web experience management for retailers using alfresco and crafter rivet
TRANSCRIPT
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Web Experience Management for Retailers
using Alfresco and Crafter rivet
Thursday, November 3rd, 2011
Rivet Logic Corporation 11410 Isaac Newton Square N. Suite 210 Reston, VA 20190 Ph: 703.955.3480 Fax: 703.234.7711
Presented By Emil Loreto Engagement Director Rivet Logic Corporation
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Agenda
• Introductions • Evolution of the Digital Channel • WEM in the Retail Space • Building Your WEM Solution • Case Study
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Rivet Logic Overview
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• Award-winning professional services: o Enterprise Content Management o Web Experience Management o Social Collaboration and Community Platforms o Mobile and Cloud
• Using Leading Open Source Software
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Awards and Honors
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Innovator of the Year
Partner of the Year North America
Overall Innovator Award Solution of the Year Award
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EVOLUTION OF THE DIGITAL CHANNEL
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Evolution of the Digital Channel
Phase Theme Key Introductions of… Web 1.0 Information html, scripting, client/server
Web 2.0 Participation XML, AJAX, syndication, mashups, tagging, user generated content, collaboration, social, cloud, mobile
Web 3.0 Immersion html5, location based services, devices, semantics, augmented reality
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Current or planned deployments for enhancing customer experience
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source: Forrester
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Mobile Commerce Trends
Retailers adopting mobile is 37% in 2011, up from 12% in 2010 and only 4% in 2009 source: Acquity Group 3rd Annual Mobile Audit
41% of iPad owners are interested in using it for shopping source: eMarketer
Projected 40.6 million US Tablet owners in 2012 source: eMarketer
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Evolution of the Digital Channel
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Disruptive Technology Ubiquity
Social Persuasion
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Evolution of the Digital Channel
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From broadcasts to conversations
Extending your brand to social and mobile channels
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Evolution of the Digital Channel
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What are your WEM priorities?
User Generated Content
Communities
Email Campaigns Customer Relationship Management
Ratings Reviews
Location Based Services Product Recommendations
Social Promotion Management Facebook Contests
Twitter Endorsements
Targeted Content
Localization
Polls
Video streaming/downloading
Mobile Product Data Management
Personalization e-commerce
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Evolution of the Digital Channel
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So what does this mean to you?
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WEM IN THE RETAIL SPACE History of the Web Revisited
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The “C” Landscape
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Our Perspective of Web Experience Management
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WEM Foundational Features for Retail
Web Content Management Product Data / Catalog Basic Search User Generated Content Analytics
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WEM Emerging Pieces for Retail
Multi-Channel Publishing Email Campaigns, Print, Social, B2B, Cloud
Multi-Context Engagement Mobile, Location-based Services, Social
Advanced Search Sharding, Multi-faceted Navigation + Search
Customer Relationship Management
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WEM IN THE RETAIL SPACE Defining The Approach
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What are Your WEM Goals?
Product Data / Content Management Faster time to market of your product content? Establish reliable systems of records
Lean and Agile Marketers Streamline processes Consistent Branding/Messaging across channels &
geographies
Customer Engagement Multi-context / multi-channel conversation
Localization & Personalization Globalization of content
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A Holistic Planning Approach
Initiatives Strategy
Budget Metrics
Enhance Customer Experience Increased Conversions Enable the Mobile Channel Extend Social Marketing
Business Model Messaging &
Engagement Strategy Content Strategy Solution Architecture
People Processes Technology
Conversion Participation Entry/Exits Engagement Sentiment
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Example: Product Data Management
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Walking through the example: Goals Perspectives
Content Production Content Delivery
Solution Architecture
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Example: Product Data Management
As a product manager… I WANT TO streamline the product data creation process collect my product data from multiple sources enrich it, and publish to the various channels
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Sample user stories:
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Example: Product Data Management
As a marketer… I WANT TO collaborate to create content with 3rd parties integrate my campaigns across channels
news articles, Facebook, Twitter, email campaign, living social
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Sample user stories:
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Example: Product Data Management
As an internal interactive designer… I WANT TO Automate my workflow Manage my source material Make sure my work is applied properly and in a
uniform to the brand
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Sample user stories:
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Example: Product Data Management
As a stakeholder… I WANT TO Preview content and make edits prior to publishing See a dashboard view of key site analytics & trends
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Sample user stories:
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Example: Product Data Management
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Product Data Flow
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Example Solution Architecture for Product Data Authoring
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Crafter Studio Screenshots for Product Data Authoring
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Acme rocket sales promotion Acme After Thanksgiving Sale
Acme Rocket 1000 Series Acme Rocket 2000 Series Acme Rocket 3000 Series Acme Rocket 4000 Series
Acme Hammer1000 Series Acme Hammer 2000 Series Acme Hammer 3000 Series Acme Hammer 4000 Series
Acme Road Runner Tracking System 1000 Series
Acme Flame Torch 2000 Series
Acme Fishing Net
How to Catch a Road Runner
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Example Solution Architecture for Product Data Delivery
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Crafter Engine
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Mobile Options
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FEATURED CASE STUDY Harvard Business Review Store (e-commerce)
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Case Study: HBR.org Store
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Enterprise-wide content management
1M+ high value content items Replaced Documentum and
shared drives Centralized product data
assembly via Alfresco
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Case Study: HBR.org Store
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UGC ratings + comments Search + Recommendations
Recommendations Engine Custom Checkout Process
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Case Study: HBR.org Store
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Mobile channel delivery
Multi-channel publishing
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Q & A
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rivetlogic.com blogs.rivetlogic.com forge.rivetlogic.com
youtube.com/rivetlogic twitter.com/rivetlogic
facebook.com/rivetlogic
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