WEB EMPOWERED PRINTING: A REAL-TIME MARKETING OPPORTUNITY

Tuan TranGeneral Manager, Vice PresidentInkjet and Web Solutions Group, HP

KEY MARKET TRENDS

DIGITAL PAGE GROWTH

Digitization(Analog to digital)

Service basedbusiness models

Contentexplosion

Mobilityand the Web

10xDIGITAL CONTENT

EXPLODING1

BY 2012

3xPRINTABLE CONTENT

EXPLODING2

BY 2012

1 2008 IDC Diverse and Exploding Digital Universe; 2 HP internal analysis

4

WEB CONNECTED PRINTINGWhat did we learn?

– 70% of owners are using print applications

– Double digit usage growth

– Easy navigation is a must—two clicks to print

– If you have compelling, relevant content, people print

5

WHAT PEOPLE ARE PRINTINGN

UM

BE

R O

F L

AU

NC

HE

S

NUMBER OF PAGES

Recipes

Fandango

HP Cards

Google Maps

Google Calendar

Weathernews

Google Directions

SearcherDear Santa

Tabloid

Sudoku

HP Q Forms

CouponsNickelodeon

USA Today

Disney

DreamWorks

26% - 50%

CONVERSION %

<25%

51% - 75%

THE CLOUD AT THE COREHP ePrint Platform

Retail

Web-empowereddevices

Print ServiceProviders

Web Connected

Devices

ChannelPartners

ContentPartners

WEB CONNECTEDWEB CONNECTED HPCLOUD

7

HP ePRINT

Office PDF Web email JPEG

EMAIL

AS FASTAS LOCAL

LATEST

DRIVERS

ACCESS My phone Your palm His tablet Her

laptop

PRINT APPS: DIRECT MARKETING

LIVE NATION PRINT APPAvailable in your city—direct from your printer

PRINTED OUTPUT

SCHEDULED DELIVERY

– Customers can choose content to be pushed to the printer at a designated time each day or week

– A customized news feed from MSNBC to arrive at 7 a.m. to pick-up on their way out of the door, or kids activities from Disney to be waiting when the children get home from school

– This can be auto populated with targeted messages, coupons and more

New Business Models