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Web Design & Development
Search Engine Optimization
Search Engine Marketing
Social Media Marketing
A Little About Us • Web Development & Online Marketing Agency
• Constant Contact® Authorized Local Expert
• Inbound Marketing Certified
• Google ® Certified Partner
• Specialties include: o Custom Web Design/Development including Content Management
Systems
o Search Engine Optimization
o Search Engine Marketing
o Online Marketing & Advertising
o Social Media Marketing
o Blog development & consulting
Social Media Conversion Strategies
Evaluating and Improving your Return on
Social Media Investments
Starting at the Finish Line • What Is Your End Game?
• Write out specific goals, and deadlines, for online
marketing efforts.
The Value of a Lead 1. What is your average revenue from a sale?
1. May need to segment into multiple sale categories
2. How many direct leads does it take to make one sale?
3. How many ONLINE leads does it take to make one
sale OR direct lead?
4. How many monthly/weekly website visitors convert
to online leads?
5. How many sources of traffic and/or social media
conversations did it take to generate online traffic?
Is Your Website Ready for Lead Generation?
• Landing Pages o Confirmation pages & goal tracking tools
• Calls To Action
• Analytics Tracking
• Follow-Up Strategy & Tactics
• Lead Management Tools
• A/B Testing
Keys to a CTA-Capable Site
• Focus on search
engine traffic
(organic and PPC)
• Focus on on-site conversions o Multiple calls to action
• Incorporating blogs,
social media, RSS
feeds, etc. o Multiple opportunities to
subscribe/follow
On-Site Tracking
Where Will They Land?
Keys to a Successful
Landing Page
• Conversion form is tied to
PPC ad messaging
• Form only requires most
basic information
• Secondary option for
‘check availability’
allows for browsing if not
ready/willing to respond.
• Streamlined page
provides most important
points in simple, easily
scanned format.
Conversion Tactics • A/B Testing
o Offers
o Landing Page Design
o On-Page Content
o Ad Messaging
o Call to Action
• Conversion Tracking
• Lead Tracking (CRM
systems)
• Click/Link Tracking
(hootsuite)
• Analytics
A/B Testing
Credit: Hubspot.com
So How Do We Get Them To Take Action?
Facebook Strategies
Homepage Layout
Landing Tabs (Apps)
Facebook PPC Advertising
Concert Series: Facebook PPC
Advertising
Calls to Action & Landing Tabs
Clicks through to
Facebook Coupon, Twitter, Pinterest
Using Contest, Offers, and Incentives to Drive
New ‘Likes’
Fan-Only Content: Printable Coupons
Landing Tabs (Apps)
Facebook Insights
Reporting
Likes & Potential Reach
Demographics,
Locations
&
Like Sources
Content Views
&
Referral Sources
Check-In’s - Location
Search Engine Tactics
Organic SEO Performance – 1 Year from Website Launch
• Non-branded ORGANIC searches shown above– ie: FREE traffic from visitors
who don’t already know company
• From less than 3 visits/day to avg. of 5-20 per day
• 2,294 visits by these alone in 1st year post-launch
• Sales to just 0.05% of these could contribute to close to $1 million in revenue
• Total paid for SEO & Design Edits: $6,000
Incoming Traffic
Outgoing Content
Tracking EVERYTHING • On-Site Tools
o Google Analytics
o Adwords Analytics
• Off-Site Tools o Hootsuite Social Media Reporting
o Facebook Analytics
o Email Marketing Analytics (Constant Contact)
o Advanced: Hubspot Analytics
• Lead Tracking o Site Reporting (ie: landing page form) & Call-to-click analytics
o Internal Tracking
• Sales Tracking o Sales CRM Tools
Let’s Keep in Touch!
www.grapevinemktg.com
Facebook.com/grapevinemktg
Twitter.com/grapevinemktg
Email: [email protected]