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Web Design & Development Search Engine Optimization Search Engine Marketing Social Media Marketing

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Page 1: Web Design & Development Search Engine Optimization Search ... · o Search Engine Optimization o Search Engine Marketing o Online Marketing & Advertising o Social Media Marketing

Web Design & Development

Search Engine Optimization

Search Engine Marketing

Social Media Marketing

Page 2: Web Design & Development Search Engine Optimization Search ... · o Search Engine Optimization o Search Engine Marketing o Online Marketing & Advertising o Social Media Marketing

A Little About Us • Web Development & Online Marketing Agency

• Constant Contact® Authorized Local Expert

• Inbound Marketing Certified

• Google ® Certified Partner

• Specialties include: o Custom Web Design/Development including Content Management

Systems

o Search Engine Optimization

o Search Engine Marketing

o Online Marketing & Advertising

o Social Media Marketing

o Blog development & consulting

Page 3: Web Design & Development Search Engine Optimization Search ... · o Search Engine Optimization o Search Engine Marketing o Online Marketing & Advertising o Social Media Marketing

Social Media Conversion Strategies

Evaluating and Improving your Return on

Social Media Investments

Page 4: Web Design & Development Search Engine Optimization Search ... · o Search Engine Optimization o Search Engine Marketing o Online Marketing & Advertising o Social Media Marketing

Starting at the Finish Line • What Is Your End Game?

• Write out specific goals, and deadlines, for online

marketing efforts.

Page 5: Web Design & Development Search Engine Optimization Search ... · o Search Engine Optimization o Search Engine Marketing o Online Marketing & Advertising o Social Media Marketing

The Value of a Lead 1. What is your average revenue from a sale?

1. May need to segment into multiple sale categories

2. How many direct leads does it take to make one sale?

3. How many ONLINE leads does it take to make one

sale OR direct lead?

4. How many monthly/weekly website visitors convert

to online leads?

5. How many sources of traffic and/or social media

conversations did it take to generate online traffic?

Page 6: Web Design & Development Search Engine Optimization Search ... · o Search Engine Optimization o Search Engine Marketing o Online Marketing & Advertising o Social Media Marketing

Is Your Website Ready for Lead Generation?

• Landing Pages o Confirmation pages & goal tracking tools

• Calls To Action

• Analytics Tracking

• Follow-Up Strategy & Tactics

• Lead Management Tools

• A/B Testing

Page 7: Web Design & Development Search Engine Optimization Search ... · o Search Engine Optimization o Search Engine Marketing o Online Marketing & Advertising o Social Media Marketing

Keys to a CTA-Capable Site

• Focus on search

engine traffic

(organic and PPC)

• Focus on on-site conversions o Multiple calls to action

• Incorporating blogs,

social media, RSS

feeds, etc. o Multiple opportunities to

subscribe/follow

Page 8: Web Design & Development Search Engine Optimization Search ... · o Search Engine Optimization o Search Engine Marketing o Online Marketing & Advertising o Social Media Marketing

On-Site Tracking

Page 9: Web Design & Development Search Engine Optimization Search ... · o Search Engine Optimization o Search Engine Marketing o Online Marketing & Advertising o Social Media Marketing

Where Will They Land?

Page 10: Web Design & Development Search Engine Optimization Search ... · o Search Engine Optimization o Search Engine Marketing o Online Marketing & Advertising o Social Media Marketing

Keys to a Successful

Landing Page

• Conversion form is tied to

PPC ad messaging

• Form only requires most

basic information

• Secondary option for

‘check availability’

allows for browsing if not

ready/willing to respond.

• Streamlined page

provides most important

points in simple, easily

scanned format.

Page 11: Web Design & Development Search Engine Optimization Search ... · o Search Engine Optimization o Search Engine Marketing o Online Marketing & Advertising o Social Media Marketing

Conversion Tactics • A/B Testing

o Offers

o Landing Page Design

o On-Page Content

o Ad Messaging

o Call to Action

• Conversion Tracking

• Lead Tracking (CRM

systems)

• Click/Link Tracking

(hootsuite)

• Analytics

Page 12: Web Design & Development Search Engine Optimization Search ... · o Search Engine Optimization o Search Engine Marketing o Online Marketing & Advertising o Social Media Marketing

A/B Testing

Credit: Hubspot.com

Page 13: Web Design & Development Search Engine Optimization Search ... · o Search Engine Optimization o Search Engine Marketing o Online Marketing & Advertising o Social Media Marketing

So How Do We Get Them To Take Action?

