innovations in websitetechnology. In addition a more pleasurable shopping and viewingexperience to it’s many existing, and of course, new customers wasparamount. The revamped website has been extremely well received andthe Deepblue team wish Production Room continued growth and success.
A successful siterelaunch... It’sbeen music toour ears too!...
www.deepblue-digital.co.uk 0113 237 0555
18 STAGES OF SEO IN LEEDS DEEPBLUE-DIGITALIn an effort to improve our working practices Deepblue-digital have often systemisedour approach to business in some way. Allowing us to better measure and improvethat particular area. This is especially relevant with SEO due to the informationinvolved, the time it takes and also the amount of different people involved. Over timewe have developed an 18 point SEO checklist, so that at a glance an accountmanager or client can see where a client is along the SEO road.
Each of these points is obviously a simplified header of very much more complexevents.
•SEO Site Goal (What does the client think the site is for)
•Client SEO Keywords (What does the client think he should be found under)
•Baseline Rank /Links check (To show improvement from here on in)
•Google Keywords (What Google shows as the relevant searches for the client)
•Clients SEO Rival (The clients suggested competitor)
•Google Rivals (Googles suggested competitor when a search is done)
•Rival Keyword /Links (Agreed Competitors Keywords and Links)
•Analytics (Ad Analytics or other measures to client site)
•Site Design review (Does the new/old design work as intended is the buying process simple)
•On Site SEO Checklist (Keywords, Meta Tags, Copywriting, Categories, Keyword density etc)
•Rank Check Analytics updt (3 month update of rank)
•Websitegrader.com (Useful tool)
•Basic Directories (Yell, Thompson, Local Business)
•Refined Directories (Pertaining to clients area)
•Google Base Ecommerce etc
•Google Maps (Claim your business or sign up)
•Link Building (Find relevant links and quality links)
•Social Networking (Facebook, Twitter, Bebo etc)
•Blog (Will the site benefit from a blog)
If you needhelp with anyof the pointsgive us a calland let us doa FREE Auditof your site!
Newsletter Summer 2010:Layout 1 12/07/2010 14:06 Page 3
DeepBlue Digital is the web-based arm of DTH Advertising Ltd.
DIGITAL MARKETING AGENCY
To find out more about the many benefits DeepBlue-Digital can offeryour business, or for a Free Quote, call Emma Cook on:
0113 237 0555
www.deepblue-digital.co.uk
Suite 6, Devonshire Avenue, Devonshire House, Leeds, LS8 1AY. T. 0113 237 0555 [email protected]
For the lowest print prices in town, contact KATE on:
0113 2370555
Material A2 A1 A0
100gsm MattCoated Paper £6 £11 £21HeavyweightCoated Paper £7 £13 £24Satin Coated Paper £9 £15 £24Photo Coated Paper £9 £15 £24
Large Format Prices
These are small print run prices, for larger runs reductions will be offered please enquire.
Every aspect of our work is completely measurable from Google positions achieved toincreased traffic and quality leads generated. If you would like more details on how we could help you rank highly on Google and for aFREE DETAILED WEBSITE AUDIT just hit reply and email us back. We will have adetailed report back to you within 48 hours, with over 50 bullet points and improvementsto your Website and SEO campaign.Or you can call and speak to Emma or myself (Jason Cook) on 0113 288 8522
MONTHLY BENEFITS INCLUDE• Monthly Statistical Analysis of Page Position• Monthly Statistical List of Backlinks to your site• Free Use of our Bespoke Page Rank Position Tool
(http://www.deepblue-digital.co.uk/seo-client-list.php)• Free Advice on Marketing your website• Free Advice on Conversion rate improvement
Deepblue-digital will help you answer these questions and more. Wewant to improve your website ranking in Google, Yahoo and Bing for thebest search phrases in your industry - search phrases that count, searchphrases that generate quality targeted visitors, real leads and genuinesales.Over the past eight years we have been continually developing our Web designand SEO skills delivering exceptional results for over 500 clients. As one of the largest Web Design and Search Engine Marketing companies in Leeds, weare offering you a full service end to end solution, specifically for small to medium sizedbusinesses. We can help you through the jargon and confusion surrounding SearchEngine Optimisation, Internet Marketing, Pay Per Click, Conversion Rates and more. Wecan do this for a regular monthly rate or for an ad hoc per project fee, it is up to you.
catch up with our latest blog posts...and have your say!
Where are YOUR competitors ranked on the Search Engines?Where are YOU ranked on the Search Engines?How can YOU rank higher and get your site to work harder?How has the Google Caffeine update affected YOU?
www.deepblue-digital.co.uk/blogs
For further information - www.deepblue-digital.co.uk/seo-client-list.php
FREESEO Audit
Call0113 288 8522
Newsletter Summer 2010:Layout 1 12/07/2010 14:06 Page 4