Page 14: Web Design & Development Search Engine Optimization Search ... · o Search Engine Optimization o Search Engine Marketing o Online Marketing & Advertising o Social Media Marketing

Facebook Strategies

Page 15: Web Design & Development Search Engine Optimization Search ... · o Search Engine Optimization o Search Engine Marketing o Online Marketing & Advertising o Social Media Marketing

Homepage Layout

Page 16: Web Design & Development Search Engine Optimization Search ... · o Search Engine Optimization o Search Engine Marketing o Online Marketing & Advertising o Social Media Marketing

Landing Tabs (Apps)

Page 17: Web Design & Development Search Engine Optimization Search ... · o Search Engine Optimization o Search Engine Marketing o Online Marketing & Advertising o Social Media Marketing

Facebook PPC Advertising

Page 18: Web Design & Development Search Engine Optimization Search ... · o Search Engine Optimization o Search Engine Marketing o Online Marketing & Advertising o Social Media Marketing

Concert Series: Facebook PPC

Advertising

Page 19: Web Design & Development Search Engine Optimization Search ... · o Search Engine Optimization o Search Engine Marketing o Online Marketing & Advertising o Social Media Marketing

Calls to Action & Landing Tabs

Clicks through to

Facebook Coupon, Twitter, Pinterest

Page 20: Web Design & Development Search Engine Optimization Search ... · o Search Engine Optimization o Search Engine Marketing o Online Marketing & Advertising o Social Media Marketing

Using Contest, Offers, and Incentives to Drive

New ‘Likes’

Page 21: Web Design & Development Search Engine Optimization Search ... · o Search Engine Optimization o Search Engine Marketing o Online Marketing & Advertising o Social Media Marketing

Fan-Only Content: Printable Coupons

Page 22: Web Design & Development Search Engine Optimization Search ... · o Search Engine Optimization o Search Engine Marketing o Online Marketing & Advertising o Social Media Marketing

Landing Tabs (Apps)

Page 23: Web Design & Development Search Engine Optimization Search ... · o Search Engine Optimization o Search Engine Marketing o Online Marketing & Advertising o Social Media Marketing

Facebook Insights

Reporting

Page 24: Web Design & Development Search Engine Optimization Search ... · o Search Engine Optimization o Search Engine Marketing o Online Marketing & Advertising o Social Media Marketing

Likes & Potential Reach

Page 25: Web Design & Development Search Engine Optimization Search ... · o Search Engine Optimization o Search Engine Marketing o Online Marketing & Advertising o Social Media Marketing

Demographics,

Locations

&

Like Sources

Page 26: Web Design & Development Search Engine Optimization Search ... · o Search Engine Optimization o Search Engine Marketing o Online Marketing & Advertising o Social Media Marketing

Content Views

&

Referral Sources

Page 27: Web Design & Development Search Engine Optimization Search ... · o Search Engine Optimization o Search Engine Marketing o Online Marketing & Advertising o Social Media Marketing

Check-In’s - Location

Page 28: Web Design & Development Search Engine Optimization Search ... · o Search Engine Optimization o Search Engine Marketing o Online Marketing & Advertising o Social Media Marketing

Search Engine Tactics

Page 29: Web Design & Development Search Engine Optimization Search ... · o Search Engine Optimization o Search Engine Marketing o Online Marketing & Advertising o Social Media Marketing

Organic SEO Performance – 1 Year from Website Launch

• Non-branded ORGANIC searches shown above– ie: FREE traffic from visitors

who don’t already know company

• From less than 3 visits/day to avg. of 5-20 per day

• 2,294 visits by these alone in 1st year post-launch

• Sales to just 0.05% of these could contribute to close to $1 million in revenue

• Total paid for SEO & Design Edits: $6,000

Page 30: Web Design & Development Search Engine Optimization Search ... · o Search Engine Optimization o Search Engine Marketing o Online Marketing & Advertising o Social Media Marketing

Incoming Traffic

Page 31: Web Design & Development Search Engine Optimization Search ... · o Search Engine Optimization o Search Engine Marketing o Online Marketing & Advertising o Social Media Marketing

Outgoing Content

Page 32: Web Design & Development Search Engine Optimization Search ... · o Search Engine Optimization o Search Engine Marketing o Online Marketing & Advertising o Social Media Marketing

Tracking EVERYTHING • On-Site Tools

o Google Analytics

o Adwords Analytics

• Off-Site Tools o Hootsuite Social Media Reporting

o Facebook Analytics

o Email Marketing Analytics (Constant Contact)

o Advanced: Hubspot Analytics

• Lead Tracking o Site Reporting (ie: landing page form) & Call-to-click analytics

o Internal Tracking

• Sales Tracking o Sales CRM Tools

Page 33: Web Design & Development Search Engine Optimization Search ... · o Search Engine Optimization o Search Engine Marketing o Online Marketing & Advertising o Social Media Marketing

Let’s Keep in Touch!

www.grapevinemktg.com

Facebook.com/grapevinemktg

Twitter.com/grapevinemktg

Email: [email protected]